ITV

Tag: Prerna Aggarwal

  • Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Campus unveils #MoveYourWay campaign with Vicky Kaushal

    Mumbai: Campus Activewear has launched a new campaign film featuring brand ambassador Vicky Kaushal. The film celebrates the spirit of youth, encouraging them to move through life with confidence and individuality. The central theme, ‘Move Your Way,’ highlights the power of authenticity and encourages the youth to trust their own rhythm while carving unique paths in life.

    The film opens with Vicky entering a meeting with a director and producer, exuding confidence as they discuss a film role. As they present the offer, Vicky becomes absorbed in the rhythm of the moment, moving with a natural flow. To ensure they don’t lose him as the lead, the filmmakers offer him a double and even triple role. Just as the tension builds, Vicky breaks into an unexpected dance, pauses, and with a grin, says, ‘Damn good shoes, yaar!’ while pointing to his Campus Shoes. The director and producer, stunned and confused, watch as Vicky walks away, leaving them with an exciting offer to consider. The film ends with a powerful message: ‘When you move your way, the world moves with you.  Campus Move Your Way.’

    Campus Activewear CMO Prerna Aggarwal said, “We are witnessing a generation of dynamic young individuals who are not only constantly on the move but are also fearlessly expressing their unique identities through fashion. And Campus shoes is the partner that helps them do this by offering on-trend, fashion-forward footwear that speaks to their authentic selves. Our ‘Move Your Way’ campaign is more than just a message— it’s a celebration of confident self-expression and the freedom to  chart your own path. We believe in encouraging everyone to make choices that align with their  passions, embrace their journey unapologetically, and express their individuality— whether in  extraordinary steps that they take or their everyday moves.”

    Kaushal said, “The first step to any journey is believing in yourself. This campaign isn’t just a message; it’s a reflection of how life rewards confidence and individuality. I’m thrilled to be a part of a campaign that captures the essence of staying true to oneself. It inspires young people to take that leap of faith, carve their own paths, and watch the world embrace their unique journey. It’s incredible to be associated with  a brand that’s truly driving this movement, empowering individuals to express themselves with  confidence and style.”

    The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

  • Campus unveils new brand campaign ‘You Go Girl’

    Campus unveils new brand campaign ‘You Go Girl’

    Mumbai: In an era where fashion-conscious individuals face scrutiny and trolling for their style choices on social media platforms, Campus Activewear unveils its latest brand campaign ‘You GO Girl’ featuring Sonam Bajwa. The campaign aims to redefine narratives and encourage women to boldly embrace their personal style and take charge of their fashion journey.

    Beginning with a strong sentiment, “LOG TOH KEHTE RAHENGE, LOGON KA KAAM HAIN KEHNA. DON’T STOP FOR THE WORLD, DO YOUR THING…YOU GO, GIRL!”, Campus sends a message to revolutionize fashion culture for women by breaking the old stereotypes associated with traditional footwear choices, and accepting their unique fashion statement. Therefore, Campus Activewear’s ‘You GO Girl’ campaign aims to boost the confidence of Indian women and motivate them to create their own style with the new women’s sneaker collection. Furthermore, the brand firmly upholds the belief that ideal footwear should seamlessly combine ease and style, ensuring no discomfort.

    Speaking of the campaign, Campus Activewear Ltd CMO Prerna Aggarwal said “Campus is on a mission to transform the way women perceive footwear in India. By combining Sonam Bajwa’s vibrant personality with our women’s sneaker collection, we aim to empower women and encourage them to embrace their individuality and stride confidently in stylish yet comfortable footwear. The essence of the ‘You GO Girl’ campaign lies in motivating women to let go of unnecessary worries and focus on feeling confident and empowered in every step they take. This initiative marks a significant cultural shift in the realm of fashion, making it more inclusive, accessible, and enjoyable for women across the country.”

    Moreover, recent industry reports state that the women’s footwear segment in India is expected to grow rapidly at a CAGR of 20 per net until 2027. Millennials and Gen Z, in particular, prefer highly comfortable footwear, and accessorising sneakers with almost every outfit has become a significant trend. Hence, the women’s sneaker collection offers versatile designs suitable for various occasions, allowing customers to create their own fashion statements. From campus activities to office settings and social gatherings, the sneaker collection redefines the narrative around fashion.

    Speaking about the association and the campaign, Sonam Bajwa said, “Gone are the days when women’s footwear was limited to traditional collections. Today, sneakers have become an essential accessory in every woman’s closet, suitable for any theme and occasion. The ‘You Go Girl’ campaign aims to further strengthen the fast-changing fashion narrative and motivate women to make their own fashion choices. I am glad to be a part of this campaign, empowering women to embrace their bold fashion statements. Fashion that defines you; style that brings out your authenticity and unique self.”

    To match the different occasions and settings, the sneaker collection features lifestyle shoes with chunky soles, classic court sneakers, and athleisure shoes with Nitrofly soles. Featuring Yasmin, OGL-06, Savvy, and other styles, the women’s sneaker collection, is now available at Campus Exclusive Brand Outlets (EBOs), Multi-Brand Outlets (MBOs), and exclusively on Myntra, with prices starting at Rs 799.