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Tag: Prime Day

  • Amazon partners with Blink Digital for India’s first immersive game

    Amazon partners with Blink Digital for India’s first immersive game

    Mumbai: Blink Digital on Saturday has collaborated with Amazon India for Prime Day to launch its one-of-a-kind interactive game within a pre-roll drive for its audience. The campaign will roll out on YouTube, which aims to allow users to hover within a 360-degree-video during the ad with the theme “Smartphone Hunt.”

    Blink Digital conceptualised the pre-roll advertising campaign for Amazon’s Safari-themed Prime day this season.

    The brand wanted to engage with its audience to evoke them to spot Amazon specials smartphones and share them on Twitter using #AmazonSpecialsonPrimeDay, which will encourage users to engage on the brand’s Twitter handle.  Additionally, this preroll will help the brand increase its engagement on ads as the interactive game will encourage the audience to watch the complete video and interact with the brand on social media to stand a chance to win Amazon Vouchers.

    This campaign is seamlessly going to bridge the gap between paid and organic media on social media platforms to raise awareness of Amazon Prime Day smartphone offers. The pre-roll is live and will be played till the 24th of July. 

    Talking about the collaboration Blink Digital co-founder and COO Rikki Agarwal said, “To candidly capture the user’s attention and create top-of-the-mind brand awareness, it was crucial for the creative team to help amazon engage with their audience with a campaign that encourages them to participate in their contest, in a meaningful way. This campaign format will put an interesting spin, which will engage more audiences and help us deliver our clients’ business goals with dissimilar experiences.”

  • One in three Fire TV customers said farewell to cable/DTH in 2021: Amazon

    One in three Fire TV customers said farewell to cable/DTH in 2021: Amazon

    Mumbai: One in three Fire TV customers said farewell to a cable or DTH connection in 2021, while one out of every four added or upgraded to a newer, faster version of Fire TV devices to enhance their TV watching experience, according to findings from Amazon’s ‘Fire TV Streaming Trends for 2021’ released on Monday.

    The report, sharing detailed insights on content consumption across its Fire TV devices in India, also revealed that customers spent nearly four hours each day watching content on their Fire TV devices, up from three hours per day in 2021. They interacted with Alexa on an average of once every four seconds on Fire TV devices.

    The devices were purchased in 80 per cent of the pin codes across India, with smaller cities like Hisar, Tiruvallur, Chittoor, Alwar, Imphal, and South Andaman witnessing an increased growth in sales. Fire TV Stick was among the top 10 most popular products on Amazon.in during Prime Day and Amazon Great Indian Festival. 35 per cent of customers gifted or shared Fire TV devices with their friends and families

    Comedy retained its spot as the most preferred TV genre. Fire TV users asked Alexa to play “Tarak Mehta ka Ooltah Chashmah” once every minute, making it the most searched TV show on Fire TV devices. “Peppa Pig,” “Doremon,” and “Cocomelon” were the most popular kids’ shows, with at least one user asking Alexa for these shows every minute.

    On Fire TV devices, consumers enjoyed watching the latest movies across languages, from the safety and comfort of their homes. Some of the most streamed films on Prime Video include Hindi – “Shershaah,” “Sherni,” “Sardar Udham,” Tamil – “Jai Bhim,” “Sarpatta Parambarai,” “Master,” Malayalam – “Drishyam 2,” “Cold Case,” “Malik,” Telegu – “Drushyam 2,” “Tuck Jagadish,” “Narappa,” and Kannada – “Rathnan Prapancha,” “Yuvarathnaa,” “Roberrt.”

    “The Family Man Season 2” was the most-streamed Indian show while “The Wheel of Time” was the most streamed international show on Prime Video on Fire TV devices.

    Further, one in every four users tuned into their Fire TV device to listen to music. Customers increased their streaming hours of Yoga and fitness apps by 15 per cent versus last year. Games on Fire TV devices emerged as another favourite for Indian customers. “Ludo King,” “World Cricket Championship,” and “Little Singham” were the top online games played on Fire TV devices.

    Smart home control requests by customers using Alexa on their Fire TV devices increased by over 150 per cent in 2021 versus last year.

    With the launch of the signature Fire TV Cube as well as Amazon’s first local manufacturing line to produce Fire TV devices, 2021 was a milestone year for Fire TV in the country.

    “With Fire TV, we want to keep the entire family entertained, especially now when people are spending more time at home,” said India head of Amazon Devices Parag Gupta. “There’s something for everyone, be it content for kids, grown-ups, movie buffs, or fitness enthusiasts. Fire TV is a preferred streaming media device for all-things-entertainment across India and globally—over 150 million Fire TV devices have been sold worldwide, with users streaming billions of hours of content every month. We will continue innovating on behalf of our customers to help them seamlessly discover and enjoy new shows, movies, and more.”

