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Tag: Prime Video

  • ‘Everyone’s Talking Prime’, everywhere, all at once with PivotRoots’ hyperlocal campaign for Prime Video

    ‘Everyone’s Talking Prime’, everywhere, all at once with PivotRoots’ hyperlocal campaign for Prime Video

    Mumbai: Prime Video, India’s most popular video streaming service, and its long-term agency partner PivotRoots – a Havas company collaborated to shine a spotlight on the OTT platform’s impressive content gallery by creating more than 500 hyperlocal promos using Google’s Ads Creative Studio (previously, Director Mix) for contextual user experiences.

    [Director Mix Juhu]

    PivotRoots amplified the reach of the campaign through Google’s comprehensive advertising tool that was deployed to conceptualize and produce over 500 custom promos across YouTube and Meta. These hyperlocal promos were tailored to the user’s location by incorporating, among other parameters, references to famous local landmarks like Juhu, Bandstand and Carter Road in Mumbai, Jal Mahal in Jaipur, Taj Mahal in Agra, Japanese Garden and Sabarmati Riverfront in Ahmedabad and Sion City in Kolkata, to add a personalised touch. For instance, a user targeted in Mumbai’s Bandra would receive a creative referencing ‘Carter Road’ to make it contextually relevant to that user.

    The objective was to encourage users to indulge in the captivating world of movies and web shows that everyone is talking about. Elaborating on the relevance of hyperlocal campaigning in the current digital landscape, PivotRoots director – media Jinit Shah said, “Audiences are increasingly seeking personalised experiences. We delivered this with hyperlocal ads to every user who had seen the brand film, hence tying back to the theme of the campaign (Everyone’s Talking Prime), leaving users intrigued and with a sense of delight. “

    [Director Mix Bandstand]

    PivotRoots chief creative officer Hetal Khalsa emphasized the significance of maintaining a personal connection with the audience, stating, “Often with larger-than-life brand campaigns, the message tends to get lost as it trickles down to a wider audience, making the reach suffer. There was an innate need for a solution that delivered the brand message with utmost recall. The intent was to go as hyperlocal as we can with our custom brand messaging, targeting cities and towns across all 3 tiers and delivering it with a personal touch to elevate the impact.”

    [Director Mix Japanese Garden]

    Banner Ads

    To augment the campaign’s reach, dynamic banner ads were strategically placed across multiple sites. These ads were tailored to the time of day and adapted to the specific day of the week, ensuring a customised brand communication approach across various channels.

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    Prime Video’s ‘Everyone’s Talking Prime’ campaign marks a milestone in the streaming industry, setting new standards for engaging and hyperlocal brand communication. With its innovative use of technology and strategic partnerships with PivotRoots, Prime Video continues to solidify its position as the go-to platform for premium entertainment.

  • Indian Police Force tops Prime Video’s first-week binge-watch charts

    Indian Police Force tops Prime Video’s first-week binge-watch charts

    Mumbai: Following its worldwide premiere, Amazon Original Indian Police Force has achieved the milestone of becoming the most binge-watched first season of an Indian Original on Prime Video in the first week of its launch.  The action-packed series by Rohit Shetty has been lauded by the viewers, and it continues to win hearts across India and around the world. The high-octane action series also trended in the ‘Top 10’ titles’ list in 65 countries globally in the launch week.

    With its adrenaline-pumping action sequences, gripping narrative, larger-than-life visuals and stellar performances, the seven-episode series makes for a binge-worthy mass entertainer. Indian Police Force proudly pays an ode to the selfless service, unconditional commitment and fierce patriotism of the Indian police officers across the country who put everything on the line in their call of duty to keep us safe.

    “Amazon Original series Indian Police Force has set a new benchmark in the streaming space. The show has received immense love and appreciation for its thrilling action sequences, edge-of-the-seat storytelling, and brilliant performances,” said Prime Video, India country director Sushant Sreeram. “Embraced as a fast-paced, action-packed mass entertainer, showcasing Rohit Shetty’s signature style of filmmaking, the series has found love worldwide, trending in the Top 10 list of 65 countries. Our collective intent with the show was not only to entertain audiences but also pay an ode to the many men and women in uniform who have contributed to building our great nation. The success of the series is a testament that the show and its intended spirit has resonated with audiences in India and globally. We are thrilled with such an overwhelming response for Indian Police Force, which truly celebrates the patriotism and relentless spirit of our police officers.”

