ITV

Tag: Pravin Shah

  • EMGEE Group appoints BigBrandTheory as its branding agency

    EMGEE Group appoints BigBrandTheory as its branding agency

    Mumbai: EMGEE GROUP, one of India’s premier real estate developers, has announced the appointment of BigBrandTheory (BBT) as its official branding agency. With a focus on strategic innovation and creativity, BBT will develop a comprehensive branding strategy that encompasses rebranding EMGEE Group and crafting communication for all upcoming luxury projects. This includes creating marketing materials, producing a brand film, digital marketing, media campaigns, and innovative ideas.  

    With over three decades of experience in luxury real estate, EMGEE has been raising the bar for luxury living with its blend of sharp design aesthetics, cutting-edge technology, and stellar innovation, constructing over 3 million square feet of residential and commercial real estate across Mumbai, Lonavala, and Goa, and emerging as one of the leading luxury real estate developers with a focus on branded Resorts and Residences in India. With exemplary expertise, guided by originality, human-centricity, and collaboration, and working with the likes of Architect Sanjay Puri and world-renowned global partners in the architecture and construction ecosystem.  

    Commenting on the agency’s appointment, EMGEE Group’s Founder & CMD Mudhit Gupta, said, “We’ve chosen to partner with BBT as they truly understand our company’s values and  vision, helping us to elevate our brand identity as we continue to expand our footprint in the real estate sector. The Luxury Housing segment holds a lot of promise, and our vision is to be the most preferred luxury real estate developer by the next decade. We are confident that  BBT’s expertise and creative approach will help us on this ambitious growth path.”

    BigBrandTheory founder Pravin Shah commented “We are happy to be brought on board as EMGEE Group’s trusted branding and creative partner. Our team is committed to delivering high-quality, results-driven branding solutions and crafting unique identities that enable brands like EMGEE to make a mark in a competitive market such as real estate. We  look forward to collaborating closely with EMGEE Group to bring their projects to life and  support their vision for growth and success.”

    Acclaimed as India’s premier design studio and with over two decades of unrivalled expertise and a remarkable streak of winning awards, BigBrandTheory (BBT) specialises in crafting distinctive brand stories and identities for a global clientele. The agency’s mission has always been to forge iconic brands through powerful storytelling, ensuring they remain relevant and impactful over time. BBT’s portfolio spans a wide range of projects, from revamping major brands to spearheading government initiatives and corporate rebranding efforts. 

  • Time Group partners with NH Studioz; announces expansion plans

    Time Group partners with NH Studioz; announces expansion plans

    Mumbai: Entertainment company Time Magnetics, known for its hit films “Jodi No 1” and “Vijaypath,” has diversified into five new business verticals and rebranded to Time Group. The company has announced the launch of the verticals Time Films, Time Virtual Studios, Time Motion Picture Services, and Time Audio at a mega-event on Thursday. Time Films also announced its partnership with NH Studioz to co-produce films and web series.  

    Time Group will be involved in the acquisition, production, distribution, and exhibition of films and content under one banner. NH Studioz, led by Nirendra Hirawat, is a leading content house that distributes Indian cinematic content across the globe.

    With an investment of Rs 275 crore, Time Films in partnership with Triflix Films, led by Rajat Bedi, will produce nine films and two web series. The films announced were Nana Patekar starter “The Confession” directed by Ananth Narayan Mahadevan, “Zakhami” directed by Teja Dharma, “Freedom at Midnight” directed by M Chandramouli, “Operation Khiladi” directed by Sanjeev Krishnamoorthy, “Topspin” directed by Aijaz Khan, “Samosa Singh” directed by Rehan Khan, “Wedding Unplanned” directed by Rehan Khan, “Kabool” directed by Anand Mahadevan and “Ranneeti” directed by Ashu Trikha. The two web series announced were “Gandhi Maidan” and “Taskari” directed by Teja Dharma.

    Time Group also revealed that it will build a state-of-the-art chroma studio at Golden Tobacco, Vile Parle West for VFX division Time Virtual Studios. The studio is expected to be the biggest shooting floor in Mumbai installed with world-class technology. Time Group has invested Rs 100 crore to build the studio and partnered with Real Touch Studios owner Subhash Kale for his expertise in virtual production, said the statement.

    Time Audio is the music division of Time Group that has a library of 2500 titles and is backed by an investment of Rs 15-20 crore. The division will release two music videos, one of which is a rendition of the Hanuman Chalisa that is sung and composed by Sukhwinder Singh and set to release on the occasion of Hanuman Jayanti on 16 April. The other music video will be on the devotional song “Jogi Re Jogi” which will be shot in Varanasi simultaneously in four languages i.e., Hindi Marathi, Bengali, and Bhojpuri.

    Time Group has launched a talent management agency called Time Artists Network that will usher new talent into the Bollywood industry and will be led by Sridevi Shetty. Time Motion Picture Services in collaboration with Bombay Media Works founders Amit Bhargava and Vinayak Jain will provide content services.

    Time Group chairman Pravin Shah, managing director Sangoon Wagh, director Viral Shah and director Jeet Wagh unveiled the new logo of Time Group to mark the occasion and celebrate four decades in the Indian media and entertainment business.

    “I pledge to keep raising bars the way I have been doing with every project for four decades and keep entertaining with larger-than-life visuals as always!” said Time Group chairman Pravin Shah.

    “Time Group chairman Pravinbhai and I go a long way and have been associated since 1982,” said Time Group managing director Sangoon Wagh. “I was a part of the blockbuster films ‘Vijaypath’, ‘Jodi No. 1’ ‘Khiladiyon Ka Khiladi’ etc. We will now be announcing new projects in films, web series and music videos.”