    Fire TV has sold more than 150 million devices worldwide and with users streaming billions of hours of content every month, Amazon aims to make it their go-to destination for all things entertainment.

  • Amazon revenue rises 20% y-o-y to touch $63.4 bn

    Amazon revenue rises 20% y-o-y to touch $63.4 bn

    MUMBAI: Jeff Bezos-led Amazon reported mixed second quarter results as it missed earnings estimates but beat estimates on revenues. The e-commerce giant reported earnings per share (EPS) of $5.22 in contrast to $5.55 expected EPS. At the same time, it posted revenues of $63.4 billion while market estimation was $62.52 billion.

    Amazon’s revenue rose 20 per cent Y-o-Y, compared to rebound 16.8 per cent in the first quarter, which was the slowest in four years. However, Amazon’s net income of $2.6 billion was the lowest since the second quarter of last year.

    The company has guided net sales to be between $66 billion and $70 billion, or to grow between 17 per cent and 24 per cent compared with third quarter 2018. This guidance anticipates an unfavourable impact of approximately 30 basis points from foreign exchange rates. Operating income has been expected to be between $2.1 billion and $3.1 billion, compared with $3.7 billion in the same quarter of last year.

    Amazon’s highest growing business, Amazon Web Services reported 37 per cent growth, slipping from 41 per cent in the previous quarter. The revenue of its “other” category, including its increasingly important online ad business, climbed 37 per cent to $3 billion. However, international sales grew 12 per cent to $16.4 billion.

    “Customers are responding to Prime’s move to one-day delivery — we’ve received a lot of positive feedback and seen accelerating sales growth,” said Amazon founder and CEO Jeff Bezos.

    “Free one-day delivery is now available to Prime members on more than ten million items, and we’re just getting started. A big thank you to the team for continuing to make life easier for customers,” he added.

    While Prime Video premiered the Jonas Brothers documentary Chasing Happiness, and Original Series Good Omens, based on the novel by Neil Gaiman, it will debut new Original Series The Boys, from creators Evan Goldberg and Seth Rogen, on 26 July and Carnival Row, starring Orlando Bloom and Cara Delevingne, on 30 August.

  • Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

    Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music

    More customers in India joined the Prime membership program in the week leading up to Prime Day than in any other week before, with more than 35% of new members living in tier 2-3 towns.

    The best-selling Amazon devices in India this Prime Day were Fire TV Stick with Voice Remote and Echo Dot.

    The best-selling categories were smartphones, large & home appliances, apparel and daily essentials.

    Prime Day saw 200+ exclusive product launches from brands including Nestlé NesPlus, OnePlus, Marks & Spencer and Bosch.

    Members loved Prime Now’s ultra-fast delivery in major metros, with all same-day delivery slots selling out in record time.

    Comicstaan broke the record for being the most watched Amazon Prime Original series in its first week on Prime Video in India.

    Prime members in India joined members in 16 other countries to celebrate Prime Day, Amazon’s exclusive shopping event for Prime members. The 36 hours during Prime Day saw members in India shop and stream as never before, taking advantage of 200+ exclusive new product launches, thousands of deals, and video & music selections specially curated for Prime Day. More new Prime members joined the program in the one week leading up to Prime Day than any week since the launch of Prime in India. Additionally, more members than ever enjoyed Prime Video and Amazon Prime Music content, with the week leading up to Prime Day having the highest number of streamers ever.

    “Prime Day offers us a unique opportunity to thank Prime members with a celebration of our best deals, exclusive selection as well as new Prime Video and Prime Music content,” said Amit Agarwal, Senior Vice President and Country Head, Amazon India. “Extending Prime Day to 36 hours this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. We also want to thank our sellers, brands and our content partners who helped to make Prime Day bigger and better.”

    Amazon Prime Day 2018 Shopping Highlights (Compared to normal business days in June 2018)

    ·   Prime members shopped for deals and streamed content across hundreds of cities in India, including Lucknow, Ludhiana, Jamshedpur, Ahmedabad, Noida, Thane, Kochi, Ernakulam, amongst others.

    · Customers in India purchased over 5X as many Fire TV devices this Prime Day than last Prime Day. July 17 was the best day ever for Echo devices on Amazon.in.

    · Wireless grew over 5X, offering members brands like OnePlus, Redmi, Huawei and Honor.

    · Large Appliance grew 9X and included selection from Bosch dishwashers and washing machines. 

