ITV

Tag: Premier

  • Uber launches UberOne to make ridesharing easier

    Uber launches UberOne to make ridesharing easier

    MUMBAI: : How many times have you been left stranded  waiting for another Uber driver to accept your request after the first has said yes and then cancelled at the last minute? 

    Almost all of us have fallen victim to this behaviour with Uber drivers at the end of a long day when we have wanted to get home after a tiring day at work or a long haul flight. 

    Well  Uber has heard travelers’ painful complaints and launched UberOne, its first membership program in India. Its intent: bring unprecedented savings and exclusive benefits to millions of riders across the country. Uber’s global membership program offers discounts and exclusive experiences for rides, helping members navigate everyday life more easily. 

    Passengers can pick up one of two membership plans: Rs  149 per month or Rs 1499 annually. Uber will also offer exciting launch period discounts on the monthly plan. With UberOne, members can access exclusive savings and benefits, making it a smart choice for riders. Members can enjoy up to 10% UberOne credits on each ride, resulting in significant savings and valuable perks. 

    As a first-of-its-kind program in the Indian ridesharing market, UberOne reflects Uber’s commitment to understanding local preferences, ensuring that its tailored offerings cater to the needs of its riders in India.
     Now here comes the clincher: preferential access to the highest-rated drivers. By prioritizing quality and reliability, members can expect an elevated experience every time they ride with Uber, ensuring their safety and convenience. Additionally, UberOne provides premium, round-the-clock customer support exclusively for members. This dedicated support team ensures quick and efficient resolutions to any issues, enhancing the overall experience for riders.

    “Mobility is essential and affordability is paramount and with the launch of Uber One, we’re excited to bring a unique membership experience to our riders in India,” says Uber India &  south Asia president Prabhjeet Singh. ” We understand the importance of value and convenience in everyday travel, and we’re committed to delivering a program that offers just that. Uber One is designed to enhance our riders’ experience and make every journey even more rewarding.”

    The membership program is available across all Uber ride options, including UberGo, Premier, XL, Reserve, Auto, Moto, Intercity, Rental, Shuttle and Package – making it accessible for a wide range of travel preferences. Uber users can sign up directly from the latest version of the Uber app, gaining immediate access to the benefits.
     

  • Colors Tamil to telecast new fiction show ‘Pachakili’ on 4 July

    Colors Tamil to telecast new fiction show ‘Pachakili’ on 4 July

    Mumbai: Exploring marital values, familial bonds and sibling relationships, Colors Tamil, is all set to premiere Pachakili, a brand-new fiction show, starting 4 July. 

    Based on the life of a naive village belle Pachakili (played by Actor Monisha Arshak) and Adithya (played by Actor Kishore), the show focuses on how the two individuals come together under one roof despite their contrary ideologies on family and marriages. 

    Pachakili is a smart and charming woman, the apple of the eye of her three brothers – Meenakshi Sundaram (played by Actor Stalin Muthu), Azhagar (Vijay Anand) and Velu (Actor Ashwin). Having lived a loving and pampered life, she values her relationships and is willing to go to any length to protect them. However, her life takes a turn when she comes across a well-known lawyer Adithya who doesn’t value familial ties nor nuptial bonds. He is infamous for taking up divorce cases, owing to his own dysfunctional family. Unveiling a saga of love with the notion that every marital union has a reason, Pachakili will enthral audiences with hilarious fallouts that ensue when two opposite people meet.

    Commenting on the launch, Colors Tamil business head Rajaraman. S, said, “We are happy to add Pachakili to our slew of fiction line-ups, building on our philosophy of bringing unique concepts to the table. The show will once again underline the roles played by women in drawing families closer and how they are the pillars of any relationship. With Pachakili, we strive to show how some marriages are successful even after facing several hurdles due to ideological differences. We are confident that the show will encourage viewers to value blood ties and the institute of marriage even while being able to relate with Pachakili.”

    Pachakili director Jawahar said, “It’s the tale of a woman who conquers even the most challenging circumstances to keep her relationships and marriage going. The show’s scripting is compelling, laying emphasis on characterization and keeping the narrative gripping. It will keep viewers engrossed until the very end of each episode. The entire process has been an enriching experience for us and I am confident that the audiences will also enjoy every bit of it.”

