Tag: Prime Video

Prime Video launches a roundtable with ‘Angry Young Men’ Salim-Javed, hosted by Farah Khan

Mumbai: Prime Video dropped a special roundtable conversation with the legendary writer duo Salim-Javed, filled with lighthearted banter and heartwarming anecdotes as they reminisced about the good old days. The duo, whose creative partnership revolutionised Hindi cinema, were joined by their children who are accomplished film personalities and also the executive producers of the docuseries, Salman Khan, Zoya Akhtar, and Farhan Akhtar, along with director Namrata Rao and celebrated choreographer and filmmaker Farah Khan, who was the lively host.

This candid chat offers a fascinating glimpse into the duo’s journey, from their first encounter on the set of Sarhadi Lootera to their regular meetings by the sea, where many of their legendary ideas were born. Javed Akhtar humorously shared how their partnership began out of necessity, as both were struggling writers at the time.

The conversation delved into their breakthrough moment with the film Zanjeer, which introduced audiences to the ‘Angry Young Man’ persona, forever linked with Amitabh Bachchan and marking a turning point in Indian cinema. As they reflected on this pivotal moment, Farah Khan kept the conversation dynamic, engaging the next generation—Salman, Zoya, and Farhan—who shared how growing up around these cinematic legends shaped their own careers.

Namrata Rao, making her directorial debut with Angry Young Men, expressed her admiration for the duo’s work, even though she wasn’t from their generation. The docuseries, which revisits the iconic films penned by Salim-Javed, promises to offer a fresh perspective on their contributions to Hindi cinema.

The roundtable wrapped up on a fun note with a quiz round filled with trivia about Salim-Javed’s iconic films, keeping everyone on their toes.

Produced by Salman Khan Films, Excel Media & Entertainment, and Tiger Baby, Angry Young Men is executive produced by Salma Khan, Salman Khan, Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar, and Reema Kagti. The three-part docuseries masterfully captures the personal and professional journey of Salim-Javed and is exclusively streaming on Prime Video in India and over 240 countries and territories worldwide.

August 22, 2024
Six audiobooks & films celebrating sibling bonds

Mumbai: On this Rakshabandhan, let’s celebrate the bonds we share with our first friends and lifelong confidants—our siblings. From playful fights and pranks to sharing secrets and protecting each other from parents, these connections are the foundation of our lives. Today, immerse yourself in the magic of sibling relationships with audiobooks and films that explore this special bond. Whether it’s the inspiring journey of the Chopra brothers in Brotherhood on Audible or the emotional ups and downs of Kabhi Khushi Kabhie Gham on Netflix, these stories remind us of the enduring power of sibling love. After all, who knows us better than those we’ve shared laughter, tears, and secrets with since childhood?

Brotherhood

Bonded for better or worse, your brother’s someone no one can replace! ‘Brotherhood’ captures this sentiment, exploring the deep connection between two brothers as they journey from post-independence India to the United States. It chronicles their experiences as they navigate the challenges of being doctors in a foreign land, grappling with cultural differences and professional scepticism. Despite these obstacles, the Chopra brothers find their place in America, with Deepak becoming a global spiritual leader and Sanjiv rising to prominence as a Harvard Medical School professor. Tune in to be a part of their story, one that is a testament to resilience, ambition, and the pursuit of the American dream.

A House without Windows

In this audiobook, the bonds between women, forged in the most unlikely of places, illuminate the complexities of sisterhood in a harsh, traditional society. When Zeba is accused of her husband’s brutal murder, she finds herself in prison, surrounded by other women whose lives have also been torn apart by the harsh judgments of their society. As they share their stories, these women, each broken in her own way, forge a bond that transcends the walls of their cell, becoming each other’s strength and solace. Zeba’s fate lies in the hands of Yusuf, her Afghan-American lawyer, but it’s the unbreakable bond with her fellow inmates that truly defines her fight for justice.