    “It has been absolutely wonderful to have joined forces with Prime Video and scripting a success story together with Indian Police Force. Embracing my digital directorial debut, the maiden collaboration truly gave wings to my creative vision in taking my passion project to a wide spectrum of audiences worldwide. My fans have loved my cop films over the years, and it gives me immense joy to transport my craft of storytelling and action filmography to the world of streaming through Indian Police Force. I’m thrilled with the love and appreciation that the show has garnered so far not only in India but also in several other countries around the globe on Prime Video. I am grateful to all my fans, the cast and crew for making this show super successful. Kudos to all!” said filmmaker Rohit Shetty.

    Directed by Rohit Shetty and Sushwanth Prakash, Indian Police Force features Sidharth Malhotra, Shilpa Shetty Kundra, and Vivek Oberoi in lead roles, along with Shweta Tiwari, Nikitin Dheer, Rituraj Singh, Mukesh Rishi, and Lalit Parimoo in pivotal roles. The series is now streaming exclusively on Prime Video in India and across more than 240 countries and territories worldwide.
     

  • Prime Video’s Rainbow Rishta, bags a nomination for outstanding documentary at the Prestigious 35th Annual GLAAD Media Awards

    Prime Video’s Rainbow Rishta, bags a nomination for outstanding documentary at the Prestigious 35th Annual GLAAD Media Awards

    Mumbai: Prime Video, India’s most loved entertainment destination, has earned a nomination in the ‘Outstanding Documentary’ category at the prestigious GLAAD Media Awards for Rainbow Rishta, its unscripted Original series that explores the theme of queer love. This historic nomination marks the first time an Indian unscripted series on queer-love is being acknowledged at this prestigious award. The GLAAD Media Awards, founded in 1990, are recognized as the most prominent annual LGBTQ awards show in the world, sending powerful messages of acceptance to audiences worldwide. The ceremonies for the 35th Annual GLAAD Media Awards will be held in Los Angeles on March 14, 2024, and in New York City on May 11, 2024.

    Rainbow Rishta, which premiered on Prime Video in November 2023, is a first-of-its-kind series for any Indian streaming service that beautifully encapsulates six real-life love stories and experiences of members from the LGBTQIA+ community from India who move mountains to make their seemingly impossible dreams come true. The six narratives weave a vibrant tapestry, encompassing a range of stories such as vow exchanging ceremony between a doting couple, the dilemma of a 30 year old drag queen navigating their first date, the challenges faced by a young lesbian couple in Assam in search of a home, the story of a solitary man hoping to find love again, a doctor/ actor’s tryst of evading the world of casual dating, and a couple embarking on an adventurous road trip to Hampi to test the waters. Amusing, endearing, motivational, and innovative, these narratives are intricately linked through a common theme – the profound expression of love. They delve into the realms of seeking companionship, taking bold risks, nurturing families, grappling with loneliness, and collaboratively building homes.

    Showcasing myriad facets of love, the series is a VICE Studios Production, written by Monisha Thyagarajan, Navin Noronha, and Sneha Nair, and is directed by Jaydeep Sarkar, along with story directors – Hridaye A. Nagpal and Shubhra Chatterji.

    “Rainbow Rishta is a celebration of love in its myriad forms, presenting a compelling and diverse exploration of human connections and resilience. It’s a moment of true pride and honor for us to be nominated at the 35th edition of the prestigious GLAAD Media Awards and we express our gratitude to our creators for delivering this authentic representation, and a heartfelt appreciation to our cast for graciously allowing us into their lives,” said Prime Video Originals head India & Southeast Asia Aparna Purohit. “At Prime Video, we firmly believe that diversity, equity and inclusion, is not just needed, it is essential at every stage and in every sphere of our lives. Rainbow Rishta fearlessly shines a light on the lows, highs, and the challenges encountered by the members of the LGBTQIA+ community and serves as an evidence that inclusive storytelling can transcend all geographical and linguistic borders, and contribute towards demystifying and dismantling the biases that persist globally against the queer community. The nomination at GLAAD Media Awards reinforces our commitment to fostering narratives that not only entertain but also challenge perceptions and contribute towards a more inclusive and an accepting world.”

