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Tag: Preganews

  • Prega News partners with Grapes to launch new digital campaign

    Prega News partners with Grapes to launch new digital campaign

    Mumbai: Prega News has rolled out the second leg of campaign #JustTakeTheRest. The brand has previously stated a series of pickle ads bursting the myth by showing that the only way to confirm pregnancy is to take the test. 

    Conceptualized and executed by Grapes, the  fun and quirky campaign subtly explains that there are thousand so-called “indications” of pregnancy but only ‘One’ sure shot way of knowing is to have Prega News, which gives guaranteed quick results to confirm whether or not one is pregnant. So you don’t have to depend on one’s food habits to confirm the good news #JustTakeTheTest today and be sure. The brand has posted interesting creatives on social media, which relates to the audience well. 

    Speaking on the campaign, Grapes CEO and co-founder Shradha Agarwal said, “It’s a fact that conversations keep hovering when you’re expecting. There are times when people either look for signs or depend on their cravings. Though certainly, such things are part of pregnancy it’s not absolute to confirm one is expecting a child. Hence, it is always better to take the pregnancy test and get a sure shot confirmation. After receiving the objective from the client, we thought of doing this campaign in a fun way, which invokes humour, but simultaneously spread the message. #JustTakeTheTest campaign aims to create awareness among consumers that rather than creating a commotion to share the good news, first get accurate results as it helps in taking the right steps for your little one early on, and helps in seeking guidance from a doctor in the initial stage, before celebrating the news.”

    Commenting on the campaign, Mankind Pharma associate vice president Joy Chatterjee said, “The campaign aims to burst the myths around pregnancy. The most common conversations like women craving for pickles, feeling low, gaining extra kilos to establish that it doesn’t specify one is expecting a child. These are all just speculations, which we keep hearing in our lives, or get a lot of advice from people. These connotations should be avoided, and one must not be dependent on myths anymore. The campaign #JustTakeTheTest encourages people to take the pregnancy test, and get rapid, accurate results by switching to Prega News.”

  • Mother’s Day: #YourSecondHome inspires Mankind

    MUMBAI: With Mother’s Day around the corner, Preganews, pregnancy detection card, under Mankind Pharmaceuticals, has launched a new campaign #YourSecondHome to strengthen its relationship with the user and ease the lives of pregnant women at work.

    The #YourSecondHome campaign not only started a relevant conversation with its consumer, it also inspired them to reach out to pregnant women and make their lives a lot easier in their workplaces. The campaign was a major success in terms of reach and call-to-action. It has been conceptualized & executed by ADK Fortune and the entire film is directed by Mr. Manoj Pillai under Absolute Productions.

    R.C. Juneja, Chairman, Mankind Pharma said, “It’s the responsibility of the brand to take up relevant issues concerning pregnancy and provide effective ways to handle the pregnancy at the workplace. It’s an extremely demanding phase in their life, both physically and emotionally and most women in India continue to work in offices very late during pregnancy. And being the category leader, it is our moral responsibility to raise issues like these, which takes our corporate philosophy of serving lives further”.

    The film opened a dialogue between people, their employers and Preganews. Everyone instantly related and empathised with pregnant women. Moreover, people acknowledged and lauded this initiative while sharing their personal experiences of working during pregnancy. The Campaign struck a unique conversation with its audience and instantly went viral. The film garnered over 20 Million views and 3 lakh shares, organically, on various social media platforms.