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Tag: Prime Day 2019

  • Prime Day 2019 was the biggest two-day celebration ever for Prime members in India

    Prime Day 2019 was the biggest two-day celebration ever for Prime members in India

    MUMBAI: Prime members in India joined members in 17 countries celebrating Prime Day, enjoying the best of shopping, savings and entertainment. Following the epic two-day event with thousands of deals just for Prime members, sales surpassed the previous Prime Day and any other two-day period making this the largest shopping event for Prime members. Prime Day was the longest ever and saw members in India shop and stream like never before enjoying over 1,000 new product launches & deals and video & music titles, especially curated for Prime Day.

    “Prime Day has become the biggest celebration of shopping, savings and entertainment that members, brands and sellers in India look forward to each year.” said Amit Agarwal, SVP and Country Manager, Amazon India. “Prime members in India enjoyed shopping the deals and new launches, buying thousands of products from small & medium sellers, artisans, entrepreneurs and innovators and our sellers, Kala Haat artisans and emerging Launchpad startups all saw a sharp increase in sales. Our brand partners increasingly see Prime Day as the ideal event to offer highly anticipated and never-before seen products – giving these coveted items a launch like no other.”

    Members from over 70% pin codes of India shopped this Prime Day. More than twice as many customers signed up for a Prime membership during the announce to event period compared to last year; Over 40% of new members came from cities outside the top 10 cities including Durgapur, Kurukshetra, Hooghly, Guntur, Satara, Bharuch, Chittoor among others. 1 out of 3 orders placed during Prime Day have already been delivered by the next day. 

    This Prime Day was the biggest sales event ever for Amazon devices in India. Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day. Top sellers (excluding Amazon Devices) in India included Syska 9-Watt Smart LED Bulb compatible with Amazon Alexa, BoAt Rockerz Sports Bluetooth Wireless Earphone and Godrej Aer Pocket Bathroom Fragrance.

    Members enjoyed shopping for unique products and new launches from small and medium sellers who saw sales volumes increase 67% over last Prime Day.  Kalahaat artisans witnessed their sales volume increase close to 150% and Launchpad sellers experienced a YoY jump of over 65% increase in sales over last Prime Day

    Highlights from Prime Day 2019

    Shopping

    Prime Day 2019 was the biggest 2-day shopping event for Prime members on Amazon.in. 
    This Prime Day was the biggest sales event ever for Amazon devices in India. The most popular deal in India this Prime Day was the Fire TV Stick with Alexa Voice Remote.
    Customers worldwide made their home smarter this Prime Day by purchasing millions of smart home devices,  and top-selling deals in India included the Echo Dot + 9W Syska bulb
    Top selling smartphones included Apple iPhone XR, Prime day launches OnePlus 7 – Mirror Blue, Samsung Galaxy M40 – Cocktail Orange, OPPO F11 Pro – Waterfall Gray, Redmi Y3, Samsung Galaxy M30 & M20, LG W30 – Aurora Green and flagship models of OnePlus 7 and OnePlus 7 Pro. Xiaomi was the no.1 selling smart phone brand by unit sales with Redmi Y3 being the highest selling smartphone on Amazon.in by unit sales.Customers purchased top deals in minutes including OnePlus 6T, Samsung Galaxy M10 and Apple XR.
    Top selling large appliances included Samsung’s top-load washing machines, Bosch’s front-loading washing machine/dishwashers and LG & Whirlpool refrigerators. Customers also gave a big thumbs up to the newly launched IFB Alexa-enabled washing machine, Whirlpool’s top-load washing machine & Haier’s side-by-side refrigerator.
    Top-selling apparel brands included U.S. Polo Association, United colors of Benetton, Levis, Jockey and Biba. Popular luggage brands included American Tourister, Skybags and Safari and top-selling footwear brands included Fila, Sketchers, Catwalk and Paragon. Top-selling handbags included Lavie, Caprese, Hidesign and Van Heusen while top-selling Jewelry brands included Tribe by Amrapali and Peora.
    Headphones, Bluetooth speakers and cameras were the most bought consumer electronics. Top selling brands were Mi, BoAt, Boult, JBL and Sennheiser. Xiaomi emerged as the top consumer electronics brand by unit sales.
    Members enjoyed the convenience of shopping for Everyday essentials. Top sellers were Maggi Fusian, Max cold pressed virgin coconut oil and Lipton tea bags. Other popular brands included Tata Sampann, Kellogg’s cornflakes, Aashirvaad Ghee and Dabur Honey among others.
    Entertainment

