Tag: premiere

  • Max to premiere ‘Bahubali’ on 25 October

    Max to premiere ‘Bahubali’ on 25 October

    MUMBAI: Sony Max will be premiering Bahubali – the heroic tale of two brothers, on 25 October at 8 pm in Hindi.

    It may be recalled that the Malayalam version of the movie was premiered earlier this month on Mazhavil Manorama.

    Directed by S S Rajamouli, the film tells the tale of adventure, romance, love, betrayal, valour and weakness. The cast of the film includes Prabhas, Rana Daggubati, Tamanaah Bhatia and Anushka Shetty. The film rides high on Herculean war sequences.

    “The festive season witnesses the coming together of families to partake in festivities and celebrate together. Our philosophy at Max is to create deeper bonds with families by providing them with a holistic movie watching experience in the comfort of their homes. What better way to do this than to showcase a film that boasts of extraordinary special effects, gripping content and larger-than-life characters. This bilingual historical masterpiece has met with remarkable box-office success across markets and we are convinced that it will leave our viewers breathtakingly spellbound,” said Sony Max & Max2 senior vice president Neeraj Vyas.

    “Bahubali is one of the most awaited films on Indian television. The film received tremendous amount of love and appreciation in cinemas across the globe. And we are sure history will repeat itself with the world television premiere on Sony Max,” added Dharma Production CEO Apoorva Mehta.

  • History TV18 to premiere ‘Appalachian Outlaws’

    History TV18 to premiere ‘Appalachian Outlaws’

    MUMBAI: American reality television series ‘Appalachian Outlaws’ premieres on History TV18, 5 September onwards, every Sat-Sun at 11pm. The show draws attention to the trade revolving around ginseng, a scarce yet valuable herb native to the Appalachian Mountains. With global demand skyrocketing, dealers are eager to get in on the game, and with prices hovering around $1,000 per pound, diggers are in a frenzy to harvest the mountain gold. Some even believe its gnarled roots have special healing powers.

     

    Sweeping some 1,500 miles from New York to Georgia, the Appalachian Mountains are a historic time capsule – a place where a way of life built around hunting, trapping and trading hasn’t changed since the early 1700’s. Furs, ginseng and moonshine still provide the basis of the economy as they did from earliest frontier days. These mountains have just the right elevation, rainfall and mineral-rich soil to produce the best wild ginseng in the world. But now, a war is brewing over this valuable commodity. Whoever controls the ginseng, controls the mountains.

     

    To prevent over-harvesting in the U.S., a few states have started regulating where it’s legal to pull ginseng, which has made territorial lines even blurrier than before.The plot of this epic new series, set in a land which is famous for its feuds, follows five to eight clans fighting to claim their share of mountain riches during one of the most important seasons of their year: “the fat months” of late summer through harvest time.

  • Sony LIV to premiere Aamir Khan’s ‘PK’

    Sony LIV to premiere Aamir Khan’s ‘PK’

    MUMBAI: Sony LIV, Multi Screen Media’s (MSM’s) digital video entertainment brand serving and streaming content both on mobile & web, is all set to bring the movie that created history.  An exceptionally well crafted movie ‘PK’ directed by Rajkumar Hirani will be premiered on 22 June onwards for a week at Sony LIV app and web. So now one can watch their favorite movie end number of times for free!

     

    Cinema lovers and Aamir Khan fans now have the chance to delve into the rib-tickling histrionics of the lovable alien played by the superstar as he questions the religious dogmas and superstitions that plague India. With Anushka Sharma, Sushant Singh RajputBoman IraniSaurabh Shukla, and Sanjay Dutt in supporting roles, viewers will journey with PK as he makes satirical observations about the peculiarities of human behavior and beliefs.

     

    So whether you missed the film on the silver screen or you’d like to immerse yourself in its comical moments and applause-worthy dialogues all over again, don’t forget to tune into Sony LIV!   

  • Netflix to premiere Chris Tucker’s first-ever stand-up comedy special

    Netflix to premiere Chris Tucker’s first-ever stand-up comedy special

    MUMBAI: Actor and comedian Chris Tucker will headline his first full length stand-up comedy special, Chris Tucker Live, premiering exclusively on Netflix on 10 July. Tucker’s stand-up comedy performance will be available to stream in all territories where Netflix is available.

     

    In the special, Tucker returns to the stage he loves and showcases his mind-blowing comedic chops, from his pitch perfect impersonations to his singular on-stage physicality, as he shares his experiences from childhood to the big time. The special was filmed at the Historic Fox Theatre in Tucker’s hometown of Atlanta, Georgia.