Shadow Sibings

In the audiobook, Emma, a young girl, navigates life in the shadow of her brother’s medical condition. Rather than feeling overlooked, she discovers that her true superpower lies in supporting him, turning her role into one of strength and purpose. As she meets other children with siblings facing their own challenges, Emma realises she’s part of a special, unspoken bond among “shadow siblings,” those who shine brightest by lifting up their brothers and sisters. This is a story of hope, love, and acceptance ideal for all ages while bringing a spotlight to kids who we affectionately refer to as Shadow Siblings.

Dil Dhadakne Do

The Mehra family is celebrating Kamal and Neelam’s 30th wedding anniversary with a luxurious Mediterranean cruise, but beneath the glamour lies a web of strained relationships and hidden desires. The couple’s children, Ayesha and Kabir, navigate their complicated lives—Ayesha, stuck in a loveless marriage, rekindles feelings for her childhood love, Sunny, while Kabir dreams of breaking free from the family business to pursue his passion. As the cruise unfolds, the bonds between them are tested, revealing long-buried truths that force the family to confront their past mistakes and ultimately bring them closer together in unexpected ways.

Kabhi Khushi Kabhie Gham

In a tale of family bonds tested by tradition and class divides, Yashvardhan Raichand’s strict adherence to his final word leads to the heart-wrenching separation of his adopted son Rahul. As Rahul defies his father’s wishes by marrying the spirited Anjali, his younger brother Rohan is left to piece together the broken ties years later. Determined to reunite the family, Rohan sets on a journey to bring his estranged brother back home, rekindling the deep bond between siblings and challenging the very traditions that tore them apart. If you’re looking to enjoy a story of love, forgiveness, and the enduring strength of family ties, this is the perfect watch for you.

Chasing Happiness

‘Chasing Happiness’ is a story of brotherhood that takes you behind the scenes of the Jonas Brothers’ journey from humble beginnings as pastor’s sons in New Jersey to global superstardom. Their bond seemed unbreakable until a painful breakup sent Joe, Kevin, and Nick down separate paths, testing their relationship like never before. Through intimate interviews and rare footage, this story reveals the unshakable connection that ultimately brought them back together, stronger than ever.

August 19, 2024
Prime Video’s unscripted original series Follow Kar Lo Yaar to premiere on 23 August

Follow Kar Lo Yaar is an unabashed viewpoint into the curious and exciting life of social media sensation – Uorfi Javed

Produced under the banner of Sol Productions Pvt Ltd by Fazila Allana and Kamna Menezes and directed by Sandeep Kukreja, the nine-episode Hindi reality-follow series will premiere on August 23 in India and across 240 countries and territories worldwide

Mumbai: Prime Video has announced the premiere date for its unscripted original series, Follow Kar Lo Yaar. The nine-episode series, produced by Sol Productions’, Fazila Allana and Kamna Menezes and directed by Sandeep Kukreja, is an unfiltered and immersive viewpoint into the life of Uorfi Javed. Follow Kar Lo Yaar is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on 23 August in Hindi with subtitles in English. Follow Kar Lo Yaar is the latest addition to the Prime membership.

Follow Karlo Yaar will immerse the audience in the world of Uorfi, constantly pursued by the limelight, while also providing an unfiltered glimpse into all the drama behind the scenes. Beyond the glitz and glamour, beyond the filters on the gram, beyond the bizarre social posts and stories, the unscripted series bares the raw, unvarnished truth about her life outside of social media, her arduous journey, overcoming countless hurdles, her rise to fame, her relentless pursuit of fame and fortune, and the intricate dynamics of her dysfunctional family life.

“Stories of resilience and ambition will always find resonance with the audience, and Uorfi’s journey from an ordinary girl in Lucknow to one of the most recognizable faces of the country is nothing short of inspiring. Her story is defined by her unwavering determination and passion to carve her unique path in the world of fashion and entertainment as she ascends from her humble beginnings to becoming a social media sensation and a serious entrepreneur,” said Prime Video, India head of originals Nikhil Madhok. “Together with Sol and director Sandeep Kukreja, we are delighted to present Follow Kar Lo Yaar, a compelling and captivating reality-follow series that will certainly appeal to a global audience.”