    Members watched Prime Video in over 4,000 towns and cities across India.
    From the announcement to the Prime Day period, Prime members streamed music in over 35 Indian and international languages on Prime Music.
    Prime Music India saw the highest listeners ever in the week leading up to Prime Day.
    Since the announcement to the Prime Day event, the most streamed celebrity curated playlists were Neha Kakkar, Armaan Malik, Shreya Ghoshal and Hrithik Roshan.
    Savings

    Members used Amazon Pay to shop 50% more on partner sites during the announce to event period enjoying cashbacks and special offers from sites like Yatra, Box 8, Eazydiner, Medlife.
    2 out of 5 Prime members using HDFC bank cards for their purchases availing 10% instant bank discount
    Spotlight on Small and Medium sellers

    Members appreciated the unique selection from small and medium businesses. With exposure to Prime members across India at an all-time high, over 4500 small & medium sellers in India saw sales above INR 10 Lakhs. 
    Top selling products from SMBs included Power Gummies Hair Vitamin, Anti-Theft Backpack with USB Charging Port and Ayurvedic products from Kapiva.

    Shrey Badhani, Founder at Kapiva Ayurveda, said “At the outset, we would like to thank our customers and the Amazon team for their constant support and guidance that led to a successful Prime Day for brand Kapiva! This was our second Prime Day and our first with the Launchpad team. We have seen our highest ever per day sales over these two days and are excitedly waiting for Prime Day 2020!”

    Ankita Chaudhary, COO Power Gummies said ''Prime Day gave us an unique opportunity to showcase our brand Power Gummies hair vitamins and also provided us a key insights on pricing and inventory. It helped us in boosting our revenue and brand recognition. During the event, we saw our highest ever per day sale – Thank You Amazon!''
     

  • Amazon Prime Video to bring 14 new titles in 9 languages

    Amazon Prime Video to bring 14 new titles in 9 languages

    MUMBAI: This July, Amazon will provide Prime members worldwide the chance to get epic deals for its longest Prime Day ever. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours, offering members two full days of the best in shopping, savings and entertainment. Prime members will enjoy the best deals with Amazon’s lowest prices of the year, over 1,000 new product launches and never-seen-before entertainment.

    Prime is enjoyed by more than 100 million Prime members in 18 countries including India. Not a member yet? Join Prime for INR 129/month at amazon.in/primeday to enjoy Prime benefits such as free & fast delivery, unlimited video, ad-free music, exclusive deals and more. On Prime Now, members in Bengaluru, Mumbai, New Delhi & Hyderabad enjoy ultra-fast two-hour delivery of consumer electronics, Amazon Devices, everyday essentials and more.

    “Get ready for Prime Day! – our biggest festival for Prime members gets bigger than ever this year with a two-day celebration filled with the most phenomenal deals, over thousand new product launches, blockbuster entertainment and more.” said, Amit Agarwal, SVP & Country Manager, Amazon India.  “Our vision is that Prime Day should be the absolute best time to be a member where you can enjoy shopping, savings, entertainment and truly some of the best deals Prime members have ever seen. Stay tuned as we reveal big savings, thousands of Prime Day launches, as well as blockbuster entertainment and more leading up to Prime Day on July 15 and 16.”

    Shopping

    – 48 hours of exclusive shopping celebration – Starting 12 midnight on July 15 until July 16

    – Best Deals with the lowest prices of the year across smartphones, consumer electronics, appliances, TVs, kitchen, daily essentials, toys, fashion, beauty and more. Find the biggest Prime Day deals ever on Amazon Devices

    – Over 1,000 new product launches – Exciting surprises from OnePlus, Samsung M40, Oppo F11 pro, LG W30 phones, latest laptops powered by Intel – HP i3 Windows touch laptop and Lenovo Legion Y540 gaming laptop. Voice enabled Alexa Smart TVs from Panasonic, smart watch from Amazfit, premium Bluetooth headphones from Sennheiser, new range of watches from Kate Spade, Marks & Spencer new season collection, new apparel and shoes collection from United Colors of Benetton, new range of shoes from Clarks, Mothercare Kids’ New Season Collection,  TIGI Bed Head hair and skin care range, Cadbury gift packs, Maggi Fusion Noodles, new range from LEGO, India’s first-ever Alexa-enabled washing machine from IFB, Washing Machines by AmazonBasics, Eureka Forbes Water Purifier, Dyson’s handheld vacuum cleaner and lots more!