    ·  Everyday essentials saw 3X overall growth with Amazon Pantry finding strong customer favour. Members enjoyed brands like Nestle’s new breakfast cereal NesPlus, Saffola Oats, Dettol Liquid Handwash and Nivea Fresh Active Deodarant.

    Fashion saw an over 2X growth with new brand launches including brands like Marks & Spencer and New Balance.

    Consumer Electronics grew over 4X, with a Buy One Get One deal from TCL TVs and new launch of Sennheiser Wireless Noise Cancellation headphones

    Prime members topped up their Amazon Pay balance 7X more than on a regular day.

    Prime Video & Prime Music Highlights

    · The week leading up to Prime Day was Prime Video’s best ever, with the highest number of streamers in India ever.

    Comicstaan, launched in the run-up to Prime Day, broke the record to become the most watched Amazon Prime Original series in its first week on Prime Video in India.

    With the recently launched Vodafone Youth Offer on Amazon Prime, we saw young consumers bingeing on comedy – Comicstaan, Zakir Khan: Haq Se Single, Chacha Vidhayak Hain Humare, and hit Bollywood movies  – Padmaavat and Sonu ke Titu Ki Sweety

    Members streamed music in 18 Indian and international languages on Prime Music in the week leading upto Prime Day.

    Top three songs streamed on Prime day were Dilbar from Satyamev Jayate, Tareefan from Veere Di Wedding and Dhadak title track from Dhadak.

    Small and Medium-Sized Business Spotlight

    Prime Day 2018 was a success for small and medium-sized businesses who put their passion and unique skill sets on display. Prime members around India purchased thousands of products from these entrepreneurs, startups, artisans and mom-and-pop shops. Over 50,000 participating small and medium-sized businesses saw an average growth of 240% this Prime Day over an average day in June. Amazon Launchpad start-ups saw an average of 6X growth . In the new Prime exclusive launches, RoadGods (Xator backpack), Leaf Wearables (Beast headphones), Spruce Shave Club (beard oil & beard wash), Fego (motor bike air suspension seat) and Smartivity (DIY educational toys) were among the most popular products.

    “We are extremely happy with how Prime Day turned out for us. Our brand saw a spike of over 2X in sales and units sold over business as usual! This is very encouraging for us and the artisans working with us.”- Ravi and Gunjeet Singh, Two Moustaches

    “Prime Day 2018 has been phenomenal for RoadGods. The response to our new products ‘Xator’ and ‘Blue Ghost’ have been extremely encouraging. We saw a 2X growth in our overall business in just 36 hours! ” – Apoorv Mangalam RoadGods

    “Being a new start-up on Amazon Launchpad, this was our first Prime Day experience and we couldn’t have asked for more. Our brand saw more than 10X sales growth over business as usual in less than two days. And the cherry on the cake was to get mattress orders from all across the country, from Faridabad to Mysore.” – Ankit Garg, Wakefit

    Brand Spotlight

    “Red as a colour emotes a sense of self-confidence and positivity, and with the OnePlus 6 Red Edition, we aim to deliver a vivid sensory experience that will last for years. Amazon’s Prime Day is a great opportunity for our community to get their hands on this special edition in India. Last year, we received record sales for OnePlus 5 during Prime Day and this year, OnePlus 6 Red has crossed that mark by miles.” said Vikas Agarwal, General Manager – India, OnePlus

    “The launch of NesPlus through a digital-first approach marks an important milestone in the brand’s journey. We are extremely overwhelmed by the response that NesPlus has received for Prime Day across the towns and cities of India. NesPlus became no. 1 in the gourmet section of grocery and sold 1 unit every 3 seconds within hours of being on sale. With consumers increasingly opting for solutions online, it has become vital for all brands to move towards an integrated plan of action. Over a million customers have already interacted with the brand so far through the various online initiatives, specially the Virtual Reality integration. We are very excited to partner with Amazon for the NesPlus journey in India.” said Aparna Chopra, Business Executive Officer, Nestlé Breakfast Cereals

    Unique Prime experiences Across India

    In the weeks leading up to Prime Day 2018, Prime members saw Amazon unbox real-world experiences across the country. Amazon India had featured a virtual reality (VR) experience for customers in India’s top metros. Tens of thousands of customers in Delhi, Mumbai, Bangalore, Chennai and Kolkata visited top malls before July 17 to experience hundreds of new products launching exclusively on Prime Day. Additionally, pop-up installations and augmented reality experiences fueled customer excitement in the run-up to Prime Day 2018.

    Every Day Made Better with Prime

    Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free & fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, early access to Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now app. Log on to www.amazon.in/prime and become a Prime member today.