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Tag: Praveen Tripathi

  • BARC India board forms two-member committee to review data validation & outlier policy

    BARC India board forms two-member committee to review data validation & outlier policy

    MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com has learnt. The board’s decision comes on the back of chaos triggered by the Telecom Disputes Settlement and Appellate Tribunal’s (TDSAT) ruling to permit landing page placement for TV channels. Former BARC chairman Nakul Chopra and Pravin Tripathi are part of the committee.

    “This is a great move. We at BARC India welcome the board's decision because as a joint industry body, operating in compliance with the Ministry of I&B, we follow best practises for the industry. An independent overview of the process and any recommendation to improve, are always welcome and we look forward to working with this committee,” a BARC spokesperson told Indiantelevision.com.

    Following the TDSAT ruling, BARC had stopped filtering out outlier data (from landing pages from its weekly viewership numbers. However, it reverted to its earlier methodology from week 23 onward citing the mandate of its board and claiming it had received representations received from various stakeholders.

    "As per representations received from various stakeholders and as per our board mandate, we are in the interim reverting back to our earlier process for treatment of landing page. The same will be reflective from week 23 onward till further notice. The process is also under review by the board. BARC India cannot identify landing pages. It has been identifying reach outliers. This practice is followed for all channels but the impact is more pronounced for smaller viewership channels like English news, business news and not for genres like Hindi GEC etc,” BARC had stated.

    The industry has voiced differing opinions on not just the TDSAT ruling but also BARC’s treatment of landing pages in viewership measurement.

    BARC’s weekly viewership numbers with and without landing page data has exhibited contrasting trends particularly in genres like English news. In a sense, the BARC board’s decision can be seen as an attempt to allay fears of a section within the industry that isn’t particularly satisfied with the transparency in the data validation and outlier policy of the TV measurement body.

  • MRUC finds IRS 2013 data valid, lifts abeyance

    MRUC finds IRS 2013 data valid, lifts abeyance

    MUMBAI: Finally, taking the decision on the latest Indian Readership Survey (IRS) data, the Media Research Users Council (MRUC) said the voluntary abeyance placed on the IRS 2013 has been lifted with effect from 20 August 2014.

     

    The IRS 2013 data published on 28 January 2014, evoked several questions from the about the validity of the results. Therefore the Readership Studies Council of India (RSCI) requested subscribers to hold the study in abeyance while it took a revalidation exercise.

     

    A committee was then formed with two co-chairmen, one from the publishing industry and one from the advertising agency industry. They decided that the methodology was in order and a process audit needs to be done which was awarded to Praveen Tripathi (Magic 9 Media).

     

    The findings of this report were discussed by heads of four industry bodies- MRUC chairman, RSCI chairman, Indian Newspaper Society president and ABC chairman and a decision was to be taken. The heads also discussed it with the RSCI technical committee chairman and the two co-chairmen of the revalidating committee.

     

    The audit took place in two stages. The first stage involved direct back checking of respondent homes post which a broad and deep forensic statistical analysis exercise was carried out to identify and isolate both fieldwork compliance deficiencies and incidences of the occurrence of unusual publication incidence in respondent interview records. By sieving the aggregate data set for these issues, the audit was able able to judge unequivocally whether the statistical deviations systematically changed any of the crucial readership outputs. The outcome was conclusive and unequivocal that the study results had not been impacted.