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Tag: Pride of Cows

  • Pride of Cows campaign urges consumers to question their milk source

    Pride of Cows campaign urges consumers to question their milk source

    MUMBAI: When was the last time you questioned what’s really in your morning glass of milk? Pride of Cows wants you to ask loudly, publicly, and with purpose. In a bold moo-ve to reshape how Indians think about their daily dairy, Pride of Cows has launched a high-impact phase of its campaign “What’s the Source of Your Milk?”, roping in Faye D’Souza, Jatin Sapru, and Kamiya Jani to stir the conversation.

    At a time when food labels are slicker than the supply chains behind them, the brand is doubling down on radical transparency. Unlike most dairy players that rely on fragmented third-party networks, Pride of Cows sources milk exclusively from its own state-of-the-art farm near Pune. Here, over 5,000 cows are raised with global best practices, and milk is extracted through a fully automated, contactless system then delivered straight to consumers via a direct cold-chain, ensuring zero human touch from udder to doorstep.

    To take this message of traceability to the mainstream, Pride of Cows has tapped credible and familiar voices across media. Faye D’Souza, known for her no-nonsense journalism, lends gravitas to the campaign’s call for consumer awareness. Jatin Sapru, the ever-affable face of Indian sports broadcasting, adds relatability for modern families. Meanwhile, Curly Tales’ Kamiya Jani amplifies the brand’s journey through snackable content that blends storytelling with behind-the-scenes glimpses of farm life.

    “Consumers today want to know more than just what’s in their milk, they want to know where it comes from,” said Parag Milk Foods Ltd executive director Akshali Shah. “This campaign is about restoring trust in a category that’s long been clouded in mystery.”

    Backed by a 360-degree media rollout including print, digital, influencer collaborations, and immersive content, the campaign cuts through the clutter with one bold question: Are you drinking milk, or just marketing?

    With over 20,000 plus testimonials, a loyal premium consumer base, and growing urban curiosity around clean eating, Pride of Cows isn’t just selling milk, it’s bottling a belief system.

    In a world obsessed with food trends, this is a back-to-basics call to clarity. Because sometimes, asking where your milk comes from might just be the most nourishing question of all.

  • Pride of Cows unveils brand film on single-origin milk

    Pride of Cows unveils brand film on single-origin milk

    Mumbai: Parag Milk Foods’ flagship brand Pride of Cows launched its brand film, emphasising its leadership in single origin milk. The film highlights Parag’s Bhagyalakshmi Dairy Farm, showcasing Pride of Cows as India’s exclusive single origin dairy brand.

    As the first Indian premium dairy brand to promote the single-origin milk concept, Pride of Cows offers consumers transparency by providing consistent quality from one dedicated farm, ensuring they know the source of their milk.

    Parag Milk Foods executive director Akshali Shah said, “Consumers today are more conscious than ever about the quality and origin of the food they consume. Single-Origin Milk is our way of providing absolute transparency in this process. Unlike conventional milk sourced from multiple locations, Pride of Cows comes from a single farm, ensuring a level of purity, quality, and traceability unmatched in the industry. This commitment to one source, one farm and one breed is integral, especially in today’s time, where authenticity is critical. The film is a celebration of this dedication to excellence and our farm’s ability to deliver an experience like no other.”

    The narrative follows a young mother who is both the central character and narrator. Her journey leads her to Bhagyalakshmi Dairy Farm, where she discovers practices that ensure pure, fresh milk is delivered directly to her home. The sensory experience of the 1,200-acre farm showcases healthy cows, cared for with shades, mats, RO water, and nutritious fodder under global experts’ supervision. The film highlights unique details, such as serenading the cows with special music. This results in delivering fresh milk, allowing consumers to trace its origin. Ultimately, the mother wakes from a dream to find delicious milk waiting for her at breakfast.

