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Tag: PrettySecrets

  • PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

    PrettySecrets Urges Freedom From Boring This Independence Day With Their Campaign #BreakFreeFromBoring

    MUMBAI: Women have come a long way in terms of lingerie; once there was a time when women would be ashamed to talk about lingerie and ask for one to a male shopkeeper, where in today’s time the mindset has changed.

    People, now, openly talk and discuss on various aspects pertaining to lingerie. There are various styles, patterns and designs too available in the market to choose from.

    Although with changing times there are still a lot of misconceptions and prejudices that surround us and unfortunately, lingerie is not exempted from it. One of the biggest misconceptions is that “good” lingerie should be used only for special occasions or for those special nights while plain cotton and whites should be used as an everyday wear.

    One of India’s largest lingerie brand PrettySecrets, aims to get rid of such misconceptions with its chic yet comfortable lingerie. The brand is helping women in India realize that their everyday lingerie is more than just a piece of fabric and it needn’t be boring. Lingerie helps define a woman’s mood for the day and builds her confidence empowering her to achieve the unachievable. The campaign #BreakFreeFromBoring resonates with this stance.

    This Independence Day, get freedom from boring and indulge yourself in attractive, fashionable and trendy lingerie from PrettySecrets and heighten your confidence.

  • PrettySecrets accelerates growth with Myntra

    PrettySecrets accelerates growth with Myntra

    MUMBAI : Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.

    Last year’s End of reason sale on Myntra saw that PrettySecrets has a month on month growth of over 80 per cent on Myntra. This year PrettySecrets has grown by 110 per cent. It has done sale worth Rs 4 crore in the month of June on Myntra alone.

    PrettySecrets’ growth chart over the past one year has had a very positive influence over Myntra which in turn is one of the biggest fashion ecommerce brand. With both the big brands coming in together it definitely makes a win –win situation for both the parties as well as the customers.

    PrettySecrets CEO and founder Karan Behal says, “The overall online marketplace distribution channel for PrettySecrets has grown 70 per cent over last year (2017) and has achieved a growth rate of Rs 30 crore which is 1/3rd of the overall brand revenue. This association has already catapulted the brand into the offline space with higher recognition and growth. We hope this association helps in reaching higher heights.”

    Myntra head category business and chief strategy officer Ananya Tripathi said, “The vision of the Brand Accelerator program at Myntra and Jabong is to help shape the journey of emerging Indian fashion brands with unique customer proposition and take them to the top 10 national spot in three years.”

    “The success and growth trajectory of Pretty Secrets goes on to show the kind of impetus the program offers to brands. We see great potential in the women’s innerwear category in the coming years and will continue to support the brand with deeper consumer insights and marketing support through technology,” he added.

    The Myntra Accelerator Program has helped the brand in getting increased visibility through complimentary access to Myntra’s visibility tools such as banners and brand days etc which is promoted to over 50 million unique customers.  Myntra and PrettySecrets’ collaborated machine learning tools will help strengthen the customer analytics capabilities and increase sell through rates for PrettySecrets on Myntra’s platform which will help build PrettySecrets’ brand positioning.

  • Pretty Secrets partners Girliyapa to find if size matters

    Pretty Secrets partners Girliyapa to find if size matters

    MUMBAI: Pretty Secrets, India’s young and empowering lingerie brand launched yet another witty campaign with Girliyapa, India’s leading women centric channel for entertainment. The video titled ‘Ladies Room Backchodi’ humorously addresses the problems faced by women about their sizes and that PrettySecrets has a solution for the same.

    The AV begins with two women in a trial room who have gone for lingerie shopping. They end up debating on which is better – big size or small size? They use tote bag and clutch bag to convey the implication of the breast size. The conversation eventually makes them realise the stereotypes society has imposed on women. There is judgement about women depending on their size; small is assumed as ‘sporty one’, while the well-endowed is usually labeled ‘sexy’ all the time! The protagonists realise both are lovely in their own way.

    PrettySecrets founder and CEO Karan Behal says, “In today’s times, people have started stereotyping everything. With our campaign we wanted to bring across this strong message in a very fun & playful way. PrettySecrets is for every women, size doesn’t matter. We want women to get the best comfort & a perfect fit irrespective of their size. And with a team so seamless and exciting it was pleasing experience to work on the video.”

    TVF head of brand partnerships Vijay Koshy adds, “In our first partnership with Pretty Secrets, we made a topical video around Christmas and New Year holidays with the sketch ‘Long weekends’. The second time we are taking a more category focused approach with Nidhi Bisht and Nidhi Singh talking about a problem all girls relate to.”

    With the best of the digital influencers behind the campaign, it will be promoted via Facebook live, Instagram Stories, Snapchats, etc., using the hashtag and brand communication to support each of the content pieces.

  • Crosshairs Communication bags PR duties for Little Tags & PrettySecrets

    Crosshairs Communication bags PR duties for Little Tags & PrettySecrets

    MUMBAI: Public relations and social media agency, Crosshairs Communication has bagged two new accounts from the lifestyle sector. The two brands in the kitty are namely, Little Tags and Pretty Secrets.

    Little Tags is a multi-label e-commerce website for children that stocks an assortment of luxury apparel, footwear, jewellery, accessories and gift solutions for boys and girls between the age group of zero to 14 years. Crosshairs Communication will handle both PR and Social Media presence for the brand.

    The company will also handle the PR mandate for PrettySecrets, one of the fastest growing lingerie brands in India. With its inception in 2011, PrettySecrets started out as a women’s sleepwear brand almost eleven years ago with its presence in major departmental stores such as Shoppers Stop, Pantaloons, Globus, Central, etc.

    Crosshairs Communication founder Stuti Jalan says, “Fashion PR is an exhilarating, fast-paced field and the work can be arduous and challenging. We hope to extend our support to the brands and address their communication goals, press coverage and brand expansion possibilities.”