ITV

Tag: prime time

  • Barc Wk 39 – Wk 42: News18 India maintains pole position in news genre

    Barc Wk 39 – Wk 42: News18 India maintains pole position in news genre

    Mumbai: News18 India has strengthened its leadership in the field. According to the most current Barc data for Wk 39 to 42, Aaj Tak, which has slipped to the fourth spot in the viewership statistics, is 29 per cent behind the channel.

    According to Barc data (market share per cent 24 hrs TG:15+, India, Wk 39-42’22, All Day), News18 India accounts for 15.9  per cent, followed by TV9 Bharatvarsh at 13.6 per cent, India TV and Aaj Tak both accounting for 12.3  per cent each.

    According to Barc data (market share per cent, 6 p.m. to 12 a.m., TG:15+ HSM, Wk 39-42, All days), News18 India maintained its dominant position in the highly sought-after prime time slot, capturing a staggering 16.5 per cent market share. TV9 Bharatvarsh managed 14.8 per cent of the market, while India TV, Republic Bharat, and Aaj Tak each maintained a 12.3 per cent share.

    The most prestigious time slot in the national Hindi news genre, between 9 p.m. and 10 p.m., has also been maintained by News18 India, where Kishore Ajwani’s show tops Rajat Sharma’s show on India TV and Sudhir Chaudhary’s show on Aaj Tak.

    While News18 India dominated the news segment with 18.7 per cent market share, India TV managed 16.2 per cent, followed by Republic Bharat with 15 per cent and Aaj Tak with 13.6 per cent, respectively, as per Barc data (market share per cent, 2100-2200 hrs, TG:15+ HSM, week 39-42’22, Mon-Fri).

    According to the weekly report, News18 India has been outperforming the top general entertainment channels (GEC) in terms of reach.

    The channel claims that News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.

    To stay well ahead of the competition and maintain its distinctively tailored content for the audience, News18 has made significant investments in technology and editorial resources.

  • Hindi news tops news genre’s ad volumes in H1 FY’22: TAM Media report

    Hindi news tops news genre’s ad volumes in H1 FY’22: TAM Media report

    Mumbai: TAM media research’s subdivision AdEx India has released the half-yearly report for advertising in the new genre. According to recent data, Hindi news tops with more than 20 per cent share for ad volumes in H1 FY ’22, and observed indexed growth of 33 per cent.

    As per the data recorded last year for the same period, ad volumes grew by 33 per cent as compared to H1 FY ’20 and five per cent growth was reported as compared to H1 FY 2021. The month of March 2022 saw the highest ad volume share of 19.5 per cent.

    H1 FY ’20 saw the highest share of ad volumes, that is, 31 per cent followed by H1 FY’22 and H1 FY ’21 with 28 per cent share each.

    The prime time slot is the most preferred band, followed by the afternoon and morning in the news genre, and during H1 FY ’21 and H1 FY ’22, for each slot Hindi news topped with a 20 per cent share of ad volumes.

    Three out of the top five subgenres, which include Hindi news, Bengali news, Tamil news, Telugu news, and others, have retained their ranks in H1 FY ’22. During H1 FY ’21 and H1 FY ’22, the top five subgenres accounted for more than 55 per cent of the ad volume.

    The number of news genre categories increased by four per cent in H1 FY ’22 as compared to H1 FY ’21. The spices category led with a three per cent share of ad volume in H1 FY ’22.

    The top ten list included two categories each from the food & beverage, building, industrial, and land materials/equipment industries.

    Corporate/brand image, range of OTC products, building materials/systems, and pan masala were the new entrants among the top 10, out of which seven categories observed positive rank shifts.

    The service industry topped with a 17 per cent share of the news genre’s ad volumes, followed by F&B with 14 per cent.

    Corporate/brand image saw the highest increase in ad seconds with 74 per cent, followed by ecom-gaming three times during H1 FY ’22 as compared to H1 FY ’21.

    In terms of growth per cent among the top 10 categories, vocational training institutes topped with the highest growth of 3.9 times, followed by face wash with 3.2 growth.

    Reckitt Benckiser, GCMMF (Amul), and LIC were the top three advertisers in H1 FY’22. Ultratech Cement, Mahashiya Di Hatti, and Think & Learn were the new entrants among the top 10. Ultratech Cement moved up by 24 positions to achieve the seventh rank.

    Roop Mantra cucumber herbal face wash and Lizol All-in-One are the latest brands in the list, with Hari Bhoomi Communications being the top exclusive advertiser, followed by ITV Network.

