ITV

Tag: Prime Video

  • Citadel: Honey Bunny was Prime Video’s most watched series globally this weekend

    Citadel: Honey Bunny was Prime Video’s most watched series globally this weekend

    Mumbai— Prime Video revealed that the Indian Original spy series Citadel: Honey Bunny, born from the world of Citadel, was the most watched series on Prime Video worldwide in its launch weekend. sThe Indian series directed by Raj & DK (Raj Nidimoru and Krishna DK) and starring Varun Dhawan and Samantha, has drawn in huge global audiences, streamed in 200 countries worldwide. The series was in the top 10 in almost 150 countries, including US, UK, France, Italy, Australia, Canada, Brazil, and UAE, proving the trend that consumers are continuing to enjoy non-English language content.

    “The success of Citadel: Honey Bunny shows that our non-English language International Originals continue to find fans globally through Prime Video’s huge worldwide audience,” said Prime Video & Amazon MGM Studios VP International Originals James Farrell.

    “Citadel: Honey Bunny’s success is another example of Indian content increasingly being appreciated by audiences worldwide,” said Prime Video India Head of Originals Nikhil Madhok. “It shows that local narratives can have universal appeal and engage customers across borders. The series has received an extremely positive response in India and we are thrilled that this action spy thriller is also the most watched series on Prime Video worldwide in its launch weekend.”

    “It has been a very enriching experience on a challenging project that gave us the unique opportunity to collaborate with some of the biggest names in global entertainment and build on a larger connected world of spies which goes beyond the conventional storytelling formats,” said Raj & DK. “We have enjoyed weaving in easter eggs and nostalgic throwbacks to 90s’ cinema into the world of Honey Bunny. And we are thrilled at the amazing response both from our home turf and from around the world!”

    “We continue to be immensely proud of our global partners on Citadel and the success of each installment in the series. DK and Raj’s Citadel: Honey Bunny is a truly fun, propulsive and subversive spy show. Writer Sita Menon has crafted outstanding scripts that our talented leads, Samantha and Varun Dhawan, bring to life through shining performances, said AGBO executive producer and chief creative officer Angela Russo-Otstot. “AGBO is honored to collaborate with such exceptional creatives, alongside Amazon and David Weil, in bringing this distinctive global series to audiences worldwide.”

    Citadel: Honey Bunny is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer.

    The first season of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, premiered to global success in 2023, becoming Prime Video’s second most-watched new original series outside the US, and fourth most-watched worldwide, after 24 days. Executive produced by the Russo Brothers’ AGBO, Citadel and its subsequent action-espionage Original Series traverse the globe, evolving the story of spy agency Citadel and its powerful enemy syndicate, Manticore. Each series born from the world of Citadel stars top local talent and is created, produced and filmed in the region—bringing about stylistically unique shows with strong cultural identities rooted in their respective country of origin. The Italian Original, Citadel: Diana, which launched on 10 October, was the second series to debut from the world of Citadel and is followed by India’s series, Citadel: Honey Bunny, which launched on 7 November. Since the launch of both series, customers continue to watch season one of Citadel, drawing in more audiences globally. Season Two of Citadel, starring Richard Madden and Priyanka Chopra Jonas alongside Stanley Tucci and Lesley Manville, is in production, with Joe Russo serving as director.

    Citadel: Honey Bunny joins Prime Video’s slate of International Originals debuting to record-breaking global success, including recent international hits; My Fault (‘Culpa Mía’), Maxton Hall – The World Between Us, and Like A Dragon: Yakuza, as well as upcoming launches, including Your Fault (‘Culpa Tuya’), The Sticky, and Look Back. The Indian Original series adds to Prime Video’s breadth of Indian-produced hits, such as Mirzapur, Farzi, The Family Man, and upcoming season two of Paatal Lok, season four of Panchayat and Matka King. As well as global Amazon MGM Studios-produced series and movies, such as The Lord of the Rings: The Rings of Power, Fallout, The Summer I Turned Pretty, Road House, Saltburn, and The Idea of You. This is all available with a Prime membership. Prime subscribers can enjoy savings, convenience and entertainment, all in a single membership.