Sol Productions Pvt Ltd’s Fazila Allana and Kamna Menezes said, “We are thrilled to partner with Prime Video for Follow Kar Lo Yaar, presenting the intriguing and riveting journey of Uorfi Javed. From an outsider to becoming Asia’s most searched celebrity in 2022, her life and backstory have been a curious case for years, as she continues to make headlines and heads turn. We are confident that Prime Video’s audience in India and across 240 countries and territories worldwide will deeply appreciate and connect with Uorfi’s compelling story, which not only entertains but also inspires and embodies resilience.”

August 10, 2024
Prime Video announces the global premiere of ‘Chandu Champion

Mumbai: Prime Video, an entertainment destination, announced the global streaming premiere of the biographical sports drama, Chandu Champion. Directed by Kabir Khan, Nadiadwala Grandson Entertainment and Kabir Khan Films produced the critically acclaimed film. Chandu Champion features a powerhouse performance by Kartik Aaryan as Murlikant Petkar, India’s first Paralympics gold medalist, along with Vijay Raaz, Bhuvan Arora, Yashpal Sharma, Rajpal Yadav, Aniruddh Dave, and Shreyas Talpade in key roles. The film is available to stream in India and over 240 countries and territories worldwide, starting today, August 9. Chandu Champion marks the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/year.

Chandu Champion chronicles the extraordinary true story of Murlikant Petkar, who served as a soldier in the 1965 Indo-Pak War and sustained injuries that left him physically impaired. But in the face of formidable challenges, Petkar became a champion sportsman across several disciplines, winning India’s first Paralympic gold medal in 1972. Through his inspiring journey, the film highlights themes of perseverance, resilience, and the indomitable human spirit, making it a compelling watch for audiences worldwide.

“Chandu Champion has won hearts with its powerful storytelling and Kartik Aaryan’s remarkable performance,” said Prime Video India director of Content Licensing Manish Menghani. “We are excited to bring this inspiring film to our service, showcasing Murlikant Petkar’s incredible journey. At Prime Video, we aim to offer impactful and entertaining stories, and Chandu Champion is a perfect addition to our repertoire of films. We believe it will resonate with audiences globally, inspiring and entertaining them alike.”

“Certain stories must be shared with the world and Chandu Champion is one such story, crafted with sheer dedication and passion. I feel incredibly fortunate to bring this inspiring tale to life along with this fabulous team “said producer Sajid Nadiadwala. “Kabir and the entire team have tirelessly worked towards excellence. Our association with Prime Video previously has been fantastic and we are confident that upon its release today on the service, it will make a significant impact on audiences globally.”

“From concept to final edits, this film has been a labour of love. Sometimes stories choose us, and I’m fortunate this one did. It’s a compelling underdog story of a man who refused to give up. We wanted to celebrate him and reach as many people as possible. With Prime Video’s expansive reach, we’re excited to share Chandu Champion with audiences worldwide,” shared director Kabir Khan.

Actor Kartik Aaryan shared “Playing Murlikant Petkar has been an absolute honour and a transformative journey for me. It took me one and a half years of intense preparation to truly get into his skin. I had to completely cut out sugar and follow a strict diet during this period. His incredibly inspiring story resonated deeply with me, and I will forever be grateful to Kabir sir and Sajid sir for this once-in-a-lifetime opportunity. This has been the most challenging film of my career, featuring an eight-minute one-take war sequence, wrestling, swimming, and much more. I’m humbled and overwhelmed by the phenomenal response so far – with people calling it my career’s best performance and the best film – that truly makes this film very special for me. Now I’m thrilled for Prime Video audiences to experience the power and heart of Chandu Champion. I hope viewers worldwide draw inspiration from his unshakeable spirit,”

