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Tag: Preeti Bajaj

  • Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Mumbai: India’s leading energy solutions brand and the title sponsor of Rajasthan Royals for IPL 2024, Luminous Power Technologies, today hosted an exclusive “Meet and Greet” event with the players of Rajasthan Royals in Delhi.

    As the title sponsor of the Rajasthan Royals for the ongoing season, Luminous is excited to bring fans closer to their cricket heroes. The meet and greet event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.

    The event was attended by the leadership team of Luminous India CEO and MD Preeti Bajaj, chief strategy, transformation, and marketing officer Neelima Burra, senior VP – energy solutions Amit Shukla, and leading players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman Powell & one of the most prolific bowler R Ashwin. Several channel partners and distributors attended this exclusive “Meet & Greet” event. The players presented their signed miniature bats to the Luminous team.

    Luminous Power Technologies CEO and MD Preeti Bajaj said, “Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is most special for Luminous as the association has only grown stronger in recent years. The collaboration between the two brands is strong due to the shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership with Rajasthan Royals has helped us achieve greater brand visibility amongst the RR Fans who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season.”

    Luminous Power Technologies chief strategy, transformation, and marketing officer Neelima Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall amongst our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership with RR highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”

    Luminous and Rajasthan Royals have taken their brand collaboration a step further, as Luminous complemented Rajasthan Royals’ commitment to solar power 156 homes for ‘26 sixes’ hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

  • ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    ‘Amaze’ launches new brand campaign Hamesha #ReadyToPerform

    Mumbai: Amaze, an energy solutions brand, launched its new brand campaign Hamesha #ReadyToPerform, and showcased its widest range of inverters, batteries, and solar products in Lucknow. This launch signifies Amaze’s commitment to delivering superior energy solutions while inspiring consumers always to be ready to pursue their dreams. Amaze offers an extensive product line exclusively designed to withstand long and frequent power cuts, extreme weather conditions, and fast charging feature.

    As a part of its new Hamesha #ReadyToPerform campaign, Amaze unveiled its first-ever brand thematic and product film that aims to inspire consumers to push their boundaries, overcome challenges, and strive for excellence relentlessly. Virat Kohli, renowned for his unparalleled dedication and consistency on the cricket field, epitomizes the spirit of readiness and peak performance. The film showcases Virat pushing his limits to perform better each day and in every aspect of his game, resulting in faster scoring and endurance. The campaign underscores Amaze’s relentless pursuit of innovation and quality in delivering superior energy solutions, powering the dreams and aspirations of emerging India with an uninterrupted power supply.

    Speaking on the occasion, CEO and MD Preeti Bajaj said, “Amaze has established itself as a trustworthy brand in India by providing high-quality and energy-efficient energy solutions. The retail and energy sectors are currently experiencing a new wave of growth in the new emerging Bharat, due to rising urbanization and an increase in the purchasing power of consumers. With a strategic focus on innovation, and expansion, along with a solar approach, Amaze is poised to make a significant impact on the energy landscape in India, and our target is to triple our growth and customer touchpoints in the next three years. We intend to continue powering the dreams and aspirations of emerging India with an uninterrupted and independent power supply.”

    Chief strategy, transformation and marketing officer Neelima Burra added, “The Hamesha #ReadyToPerform campaign exemplifies Amaze’s commitment to empowering consumers to excel in every aspect of their lives. The film is based on consumer insight inspiring middle India to break boundaries and chase dreams without the hassle of power cuts.

    We believe middle India is rising because they don’t want to be seen left behind in a rapidly changing world and they prepare themselves for everyday challenges relentlessly.”

    “The film highlights Amaze as a true performer by drawing parallels with another true performer that India knows of and looks up to – Virat Kohli.  At Amaze, we are committed to serving the needs of consumers in emerging cities and towns in India. Our focus is on helping these aspirational individuals pursue their dreams and achieve success. However, frequent power cuts pose a significant challenge to their progress. That’s why we believe that Amaze is the most reliable and trustworthy partner for them in their journey towards success.”

    Grey Group India chairperson and group CEO Anusha Shetty said “Thanks to digital democratisation, a new wave of Indians are shaping the country. Indians who think no dream is unrealistic. Indians who think it’s not where you come from but where you’re headed those counts. Amaze believes in fueling their aspirations with uninterrupted power.”

    The campaign will feature captivating visuals and videos showcasing Virat Kohli’s commitment to readiness and performance, highlighting the reliability and efficiency of Amaze’s inverter batteries. Through various digital and social media platforms, Amaze will engage with consumers, encouraging them to share their stories of readiness and performance using the hashtag #ReadyToPerform.