    “Time Group has been a pioneer and innovator over the last 40 years and now, we are taking quantum leaps towards the future by providing gen-next technology, services and solutions in the Indian entertainment space,” said Time Group director Viral Shah.

    The launch event was attended by the who’s who of the entertainment industry including NH Studioz founder Nirendra Hirawat, Pen Studios founder Jayantilal Gada, Triflix Entertainment founder Rajat Bedi, Nana Patekar, Chitah Yajnesh Shetty, Teja Dharma, Eijaz Khan, Jeetendra, Anshu Trikha, Sohail Khan and many others.

  • Six Inches bags creative responsibilities for five brands

    Six Inches bags creative responsibilities for five brands

    MUMBAI: Mumbai-based creative ad agency Six Inches Communication is excited to add new clients to their portfolio. These are — B. Lab, Caressaa Spa, Karcher India, QuikMart and Global Wellness Day. Except for QuikMart, all of the brands were part of a multi agency pitch.

    Six Inches Communication plans to build a strong community on social media for B.Lab- a company that exists to create the fine quality hair and skin care products designed for effectiveness and simplicity catering especially to professionals. Caressaa Spa is a spa that employs a fusion of modern and ancient rituals for physical and mental wellness. The role of Six Inches Communication is to create awareness on new age wellness and to create interesting content to attract and engage the relevant audience on social media and direct them to spa locations.

    Karcher India is a global provider of cleaning technology and one of the leading providers of efficient and energy saving cleaning systems. Six Inches objective is to establish and create awareness about them on social media and portray them as a premium brand in the arena of cleaning technology. For QuikMart – a Bangalore based upcoming retail chain with physical stores and online platform, Six Inches plans to solidly establish the brand before it’s launch and create buzz and hype on the launching day itself. A non-profit initiative, Global Wellness Day is a social project that is entirely volunteer run with a focus on health and wellness. The role of Six Inches Communication would be to continuously engage the community and to create and build a new audience and get more volunteers involved for the upcoming wellness day in June 2018.

    Six Inches CEO Pravin Shah said “We believe in “value partnerships.” Too many agencies get carried away ‘data’ and ‘programmatic media’. I believe while these are key tools and enable decision-making, they don’t make for great ideas or contagious content. Hence, our focus is to stick to the core of big ideas and strengthen the digital strengths on User Experience design and creative ideas for digital marketing – to be an interactive web platform, an app or a social media campaign.”

  • Six Inches Communications rolls out an OOH campaign for Kingston

    Six Inches Communications rolls out an OOH campaign for Kingston

    MUMBAI: Integrated brand communications agency Six Inches Communications has launched a new out-of-home campaign for the pen drive brand Kingston, wherein it has installed huge pen drives at selected malls.

    The installation in the form of an enormous pen drive attempts to highlight and reiterate ‘storage and space’ which is the USP of the brand.

    Six Inches Communications MD and CEO Pravin Shah said, “In order to communicate the magnitude of space offered by Kingston pen drives we opted for the OOH medium as it gives a brand the flexibility to explore innovation with products in terms of size, shape and experience. The larger-than-life installation will successfully bring to life some of the key benefits of Kingston pen drive”.

    The concept of the innovation revolves around the idea of giving the users a real life experience of entering into a pen drive from the exterior. An illusion of people getting into the pen drive will be created while the inner walls of the ‘gigantic’ installation will have interesting graphics depicting the benefits of the device, the company said.

    Kingston India marketing director Vishal Parekh added, “Kingston pen drives have large capacity and is one-of-its-kind in this category. We wanted to highlight the fact that though pen drives look small, they are huge storage devices and convey the idea that one can carry his/her world in a pen drive, be it music, movies, data, photographs or confidential documents”.

    Kingston Technology is a US-based independent memory module company whose products include solid state drives, memory modules, Wi-drive, USB drives, memory cards and card readers.

  • MF Global launches new TVC focusing on right perspective

    MF Global launches new TVC focusing on right perspective

    MUMBAI: MF Global, a broker-dealer with involvement in financial markets, is rolling out its new television campaign, creatively conceptualised by Six Inches Communication.


    The campaign centres around the creative concept “gain from the right perspective”. Electronic being the lead medium for the brand, the creative idea has been expressed through a TV Commercial.
     
    Six Inches Communication founder and creative director Pravin Shah said, “Our campaign connects with the audience and strikes the right chord. It reflects the day to day ‘Yes Yes‘ attitude that we see in real life and smartly points out that at least when it comes to investments there is MF Global. We are planning two more on same lines which will be on air soon.”


    The TVC features an urban couple on vacation on a day out for a safari. They meet a guide who mindlessly keeps saying yes to their desires of whether they will get to see a tiger. Or is he carrying enough water? Ultimately they lose track and are lost in the jungle as the guide has no clue about the track. However he keeps saying yes, whenever asked about where the jeep is headed.


    Finally a message is sent out to the audience: “Sometimes you wish people didn‘t agree with you all the time and at MF Global we tell you what‘s good for you”.


    The commercial has been shot in Ranthambore and has hit the screens today.


    The company said that the ideation process kick started with a brand audit. It was conducted with the objective of obtaining an insight which facilitated the development of the brand communication. It was observed that most clients have more than one broking relationship – combination of width and depth and for a combination of efficient margins, and for the spread and pick up of varying ideas for investments. With the help of the brand audit, the agency arrived at the strategic intent of the campaign.