    Sarkar said, “Being recognized and appreciated for their efforts and work is truly fulfilling for any filmmaker, but being nominated at a coveted and prestigious award, such as the GLAAD Media Awards, is a matter of great pride for me and the entire team that worked tirelessly to bring Rainbow Rishta to life. Through an unbiased lens we tried to give authentic queer stories about love, freedom, triumphs, and choices a place in the mainstream. Rainbow Rishta aims to put personhood and humanity before labels, as it navigates the path of self-acceptance, extending from within to friends, family, and society. Everyone who worked on this docuseries was deeply empathetic towards the theme and I believe this incredible synergy of love and acceptance has been felt and appreciated by the audiences the world over, and now being recognized by the GLAAD Media Awards.”

    VICE Studios, Samira Kanwar, sharing her thoughts on the nomination said, “Rainbow Rishta is a show made with love, about the universality of love. While building out the series, we knew we wanted the series to spark conversations, build empathy and break preconceived notions, all whilst staying authentic to the experiences of the LGBTQAI+ community. We are so grateful to our incredible cast who allowed us into their lives in honest and moving ways, and to the fantastic crew who recognised the importance of what we were making – together we have genuinely created something incredibly important and real. The docuseries being nominated for Outstanding Documentary at the 35th GLAAD Media Awards, is truly a testament to the heart and soul that everyone who worked on it brought to this show and something we are truly proud of at VICE Studios.”

  • Ormax report: Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023

    Ormax report: Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023

    Mumbai: Ormax media has released the annual version of their report ‘Streaming Originals in India: The 2023 Story’.

    Since 2018-19, Ormax Media has compiled extensive industry data for India’s growing streaming category. Their report, focusing solely on original content, analyses the top shows and films of 2023 in Hindi and International languages. It evaluates them based on viewership, marketing buzz, and content strength. Please note that this report excludes ‘non-original’ streaming content like theatrical films, catch-up television, sports, etc.

    Farzi is the only show to cross the 30 mn viewership mark in 2023 and is now the most-watched SVOD series in India of all time. Both Prime Video and Disney+ Hotstar have six shows in the top 15 list. Two AVOD shows from JioCinema, i.e., Asur 2 & Taali, feature in the top five most-watched shows of the year.

    The top 10 list has a healthy mix of sub-genres (TV show extensions, documentaries, task-based reality competitions, etc.), indicating that the non-fiction category now has significantly more width on OTT than a year or two ago.

    Prime Video’s Bawaal is the most-watched direct-to-OTT Hindi film of 2023, followed by JioCinema’s Bloody Daddy. Netflix features strongly on this list, with six films on the platform crossing the nine million viewership mark.

    Citadel, aided by Priyanka Chopra’s presence, is the most-watched International show of 2023, ahead of the rest of the pack by more than 50 per cent. Every other entry in this list, except Citadel, is a franchise show or brand extension.

    Extraction 2 and Heart Of Stone, both on Netflix, are the only two International films to cross the eight million viewership mark. Two documentary films feature in the top 10 most-watched International films of 2023, both based on the Korean band BTS.

    Farzi (Prime Video) generated the maximum Buzz, followed by S2 of Asur (JioCinema). Only three out of the top 15 ‘buzzing’ shows are franchise shows in 2023 (unlike nine shows in 2022).

    Films featuring theatrical stars dominate the list. Seven out the top 10 films of 2023 on Buzz are from Netflix.

    Only four International properties managed to touch the 15 per cent mark on Buzz in 2023. Seven properties on this list are from Netflix, indicating the strength of their international slate compared to other platforms.

    Asur 2 (JioCinema) is the most-liked Hindi series of 2023. Farzi (Prime Video) and The Railway Men (Netflix) are the only other shows to cross the 70-mark on OPR in 2023.

    Mission Majnu (Netflix), followed closely by Sirf Ek Bandaa Kaafi Hai (ZEE5), is the most-liked direct-to-OTT film of 2023.

    Except for Money Heist (S4 & S5), Loki S2 is the second most-liked International show till date (since the start of tracking in 2020). The top 10 list features shows from a variety of genres and languages.

    Extraction 2 emerged as a break-out success in terms of its audience likeability, being the only International direct-to-OTT film to cross the 75 mark, 10 points higher than the second position on the list.