  • Smart TVs provide a much larger platform for brands to advertise on: Abhijeet Rajpurohit

    Smart TVs provide a much larger platform for brands to advertise on: Abhijeet Rajpurohit

    Mumbai: Established in 2017, Cloud TV is a homegrown, bootstrapped start-up dedicated to delivering a premium experience on affordable smart TVs for India’s growing market. With a mission to democratise content, Cloud TV’s adaptable platform works seamlessly across various hardware, currently powering over 12 million users on six million devices. The platform supports 200 smart TV brands and partners with over 200 content providers and 100 apps, including Prime Video and Jio Cinema, while collaborating with more than 22 manufacturing companies.

    At the heart of Cloud TV’s journey is Abhijeet, whose passion for technology and curiosity for new gadgets and software have driven his innovative approach. With a keen focus on India’s tier two and tier three cities, he aims to continually redefine the smart TV experience, making advanced entertainment accessible to a diverse audience across the country.

    Indiantelevision.com’s Rohin Ramesh, caught up with Cloud TV COO & co-founder Abhijeet Rajpurohit, who discussed how Cloud TV as a made in India brand offers competitive solutions and its growth story so far.

    Edited excerpts

    On made in India brand influencing Cloud TV’s operations and your approach to product development:

    Cloud TV is India’s first and only certified smart TV operating system and was created to democratise content streaming and unlock the absolute potential of smart TVs in India. Developed in 2017, we embarked on a journey to develop a TV operating system that would cater to the unique needs of its Indian users. Our product quickly garnered popularity as the only smart TV brand that simplified OTT content discovery while offering affordability. Hence, Cloud TV began by identifying the gap within the Indian smart TV market and bringing forth a locally designed and produced solution.

    Our made in India approach addressed a significant void in the TV OS industry which needed a more local support and nuanced understanding of what the Indian audience truly required. To achieve this, we worked networked and partnered with local Indian TV manufacturers that needed a certified operating system for their TV devices. Eventually, leading us to partner with over 22+TV manufacturing companies.

    Today, our impact resonates across the Indian smart TV landscape, powering over 12+ million users, 6+ million devices, 170+ Smart TV brands, and over 200+ content partners and 100+ App partners like Prime Video, Jio Cinema, etc. while working with over 22+ manufacturing companies.

    On setting you apart from other brands, particularly in terms of technology and user experience:

    Understanding the demands of the Indian TV market and solving the pain-points of TV OEMs (TV manufacturers) and Brands with our offerings, especially for the affordable-tier segment has been our greatest strength.

    To elaborate further, since we are an India led brand, the market and its requirements are more familiar to us than the global OS that is distributed in the market. We work closely with our OEMs and work flexibly to cater to their needs. When it comes to launching a new TV brand in the market with Cloud TV OS, our onboarding and turn-around process is much quicker than global OS companies. Some of these differences make it much easier to work with Cloud TV and build a strong community in the industry.

    With India being a multilingual community, our voice assistance is constantly evolving to include more regional languages to its database to give the user a more personal experience with their smart TV. We were also one of the firsts to focus our UI to be more content led which garnered popularity amongst consumers and made content discovery easier.

    On identifying and catering to the diverse needs of users in tier two and tier three cities

    India’s diverse market demands for affordable smart TVs. Recognising this need, we partnered with manufacturers to optimise our software to perform efficiently on a budget-friendly hardware. This makes the device more accessible to the market. And while we prioritise affordability, our software still delivers features which are typically found in the premium TV segment.

    A smart TV powered by Cloud TV offers a wide range of content, applications along with voice assistance designed to cater to users of all types, whether they’re seasoned Smart TV owners in metro cities or first-time buyers in tier one and tier two cities. We’re expanding the reach of smart TVs by making them accessible to those consumers who want to purchase a budget TV with all the necessary smart TV features.

    One of the biggest challenges we face is that while the consumer is buying an affordable TV, they still expect a premium TV experience from the budget-friendly device. While this is a challenge, it is also an opportunity for us to work with our partners in the ecosystem and ensure that the TV functions appropriately through its shelf life and provides the best experience to the end user.

    On specific software features you have developed to cater to the preferences of Indian consumers:

    Cloud TV has been ahead of the curve by introducing features like the content recommendation-based Home Page with various content categories and Live TV channels for seamless content discovery. While content discovery is important, many users want to search for content in their preferred language, which is why Cloud TV voice assistant supports regional languages like Marathi, Hindi, Punjabi, Gujarati and more.

