ITV

Tag: Prestigious

  • Star India’s sports push

    Star India’s sports push

    KOLKATA: In a bid to expand its footprint beyond film, Star India’s Bengali movie channel, Jalsha, has acquired exclusive broadcast rights of two football events: the Calcutta Football League (CFL) and IFA Shield Tournament.

    The CFL, which enjoys the distinction of being the oldest football league in Asia, will be broadcast live on Jalsha Movies starting 8 September, 4:00 pm onward. The upcoming season of the prestigious IFA tourney too will be aired with the aim of ushering a new era in Bengal’s much loved sport.

    When contacted, business head Jalsha Movies Kevin Vaz confirmed the news and added, “The acquisition of broadcast rights of CFL and IFA Shield is a step towards ensuring an even more engaging relationship with our viewers. We are excited to partner with IFA in making CFL a bigger extravaganza and we will bring in expertise from our sports channels to create a state-of-the-art product.”

    While on the subject of sports, highly placed industry sources told this correspondent that Star India plans to launch a Bengali sports channel.

    “Star India is looking forward to working with sports authorities and boards, and making local Bengali sports like swimming, hockey and football popular,” a source revealed.

    Apparently, Star India is looking to expand beyond cricket into sports such as hockey and kabaddi, and producing sports programming in regional languages is part of the plan. “The channels’ focus on sporting activities clearly indicates that Star India is betting on this segment for growth,” pointed out the source.

    A sports analyst observed, “Star India aims to make sports the new religion, looking at the fact that there are 650 million cricket-crazed consumers in India. Knowing this, the entertainment channel has earmarked a huge investment in sports.”
    The shows will be marketed through a multi-media campaign with effective use of television, print, out of home and digital. The marketing campaign is focused on innovations as it will help in creating the required noise in the markets and also establish the shows.

  • Bharat Nirman Public Information Campaign in Puducherry sees participation by children

    Bharat Nirman Public Information Campaign in Puducherry sees participation by children

    NEW DELHI: A colourful rally featuring children marked the start of the prestigious Bharat Nirman Public Information Campaign at Karaikkal, Puducherry, in the presence of Minister of State in the Prime Minister’s office V Narayanasamy.

    Students from the NSS, Junior Red Cross, Scouts and Guides etc took part in the rally, carrying aloft banners and boards proclaiming the various schemes including the core programmes that fall under Bharat Nirman.

    Narayanasamy lit the traditional kuthvilakku, marking the beginning of the three day information-cum-interactive sessions and exhibition organised by the Press Information Bureau in association with media units of the Information and Broadcasting Ministry and Karaikkal administration.

    Narayanasamy also released a set of twelve booklets in Tamil depicting the various Bharat Nirman schemes in simple Tamil. The first copies of the illustrated booklets were received by A H M Najeem, MLA.

    The inaugural session was also attended by Puducherry leader of the opposition V Vaithilingam, Karaikkal District Collector A Muthamma Ministry officials present included PIB Chennai ADG K M Ravindran, and PIB Delhi ADG Manoj Pandy, Director of Field Publicity Director N V Nagarajan, and Directorate of Advertising and Visual Publicity Assistant Director Ravi Kumar.

    This is the 47th Public Information Campaign being conducted in Tamil Nadu. The objective of the campaign is to highlight the various developmental and welfare programmes of the central government.

    More than 70 stalls, depicting the various developments and welfare initiatives of the government, form part of the exhibition. Various sessions on rural development, Sarva Siksha Abhiyan, National Rural Health Mission, Janani Shishu Suraksha, women empowerment, PM’s 15-point Programme for Minorities’ Welfare, will be held and addressed by government officials and opinion makers. The government’s recent initiatives like the Unique Identification Card “Aadhar”, land acquisition, Direct Benefit Transfer scheme etc., will be in focus during the exhibition.

    Besides the exhibition at the Municipal Ground, Karaikkal, the DFP has already begun village-level campaign programmes in six identified locations around Karaikkal.

  • Prestigious “Webby Awards” Honors Grandmother India Design

    Prestigious “Webby Awards” Honors Grandmother India Design

    MUMBAI: Grandmother India Design, Pvt., Ltd (GMI) is pleased to announce the addition of another award for their work with “Magma Fincorp”. The design agency has won the title of “Official Honoree” at the 17th annual Webby Awards in the Financial Services/Banking category for their exceptional work.

    The Webby Awards (www.webbyawards.com), hailed by the New York Times as the Internet's Highest Honour announced this year’s “Webby Winners Gallery & Archive” at an event held May 21st, 2013 in New York City.

    Speaking about the project that won the award, Cyril-Vincent Michaud, Head of New Media says, “our task was to position online, the Magma Fincorp’s brand as ‘the’ benchmark and to promote the company amongst investors and potential employees. The website had to extend the brand’s services to the end consumer, drive in more traffic to the site and create a wider awareness of Magma in the online medium. The task was also to inform and provide detailed up-to-date information for the company’s target audience. The solution that we conceptualized and executed provides not only an excellent first impression to Magma’s audience, it also conveys Magma’s main value proposition, which is to empower internal communication and provide an online marketing tool to establish a dialogue between the company and its audience.”

    The Webby Awards celebrates those developers, designers, coders, writers, marketers, dreamers and boat rockers who make every aspect of the web (no matter how technical) a work of art. Now in their 8th year, they have added new social categories to ensure cutting edge ideas have a place on the table. The awards are meant to honor creative excellence on the internet and recognize the creative and marketing professionals behind award winning sites, videos, marketing programs and mobile sites/apps from all levels of budget and organizational reach.

    Speaking about this milestone for GMI, Mr. Pradeep Datwani, Director, Business Development, Grandmother India Design Pvt. Ltd. says, “It’s an honour to be recognized for our contribution to the industry and we are truly humbled by this accomplishment. At Grandmother, it has always been our endeavour to be the best in the class and bring the latest trends of design and quality execution. We will continue to do so across all our projects with a clear vision to develop excellent designs that make our customers happy.”