    For more information, read the report here:

  • Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    Prime Video unveils trailer of Indian Police Force – the next chapter of Rohit Shetty’s Cop Universe

    MUMBAI: Prime Video, India’s loved entertainment destination launched the action-packed trailer of the highly anticipated Amazon Original series Indian Police Force. The upcoming series promises an entertainment extravaganza, high on action, suspense, thrill, and drama, taking audiences worldwide on an immersive journey into the next chapter of Rohit Shetty’s iconic Cop Universe. Created by Rohit Shetty and directed by Rohit Shetty and Sushwanth Prakash, the cop action drama marks Shetty’s digital directorial debut in a spectacle that is headlined by Sidharth Malhotra. Besides Malhotra, the ensemble cast also boasts Shilpa Shetty Kundra, Vivek Oberoi,Shweta Tiwari,Nikitin Dheer,Rituraj Singh,Mukesh Rishi,Lalit Parimoo in pivotal roles.

    It pays a heartfelt tribute to the selfless service, unwavering commitment, and fierce patriotism of Indian police officers who put everything on the line in their call of duty to keep the nation safe. The seven-episode series is set to premiere exclusively on 19 January 2024, on Prime Video in India and across more than 240 countries and territories worldwide. Indian Police Force is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499 a year.

    The trailer takes viewers on a nail-biting ride through various cityscapes, each frame heightening the suspense with a ticking bomb clock that ultimately culminates in explosive blasts. Amidst this looming danger, the cop drama unfolds, showcasing a thrilling chase led by our courageous protagonists – Sidharth Malhotra, Vivek Oberoi, and Shilpa Shetty Kundra. Together, they confront the masterminds behind the bomb blasts, bravely navigating the chaos to safeguard the city from imminent threats, embodying a profound sense of patriotism.

    Sharing his thoughts on the trailer launch day, Sidharth Malhotra said, “Proud to don the Khaki vardi in the ‘Indian Police Force,’ the next chapter of the cop universe with maestro Rohit Shetty. Portraying our brave hearts is always a huge responsibility, and being able to do that through Kabir Malik’s character was an honour. The commitment and relentless pursuit of the truth, even in the face of danger, reflect the true spirit of our nation’s police force. The narrative of this cop action drama delves deeper into the sacrifices made by our police officers to ensure the nation’s safety. Excited to take the audiences on a thrilling and entertaining journey, celebrating and honoring our real-life heroes. Jai Hind.”

    Actress Shilpa Shetty said, “Being a part of the Indian Police Force was a transformative experience for me. It’s not just a cop series; it’s a tribute to the unsung heroes of our nation – the brave police officers. Indian Police Force packs an adrenaline rush from the word go, keeping viewers on the edge of their seats. Collaborating with Rohit Shetty for my first web series in his cop universe as the 1st female cop, was truly a big moment for me. His vision and experience in the cop milieu has added a unique intensity to the portrayal of law enforcement officers on celluloid. Being a female cop in the series, engaging in action sequences was both empowering and exhilarating. My part is a strong character showcasing that strength and resilience know no gender, and I am proud to be part of a series that celebrates the diversity of our Indian Police Force.”

    Vivek Oberoi added,“The countdown to an action-packed ride begins. Indian Police Force is an ode to the real-life heroes who stand tall against threats to our country. It salutes the indomitable spirit of our police forces, the series is not just about the threats; it’s about the resilience and courage to face them head-on. Working with Rohit Shetty in his cop universe has been an unforgettable experience, etched into my memory forever. His passion for storytelling and dedication to authenticity made the journey memorable, and I feel privileged to be a part of this cinematic world created by him.”

  • Vi launches Rs 3199 annual plan: Prime Video, unlimited calls, and more!

    Vi launches Rs 3199 annual plan: Prime Video, unlimited calls, and more!

    Mumbai: India’s leading telecom service provider Vi has introduced a new annual prepaid recharge pack priced at Rs 3199, bringing Amazon Prime video subscription bundled with its recharges for the first time to its prepaid customers. This comprehensive offering is designed to provide Vi prepaid users with an unparalleled blend of connectivity and entertainment. Vi is the only telecom player to offer as many benefits built into an annual plan at the lowest in category tariff of Rs 3199.

    Tailored for today’s digital lifestyle, Vi’s Rs.3199 recharge pack provides subscribers with unlimited Calls, 2GB Data per Day and a one-year subscription to Amazon Prime Video mobile edition. This exclusive OTT benefit ensures that prepaid customers can now enjoy a diverse range of entertainment content ranging from latest movies, TV shows & Amazon originals, on the go.

    Additional features of this recharge pack include unlimited national calls, daily quota of 100 SMS, weekend data rollover, and binge-free between 12:00 a.m. to 6:00 a.m. enabling hassle-free conversations and messaging.