     

    “Chris Tucker is a true global movie star and a one-of-a-kind talent whose remarkable energy, delivery and original style make him one of the funniest comedians of our time. We cannot wait to share his distinct and hilarious voice with our members across the globe,” said Netflix chief content officer Ted Sarandos.

     

    “I’m thrilled to be partnering with Netflix, one of the true global leaders in entertainment, on my first comedy special. Before people started seeing me in movies, I was doing standup. It’s always been a part of me, and now I’m excited to share it with my fans around the world,” added Tucker.

     

    Chris Tucker Live marks the first project that Tucker has starred in and produced through his own company, Chris Tucker Entertainment, bringing on board Phil Joanou to direct. 

     

    Tucker is an international award-winning actor and comedian best known for playing the role of Detective James Carter in the Rush Hour film series. He became a favorite on Russell Simmons’ HBO Def Comedy Jam in the 1990s and came to prominence in his first starring role, the 1995 film cult classic Friday starring opposite Ice Cube. In 1997, Tucker was an executive producer and starred in the hit movie, Money Talks with Charlie Sheen.

     

    Chris Tucker co-starred in the 2013 Oscar-nominated film Silver Linings Playbook with Robert DeNiro, Jennifer Lawrence and Bradley Cooper. To date, Tucker has starred in films that have collectively grossed over one billion dollars in box office sales worldwide. Tucker, who is currently on his successful 2015 US comedy tour, has received rave reviews from all over the world, including Asia, the United Kingdom, Australia and the Middle East. Outside of comedy, Tucker is a dedicated humanitarian, spending much of his spare time traveling around the world, doing philanthropic work to make a difference through the Chris Tucker Foundation.

     

  • Zee Marathi plans marketing push for Riteish Deshmukh’s ‘Lai Bhaari’ premiere

    Zee Marathi plans marketing push for Riteish Deshmukh’s ‘Lai Bhaari’ premiere

    MUMBAI: Actor Riteish Deshmukh’s top grossing blockbuster hit – Lai Bhaari will be premiered on Zee Marathi on 25 January, 2015 at 7 pm.

     

    The premiere of the movie will be supported by a campaign with focus on TV, print and outdoor media. Some of the key initiatives of the campaign were the innovations undertaken on the outdoor campaign with a cutout of Riteish at strategic locations. The outdoor campaign spanned across 17 cities with Mumbai and Pune being the focus markets. Transit medium was also extensively used for the outdoor campaign. 

     

    Another first in the campaign was a direct mailer in the form of a branded ‘fiber brick’ reminiscent of the bricks used by Riteish in the movie, were distributed amongst the trade fraternity. The social media campaign offers a contest with a chance to win goodies like silver coins, EsselWorld passes and autographed memorabilia from Riteish Deshmukh himself.

     

    Zee Marathi business head Deepak Rajadhyaksha said, “Lai Bhaari has enthralled audiences across Maharashtra smashing the previous box office records. It has been a remarkable year for the Marathi movie industry and this has coincided with a great year for Zee Marathi. The premiere of Lai Bhaari is another treat for our viewers and reaffirms the fact that Zee Marathi treats special properties like movie premieres differently, creating a unique experience for the viewers. The movie has been a cult and has already generated huge interest and buzz in the market. We hope to better our own performance with the premiere of Lai Bhaari.”

     

    Lai Bhaari marks Riteish Deshmukh’s debut in the Marathi movie industry. It has been directed by Nishikant Kamat and also stars Radhika Apte, Aditi Pohankar, Tanvi Azmi and Sharad Kelkar.

     

  • Sony Max to premiere ‘Queen’ on 31 August

    Sony Max to premiere ‘Queen’ on 31 August

    MUMBAI: Catch the refreshingly real, sweet, sensitive, fun social drama of ‘Queen’ which will premiere on MAX, the premium Hindi movies channel on Sunday 31st August at 8 pm.

     

    The movie tells the tale of a diffident, shy and small town girl Rani (Kangana Ranaut) whose wedding gets called off by her fiancée just two days before the scheduled day. However instead of falling prey to self-pity and regret, she decides to embrace life thus opening her up to a world of new possibilities and experiences.  In turn, she learns to love herself once again and sheds her inhibitions to make new friends, travel, dance and most importantly to be ‘happy’ irrespective of how life pans out.