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A story of resilience and triumph against all odds – witness the story of a champion who never gave up #ChanduChampionOnPrime, Watch Now: https://t.co/F8TyzkEcZZ #SajidNadiadwala #KabirKhan @TheAaryanKartik @ipritamofficial @sudeepdop @sumitaroraa @NGEMovies… pic.twitter.com/5jo7tY06En

— prime video IN (@PrimeVideoIN) August 8, 2024

August 9, 2024
Prime Video’s Citadel: Honey Bunny to premiere on 7 November

Mumbai: Prime Video has announced 7 November 2024 as the premiere date of the eagerly anticipated original series, Citadel: Honey Bunny. The Indian series born from the world of Citadel is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.

The series features Varun Dhawan and Samantha in the lead, and the ever-so-versatile Kay Kay Menon, along with an exciting ensemble cast that includes, Simran, Saqib Saleem, Sikandar Kher, Soham Majumdar, Shivankit Parihar, and Kashvi Majmundar. Citadel: Honey Bunny is set to premiere exclusively on Prime Video in India and across more than 240 countries and territories worldwide on 7 November.

Prime Video confirmed the premiere date of the series at an event attended by fans of Varun, Samantha, and Raj & DK, as they witnessed and partook in the innovative supersized date reveal of the series. The service also released an enthralling teaser that showcases the veritable non-stop action, impeccable performances, and visual scale of the new series that will take the audience on a rollercoaster ride when it launches this November. Citadel: Honey Bunny has a riveting narrative that fuses the pulse-pounding elements of a gritty spy action thriller with the heartwarming allure of a love story, all set against the vibrant tapestry of the ’90s.

“We are thrilled to announce the premiere date for the much-awaited Citadel: Honey Bunny today. The Indian series in the world of Citadel blends the charm of the ’90s with an immersive narrative and truly captivating performances by Samantha as Honey, Varun as Bunny, and the entire ensemble cast. The fictional series will take the audience back to the genesis of this international clandestine spy agency, delving further into its foundation, activities, influence, and rise in the distinctive and sensational signature of Raj & DK that the audience has come to love, enjoy, and admire. The teeming excitement for the series has been palpable amongst super fans of Varun and Samantha and having them participate in this larger-than-life date reveal event is truly a memorable experience for everyone present,” said Prime Video, India head of originals, Nikhil Madhok.

“Citadel: Honey Bunny is a swashbuckling blend of gritty, fast-paced action and compelling drama with exceptional performances. We are excited to introduce Varun as an edgy action hero, and Samantha has upped her action game to the next level. We are also thrilled to have joined with the powerhouse Kay Kay Menon once again and are lucky to have an incredible cast,” stated Raj & DK. “Ever since the series was announced, we have received overwhelming support and anticipation from fans, and that has been truly gratifying. So, it is only natural that we include fans in our date reveal today. The response to the teaser has been very heartening and we believe it is a testament to the dedication of the entire team. We cannot wait for audiences across the world to enjoy one of our most ambitious projects yet!”

August 1, 2024
Prime Video’s The Lord of the Rings: The Rings of Power season two trailer unveiled

Mumbai: San Diego was transformed into Middle-earth on Friday, as Prime Video showcased the highly anticipated second season of the epic series, The Lord of the Rings: The Rings of Power. Showrunners J.D. Payne and Patrick McKay were joined on the iconic Hall H stage by over a dozen cast members for a lively and insightful conversation moderated by Emmy-nominated actress and renowned genre fan Yvette Nicole Brown (Avengers: Endgame, Community).

The ensemble cast thrilled the 6,500 fans who packed the massive convention center hall by unveiling a brand-new exclusive trailer for the upcoming season. The action-packed trailer focuses on the long-feared reemergence of the legendary villain Sauron, heralding the return of darkness and evil to Middle-earth after many years of hard-fought peace among all of its realms. The trailer also highlighted the creation of more of the titular Rings of Power, forged with the aid of Sauron’s powers of deception and manipulation.