    – Shop from hundreds of small sellers, emerging start-up brands from Amazon Launchpad as well as regional sellers from the Amazon Saheli and Kala Haat programs offering, for the first time, hand-crafted Pochampally Ikat, Patola silk, Khadi jackets, tribal products, stoles, blue pottery, stationery and more!

    – Save Big – On Prime Day members get 10% instant discount with HDFC Bank Debit & Credit Cards, unlimited reward points with Amazon Pay ICICI Bank Credit Card plus No Cost EMI on credit/debit cards and Bajaj Finserv EMI cards.

    Members can begin saving ahead of Prime Day and get up to INR 2,500 cashback from Amazon Pay on domestic flight bookings on Amazon.in. When members use Amazon Pay they can avail cashbacks up to INR 850 on popular apps Yatra, Box8, EazyDiner and Medlife. Leading up to Prime Day, members can participate in activities like signing up for annual Prime membership, shopping in select categories and collect ‘Prime Day offers’ which can be used to get additional cashback on their Prime Day shopping.

    Entertainment and More

    Starting July 01, Prime members can begin celebrating Prime Day early with exclusive blockbuster entertainment launches from Prime Video and Amazon Prime Music.

    · 14 new titles over 14 days in 9 languages on Prime Video – Prime Day celebrations start early on Amazon Prime Video with a 14 day entertainment marathon.  Starting July 01, Prime Members can enjoy 14 blockbusters across International, Indian and Regional titles. Customers can enjoy blockbuster title premieres across English, Hindi, Tamil, Malayalam, Marathi, Bengali, Punjabi, Telugu and Kannada languages on Amazon Prime Video as a run up to Prime Day 2019. The line-up leading to Prime Day includes Kalank (Hindi), Venom (English), Maharshi (Telugu), Ishq (Malayalam), NGK (Tamil), Parvathamma (Kannada), Mukalava (Punjabi), Bhoot Chaturdashi (Bengali), Chandigarh Amritsar Chandigarh (Punjabi), A Star Is Born (English), Mogra Phulaala (Marathi) amongst others.  Much loved Amazon Original Series, Comicstaan returns with Season 2 starting July 12 to find India’s next big comedy sensation.

    · Listen to new playlists on Amazon Prime Music – On Amazon Prime Music, sit back and enjoy ad-free seamless music with playlists curated by an array of celebrities like Shreya Ghoshal, Sonu Nigam, Armaan Malik, Raftaar, Neha Kakkar, The Jonas Brothers among many more. Bringing top celebrities closer to Prime Music listeners, these playlists have been personally curated and appeal to a variety of moods, themes and occasions. Starting today, Prime members who haven’t tried Prime Music before can stream their first song and get INR 200 as Amazon Pay balance and an additional 20% cashback on purchase of any Echo device on Prime Day.

    Experience Prime Day new products launches & entertainment specials in Virtual Reality

    Online shoppers no longer need to be content with seeing only pictures or videos before buying products. Amplifying last year’s innovation, Prime day will also bring back the touch-and-try charm to online shopping with one-of-a-kind Virtual Reality (VR) experience from July 06. Customers can experience hundreds of new products launching on Prime Day in an immersive environment, where they can view products in life-size, inspect products up close and enjoy 360-degree views. Customers can also catch trailers and exclusive content from Prime Video’s blockbuster lineup launching for Prime Day in a virtual cinema. This VR experience is open to all customers with special access to Prime members at select malls in Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune and Kolkata.

    Every Day Made Better with Prime

    Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment on Prime Day. In India, this includes free one-day, two-day delivery, unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, unlimited access to bestselling eBooks through Prime Reading early access to select Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now Ap. Log on to www.amazonin/prime and become a Prime member today.