    Additionally, our mobile remote app allows users to effortlessly browse and play content from their phone to the TV. Our aim with these features and our viewing experience has always been to operate from a place of regional inclusivity. What sets us apart is delivering premium features, typically found in high-end international brands, in affordable TVs, ensuring more people can enjoy a high-quality, convenient entertainment experience.

    On discussing the importance of your partnerships with major content providers like Prime Video and Jio Cinema:

    In a content cluttered market, there is enough content for the consumers to browse. However, strategic partnerships with these OTT applications make content discovery easy for our diverse audiences. This helps to create a seamless experience for our current and new audiences.

    We work in different ways to ensure the consumer is aware of the relevant content choices we have to offer. This includes homepage banners that highlight the popular content releases of the week, and a top trending row that allows the audience to browse through the trending titles. All these features are constantly worked upon and refined to allow efficient content discovery for Cloud TV’s user base.

    These partnerships are aimed at our content repository and provide the OTT apps with 6+ million potential consumers. Our OS also offers free streaming news, music channels, and on-demand sports and entertainment content, becoming a one-stop shop for our consumers.

    On Cloud TV working to make digital content more accessible to the average Indian consumer

    We work with our content partners in a more democratic manner to help them reach out to their target audiences. This benefits both the content partners and the consumers who want content discovery to be much easier and efficient. Irrespective of language, genre or application, Cloud TV becomes a central hub for entertainment for families.

    On CTVs transforming the advertising landscape in India and opportunities you think it presents for advertisers

    Smart TVs provide a much larger platform for brands to advertise on and this is a huge plus for the market. In fact, there are studies that emphasise the fact that the audience has better brand recognition on smart TVs as compared to any other traditional advertising platforms.

    With the help of AI, CTV advertising has also become more targeted and interactive with the audience. This means there are call-to-actions that the user can follow like QR codes or buttons to buy and subscribe to products or services that grab the customer’s attention. This presents several creative opportunities for the advertisers who can work on innovative campaigns that are more engaging with the audience. It is also to be understood that CTV advertising is much more feasible than traditional platforms, which opens this as an opportunity to many more brands, regional and local included. CTV advertising is the future and with the growing market of smart TVs in India, brands will and must capitalise on this evolution.

    On innovations you are currently exploring or excited about that could shape the future of smart TVs:

    Looking ahead, Cloud TV is set to introduce several innovations aimed at enhancing the user experience and broadening our market reach. We are focusing on integrating advanced AI and algorithms to provide more personalised content recommendations and improve user engagement.

    Additionally, we plan to expand our partnership network to include more global OTT platforms and Fast channels, offering a wider variety of content options to our users. We are also looking to expand to MENA (Middle-East and North-Africa) regions to provide affordable solutions to TV brands.

    With CTV advertising being the future, we are constantly working on exciting projects with advertisers for their campaigns. In this changing landscape, we are at the forefront of driving AdTech solutions in this industry and constantly evolving with our approach. 

  • Prime Video launches trailer for Citadel: Honey Bunny

    Prime Video launches trailer for Citadel: Honey Bunny

    Mumbai: Prime Video has announced the trailer for Original series, Citadel: Honey Bunny. The Indian series born from the world of Citadel is directed by Raj & DK (Raj Nidimoru and Krishna DK) and written by Sita R. Menon, along with Raj & DK. The series is produced by D2R Films, Amazon MGM Studios, and executive produced by the Russo Brothers’ AGBO. Anthony Russo, Joe Russo, Angela Russo-Otstot, and Scott Nemes from AGBO, alongside David Weil (Hunters), executive produce Citadel: Honey Bunny and all series within the world of Citadel. Midnight Radio is also an executive producer. The series features the immensely talented Varun Dhawan and Samantha in the lead and the Kay Kay Menon, along with cast that includes Simran, Saqib Saleem, Sikandar Kher, Soham Majumdar, Shivankit Parihar, and Kashvi Majmundar. Citadel: Honey Bunny is set to premiere exclusively on Prime Video in India and across more than 240 countries and territories worldwide on 7 November.