Fans were also excited to see a glimpse of many of the fantastical, and sometimes frightening, creatures that will appear this season, including a young Shelob, an army of Barrow-wights, Hill-troll Damrod, a Sea Worm, and even Ents! The riveted crowd also enjoyed teases of several major battle scenes that will be pivotal to Season Two’s storylines.

The cast members who participated in the show’s Hall H panel were Cynthia Addai-Robinson, Robert Aramayo, Maxim Baldry, Morfydd Clark, Ismael Cruz Córdova, Charles Edwards, Trystan Gravelle, Sam Hazeldine, Ema Horvath, Tyroe Muhafidin, Sophia Nomvete, Lloyd Owen, Megan Richards, Charlie Vickers, Benjamin Walker, and Daniel Weyman.

The second season of The Lord of the Rings: The Rings of Power will premiere exclusively on Prime Video on 29 August 2024.

In season two of The Rings of Power, Sauron has returned. Cast out by Galadriel, without an army or ally, the rising Dark Lord must now rely on his own cunning to rebuild his strength and oversee the creation of the Rings of Power, which will allow him to bind all the people of middle-earth to his sinister will. Building on season one’s epic scope and ambition, the new season plunges even its most beloved and vulnerable characters into a rising tide of darkness, challenging each to find their place in a world that is increasingly on the brink of calamity. As friendships are strained and kingdoms begin to fracture, the forces of good—Elves and dwarves, orcs and men, wizards and Harfoots—will struggle ever more valiantly to hold on to what matters to them most of all: each other.

The second season of The Lord of the Rings: The Rings of Power is produced by showrunners and executive producers J.D. Payne and Patrick McKay. They are joined by executive producers Lindsey Weber, Callum Greene, Justin Doble, Jason Cahill, and Gennifer Hutchison, along with co-executive producer and director Charlotte Brändström, producers Kate Hazell and Helen Shang, and co-producers Clare Buxton, Andrew Lee, Glenise Mullins, and Matthew Penry-Davey. Additional season two directors include Sanaa Hamri and Louise Hooper.

July 27, 2024
Prime Video receives blockbuster response to its mega line-up for Prime Day 2024!

Mumbai: Prime Video’s mega line-up for Prime Day 2024 India, scheduled on 20 & 21 July, captivated Prime members both in India and around the world. In the month leading up to Prime Day 2024, the service unveiled an exciting slate of 15 highly anticipated Indian and international series and movies across five languages, that were streamed by customers from 4,665 cities and towns across India. With viewers from 200 countries and territories tuning in to watch the Prime Day titles, Prime Video continued to deliver blockbuster hits, taking India’s stories to the world.

Prime Video India’s line-up for Prime Day 2024 included the highly anticipated season three of original series Mirzapur (Hindi) which became the most-watched show ever on Prime Video in India. The new season featured in the top 10 trending lists on Prime Video in over 85 countries and territories worldwide on the launch weekend itself!

In addition to this, Prime Video also premiered the blockbuster action thriller Garudan (Tamil), social drama PT Sir (Tamil), the critically acclaimed Naach Ga Ghuma (Marathi), crime thriller Satyabhama (Telugu), heist comedy Gam Gam Ganesha (Telugu), direct-to-service comedy drama Sharmajee Ki Beti (Hindi), and action comedy entertainer Inga Naan Thaan Kingu (Tamil).

But that’s not all, as Prime Video continued to make global entertainment more accessible for Indian customers with international Prime Day titles receiving viewership from over 98 per cent of India’s pin codes. In the lead-up to Prime Day 2024, the service premiered global blockbuster original series The Boys (English) Season 4, documentary Federer: Twelve Final Days (English) that follows Roger Federer in the last twelve days of his professional career, dystopian thriller Civil War (English), historical Original series My Lady Jane (English), romcom Space Cadet (English), spy comedy My Spy: The Eternal City (English), and biographical musical drama Bob Marley: One Love (English).