    The report further mentioned that in H1 FY ’22, 20 to 40 seconds witnessed a 10 per cent growth in ad volumes compared to H1 FY ’21. Advertising commercials of 20 to 40 seconds were most preferred for advertising on news channels during both periods.

    More than 3,200 advertisers advertised exclusively in the news genre from H1 FY ’22. 2,800 plus advertisers & 4.5K+ brands exclusively advertised in the news genre during Jan-Jun’22. Playgames 24×7 and Roop Mantra Cucumber Herbal Face Wash were the top exclusive advertisers and brands, respectively, during H1 FY ’22 compared to H1 FY ’21.

  • Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views

    Mumbai: Aaj Tak’s recent social campaign, “Mera Swabhimaan,” received over one million views across all platforms on the first day of its release.

    The interactive campaign, in collaboration with Lux Cozi, was officially launched on 3 October during prime time on Aaj Tak, urging viewers to submit their entries, and was flooded with over 2,50,000 submissions from people against being mistreated.

    According to Aaj Tak, these are the most active participants any televised campaign has ever seen in such a short period of time.

    The momentum grew even stronger after recording over 35,000 tweets on the microblogging platform Twitter in less than two hours.

    Many celebrities and influencers, including well-known actor Rajpal Yadav, joined forces with the “Mera Swabhimaan” campaign to support the working class.

    The massive response to the “Mera Swabhimaan” demonstrates how serious the problem of ill-treatment of the working class is and how deeply affected this group of people is.

    “The campaign struck a chord at an emotional level with the blue-collar workers and a few sensitive and sensible sections of our society. Aaj Tak’s well-planned, well-timed and well-executed initiative once again has proved the leading Hindi news channel’s determination to not only broadcast journalism but also to spotlight and curb social malaises,” the channel said.

  • Barc Wk36: CNN-News18 beats Republic TV and Times Now, ranks No 1

    Barc Wk36: CNN-News18 beats Republic TV and Times Now, ranks No 1

    Mumbai: CNN-News18 has strengthened its position as it has maintained its dominance over the past 21 weeks while claiming to be the top English-language news channel in the country.

    CNN-News18 has a market share of 33.4 per cent, which is 29 per cent higher than Republic TV in terms of viewership this week (TG: 15+ AB | Full Week: 0200-2600 hrs | Wk 36), according to Barc data (eight channels considered).

    Meanwhile, Republic TV is ranked second and Times Now is ranked third, with a 25.9 per cent and 22.5 per cent market share, respectively.

    When the Barc ratings resumed in March of this year, the channel opened at number one and has remained consistent in cementing its leadership position since then.

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    The channel has been able to generate good traction for its content, even on digital. Its YouTube channel and social media handles are popular, with a high engagement rate.

    CNN-News18 also outperforms Republic TV and Times Now during prime time, with a 32.1 per cent market share between 1800 and 2400 hrs (AB15+ weekdays).

    CNN-News18 is part of the News18 Network, the country’s largest news network, which is watched by more than 70 million Indians each year across 21 news channels in 18 languages.

  • Dangal TV emerges as leader across Hindi GEC’s prime time slots

    Dangal TV emerges as leader across Hindi GEC’s prime time slots

    Mumbai: Among the top 10 Hindi GEC channels, Dangal TV emerged as the undisputed leader in the prime time slot (1900–2200 hours) with 233 million impressions and a relative share of 20 per cent in HSM.

    The most recent BARC data in week ’22 shows that Dangal TV continues to dominate and holds the number one position in prime time with the highest relative share.

    All five of the channel’s original shows, which are ruling the roost in the prime time slot, including Rakshabandhan Rasal Apne Bhai Ki Dhaal, Nath Zevar Ya Zanjeer, Mann Sundar, Sindur Ki Keemat, and Rang Jaun Tere Rang Mein, made the top five list across all FTA and paid GEC channels. The five prime-time shows from 7:30 p.m. to 10:00 p.m. have consistently attracted high TRPs and dominated the market since their debut.

    Speaking on the achievement, Dangal TV managing director Manish Singhal said, “We’ve always wanted Dangal TV to be reflective of our deep-rooted understanding of the Hindi heartland and the fiction category, and it’s a huge achievement for these shows to gain mass popularity in urban markets as well.”

    “The TV penetration in the rural market has shown impressive increment, and that’s leading to great consumption of content as well. We are going all guns blazing to maintain and grow this connection with our audience,” he further added.