    The trailer is a preview of the spy thriller set against the vibrant tapestry of the 90’s, which features action, stunts, and edge-of-your-seat excitement, all perfectly complemented by performances. When stuntman Bunny (Varun Dhawan) recruits struggling actress Honey (Samantha) for a side gig, they are hurled into a high-stakes world of action, espionage, and betrayal. Years later, as their dangerous past catches up, the estranged Honey and Bunny must reunite and fight to protect their young daughter Nadia.

    “Following the tremendous response to the teaser, the excitement and anticipation around the show has been rising every day, with fans of Varun, Samantha and Raj & DK eagerly waiting for November 7. We felt that now is the right time to provide them with a window into the series with an action-infused trailer of the show that captures the incredible world of Citadel: Honey Bunny. Raj & DK have added their signature quirk and charm to this high-octane spy thriller that promises to be a whole new thrilling ride for our audiences,” said Prime Video head of originals India, Nikhil Madhok.

    “Citadel: Honey Bunny is a significant project for us as it has given us the opportunity to be part of a larger, unprecedented world of spies and espionage that has never been done or even attempted before. We have created all our projects so far, but Citadel: Honey Bunny is our first collaboration. And that it is with the creative forces like the Russo Brothers, as well as a host of talented filmmakers and creators around the world, has made this an amazingly valuable creative experience,” said Raj & DK.

    “Bunny is unlike any role I’ve played before. As a spy, he not only leads a double life, but every aspect of his personality has two distinct sides, which was very exciting for me as an actor. Intricately woven into the storyline, his portrayal required me to draw on a blend of experiences and characters I’ve embodied over the years, as well as mentally and physically prepare for the grueling stunts and amped-up action scenes, making it one of my most challenging performances yet. And I am deeply grateful to Prime Video, Raj & DK, and AGBO for the opportunity to bring Bunny to life,” said Varun Dhawan.

    Samantha said, “The opportunity to be part of an action-packed entertainer with a gripping storyline, rich character depth, and intense hand-to-hand combats and stunts that rival international standards, along with the prospect to play an integral role in this collection of connected spy stories, is what drew me to this project. The challenges and efforts required to bring Honey to life have left a profound impact on me, both professionally and personally, making it one of the most significant roles of my career. I’m confident that the audience will thoroughly enjoy this series, not just in India but across the many countries and territories where it will stream on Prime Video.”

  • Prime Video presents: Trailblazers, celebrates women of Prime Video & Amazon MGM Studios

    Prime Video presents: Trailblazers, celebrates women of Prime Video & Amazon MGM Studios

    Mumbai: The inaugural Prime Video presents: Trailblazers took place in London today, an event celebrating the women of Prime Video and Amazon MGM Studios. Hosted by Amazon MGM Studios head Jennifer Salke and Prime Video International VP Kelly Day, the showcase featured guest appearances from actors Priyanka-Chopra Jonas, Octavia Spencer, Bryce Dallas Howard, directors Charlotte Brändström and Louise Hooper, and producers Amy Pascal, Sue Vertue and Lindsey Weber, at Queen Elizabeth Hall at London’s South Bank Centre.

    Creative talent from both in front of and behind the cameras joined Salke and Day at the event, attended by industry guests and Prime Video female executives, including global heads of Amazon MGM Studios and regional Prime Video leaders. Hosted by broadcaster Clara Amfo, the event discussed global franchises, appealing to younger audiences, and the rise of action heroines. Participants included Priyanka Chopra Jonas, Octavia Spencer, the cast and directors of The Lord of the Rings: The Rings of Power, and Bryce Dallas Howard. The event previewed international series and films like Citadel: Diana, The Devil’s Hour Season 2, Culpa Tuya, My Fault: London, La Virgen Roja, The Office Australia, and Pimpinero: Blood and Oil.

    During the live showcase, Jennifer Salke commented: “We’ve had a mission to be a destination for women all around the world, and we’re starting to see progress with that” and Kelly Day added “we’ve expanded the storytelling so much for women, and it’s brought so many new customers to the service and ignited a lot of passion for our female viewers.”

    As part of an on-stage fireside chat, Octavia Spencer said, “For me, there weren’t a lot of female executives. So, to see how vastly different the industry is, how many opportunities are made available to us, I think it’s imperative that we come into the industry with as much in our arsenal as we can give.”