    This launch has further strengthened its existing OTT portfolio:

    Vi users can recharge with new Rs 3199 pack on the Vi App/ website or at the nearest Vi store.

  • Five must-watch movies & series to celebrate the festive season

    Five must-watch movies & series to celebrate the festive season

    Mumbai: It’s the season of twinkling lights, snug blankets, and the irresistible aroma of hot chocolate wafting through the air. As the festive spirit of Christmas wraps, what could be more delightful than cozying up with a steaming mug of cocoa and diving into a captivating selection of movies and shows on our beloved OTT platforms? So, let’s kickstart the holiday cheer with a unique flavor to make this festive season truly unforgettable.

    Here is the list of  five shows/movies to binge-watch this season:

    1.    Reacher Season 2 (Series):

    Plunge into the world of action, drama, and thrill with Reacher Season 2, where the stakes are higher and vengeance looms on the horizon. It unfolds as members of Reacher’s former military unit mysteriously meet their demise. Gripped by a singular purpose, revenge, Reacher portrayed by Alan Ritchson, navigates a labyrinth of secrets, conspiracies, and danger. Premiered with three episodes from the latest season on Prime Video with weekly episode releases, the final episode will be streaming on 19 January.

    2.    A Storm for Christmas (Series):

    Enter the gripping story of A Storm For Christmas, where destinies intertwined amidst extreme weather, trapping travelers and workers at an airport. Helmed by creator Per-Olav Sørensen, this captivating series unfolds as individuals from diverse backgrounds find themselves forced to spend the final hours leading up to Christmas together. Starring Ida Elise Broch, Dennis Storhøi, and Jan Gunnar Røise, the series is now streaming on Netflix.

    3.    Candy Cane Lane (Film):

    Light up the season with this family-friendly holiday comedy exclusively on Prime Video!  Directed by Reginald Hudlin, this festive film follows Eddie Murphy as he strikes a unique pact with an elf to ensure his triumph. Little does he anticipate that this mischievous elf’s spell would bring the classic ‘12 days of Christmas’ to life, transforming the town into a delightful hub of unexpected surprises and festive pandemonium.

    4.    Dashing Through the Snow (Film):

    Embark on a heartwarming journey with Dashing Through the Snow, where the life of a separated social worker for the Atlanta police department takes an unexpected turn during Christmas. This touching story brims with the delight and enchantment of the season, set against a backdrop of unexpected connections and newfound understanding. Embracing the holiday spirit with this film, watch it now as it is available to stream on Disney+ Hotstar.

    5.    Merry Little Batman (Film):

    Take a festive leap into the animated realm with Merry Little Batman, a 2023 American superhero film directed by Mike Roth. Penned by Morgan Evans and Jase Ricci, with a storyline crafted by Evans and Roth, this cinematic delight is a DC Comics adaptation featuring the iconic characters Batman and his son Damian Wayne. Voiced by a stellar cast including Yonas Kibreab, Luke Wilson, James Cromwell, and David Hornsby, the film unfolds as Damian finds himself thrust into action against the Joker’s sinister plot to spoil Christmas in Gotham City. Released on 8 December 2023, exclusively on Prime Video.

    As we bid adieu to the cozy days and festive nights of 2023, it’s evident that this year has gifted us a treasure of content across genres. From heartwarming tales like Candy Cane Lane to the gripping narratives of Reacher Season 2, the streaming services have truly been our holiday elves, delivering cinematic joy to our screens. Let’s raise a mug to a year filled with diverse stories, compelling characters, and the boundless magic of the silver screen.

  • BBC Player’s Christmas bounty: delightful binge-worthy treats with an incredible line-up of shows

    BBC Player’s Christmas bounty: delightful binge-worthy treats with an incredible line-up of shows

    Mumbai: As the merry-making season beckons, prepare yourselves for a sumptuous treat by BBC Player on Prime Video channels which brings goodies for everyone this Christmas season. A content line-up that’s a sizzling treat for your senses with plenty of drama, comedy, suspense, travel, and adventure, which is sure to keep you engrossed and enthralled.

    Beginning with an unmissable show for all crime drama lovers is DCI Banks. Featuring the tenacious and stubborn Chief Inspector Alan Banks and the feisty and headstrong Detective Sergeant Annie Cabbot, the thrilling crime stories are sure to keep you on the edge. Feed your mystery-loving mind, as the two unravel baffling mysteries.  