    With the intention of further entertaining the audience, some of the upcoming shows and exciting story lines include Control Room and Jai Hanuman.

    In September, two new family dramas will premiere: the second season of Palko ki Chao Mein and Janam Janam.

  • Star Bharat returns with new season of ‘Sasuraal Genda Phool’

    Star Bharat returns with new season of ‘Sasuraal Genda Phool’

    Mumbai: In a post pandemic scenario, the significance of our Indian joint family system has become even more relevant as people seek ways to re-establish their bonds with their closed ones. Bringing alive this sentiment, Star Bharat is all set to return with the second edition of ‘Sasuraal Genda Phool 2’ – the show that celebrates these family dynamics.

    Starting 7 December, the show will air every Monday to Friday at 8:00 p.m. Produced by Ravi Ojha Productions, ‘Sasuraal Genda Phool 2’s ensemble cast includes Jay Soni, Shagun Sharma, Supriya Pilgaonkar, Sudhir Pandey, Daljeet Kaur, Anita Kanwal in pivotal roles. 

    “We have always endeavoured to entertain our viewers with relevant and positive content that that they can enjoy with their family and ‘Sasuraal Genda Phool 2’ is another significant step in that direction,” said Star Bharat spokesperson said. “Through the show we will celebrate the family bonds of Kashyap Parivaar that viewers love them for, but also bring a fresh new twist to the story to make it contemporary and relevant to today’s youth.”

    Lead actor Jay Soni, who plays Ishaan on the show said the show talks about the bond a family shares and the feeling of oneness. Veteran actress Supriya Pilgaonkar, who plays Ishaan’s Badi Maa said, “The channel has made sure they get the whole family back this season and not just the lead couple as it happens on most second seasons which I truly admire. In the chaos of our daily lives, the show brings a sense of positivity and closeness, and that’s all you are looking for.”

  • Times Now Navbharat HD all set to launch on 1 Aug

    Times Now Navbharat HD all set to launch on 1 Aug

    Mumbai: Times Network’s Hindi news channel – Times Now Navabharat HD is all set to launch on 1 August.

    With its positioning ‘Ab Badlega Bharat, Banega Navbharat’, the channel will attempt to be the new voice propelling change through an inclusive movement for a new India, and champion a unique brand of action-oriented journalism driven by decisive content, announced the broadcast network on Friday.

    In an attempt to break away from stereotypical news formats, the channel will explore an interactive & innovative news delivery that focuses on issues that directly impact the people and entails an in-depth and conclusive analysis of news through solution-oriented discussions, it added.

    The network had earlier announced that the new channel will be led by anchor Navika Kumar as the editor-in-chief. It will initially be launched with seven prime-time shows hosted by Sushant Sinha, Padmaja Joshi, Ankit Tyagi, and Meenakshi Kandwal. The primetime shows include Rashtravad at 5 pm, Log Tantra at 6 pm, Dhakad Exclusive at 7 pm, Sawal Public Ka at 8 pm, News Ki PaathShala at 9 pm, and Opinion India at 10 pm.

    Commenting on the launch, Times Network, MD and CEO, MK Anand said, “We have dominated the English news category with our flagship brand, Times Now, ever since we came into the space. We are now thrilled to mark our debut into Indian language News with our maiden Hindi news channel. We believe News has the power to transform and create an impact for a better society. With Times Now Navbharat, we are pioneering disruption with a powerful proposition centred on the core promise of bringing news that will drive change, where we follow a Content philosophy that puts Social Impact and not Ratings at the centre. I am confident Times Now Navbharat will contribute to further improve the Hindi News broadcast space which is already served by some of the best Media brands.”

    Marking this landmark launch, the network has planned a mega marketing campaign across Hindi-speaking markets. Conceptualised by McCann Worldgroup India, the channel will unveil its brand film which embodies the channel’s genesis and brand manifesto written by the renowned Prasoon Joshi. A high decibel promotion has been planned across TV, outdoor, print, radio, multiplexes, social media, and leading digital platforms.

    The network’s outdoor promotion spans over 400 sites across 19 cities including Mumbai, Delhi, Lucknow, Patna, Jaipur, Dehradun, Indore, Punjab, Raipur and Varanasi. The network is also set to splash its print ads across leading Hindi & English dailies of the country. 

    Times Now Navbharat has roped in Kent RO System, Century Ply, Radico Khaitan, Vedanta, Medibuddy, Amrita Vishwa Vidyapeetham, Darwin Platform Group of Companies, Mylab Discovery Solutions, Meghdoot Herbal, Kirloskar Brothers to name a few as advertisers.