    Commenting on the upcoming Australian Original adaption of The Office, Felicity Ward told Clara Amfo: “Ricky Gervais approved a female lead. He was very excited about a female lead” and on the importance of female commissioners, Laura Osma (Pimpinero: Blood and Oil) said “so many stories have been hidden for so long but now we can delve into them”.

    During a fireside conversation with Jennifer Salke, on what the industry is getting right, Priyanka Chopra Jonas said, “I was wanting to get out of the box and here with Amazon is where I got that, it takes huge courage to back local stories”

    “Women are at the core of our business – from our incredible actors, our inventive producers and our executive teams,” said Amazon MGM Studios head Jennifer Salke. “We also know that women around the world love to be moved by incredible storytelling and we look forward to bringing them all a compelling slate featuring some of the most talented women working both in front and behind the camera.”

    “As we look to grow Prime Video internationally, women will be central to driving that success,” added Day. “From the millions of viewers globally, to the women running the Prime Video and Studios teams in Europe, Latin America, Asia-Pacific and the US, to the women starring in and delivering our biggest shows and movies, Prime Video is being shaped by trailblazing women.”

    The following announcements were made at Prime Video presents: Trailblazers:

    . Greenlight: Prime Video announced a spinoff series, The Untitled Neagley Project, starring Maria Sten (Reacher, Swamp Thing). Created by co-showrunners and executive producers Nick Santora (Reacher, Prison Break) and Nicholas Wootton (Law & Order, Prison Break), and produced by Amazon MGM Studios, Skydance Television, and CBS Studios, the series will premiere on Prime Video in over 240 countries. It follows Frances Neagley, a private investigator, seeking justice after a friend’s suspicious death.

    . First-look clip: An exclusive clip from Citadel: Diana, the highly anticipated Italian series from the Citadel universe, was revealed. Starring Matilda De Angelis, the action sequence is set at the Cretto di Gibellina in Sicily. De Angelis performed most of her own stunts, with the series featuring approximately 850 stunts. The show premieres globally on 10 October.

    . First-look images: Images from the new UK Original movie My Fault: London, set to launch in 2025, were unveiled. Based on Mercedes Ron’s bestselling Culpables trilogy and following the success of Culpa Mia, it stars Asha Banks and Matthew Broome.

    . Trailer: The official trailer for Season 2 of The Devil’s Hour was introduced by Jessica Raine. Premiering globally on 18 October, the psychological thriller stars Peter Capaldi, Nikesh Patel, Phil Dunster, and new cast member Saffron Hocking.

    .  Skills: The £10 million Prime Video Pathway programme, launched in 2022, has seen 64 per cent of all places filled by women, including in traditionally male-dominated fields like Sound, Camera, and Lighting at the National Film and Television School Craft Academy.

  • Prime Video’s ‘The Mehta Boys’ dazzles at 15th Chicago South Asian Film Festival premiere

    Prime Video’s ‘The Mehta Boys’ dazzles at 15th Chicago South Asian Film Festival premiere

    Mumbai: Prime Video’s original movie The Mehta Boys stole the spotlight at the 15th Chicago South Asian Film Festival (CSAFF) with the exclusive world premiere on the opening night of 20 September. The film, which also marks Boman Irani’s directorial debut, received a thunderous applause from a packed audience, for its heartfelt story and stellar performances.

    The world premiere was attended by the film’s cast, including actor, writer, director, and producer Boman Irani, along with writer Alexander Dinelaris, actors Avinash Tiwary and Shreya Chaudhry, producer Danesh Irani, and executive producer Ankita Batra. The film received a fantastic response for its portrayal of a father-son relationship, making it relatable for the audience by showcasing the generation gaps and differing perceptions; while providing a perfect blend of humor and heart.

    An Irani Movietone LLP and Chalkboard Entertainment LLP production, The Mehta Boys is produced by Boman Irani, Danesh Irani, Vikesh Bhutani, and Shujaat Saudagar. The film tells the story of a father and son at odds with each other, who find themselves compelled to spend 48 hours together. The film follows their tumultuous journey and offers a nuanced exploration of the complexities often inherent in a father-son relationship.