July 26, 2024
Prime Video rolls out an improved streaming experience-Here’s What’s new

Mumbai: Prime Video is bringing clarity and simplicity back to streaming with improvements to its user experience that will begin to roll out globally today, and will become available to all customers in the coming weeks.

There’s so much to discover on Prime Video, and with these updates, you’ll be able to navigate across our vast entertainment destination with ease. With more personalized recommendations powered by generative AI, you can discover content that is tailored to your individual preferences, allowing you to spend more time watching and less time browsing. Plus, we’re making it easier to quickly identify movies and series that are available at no additional cost to your Prime membership, find new blockbusters to rent and add or manage add-on subscriptions.

“We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience,” said Kam Keshmiri, Vice President of Design at Prime Video. “With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favourites, as well as sign up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login.”

Prime Video offers a large collection of premium programming in a single application across thousands of device types. You can explore a vast array of titles on Prime Video including your favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times to name a few, via Prime Video Channels add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not.

Here are the updates coming to the Prime Video user experience.

1. Content-forward navigation bar & single-click access to titles with the hero rotator

When launching Prime Video, you’ll notice a new navigation bar. Here, you will see purpose-built destinations including “Home,” “Movies,” “TV Shows,” and “Live TV,” as well as active Prime Video Channels add-on subscriptions, allowing you to navigate by content type.

A new “Prime” destination will also be available in the navigation bar, which allows you to browse movies and TV shows available at no additional cost with a Prime membership.

Just below the navigation bar, the hero rotator will showcase content you can watch with a subscription, or rent, as well as a range of promotions including Prime member deals. Plus, you can directly play, rent or subscribe to watch, making it easier to start watching the titles you love.

2. Explore, sign up and manage add-on subscriptions

You can now browse, sign up and manage your active add-on subscriptions directly from the navigation bar. In India., you can explore more than 20 add-on subscriptions by selecting “Subscriptions.” Here, in addition to what you’re already signed up for, you can find new options that are uniquely recommended based on your preferences, previous rentals, and viewing history. Plus, the subscription destination will display deals of subscriptions from third-party services, all in one place.

3. Improved recommendations and clarity around the content that’s included with a Prime membership

Personalised recommendations have always been essential to the Prime Video experience. However, improvements to personalization features, which were created with the assistance of Generative AI, will make it easier to find the content that is the most relevant to you.

To power this experience, Prime Video uses Amazon Bedrock, a fully managed AWS service for building and scaling generative AI applications with foundational models, to generate personalized recommendations for customers.

In addition to recommendations, you can browse content by taste and other categories such as “Top 10 in India”. And now, it will be easier than ever to see what is included with a Prime membership and what you may need to pay extra for. Prime and add-on subscription logos, like Lionsgate Play or Crunchyroll, will appear on the hero and title cards of a movie or TV show to help inform you about which subscription the content is coming from. If a title requires additional payment, a yellow shopping bag will be visible.

Plus, Prime Video is utilising Large Language Models (LLMs) to simplify the synopses for TV Shows and Movies, so you can quickly glance at a title description, rather than having to scroll to decide if it is something you’d want to watch.

4. Simple, intuitive and frictionless streaming

New animations, smooth page transitions and zoom effects are a few of the enhancements for a frictionless and enjoyable streaming experience you can look forward to.

When using a living room device, video content will play on the hero rotator as you determine what to watch, creating an immersive browsing experience. And on the “Live TV” destination, recommended 24/7 stations will automatically start playing. They will continue to do so as you transition into full-screen playback, or exit to browse other stations.

Prime Video has optimized the experience across all devices, including older models, so everyone can enjoy it.