    There’s more drama to unravel with Blue Lights featuring three rookie police officers in Northern Ireland who have to survive their probation period. The team finds themselves fighting drug gangs, paramilitaries, undercover operatives, the local community and even their colleagues in a battle for justice. Thrill, humour and suspense, you name it, it has it all! If police drama is your game, then this is not missing this season.

    Fulfil your love for the ethereal with Ghosts, which will jostle the mind and tickle your funny bone! Enter the crumbling country mansion Button House, which is home to eccentric spirits who have died over different periods of history. With its human occupants, Alison and Mike, you will surely fall in love with the show as the episodes unravel into a comedy chaos of sorts!

    For all you food aficionados, Season 14 of The Great British Bake Off is here! Bringing yet another exciting baking battle with a dozen new contestants and a new host! Settle into your couches as you gorge into this multi-award-winning series. Replete with challenging rounds, the competition gets tougher with each elimination of the contestants. Make sure to devour this show to know who the new bake-off champion will be and who knows, you might just learn a few recipes for this jolly season!

    To know more about the late talented multi-award-winning singer Amy Winehouse, watch Reclaiming Amy, which marks her tenth death anniversary. In an endeavour to celebrate her legacy, Amy’s friends and family members reveal the truth about the music icon and the impact that her loss has had on them. This personal and powerful account shows never-seen-before musical performances, and family archives revealing sides of her personality not known to many. To know more about Amy Winehouse, make sure to watch this new interpretation of her life and her legacy.

    Tune in to One Cup, A Thousand Stories, an explorative documentary on tea and its impact on various civilizations. Feed your brains with this stunning series, which recounts beautiful stories of this drink, which is not just another hot beverage, but creates an emotional connection as well. An immersive experience that takes you through revelations of extraordinary tea estate landscapes, from high mountains to wild coasts and stories of men and women whose lives revolve around this nectar. Sit back, relax and sip away!

    Young parents and children, fret not! The live feed of CBeebies on BBC Player and BBC Kids has a lot in store for you as well. Catch the fourth season of Hey Duggee for a fun and energetic time. Duggee is a big lovable dog, who runs a club for pre-schoolers and keeps them engaged in exciting activities.

    Then there is Bluey season 1, where Bluey follows the adventures of a lovable and inexhaustible six-year-old Heeler puppy who lives with her dad, mum and four-year-old little sister, Bingo.

    Next is Season 1 of Supertato, a slapstick comedy animation series which showcases the good battles against evil among the aisles of the world’s greatest potato supermarket. With these three exciting shows, the little ones are sure to remain amused and excited!

    So, cosy up with your loved ones and make sure to watch these incredible shows on BBC Player on Prime Video Channels and add them to your must-watch list to fill your days with thrill and joy!

  • Prime Video drops trailer for Jitendra Kumar and Shriya Pilgaonkar’s ‘Dry Day’

    Prime Video drops trailer for Jitendra Kumar and Shriya Pilgaonkar’s ‘Dry Day’

    Mumbai: Prime Video, India’s most loved entertainment destination, unveiled the trailer of the Amazon Original movie Dry Day today.  It is a powerful and emotional story that delves into the complexities of addiction, love, and the extent of a man’s sacrifices for his family. Directed by Saurabh Shukla, and produced by Monisha Advani, Madhu Bhojwani, and  Nikkhil Advani,  under the banner of Emmay Entertainment, the comedy-drama features Jitendra Kumar, Shriya Pilgaonkar, and Annu Kapoor in pivotal roles.

    The film is set to premiere exclusively on Prime Video in India and across more than 240 countries and territories worldwide on 22 December. Dry Day is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/ year. Dry Day is a story of an imperfect hero who challenges societal conventions, rebelling against norms out of love for his unborn child. The trailer of this comedy-drama intricately explores the societal impact of alcoholism, presenting a thought-provoking narrative rooted in social relevance.

     

     

    Speaking about the film, Director Saurabh Shukla said, “The movie is a social satire presented with a hilarious tragic-comedy of errors with lots of drama and emotions. Dry Day gives an important and relevant message about alcoholism and I consider myself fortunate to have had the opportunity to craft this film, aiming to entertain and enlighten the audiences. It brings me immense joy to partner with streaming service Prime Video, Emmay Entertainment, and a talented bunch of actors, collectively breathing life into a compelling and beautiful narrative.”

