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Tag: principal sponsor

  • IPL 2022: Octa becomes principal sponsor for Delhi Capitals

    IPL 2022: Octa becomes principal sponsor for Delhi Capitals

    Mumbai: Ahead of IPL 2022, Octa – a global brand of people-oriented investment services has announced its association with Delhi Capitals as principal sponsor. Octa will also support the entire league, alongside Tata Group, Cred, Upstox Paytm, and others.

    DC (formerly Delhi Daredevils) historically appeared in 2008 with the first IPL. After renaming to Delhi Capitals in 2018, the new management directed the team to strengthen its presence. Through determination and motivated action, the players gradually improved their performance, which allowed them to make it to the finals in 2020 and become third in 2021 in UAE.

    “With such spirit-driven and noble aspirations, for Octa, the DC represents a like-minded community to align with for the people. In these challenging times, we also wanted to deliver fun and enjoyment to our traders and cricket lovers. That’s why an idea of the principal sponsorship came out naturally,” stated Octa’s official representative Anna Raes.

    “We are delighted to extend our partnership with OctaFX,” said DC Interim CEO Vinod Bisht, on its association with Octa. “The previous season’s association was an extremely successful one, as Octa became an integral part of our digital content, which is so crucial in reaching out to our fanbase. We couldn’t be more excited about having Octa back on board for what we are sure is going to be a very fruitful partnership.”

  • WinZO inks principal sponsorship deal with two PKL teams

    WinZO inks principal sponsorship deal with two PKL teams

    Mumbai: Social gaming platform WinZO has been announced as the new principal sponsor for Future Group-owned Bengal Warriors and Adani Group’s Gujarat Fortune Giants for the Vivo Pro Kabaddi League’s (PKL) season 8.

    Focusing on developing a culturally relevant sporting ecosystem, WinZO sees this sponsorship as organic and supporting local talent which promotes ‘Bharat ka Khel- Kabaddi,’ said the platform in a statement

    With a presence in deepest parts of the country and 80 per cent of the user base consuming content in vernacular, WinZO persists to provide social interactive games and formats that are enjoyed by the masses. Hosting 80+ games in 12 languages for a user base of 65 million+, 90 per cent of WinZO’s user base is spread across tier 2 to tier 5 markets, it further said.

    “Just like Kabaddi, WinZO is also homegrown and is building for Bharat. The opportunity struck an instant chord with us,” said WinZO co-founder and CEO Paavan Nanda. “We believe that the Vivo Pro Kabaddi League will certainly provide a massive boost to the growth of the sport and players in the country. It’s a matter of great pride for us to play our part in the advancement of Kabaddi in India.”  

    Vivo PKL, India’s professional Kabaddi league, is the second most viewed sporting event in the country, second only to the Indian Premier League (IPL), with a viewership of 430 million, said the statement.

    “We are delighted to welcome WinZO as the lead sponsor for Bengal Warriors. The game Kabaddi has really found its rightful place as the largest sports league in India,” stated Bengal Warriors CEO Sandip Tarkas. “Bengal Warriors is one of the founding teams of Vivo PKL and is one of the most exciting teams in the league. With WinZO’s association, we are sure Kabaddi will make a BIG splash in the online games space as well.”

  • Valvoline joins SunRisers Hyderabad as principal sponsor

    Valvoline joins SunRisers Hyderabad as principal sponsor

    NEW DELHI: Valvoline Cummins Private Ltd, a leading manufacturer and supplier of premium branded lubricants, has associated with SunRisers Hyderabad, as its principal sponsor for the forthcoming season of the Indian Premier League. The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.  

    The 2016 IPL champions and a very consistent performer in IPL, SunRisers Hyderabad will be seen sporting Valvoline’s logo on their jersey. In addition, the Valvoline brand, along with the SunRisers Hyderabad, will be launching campaigns to promote their partnership by rolling out joint initiatives across multiple media platform to engage with consumers and SunRisers Hyderabad fans across India. 

    Valvoline Cummins MD Sandeep Kalia said, “We are always looking for relevant avenues and associations to engage with our consumers, and this association with a sporting event is a natural extension of the brand ethos. The Indian Premier League (IPL) is undoubtedly one of the most popular sporting events in the country, and our choice of IPL as a platform to actively engage with consumers, stems from this. We are excited to extend our partnership with such a strong and dedicated team as SunRisers Hyderabad.”   

    SunRisers Hyderabad CEO K. Shanmugham said, “We are very excited to partner Valvoline for the forthcoming season of the Indian Premier League. Valvoline is an eminent brand and we see incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”  

    In India, Valvoline Cummins Pvt Ltd is a 50:50 joint venture between Valvoline International Inc. U.S.A, leading worldwide marketer and supplier of premium branded lubricants and automotive services, and Cummins India Limited.