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MUMBAI: WPP OpenDoor – the specialised unit within WPP for Amazon – is seeing a lot of heavyweight names from within the group being added to...
Mumbai: Over the last year, people across the world have faced unprecedented challenges caused by the pandemic. All through this, television served as a window into...
NEW DELHI: Things have changed significantly since Premjeet Sodhi first ventured into the media planning and marketing industry. Strategy has undergone a sea change – from...
NEW DELHI: In a major rejig, Wavemaker India has announced changes in executive leadership roles. Kishan Kumar MS Kishan Kumar MS is elevated and has taken...
MUMBAI: Handling the complete integrated media mandate for the largest advertiser in the country is surely something that most agencies aspire to achieve. Imagine the glory...
MUMBAI: The India versus Pakistan match in 1996, a knockout clash, had all the makings of a classic. Pakistan opener Aamer Sohail had hammered Venkatesh Prasad...
MUMBAI: Media agency Mindshare has announced an organisation restructure that mirrors the agency’s ambition to become collaborative in client success and navigate its marketing agenda with...
The biggest threat for advertisers is rapidly climbing as the rate of ‘ad avoidance’ crosses the 70 per cent threshold across all media, among both active...