And these updates are just the start. At Prime Video, we always innovate on behalf of our customers and will continue to improve the user experience so customers can seamlessly navigate and discover content they’ll love across our vast entertainment destination.

Read more here:

July 23, 2024
Mirzapur season three becomes the most-watched show ever on Prime Video in India

Mumbai: Following the remarkable success of its previous seasons, the much-loved series Mirzapur breaks new ground with its third season as both a local and global success. The raw, gritty and intense crime drama has become the most-watched show on its launch weekend in the history of Prime Video in India. Transcending geographies, the show has also scaled a global milestone as it trended in the ‘top 10’ titles’ list in over 85 countries worldwide on the launch weekend including India, U.S., UK, Canada, Australia, UAE, Singapore and Malaysia among others. Buoyed by the success of season three of Mirzapur, Prime Video is also developing season four of the show.

The third chapter of the fan-favourite franchise has been applauded by viewers in India and beyond for its edgy narration, top-notch cinematography, high-production values and genre-defining performances. The series was streamed by viewers on Prime Video in over 180 countries and across 98 per cent of pin codes in India on its launch weekend.

Reflecting on the milestone, Prime Video head of India originals Nikhil Madhok said, “It’s a hat-trick! The third season of the incredibly popular Mirzapur franchise has become the most-watched show on Prime Video India on its launch weekend, breaking all previous records, including those set by Season 2! This success highlights the strong connection that audiences have with the show’s relatable characters, making it a significant part of popular culture and everyday conversation.”

Madhok added “We are thrilled to share this tremendous achievement with the fans who have made this franchise so iconic and beloved. This success would not have been possible without our steadfast collaboration with Excel Media and Entertainment and the tireless efforts of the cast and crew. Seeing the massive fanbase grow is humbling and exciting, and here at Prime Video we are committed to continuing to push the boundaries of storytelling.”

Excel Media and Entertainment producer Ritesh Sidhwani added, “I am thrilled by the overwhelming response from the audiences, who have helped us grow strength to strength with each season. It’s their continued love and support, right from the first season, that has made our show a global sensation. This historic success is a result of the hard work, dedication, and commitment of our entire team, who went to great lengths to bring this season to life on screen. As we draw the curtains on yet another exhilarating season, we remain committed to bringing even more thrilling and engaging content to our loyal audiences.”

Produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. The ten-episode series is now streaming exclusively on Prime Video in India and across 240 countries and territories worldwide.

July 12, 2024
Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

Mumbai: The wait is finally over! Prime Video’s fan-favourite franchise, Mirzapur is all set to return with its third installment after a hiatus of four years and the excitement among fans is palpable! Not just Mirzapur loyalists, but even the corporate universe has eagerly anticipated the series’ premiere on Prime Video. Ahead of the show’s launch, individuals and corporates actively joined the chatter, leaving no stone unturned to catapult the premiere day into a historic and unforgettable event. Fans are flooding social media platforms with raging enthusiasm, using the hashtag ‘#NationalBingeWatchDay’.

Prime Video recently launched a petition to mark the release day of Mirzapur season 3 as National Binge Watch Day. This unique campaign aimed to show gratitude and boost anticipation among fans eagerly awaiting the new season on the streaming service. As the trend gained momentum, corporates too joined in the excitement, sharing their favourite matches. Renowned brands like Google India, Rapido app, Zepto, WOO heal, AJIO, Redmi India, Swiggy Instamart, Bombay Sweet Shop, WOW Skin Science, Cantabil and Cars24 among many others, are hopping on the trend and sharing their version of #NationalBingeWatchDay. The launch of Mirzapur Season 3 is set to be celebrated with interesting collaborations involving influencers, meme pages, and celebrities, all coming together to highlight their favourite #NationalBingeWatchDay and adding to the excitement surrounding the series’ release.

Created and produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series is streaming now exclusively on Prime Video in India and across 240 countries and territories worldwide.

July 5, 2024