     

    Talking about tackling ‘Queen’ like situations in one’s life, lead actress Kangana says, “If your equation with a person fails, it doesn’t mean that you have failed. I’ve learnt to deal with rejection, or what you call ‘dumping’ but for many it becomes a huge crisis. I believe a person has all the right to decide whether or not he/she wants to stay in a relationship. I respect the other person’s decision, keep myself emotionally strong and work towards ending the pain.”

     

    Commenting on how the movie has managed to make that connect with the audience, Director Vikas Bahl, says, “I think it is very relatable. It’s relatable yet funny, that combination is what makes it interesting. You can immediately see that you can connect with the girl and then you connect with the way she talks and then you connect with the humour that’s in it. So it seems like it’s straight out of your life, which I think works.”

     

    Catch Rani’s voyage of self-discovery by tuning in to watch the movie ‘Queen’ that premieres on Sony MAX on Sunday, 31st August at 8pm

  • ‘Captain Phillips’ to premiere on Sony Pix on 27 July

    ‘Captain Phillips’ to premiere on Sony Pix on 27 July

    MUMBAI: Sony PIX, India’s leading English Movie channel, invites you to watch the Indian television premiere of the award winning biographic movie, ‘CAPTAIN PHILLIPS’ on Sunday 27th July 1pm and 9pm only on Sony PIX.

     

    Captain Phillips is an examination of the 2009 hijacking of the U.S. container ship Maersk Alabama by a crew of Somali pirates. When the Alabama’s commanding officer, Captain Richard Phillips (played by two time Academy Award winner Tom Hanks), and his crew spot pirates approaching, they alert the authorities and try to fend them off. But with no security or guns on board, they’re soon overtaken.The head pirate, Muse (played by Barkhad Abdi), takes over the ship and declares himself captain.Phillips and Muse are set on an unstoppable collision course when Muse and his crew target Phillip’s unarmed ship; in the ensuing standoff, 145 miles off the Somali coast, both men will find themselves at the mercy of forces beyond their control. Catch the high seas drama, inspired from real-life events on 27th July at 1pm & 9pm only on Sony PIX.

     

    Tune in to watch the Oscar nominated drama; ‘CAPTAIN PHILLIPS’ on 27th July 1pm and 9pm only on Sony PIX

     

  • Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    Max Television Premiere of ‘Shuddh Desi Romance’ on 15 Feb

    MUMBAI: MAX, the premium Hindi movies and special events channel brings to you the MAX Television Premierof romantic comedyfilm, ‘SHUDDH DESI ROMANCE’ on Saturday, 15th February at 9PM and Sunday, 16th February at 1PM only on MAX.

    The movie is about three young people in today’s changing India trying to figure out what love, attraction and commitment mean to each of them. Raghu (Shushant Singh Rajput) needs a woman in his life -the rest he’s going to figure out along the way. Gayatri (Parineeti Chopra) has been around the block a few times and knows the scene. Tara (Vaani Kapoor) knows what’s right for her, but a little experimenting never did hurt anybody. When their lives crisscross, their beliefs get challenged, and their love tested. But it may not be as easy as it seems.

    Speaking about her on screen character(Gayatri) ParineetiChopra states, “I play a completely different person in the film than who I am in real life. The decisions that Gayatri takes is not what I would take but I think that’s the beauty of cinema where you get a chance to play someone who is not you and still carry it off with conviction.”

    Speaking about his experience of working with Parineeti Chopra, Sushant Singh Rajput states,“If you are working with such a spontaneous actor, you don’t think of much apart from staying in character and how you are going to react to a particular situation.” Adding on, Rishi Kapoor says, “Both Sushant and Parineetiare so spontaneous that you feel they are like the students of the ‘Spontaneity’ school and I personally love working with such actors.

    Watch a story on a modern twist between love, attraction and commitmentduring the MAX Television Premiere of SHUDDH DESI ROMANCE on Saturday, 15thFebruary at 9PM and Sunday, 16th February at 1PM only on MAX.

     

  • Social media hashtags work wonders for ‘Chennai Express’ premiere

    Social media hashtags work wonders for ‘Chennai Express’ premiere

    MUMBAI: Zee TV’s social media strategy to promote the world television premiere of Chennai Express on 20 October saw an unprecedented response on Twitter. The twitteratis went ga-ga rooting this year’s biggest blockbuster.

