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Tag: PrecisionMatch

  • PrecisionMatch ropes in Chandrabhanu Pattajoshi from Yahoo as biz head

    PrecisionMatch ropes in Chandrabhanu Pattajoshi from Yahoo as biz head

    NEW DELHI: PrecisionMatch, a provider of high quality audience data for display advertising in India, SEA and MEA, recently announced the appointment of Chandrabhanu Pattajoshi as the business head. He was formerly national head: sales strategy at Yahoo! India,.

    In his current role at PrecisionMatch, Chandrabhanu Pattajoshi will lead sales, business development, alliances, partnerships and the overall business. He will build PrecisionMatch ground up in India and work on international expansion plans.

    On this appointment, SVG Media founder and CEO Manish Vij said, “We are delighted to have Chandrabhanu Pattajoshi onboard and confident that under his guidance PrecisionMatch will make deeper inroads into the market with the right customer education as data targeted advertising is a relatively futuristic way of display advertising by ad networks.”

    With this appointment, Nitin Chowdhary moves into a corporate role at SVG Media to further strengthen the display product and technology backbone of SVG Media businesses.

    Chandrabhanu Pattajoshi, a veteran in media sales, has over 16 years of experience in leading business development and media sales for brands across business verticals and media genres. Most recently, he headed national sales Strategy for Yahoo! India. Chandrabhanu Pattajoshi has also been associated with RadioOne, as head West and was the frontrunner in launching the Bangalore chapter of the radio channel. Prior to RadioOne, Chandrabhanu was the regional sales head at Star TV at Bangalore.

    PrecisionMatch business head Chandrabhanu Pattajoshi commented on his appointment, “I am thrilled about my association with PrecisionMatch and SVG Media. The future of display advertising on the internet lies in data targeted RTB. Data targeted display is an adopted practice in the West and has helped automobile brands, CPGs, retail players boost sales, drive footfalls, increase website traffic etc. I am confident that data targeted display will change the dynamics of online advertising, and brands in India will soon witness an interesting inflection point. I am excited about the challenge that comes along with this opportunity and certain that we will soon set a new trend in the market.”

    PrecisionMatch recently added new segments such as entertainment: movies, games, social influencers and food&drinks for which it can offer audience data. PrecisionMatch currently works with industry leaders such as – Samsung, General Motors, Tata Motors, Snapdeal.com, Expedia.com etc.

  • SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India

    SVG Media Moves Ahead of Yahoo to Become the 4th Largest Reach Vehicle in India

    NEW DELHI: SVG Media touched a new milestone by becoming the 4th largest reach vehicle in India, ahead of Yahoo, with its current expanded reach of 40.9 million unique visitors*. As per the latest comScore numbers*, SVG Media (including all entities: Tyroo, PrecisionMatch, DGM India and Platformplay) is the 3rd largest display ad-network in India after Google and Tribal Fusion, reaching out to 48% of the Internet audience over a 3 monthly average.
    In addition to this, SVG Media is the largest Indian ad-network with the fastest rate of growth in terms of audience reach. As per comScore, the Total Unique Visitors (000) to SVG Media increased by 42% since July 2012 higher than that of any other network in India.
    SVG Media has a significantly higher reach than that of other Indian ad-networks and all Indian portals for July 2013. The average daily visitors and total page views for SVG Media stand at 5.2M and 1,282MM respectively.
    comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media’s portfolio apart from display.
    SVG Media’s audience break-up includes 60% male and 40% female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76% of SVG Media’s audience reach comes from the age bracket of 15 – 34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.
    comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet café or other public/shared computers.

  • SVG Media attains a new milestone in the Indian digital media space

    SVG Media attains a new milestone in the Indian digital media space

    MUMBAI: SVG Media has gone on to retain its leadership position with the current expanded reach of 31.2 million unique visitors. As per the latest comScore numbers, SVG Media (including all its entities: Tyroo, PrecisionMatch and DGM India) is the third largest display ad-network in India after Google and Tribal Fusion and the largest Indian display ad-network that reaches out to 47 per cent of the internet audience over a three monthly average.

    In addition to this, SVG Media boasts of the fastest rate of growth in terms of audience reach. As per comScore, Total Unique Visitors (000) to SVG Media increased 75 per cent since May 2012 which is higher than that of any other network in India.

    SVG Media not only has a significantly higher reach than that of other Indian ad-networks for May 2013 but also the highest three month average reach in the Indian Display ad ecosystem. The average daily visitors and total page views for SVG Media stand at 3.8 million and 863 million respectively.

    SVG Media claims to be the only Indian media network offering the largest reach across verticals such as Automobile 80.3 per cent, Technology 63 per cent, Telecom 65 per cent, Business Finance 58 per cent and B2B 75 per cent.

    comScore is the industry benchmark for measuring display ad-ecosystem and it does not track text links, e-mailers and other similar inventories which constitute a significant proportion of SVG Media‘s portfolio apart from display.

    SVG Media‘s audience break-up includes 60 per cent male and 40 per cent female audiences on the internet. The 60:40 male to female ratio is in line with the overall internet user average. About 76 per cent of SVG Media‘s audience reach comes from the age bracket of 15-34yrs, giving an advertiser the opportunity to target a wider set of audience and to choose the most appropriate mix of internet audience basis their objectives.

    comScore Media Metrix monitors only the online activities of individuals within a universe, these can be defined as audience 15 years and above who have accessed the internet from either a home or a work computer in the past 30 days. comScore does not monitor internet usage activities that are undertaken from an internet cafe or other public/shared computers.