    Adding to this, actor Monisha Arshak said, “I am happy to play Pachakili, a smart but strong-headed woman who knows her way out of every situation and never bends in the face of hurdles. Pachakili as a character represents every woman out there who holds their bonds and principles in high regard, are true empathizers and have unconditional love for everyone around them. I am sure this character will resonate with the audience owing to her simplistic nature. I must mention that this is my maiden association with Colors Tamil and I am glad to be part of such a remarkable concept.”

  • Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    Tap your feet with the Marathi dance drama – ‘Aayna ka Bayna’

    MUMBAI:  Max, the premium Hindi movies and special events channel brings to you the World Television premiere of the Marathi dubbed musical entertainer ‘Aayna ka Bayna‘ on Saturday 29 November at 8 pm.

     

    Directed by Samit Kakkad and with actor Sachin Khedekar in a lead role, the movie revolves around the transformational power of dance for 9 adolescents stuck in a remand home.

     

    Commenting on showcasing a Marathi movie dubbed in Hindi, Udayan Pradeep Shukla, Vice President & Head – Programming at MAX & MAX2, “Marathi cinema has evolved over the years.  With a huge demand for regional cinema, we thought it fitting to showcase a film that is topical and one that audiences can easily relate to.  ‘Aayna ka Bayna’ is one critically acclaimed film which has received global recognition whilst appealing to Indian audiences. It sure is a visual treat and we hope that it resonates with our viewers.“

  • Colors bets big with 24 premier on 4 Oct

    Colors bets big with 24 premier on 4 Oct

    MUMBAI: It’s raining shows on Colors. The channel has ambitions to retain its audiences and lure new ones with its slew of new show launches which it hopes will send its TVTs on an expansion mode. Just as Jhalak Dikhhla Jaa ended, in came Bigg Boss and, on 4 October, the international thriller 24 is set to premier on the Viacom18 general entertainment channel.

    The weekend slot of Friday and Saturday at 10 pm is what it has been given. This means that Uttaran and Bani will now have just 4 episodes a week and Comedy Nights with Kapil will be cut down to just once a week, that is Sunday, which could be disappointing for comedy lovers who have made it a hit. But Colors’ management says they don’t have a choice. “We have a problem of plenty. So shows need to be dropped to accommodate them,” says Colors CEO Raj Nayak.

    Safari Storme is said to have paid around Rs 16-18 crore to be the presenting sponsor. Next – part of the Videocon group – has been signed on as one of the associate sponsors. As per sources, the show has been created at 20 times the cost of a normal fiction show making it Colors’ biggest fiction property.

    Nayak says that the channel has mastered the art of monetizing big properties. That the show may run into losses is also expected but hopes are that it may just click with the audience. They believe it should get TVTs equivalent to TRPs totting between 2.8 to 3.

    The show has big plans on the digital front. Keeping the peg as ‘Race against time’ which is what 24 is all about, all activities undertaken revolve around it ranging from contests which play on the word ’24’. “The concepts will be time-bound,” says Colors digital head Vivek Srivastava.

    On social media, special behind-the-scenes, exclusive pictures, chats and possibly a hangout with Anil Kapoor are all in the line up to build the buzz around the show. Special emphasis is being given to build characters on social media and digital platforms to get fans to continue to stay connected with them. “We don’t have the luxury of 100 episodes to establish a character here,” says Srivastava.

    Although the views that a show gets through digital is much less compared to television, online activity helps generate conversations. The Colors Facebook page annually gets about 150 million views. However, it is very important since it helps them create brand bearers through normal people. An announcement on the application is expected soon, which Srivastava says is going to be very unusual. On the day of launch, a 15-minute preview is expected to be played before the actual telecast of the first episode.

    Made like a movie and treated like one as well. That’s the channel’s mantra to market this big property. The first phase includes visits to HSM (Hindi Speaking Markets) where Kapoor will interact with lay viewers, media and opinion leaders. Visits to Jaipur, Delhi and Patna have already been wrapped up successfully while more are in the pipeline. Integrations on Bigg Boss and Kapil and a few other fiction shows such as Madhubala are also to be expected in the coming days.

