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Tag: Princess

  • Funskool, Disney ink merchandising deal for ‘Princess’

    MUMBAI: In a move to capitalise on the booming cartoon-based toys retail market, Funskool India has entered into an agreement with The Walt Disney Company, to retail Disney’s range of toy merchandise here. Funskool has launched the internationally popular Disney Princess dolls and Role-Play sets this year.

    The products are priced between the range of Rs 299 and Rs 649 for dolls and between Rs 199 to Rs 1500 for the role-play sets.
     
     

    The company is confident that the products, hugely popular worldwide, will appeal in India and hopes to garner a market share of over 20 per cent in the growing organised Rs 150 million category of 3-9 year range of toys for girls.

    Funskool would be importing the Disney Princess products and distributing them in India. They also will be manufacturing board games and puzzles from their facility at Goa in India.

    This move represents another step in The Walt Disney Company’s business strategy in India. With demand growing for contemporary cartoon based toys in Indian market, this arrangement would prove beneficial both to Disney’s famous ‘Disney Princess’ range that are very popular in the international markets and to Funskool.

    The young girls’ lifestyle brand continues to expand into more categories and countries, and is on track to become the largest global girls franchise in 2006 with 40 per cent growth in 2005 and 300 per cent growth over the last three years. The eight princesses – Ariel, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Sleeping Beauty and Snow White – were brought together under the same marketing umbrella by Disney Consumer Products in 2000.

    Disney Princess boasts platinum status on Billboard’s Children’s Chart and has three titles in the Top 25 chart with the “Disney Princess Collection” from Walt Disney Records; it reigns as the number one licensed Halloween costume assortment for 4 years in a row; has garnered 10 million worldwide circulation with 30 editions of its Disney Princess magazine, available in 75 countries. Having crossed $3 billion in worldwide consumer retail sales, the brand continues to be the fastest growing, nearly universally recognised brand Disney has ever created.

    Funskool is also planning innovative Point of Sale (POS) materials to promote the toys and to bring out the excitement and variety of the Disney Princess collection in retail shops. To add to it, Funskool has a strong distribution network covering 5000 outlets across India, which would be
    helping in the sale of the Disney Princess collection.

     

  • Mumbai’s Ami Damani is Pond’s Googly Woogly Princess

    MUMBAI: Pond’s brings to you the Googly Woogly Contest for the second time. Last year Nitasha Bhateja from Chandigarh won the hearts of the Pond ‘s Femina Miss India’s with her Pond’s Googly Woogly moment and went on to become the Queen in a glittering ceremony.

    This year from Mumbai, Ms. Ami Damani was crowned Pond’s Googly Woogly Princess by Pond’s Femina Miss India Universe 2005 – Amrita Thapar. Amrita personally visited Ami in her home and crowned her amongst her loved ones. Ami received an exquisite gold crown from Amrita Thapar along with a hamper of Pond’s skincare products. Ami’s winning Googly Woogly Contest entry was her special moment when a stranger at the Dubai airport approached her, complimented her lovely face and stunning eyes and even offered her a role in a movie! Ami is a gorgeous young woman who wants to become an air hostess.

    Life is full of beautiful moments that make you feel special and these are moments of appreciation and admiration from your loved ones. Pond’s truly understands what beauty is all about, and has been creating beauty and beautiful moments for all women.

    The Pond’s Googly Woogly contest kicked off on October 25th where women above the age of 18 were asked to write in the best compliment that they had ever received. 15 women across India, with the most beautiful moments, are selected to become Pond’s Googly Woogly Princesses by the Pond’s Femina Miss Indias. One of the 3 Pond’s Femina Miss Indias will personally visit them at home & award them with a crown & gift hampers amongst their loved ones. Over one lakh entries poured in from across the country and the first 2000 entrants won a Pond’s stunning silver tulip pendant!

    Out of the 15 princesses across India, 4 princesses will get Pond’s Diamond Crowns by Pond’s Femina Miss Indias: Amrita Thapar, Sindhura Gadde and Niharika Singh, and they will become the Pond’s Googly Woogly Queens in a glittering ceremony. Watched by their proud families Pond’s will give them another special moment to remember forever!

    The Pond’s Googly Woogly Queens will win Pond’s Diamond Crown worth 2 lakh along with Pond’s beauty range and Ritu Kumar’s Designer Outfit.