    It was a time for Shah Rukh Khan fans to show their loyalty and they were not disappointing at all. The fans received the contest with awe and excitement and supported all the hashtags – #ChennaiExpressAt8, #BiggestBlockbusteronZee, #ChennaiExpress #ThePowerOfACommanMan – created to endorse the premiere last Sunday. A first of its kind, this integrated promotional strategy on the digital platforms for the premiere of a movie on television, made people sit back and take notice.

    The well thought out integrated strategy by the team encompassed platforms like mobile, social media and TV to create an unparalleled and first of its kind campaign experience which took the digital platforms by storm. At the core of the campaign was a contest that started six days prior to the premiere of the film.

    The campaign had a virtual ticket window, which allowed all fans to ‘book’ tickets of Chennai Express. All the users after filling in a few details received a digital version of a ‘un-confirmed’ ticket. This was a contest whereby the fans received a PNR number (like the one received while booking a train ticket) and were asked to check the status of their tickets (whether confirmed or waitlisted) on television while the movie was on.

    A live ticker was run during the telecast of the movie where the winners PNR Numbers were flashed. This ensured that all participants watched the movie on the D-Day. Fifty lucky winners were given gift hampers autographed by Shah Rukh Khan as gratification.

    Right from its start and including the day of the telecast, the activity trended daily on social media. All activities and platforms converged resulting the following that were a first in India:

    Zeel head of marketing, national channels Akash Chawla exults: “We’re incredibly proud of this digital campaign that was built around the world television premiere of Chennai Express. Breaking all records is also the fact that #ChennaiExpressAt8 trended continuously for nine hours. This strengthens our belief to deliver path-breaking reach and resonance in an efficient and organic manner.”

    The campaign managed to reach out to more than three million Indians.

  • HBO Asia to air first original series

    HBO Asia to air first original series

    MUMBAI: Viewers of HBO Asia – a channel so far synonymous with Hollywood films and original US series – have reason to smile.

    Starting 22 September, the Asian arm of HBO will premiere its first original series – Serangoon Road – a detective noir set in Singapore of the swinging 60s, every Sunday, from 9:00 to 10:00 pm.

    According to HBO Asia head, programming and production Erika North, unlike earlier international series, Serangoon Road, which she describes as ‘the right mix of mystery, romance, action and politics’, sees Asians playing a significant role.

    “It portrays both international and Asian characters, who find themselves in mysterious situations which need to be solved,” says North, pointing out that the series brings together Asian and western characters that are equally strong.

    Serangoon Road promises mystery that reaches a climax in the last episode, with characters drawn from different sections of the society. “You will see gangsters, secret service agents, people working in China Town among others, who have their own unique and compelling stories to tell in the backdrop of 60s Singapore,” informs North.

    Rich in narrative as well as the visual department, shooting of the series began in August last year and was completed this February. “Prior to that, we were working on the script.” says North and adds: “The journey began nearly three years ago when Paul Barren, the original producer of the show, came to the HBO Asia office and pitched the concept.”

    The series is part of HBO Asia’s larger objective of creating an Asian dimension to an essentially US-based brand. “We are looking at making something which is far more premium and international than what is produced in Asia, and is still more authentic,” exults North.

    Serangoon Road breaks ground in more ways than one. “It’s wonderful to have a series that represents a lot of firsts. One, it is HBO Asia’s first original series. Second, it is the first ever co-production of HBO Asia with ABC TV Australia. Also, it is ABC TV Australia’s first prime-time drama, shot in Asia. Last, it is the first biggest co-production in both Singapore and Australia on TV,” elaborates North, adding “Also, with it, we hope to pave the way for more such originals for HBO Asia.”

    A co-production, the series’ lead partners are HBO Asia and ABC TV Australia, and it has received considerable support from both the governments. “In Singapore, the MDA and IFW, which is a local production house, have supported us with investments. And in Australia, while ABC is the national broadcaster, Screen West Australia is another partner. We have also tied up with Content Media Corporation as the international distribution partner,” says North.

    The world premiere of the series will be telecast on HBO Asia, HBO Defined and ABC TV Australia, the channel “thereafter, hopes to sell it internationally too,” she adds.

    About looking at India for producing more such HBO Asia originals, North says: “It all depends on finding the right stories and getting the business model right. There are wonderful stories coming out of India. Stories which I know we can tell well and package it well for our Indian viewer base.”

    Directed by Peter Andrikidis and Tony Tilse and written by Michaeley O’Brien and Tony Morphett, Serangoon Road is HBO Asia’s attempt to create a connect with its Asian viewers. We wish them every success.