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MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com...
MUMBAI: Finally, taking the decision on the latest Indian Readership Survey (IRS) data, the Media Research Users Council (MRUC) said the voluntary abeyance placed on the...
When the history of television in India is written, 2005 will be hailed as the YEAR OF MARKETING. The year when shouting was not enough, channel...
When the history of television in India is written, 2005 will be hailed as the YEAR OF MARKETING. The year when shouting was not enough, channel...
MUMBAI: RK Swamy BBDO’s independent media arm Media Direction has roped in veteran media and market research professional Praveen Tripathi as its CEO. Tripathi, who is...
Holds a Graduate degree in Electrical Engineering from Indian Institute of Technology, Kanpur and a Post Graduate Diploma in Management from the Indian Institute of Management,...
