ITV

Tag: Primetime

  • ‘Dancing with the Stars,’ triumphs at Family Television Awards in the US

    ‘Dancing with the Stars,’ triumphs at Family Television Awards in the US

    MUMBAI: The Eighth Annual Family Television Awards in the US recognised honorees in nine categories for their contributions to outstanding family entertainment.

    The Family Television Awards positions itself as are the only awards recognising programming for family viewing. The awards are given by the members of the Family Friendly Programming Forum and selected by the members of the Association of National Advertisers. Over 40 advertisers that participate in the Forum are taking positive steps to increase family friendly programming choices on primetime television.

    Their mission is to support and promote the development of family friendly television across all programming genres between the hours of 8 p.m. and 10 p.m., when adults and children are most likely to watch television together.

    The honorees were

    Drama: “Numb3rs” (CBS)
    Comedy: “Everybody Hates Chris” (The CW)
    Reality: “Dancing with the Stars” (ABC)
    Reality/Game Show Host: Howie Mandel “Deal or No Deal” (NBC)

    New Series: “Ugly Betty” (ABC)
    Actor: Tony Shalhoub “Monk” (USA)
    Actress: Jennifer Love Hewitt “Ghost Whisperer” (CBS) TV Movie/Drama: “The Ron Clark Story” (TNT) TV Movie/Musical: “High School Musical” (Disney Channel)

    Family Friendly Programming Forum co-chairman Kaki Hinton says, “Our mission is to support and promote the development of ‘family friendly’ television across all programming genres during the primetime hours when children and adults are most likely to watch television together. Working with our network partners, in eight short years we have achieved our goal of ensuring that there is always at least one show that families can watch during primetime every night of the week.”

  • Most DVR homes in the US play recorded primetime content within two days

    Most DVR homes in the US play recorded primetime content within two days

    MUMBAI: Among television households with digital video recorders (DVRs) in the US, more than 78 per cent of all viewers who watch recorded broadcast primetime shows within a week play them back within two days. 84 per cent of them play them back within three days.

    That is one of the findings from recent analysis of DVR playback viewing by Nielsen Media Research, for the week of 25 September.

    TAmong viewers age 18-49, 76% played back broadcast network primetime programs within 48-hours. During the same time period, 84% watched primetime shows they recorded off advertiser-supported cable networks; and 85% viewed time-shifted syndicated shows within two days. By the third day, those percentages rose to 84% for primetime broadcast, 90% for primetime cable and 91% for total syndication.

    Nielsen Media Research senior VP planning and analysis Pat McDonough says, “The TV landscape is changing rapidly, and as consumers increasingly decide for themselves when to watch their favorite shows, Nielsen will establish new means to track their behaviour.

    “This latest analysis allows clients to better understand how DVR playback affects viewing over seven days. It will enable us to work with clients to determine the most appropriate way to incorporate this data into our measurements.”

    Nielsen says that viewers age 18-49 constitute the largest targeted buying group within the television industry. Other key findings with respect to DVR playback of primetime programming among persons 18-49 reveal that:

    Among all households age 18-49, 2.6 per cent of viewing time is DVR playback, but among households with DVRs, 22.9 per cent of all primetime minutes viewed are via DVR playback.

    Among total minutes of primetime programming viewed by households with DVRs within seven days, the percentage that is played back from DVR is:
    Broadcast Networks: 41.1 per cent
    Ad-Supported cable: 17.9 per cent
    Syndication: 14.1 per cent

  • Discovery US manages double digit ratings increase

    Discovery US manages double digit ratings increase

    MUMBAI: US broadcaster Discovery has announced that it managed to achieve double-digit ratings gains in households and average primetime audience in both the second quarter of 2006 and June 2006.

    For the quarter, Discovery garnered a year-over-year primetime household ratings increase of 13 per cent (0.9) and the network delivered an average primetime audience of 1,143,000 viewers (P2+), also representing a 13 per cent increase over the year-ago timeslot average.

    The performance was helped by the return of the show Deadliest Catch, averaging nearly 2.6 million viewers over its second-season run. Mythbusters averaged 1.3 million viewers P2+. New shows Perfect Disaster and Future Weapons also contributed to the ratings gains.

    The debut of Egypt’s New Tomb Revealed on 4 June and Krakatoa: Volcano Od Destruction on 11 June each logged significant increases in households (1.8 household rating; Egypt; 1.8 household rating, Krakatoa) and total viewers (2.3 million P2+ each for the two shows.)

  • Primetime in JV with South African firm for radio services

    Primetime in JV with South African firm for radio services

    MUMBAI: Radio can turn out to be a game for the big boys. Radio Mirchi, Radio City, Sun TV group and Anil Ambani-controlled Adlabs have aggressive rollout plans and are willing to loosen the purse strings.

    Small and regional FM radio operators are toying with the idea of forming a consortium to sell advertising and buy equipment in bulk to match the size of the national players.

    Foreign companies are eyeing this as an opportunity to offer their management and technical expertise. One such company has announced its entry into India.
    Kagiso Media, a leading radio company in South Africa, has floated a 50:50 joint venture with Mumbai-based Primetime International Services, an independent media sales firm.

    The new entity, Primetime Kagiso, will offer comprehensive services to radio stations and advertisers. “Our aim is to assemble a group of radio stations and handle their ad sales. We are close to signing an agreement with Malar Publications and a Delhi-based firm. We also plan to provide management consultancy and training facilities,” says Kagiso Media executive director Omar Essack.

    Malar plans to operate in six cities including Chennai, Madurai and Pondicherry. Primetime Kagiso is scouting for other regional operators so that it can form a big consortium.
    Primetime has been an active player since 1985 in marketing time and space across media including TV, Out-of-Home and are now venturing into the radio domain.

    B.A.G Infotainment Ltd is also planning to lead a 40-member consortium which will give it a national footprint to present before advertisers. Speaking at the India Radio Forum 2006 on “The challenges before regional/local FM radio broadcasters,” BAG Infotainment COO Rajiv Mishra said, “Through the consortium, it will offer more number of stations and volume discounts to the national advertisers.”

    Agreed Gwalior Farms promoter Manmeet Gulzar: “Radio Mirchi is already an invisible competitor in the Gwalior radio space. Though it does not exist in the city, it still has a high recall value here. The advertisers may take to the big players.”