    The agency behind the campaign, BelieveTrinity founder Samarth Shrivastava said, ‘Working with the Pride of Cows team and the facilities at Bhagyalakshmi Farms was a pleasure. The level of care and attention to detail shown at the farm reflects in the product itself, which we’ve tried to showcase in the film. Viewers will be captivated by the farm’s story, the stunning visuals, and the message of pure, traceable milk from one single source.”

    Indian moms are central to the story, serving as key decision-makers for their family’s wellbeing and primary targets for Pride of Cows. The film aims to connect with this audience, recognising mothers as influencers in making healthy choices. Releasing the film now emphasizes the brand’s commitment to the ‘one source-one promise’ concept, which they upheld even before it became popular. The film highlights the importance of milk’s origin and authenticity, reflecting a trend among consumers who carefully read labels and prioritise genuine products.

    The brand film is available on YouTube and the Pride of Cows website, providing an overview of the brand’s commitment to quality and purity. Additionally, the brand launched Pride of Cows whole milk powder, a convenient option for travelers and those on the go. The brand invites everyone to celebrate the Pride of Cows legacy, where every drop is ‘Milk Full of Love,’ representing nourishment from farm to home.

  • Parag Foods launches Pride of Cows ad film featuring Gauri Khan

    Parag Foods launches Pride of Cows ad film featuring Gauri Khan

    MUMBAI: Private dairy company Parag Milk Foods has launched a digital ad film #prideofcowsanniversary which introduces the anniversary special limited edition label bottle of Pride of Cows designed by Gauri Khan.

    The digital ad film is in tune with the brand’s strategy of providing milk that defines the edge of purity and high quality to people who believe in finer things of life and wish to lead a high-end lifestyle.

    “Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of farm to home concept targeted towards customers seeking premium quality cow milk. The company also forayed into dairy-based beverages with the launch of “Topp Up” and “Slurp” – a mango drink with a dash of milk. Recently the company has also ventured into B2C segment for whey protein with the brand Avvatar – India’s first 100 per cent vegetarian whey protein, first of its kind manufactured in India.

    The narrative draws upon the significance of minimalist geometric design set in white, black and gold reflecting the simplistic yet premium essence of the brand. The ad film showcases Khan’s creative expertise and natural flair for design. In the film, she is seen sketching out her vision for the label, seamlessly weaving innovation into abstract, adding a luxurious touch to the Pride of Cows bottle.

    Weaving innovation into an abstract design, Khan beautifully wraps the golden pyramid into this exquisite design. Through this design label, she illustrates a quintessential blend of luxury and style. The limited edition bottle is a sign of elegance with newer silhouettes, which perfectly relates to the brand’s philosophy.

    The campaign has been digitally launched with exciting teasers featuring her.

    Parag Milk Foods senior vice president of strategy for sales and marketing Akshali Shah says, “With an idea of creating a design that mirrors our Pride of Cows strategy of providing premium milk to consumers who believe in leading a high quality life. We believe this collaboration with Gauri Khan is a perfect match. We have always been committed to satiating our consumers with finer and innovative products and are delighted to involve them in our seventh year celebration.”

    Expressing her excitement, Gauri Khan adds, “Design comes with creativity and this was one of those times where I did not have to look for inspiration to wrap this white gold stunningly. It was a wonderful experience to design the Pride of Cows limited edition bottle. I am so thrilled to be a part of their seventh anniversary celebration.”

    Highlighting the thoughts behind the ad film, Bottomline Media managing director Tanaaz Bhatia mentions, “The digital ad film captures the sentiments of a designer when creating a piece that need to reflect the true essence of a brand. The film features Gauri Khan, where she is seen ideating and sketching, slowly shaping the vision for the Pride of Cows label. The idea was to capture Gauri’s thought and creativity behind designing the limited edition bottle. Milk is pure white and the label designed by Gauri with its beautiful abstract pyramids in black, white and gold seamlessly tie back to the premium-ness of the brand and its message to elevate your everyday milk-drinking experience.

    Under brand Gowardhan, the company offers traditional products like ghee, dahi, paneer etc. while under brand name Go, offers products like cheese, UHT milk, chaas, lassi, yoghurt etc.