    The Mehta Boys is slated to premiere soon on Prime Video in India and across 240 countries and territories worldwide.

  • Prime Video’s Maitri: Female First Collective dives deeper into the female gaze in storytelling

    Prime Video’s Maitri: Female First Collective dives deeper into the female gaze in storytelling

    Mumbai – Prime Video, India’s most loved entertainment destination, has released the latest session of Maitri: Female First Collective, which highlights the significance of female gaze in Indian content. The ‘female gaze’ in entertainment refers to storytelling that centers on women, driven by their inner worlds and motivations rather than by men. It emphasizes female agency and perspectives, focusing on how women view the world and make decisions. Maitri: Female First Collective is an endeavour to create a safe space where women from the Indian media and entertainment industry can come together to discuss their experiences, challenges and successes, and offer their perspective on bringing about a positive shift.

    The session featured seven eminent women from India’s media and entertainment industry, ranging from actors Ananya Panday and Kritika Kamra, to women who have left an indelible mark behind the camera, like screenwriter & creator, Ishita Moitra, director & writer Tanuja Chandra, director & editor Namrata Rao, and Faye D’Souza, journalist and founder & editor, Beatroot News, in addition to Smriti Kiran, creator & curator, Maitri and  founder, Polka Dots LightBox, who moderated the session.

    Watch the latest session of Maitri: Female First Collective here – 

    The participants shared personal anecdotes on how the female gaze is imperative to changing the narratives, leading to richer and more complex portrayals on screen. Actor Ananya Panday spoke about her evolving approach to selecting the stories she wants to be a part of, stating, “Over time, I have become much more vocal about what I stand for. I know I can contribute and ask for changes when something doesn’t align with my beliefs. Today, I choose projects that portray real, flawed, but honest women, and I take responsibility to ensure my work reflects those beliefs. If I can make people feel comfortable in their own skin through my roles, then I’m happy.”

    Kritika Kamra discussed how streaming has helped create a space for female gaze in stories. “I’ve played a gangster – something I never thought I’d do. This is possible because the writing has changed, platforms are commissioning diverse shows, and audiences are accepting them,” she said.

    The panelists explored the evolving role of women in the industry, noting greater opportunities to assert their voices and break through gender biases, resulting in more authentic and nuanced representations of female characters. Ishita Moitra shared, “It’s about the perspectives you bring, not just gender. The younger generation, including men, is thinking differently, and this shift is already visible on screen, with much more to come in the next decade.”

    However, the panel acknowledged that despite notable progress, gender imbalance persists. Tanuja Chandra felt that positive change for better female representation and equality in the industry is not happening quickly enough, while Namrata Rao expressed delight at having the opportunity to work with a female crew in her directorial debut, and the need to have more such projects in the industry. Faye D’Souza said she believes real systemic change will happen when it benefits everyone from lead actors to crew members, with Smriti Kiran concluding that continuous dialogue is essential for shifting mindsets and addressing industry imbalances.

     

  • Airtel Digital TV’s new plan offers Amazon Prime benefits to customers

    Airtel Digital TV’s new plan offers Amazon Prime benefits to customers

    Mumbai: Airtel Digital TV has joined hands with Amazon Prime to offer live TV and Prime Lite benefits as part of its new Ultimate and Amazon Prime Lite plan. Subscribers of the plan can enjoy unparalleled entertainment from Prime Video on 2 devices in HD quality, in addition to enjoying linear TV channels. Prime Lite subscription also includes other Prime benefits like free unlimited same-day delivery on over 10 Lakh products and next-day delivery on 40 Lakh products on Amazon, early access to sale events & Lightning Deals and 5 per cent cashback on purchases on Amazon.in with Amazon Pay ICICI Bank Credit Card.

    Bharti Airtel CEO- Airtel Digital TV Siddharth Sharma said, “The growing demand for mobile entertainment has prompted us to expand our TV offerings, providing customers with anytime, anywhere access. Our partnership with Amazon Prime enhances our content lineup, complementing our diverse range of home entertainment services. We are excited to offer customers an unparalleled experience, with prices starting as low as Rs 521 for the Hindi content. We are confident our users will maximise the value of this compelling deal.”