    “Dry Day is a captivating blend of comedy and drama, offering a rollercoaster of emotions,” shared actor Jitendra Kumar. “It was an exhilarating experience playing the character of Gannu in the movie. Getting into the skin of this intriguing character was like adding a new skill to my toolbox. The character’s struggle to defy all odds in pursuit of trust adds depth to the narrative of the film. I’m excited for audiences to witness this unique journey on screen. The film’s fusion of heartwarming moments and compelling storytelling is something I can’t wait for people to experience and appreciate.”

    Playing the role of Nirmala, actor Shriya Pilgaonkar shared, “The experience of working on Dry Day has been wonderful and enriching in so many ways. It’s a film that will entertain you and emotionally strike a chord as well. I enjoyed building that relationship between Nirmala and Gannu. The story of our film is all about the transformative power of love and it will also draw your attention to certain important societal issues. I’m so grateful to have got the opportunity to collaborate with Saurabh Sir and the wonderful team at Emmay Entertainment.  The writing is fantastic and I was most excited to film my first Holi song! “

  • Prime Video to premiere Mission Start Ab on 19 December

    Prime Video to premiere Mission Start Ab on 19 December

    Mumbai: Prime Video has announced the premiere of its original reality series Mission Start Ab. The first-of-its-kind competitive series will focus on grassroots entrepreneurs in India, and take their stories of determination, resilience and unwavering perseverance to global audiences in 240+ countries and territories with its worldwide premiere on the service on 19 December. The series has been conceptualized and developed in collaboration with the Office of the Principal Scientific Adviser (PSA) to the Government of India, with the objective of discovering entrepreneurs from diverse corners of India, and empowering them to create the next potential Unicorns. The series features three of India’s most knowledgeable and experienced investors—Kunal Bahl (Snapdeal and Titan Capital), Anisha Singh (She Capital), and Manish Chowdhary (Wow Skin Science)—who not only act as judges and investors, but also step in as mentors to guide and nurture contestants to sharpen the skills needed to scale their startups. Hosted by Masaba Gupta and Cyrus Sahukar, Mission Start Ab is executive produced by Indrajit Ray, directed by Srimanta Senguptta, and is an Endemol Shine India production. Mission Start Ab is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just ₹1499/ year.

    Mission Start Ab brings together a diverse array of new-age startups and entrepreneurs spanning sectors such as robotics, fintech, edtech, health and wellness, technology-enabled marketplaces. The series offers viewers a front-row seat to the dynamic innovation and development taking place at the grassroots level in India. It explores the unique stories of these founders coming from modest backgrounds, showcasing bold aspirations, cultivated skills, personal sacrifices, and their vision to tackle real world challenges. Through a series of intense tasks, interactive exercises, and one-on-one mentorship sessions, the show not only prepares these ten entrepreneurs to not only turbo-charge their made-for-India innovations, but also serves as an invaluable guide for aspiring innovators across the country.

    “At Prime Video, we strive to be a force for good for the country. Through our multiple skill-development initiatives, including the Letter of Engagement signed between Amazon and the Ministry of Information and Broadcasting, we have worked towards developing talent that can directly and indirectly contribute to the nation. We are incredibly excited to collaborate with the Office of the PSA, Government of India, on Mission Start Ab, a series that leverages the power of entertainment to encourage all Indians to be audacious and bold with their ambitions,” said Prime Video India country director Sushant Sreeram. “Unlike any other entrepreneurial reality show, this series goes beyond financial support, providing invaluable mentorship and guidance from India’s top tier investors. Through challenges that are designed to hone their business acumen and cultivate critical problem-solving capabilities, Mission Start Ab is poised to ignite the aspirations of numerous young Indians, propelling them towards their entrepreneurial dreams.”

    Talking about the show Rishi Negi, EndemolShine India group COO Banijay Asia said, “Mission Start Ab goes where no series has ever gone before. It seeks to inspire, engage, and entertain viewers through stories of real people who are bringing a change at the grassroots level with their innovations. Through the 10 founders, audiences are taken on a journey that makes them privy to their dreams and struggles, and the path they have had to chart to bring their ideas to fruition. At the same time, the insightful advice from the three judges, who also act as mentors, serves as the guiding light for all those seeking to bring their vision to life. We are certain that the show will break barriers, and challenge everyone to dream and dare to try.”