    Times Now Navbharat will be available across all the leading cable operators, MSOs & DTH platforms.

  • Colors Tamil strengthens its primetime line-up with ‘Bommi B.A, B.L’

    Colors Tamil strengthens its primetime line-up with ‘Bommi B.A, B.L’

    New Delhi: Colors Tamil is all set to launch its new show Bommi B.A, B.L, bringing compelling stories revolving around the issue of deep-rooted prejudice and bias faced by women in the society.

    The social drama is all set to hit the airwaves on 3 May and will be aired Monday to Saturday at 6:30 PM.

    Set in pre-independence Calcutta, Bommi B.A., B.L. traces the journey of an eight-year-old Bommi (played by Aura Bhatnagar) who is married off to a 60-year-old man. But as fate would have it, her life takes a sudden tragic turn. Her fate leads her to her husband Anirudh, a London-return barrister who wishes to help women facing discrimination. Both of them embark on a journey together where Bommi goes on to become a barrister and challenges the system with her tough and thought-provoking arguments.

    Colors Tamil business head Anup Chandrasekhara said, “At Colors Tamil, we are committed to showcasing engaging content and thought-provoking. In tune with this, we are delighted to launch Bommi B.A, B.L, which will bring in a whirlwind of change in our social fabric with its unique and bold storyline. With a focus on diverse and engaging content, we are confident that Bommi will become a household favourite instantly.”

    Colors Tamil is available on all leading cable networks and DTH platforms – Sun Direct (channel 128), Tata Sky (channel 1515), Airtel (channel 763), Dish TV (channel 1808), and Videocon D2H (channel 553). Viewers can also tune in to Voot any time to watch the show at their convenience.

  • India Ahead’s Bhupendra Chaubey bets big on regional news

    India Ahead’s Bhupendra Chaubey bets big on regional news

    MUMBAI: Senior journalist and former main man of CNN News18, Bhupendra Chaubey is a very busy man. He is juggling the affairs of 12 editions of Telugu daily Andhra Prabha as well as running English news channel India Ahead. Since joining the national news channel as owner & co-promoter in June 2020, Chaubey has been leading its foray into the regional space.

    At Indiantelevision.com’s News Television Awards 2020 Summit, co-powered by TVU Networks, Chaubey spoke at length about his vision for the company going forward. In a virtual fireside chat with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari, Chaubey revealed that the company is in process of doing a collaboration with a large scale broadcaster in Goa.

    Chaubey further mentioned that in the course of a month the organisation will have a dedicated show about Goa news. He is aiming to reach audiences across India through digital campaigns and cross promotion on various other platforms. Said he: “I think it is the best time to re-imagine the media landscape and I am glad to say that our organisation is not backed by some big corporate entity, but we are still trying to do something different.”

    The India Ahead editor-in-chief is looking to delve deeper into Indian states in terms of specific coverage. "We are picking stories from the areas which are not even heard of," he claimed.

    Wanvari asked Chaubey why prime time shows are not tackling enough issues and giving adequate representation of what is happening in India. The senior reporter explained that over the last ten years, broadcasting platforms are operating on the credo that talk is cheap and content creation is expensive. “Over this period, talk shows started replacing the entire existence of TV news itself. There used to be debate shows during morning, afternoon and evening. At India Ahead we are attempting to focus on collaboration and not just metro cities. Every Indian state has regional media houses, so there is no dearth of news, but the only challenge is nobody has attempted to delve deep into regional stories.”

    Chaubey pointed out that contrary to the popular view propped up by rating organisations and marketing agencies, regional news fetches better ratings. According to him, at the end it’s the consumer who is benefited the most. When it comes to India Ahead, the news is dedicated to southern states every day from 1 pm to 5 pm. Later in the evening, the channel telecasts a show called People’s Editor, which again caters to different parts of the country.

    The 2020 edition of the event will culminate with the grand News Television Awards, which will honour the best performers in the Indian news television space across more than 40 categories. The results will be declared virtually on 6 November 2020.

  • English genre sees max growth across prime time and non-prime time

    English genre sees max growth across prime time and non-prime time

    MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption.

    Both prime time and non-prime time in all the four major genres, English has done way better than Hindi and other regional languages, mentions the BARC-Nielsen report.

    News and movie genres have shown the highest growth in terms of viewership among other genres in the English category. Movies grew by 90 percent in non prime time and 41 per cent in prime time, while the news genre advanced by 74 per cent in non prime time and 65 per cent in prime time.