    “At Prime Video, we are constantly looking at ways to strengthen our distribution and take our much-loved movies and series to an even wider audience,” said Prime Video  India director & head – SVOD business Shilangi Mukherji. “The collaboration with Airtel Digital TV makes access to Prime Video’s full selection of content even more seamless while providing other shopping & shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more. The collaboration aims to make premium entertainment even more accessible to customers in India.”

    Plans at glance:

    Price

    Pack Name

    Duration (Days)

    Rs 521

    Hindi Ultimate & Amazon Prime Lite 1M

    		 30

    Rs 2288

    Hindi Ultimate & Amazon Prime Lite 6M

    180

    With this offer, Airtel also aims to refine home entertainment with unlimited access to 350+ TV channels, along with over-the-top (OTT) content available on Prime Video, to provide a holistic solution to the evolving entertainment needs of consumers.

    Subscribers can enjoy a seamless streaming experience with uninterrupted access to the full selection of Prime Video’s movies and series including highly popular Original series like Mirzapur, Panchayat, The Family Man, Dhootha, Inspector Rishi, blockbuster movies Tiger 3, Kantara, Maja Ma, Bawaal, Teri Baaton Mein Aisa Uljha Jiya, and many more, along with international series and movies like Fallout, Citadel, The Lord of The Rings: The Rings of Power, The Boys, to name a few. 

  • Call Me Bae’s ‘Yaara Tere Bin’ music video is here to steal hearts!

    Call Me Bae’s ‘Yaara Tere Bin’ music video is here to steal hearts!

    Mumbai: The success of Call Me Bae, starring Ananya Panday, has dominated social media, with fans praising the series and the track ‘Yaara Tere Bin’. After high demand for the music video, it has finally been released. The song’s deep emotion and unplugged style resonated with listeners, and the visuals bring the raw emotions to life.

    Composed and sung by RUUH, JOH, and Lisa Mishra, with lyrics by RUUH and Smriti Bhoker, ‘Yaara Tere Bin’ is an acoustic ballad about the void left by lost love. Its visuals and melody capture the emptiness and longing that follows.

    Lisa Mishra, who brings her signature soulful touch to the track, added, “When I first sang ‘Yaara Tere Bin,’ it felt like my voice was carrying the weight of every unspoken emotion I’ve ever felt. I think we all have those memories of people who leave an imprint on our hearts. The song taps into that universal experience of missing someone and those emotions while letting them flow through the music. I am glad the music video is finally out now on popular demand and I hope fans will love it.”

    RUUH, who not only composed but also lent his voice to the song, reflected on his connection to the song’s emotional depth, “I feel overwhelmed with the response and love that we are receiving for this track. This track is close to my heart as we’ve all experienced this kind of love that stays with you even when it’s gone. ‘Yaara Tere Bin’ is like a conversation with those memories that you can’t quite shake and I wanted the music to mirror that feeling, simple, bare, but powerful. I hope it resonates with anyone who’s experienced that aching emptiness.”

    “To see how Yaara Tere Bin has connected to the listeners is a dream come true. Creating the track was a deeply personal journey. This song was meant to capture those quiet, intense moments of love and loss, and I’m beyond thrilled that it’s resonated so deeply. YI hope the music video adds another dimension to the story we’re telling,” added composer JOH.

    Lyricist Smriti Bhoker shared, “‘Yaara Tere Bin’ is a reflection of my own emotional journey. The overwhelming response to the song has been incredibly touching, and it’s truly amazing to see how the audience has connected to the emotions behind the words.”

    Call Me Bae is a Dharmatic Entertainment production, with Karan Johar, Apoorva Mehta, and Somen Mishra as executive producers. The series is created by Ishita Moitra, who has co-written it alongside Samina Motlekar, and Rohit Nair. Directed by Collin D’Cunha, Call me Bae is the story of Bae, who upon being downsized from heiress to hustler, discovers that her most valuable assets aren’t her diamonds, but her street smarts and style. Broke but refusing to be broken, she navigates the newsrooms of Mumbai, finding beaus, behens, and her better self.  This eight-part series stars Ananya Panday in the lead role, and features an ensemble cast including Vir Das, Gurfateh Pirzada, Varun Sood, Vihaan Samat, Muskkaan Jaferi, Niharika Lyra Dutt, Lisa Mishra, and Mini Mathur. The series premiered exclusively on Prime Video on 6 Sept in India and 240 countries and territories worldwide.