    Someone switching on the radio will soon hear something about 24 every 24 minutes on almost all FM channels including the big boys 98.3FM Mirchi and Red FM 93.5. Trailers have been planned to air on over 60 channels including news, regional and music. Print advertisements are planned to appear near the launch date in all leading editions of newspapers such as Times of India, Dainik Jagran.

    Theatres have already started playing promos during Madras Cafe and Grand Masti and the soon-to-premier Besharam is next in line. “We have something innovative planned in the outdoor space,” says Colors marketing director Rajesh Iyer.

    Speaking about the unusual timing for the show weekend programming (nonfiction) head Manisha Sharma says that it cuts out pressure from Comedy Nights with Kapil since comedy writing is not an easy task. 24 will take one episode’s place for three months after which Kapil will be back to two episodes per week. “The time slot is perfect because people who go to office can come home and watch it,” says Nayak.

    Plans are already afoot for the second season, even though the first season is yet to go on air. Now that’s what we call advance booking!

  • Preity Zinta’s Ishkq In Paris to premier on 24 May

    Preity Zinta’s Ishkq In Paris to premier on 24 May

    MUMBAI: Preity Zinta’s debut as a producer Ishkq In Paris directed by Prem Raj Soni’s will be releasing on 24 May. The movie is a romantic comedy starring Zinta in the female lead role and television actor Rhehan Malliek (earlier Gaurav Chanana) who starred in Star Plus’ medical drama Sanjeevani. B4U Pictures is responsible for the film’s overseas distribution.

    Ishkq in Paris is a light hearted romantic comedy with lots of humour, style and fun! Set in the city of romance Paris, the film sees the big-screen comeback of Preity Zinta in a chic and witty role.

    The story follows Akash (Malliek) and Ishkq (Zinta), two complete strangers, after having met on a train from Rome to Paris, end up spending the evening together in the romantic city. However, owing to a ‘no baggage’ pact set by Ishkq, the two part ways the next morning without a proper goodbye. Ishkq, being the strong-headed independent girl, moves on, while Akash ends up falling for the girl he spent the evening with. They cross paths once again in Paris but will there be ‘Ishkq In Paris’?

    With a focus on fate, love and ideals, Ishkq in Paris brings back the essence of romance to Bollywood and also features a guest appearance by Salman Khan. With the trailer already going viral, the release is long awaited, and the film is set to be a summer hit.

  • ‘Ghoom’ to premier on MTV on17 June

    ‘Ghoom’ to premier on MTV on17 June

    After a successful few weeks at the box office, ‘Ghoom’, MTV’s first film will premier on the channel on June 17, 2006 at 8 pm. Produced under the banner of MTV Fully Faltoo Films, this 45-minute comedy-action flick will have you rolling on the floor – we promise!

     

    ‘Ghoom’, with its wickedly twisted comic plot has a stellar cast comprising Sumeet Raghavan known for his role in ‘Sarabhai Vs Sarabhai’, Ajay Gehi of ‘Maqbool’ fame, Gaurav Kapoor, who’s done shows like ‘Dil Kya Chahta Hai’ along with Benika and Purbi Joshi. With talent like that, the plot is far from simple – it’s a laugh-a-second rollercoaster that is packed with hilarious detailing round every corner with incredibly funny cops-and-robbers chases, absurd wardrobe changes and silly romantic scenes … need we go on?

     

    ‘Ghoom’ is about this super-cop (read as blooper-cop) who wants to nab a gang of 5 biker thieves, who also double up as pizza delivery guys, to hide their real vocation. Being the fast-ones-on-fast machines, they always escape our super-cop. So, bullying someone (who is as fast as them), into joining him seems the only option left for our super-cop, to be able to foil their next robbery. Thus enters this mechanic, who turns out to be a bigger idiot than the cop. The mega robbery (that’s supposed to happen at a well known dance bar) finally turns into a riot of idiotic incidents.

     

    So, watch out for ‘Ghoom’…only on MTV! Enjoy!