  • Prime Video to premiere Thalaivettiyaan Paalayam globally on 20 September

    Prime Video to premiere Thalaivettiyaan Paalayam globally on 20 September

    Mumbai: Prime Video has announced the global premiere date for its upcoming Tamil Original comedy-drama series Thalaivettiyaan Paalayam. Directed by Naga, written by Balakumaran Murugesan, the eight-episode series is produced by The Viral Fever (TVF).

    It offers a heartwarming glimpse into rural Tamil Nadu brought to life by a superbly talented cast, including Abishek Kumar, Chetan Kadambi, Devadarshini, Niyathi, Anand Sami, and Paul Raj in pivotal roles. Thalaivettiyaan Paalayam is set to premiere exclusively on Prime Video in India and over 240 countries and territories worldwide on 20 September in Tamil, with subtitles in English. Thalaivettiyaan Paalayam is the latest addition to the Prime membership.

    The comedy-drama series follows Sidharth (Abishek Kumar), an engineering graduate from Chennai, who reluctantly takes on a job far outside his comfort zone as a secretary in the remote village of Thalaivettiyaan Paalayam. As he navigates the quirks of rural life and its eccentric villagers, he finds himself caught up in a comedy of errors full of twists and turns.

    “The ever-evolving tastes and preferences of our diverse audience drive us to expand our local language content with authentic, relatable, and engaging stories. Collaborating with longstanding partners like TVF, who share our vision of delivering fresh, innovative, and rooted narratives, we are excited to present the Tamil Original comedy-drama Thalaivettiyaan Paalayam. Written by Balakumaran Murugesan, this series brings a delightful blend of humour with heartwarming moments through a simple yet gripping narrative, making it an irresistibly binge-worthy entertainer. With its authentic rural charm and universal themes of community dynamics, brought to life by an exceptionally versatile ensemble cast, it is sure to captivate audiences,” said Prime Video India director of content licensing Manish Menghani. “We are confident that Thalaivettiyaan Paalayam will engage viewers not just in Tamil Nadu, but across India and worldwide.”

    The Viral Fever (TVF) president Vijay Koshy shared, “It has been wonderful to partner with Prime Video to present the Tamil Original series Thalaivettiyaan Paalayam. The entire team has done a fantastic job of authentically capturing the simplicity and sometimes challenging aspects of everyday life in a small rural village, with humour and authenticity. I’m deeply grateful to our phenomenal cast and every crew member whose passion and hard work have brought this show to life. We couldn’t have done this without TVF’s in-house stalwarts Deepak Mishra who is the director of Panchayat (S1-S3) and Shreyansh Pandey who is the head of TVF Originals. We are confident that Thalaivettiyaan Paalayam will strike a chord with viewers both in India and around the world when it premieres globally on Prime Video on 20 September.”

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  • Bandra mural honours Salim-Javed’s legendary impact on Hindi cinema

    Bandra mural honours Salim-Javed’s legendary impact on Hindi cinema

    Mumbai: To mark the launch of the original docuseries Angry Young Men on Prime Video, a stunning mural has been unveiled in Bandra as a tribute to the iconic screenwriting duo Salim-Javed. Created by fans this vibrant piece of art honors their monumental influence on Hindi cinema. The mural showcases larger-than-life portraits of Salim Khan and Javed Akhtar, surrounded by titles of their most iconic films—Sholay, Seeta Aur Geeta, Kranti, Trishul, Chacha Bhatija, Aakhri Daaon, and Yaadon Ki Baaraat—rendered in the classic vintage Bollywood poster style. It beautifully captures the essence of the ‘Angry Young Man’ archetype that Salim-Javed so masterfully crafted, celebrating their revolutionary stories, unforgettable characters, and powerful dialogues that forever changed the landscape of Indian cinema.

    Produced by Salman Khan Films, Excel Media & Entertainment, and Tiger Baby, Angry Young Men is executive produced by Salma Khan, Salman Khan, Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar, and Reema Kagti. The three-part docuseries masterfully captures the personal and professional journey of Salim-Javed and is streaming exclusively now on Prime Video in India and over 240 countries and territories worldwide.