ITV

Tag: Praveen Gupta

  • Blackberrys partners with the Paralympic Committee of India as the “Official Ceremonial Partner”

    Blackberrys partners with the Paralympic Committee of India as the “Official Ceremonial Partner”

    Mumbai: Blackberrys, an aspirational Indian menswear brand that caters to the fashion needs of the global Indian, has joined hands with the Paralympic Committee of India (PCI) as the “Official Ceremonial Partner” for the upcoming fourth Asian Para Games to be held in Hangzhou, China later this month.

    As part of this collaboration, the iconic Indian clothing brand known for the impeccable quality of its innovative, stylish, and sharp-fitting range, will dress Paralympic athletes and representatives of India travelling to China for the championship scheduled between 22 and 28 Oct 2023.

    In a glorious press meet on the sendoff ceremony held in the capital city, Blackberrys unveiled and handed over the official ceremonial suit to the attending athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw) and PCI delegates. Among the dignitaries who graced the event were Chef de Mission Gursharan Singh, Para Athletics chairperson Satyanarayana, Blackberrys co-founder and director Nikhil Mohan; Blackberrys VP- brand experience Rajesh Sethuraman; Blackberrys general manager – supply chain Praveen Gupta and para-athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw).

    “Embracing the inspirational ethos of ‘Keep Rising,’ Blackberrys takes immense pride in its partnership with the Paralympic Committee of India (PCI) as the ‘Official Ceremonial Partner’ for the 4th Asian Para Games. Our brand’s essence mirrors the unwavering spirit of para-athletes who consistently shatter boundaries and overcome the odds. Crafting the ceremonial suit for the Indian contingent is a moment of profound aspiration. We are fervently committed to celebrating the extraordinary journey of these athletes, who epitomize the triumph of determination and resilience. With every stitch, we weave a symbol of strength, style, and achievement, inspiring Team India’s path to glory”, said Blackberrys co-founder & director Nikhil Mohan.

    The ceremonial suit designed and meticulously constructed by Blackberrys showcases India’s monogram blending fashion and functionality.

    Paralympic Committee of India secretary-general Gursharan Singh stated, ”Our primary mission at the Paralympic Committee of India (PCI) is to foster inclusivity and excellence in para-sports. Aligned with Blackberrys’ ethos of ‘Keep Rising,’ this partnership exemplifies our shared commitment to determination, resilience, and the relentless pursuit of excellence. It encapsulates our unwavering belief in the potential of our para-athletes and mirrors Blackberrys’ inspiration for individuals to ‘Keep Rising’ through their product innovation and fit.  This successful collaboration symbolizes our collective dedication to the spirit of sportsmanship and achievement, inspiring Team India to triumph at the Asian Para Games”.

    Team India will be participating in 17 sports of the 4th Asian Para Games. The Indian contingent will compete in a range of categories, including archery, athletics, badminton, blind football, boccia, canoe, chess, cycling, judo, lawn ball, powerlifting, rowing, shooting, swimming, table tennis, taekwondo and wheelchair fencing.

  • Young Indians prefer mobile for news & entertainment over TV, radio

    Young Indians prefer mobile for news & entertainment over TV, radio

    KOLKATA: Young Indian consumers do prefer mobile devices over traditional media like television and radio for information, current affairs as well as source of entertainment. Going forward this trend is poised to surge in the coming years, said telecom operator Tata Docomo.

     

    According to mobile service provider Tata Docomo, which recently conducted a research on mobility trends, the Internet represented the preferred mode for both news and entertainment accounting for around 40 per cent and 45 per cent of the space respectively.

     

    This is dominated by mobile access, however, with 33 per cent of millennials (new generation consumers) consulting mobile in the first instance for news (compared to just seven per cent through a fixed connection), and 36 per cent using the same platform to source entertainment and leisure information (just nine per cent for fixed connections).

     

    “This study reveals the declining relevance of traditional information platforms as primary information sources, particularly with respect to entertainment and leisure subjects where nearly a third of respondents turn directly to social media (Facebook, Twitter etc.) in the first instance,” said Tata Docomo digital business head Praveen Gupta.

     

    The study further said the shift towards mobile content is already underway in India.

     

    “Around 63 per cent of millennial mobile users are as comfortable with mobile advertising as they are with TV or online advertising; in fact only 3.1 per cent of Indian millennials consider brands that advertise on TV as being modern, compared to more than twice that number who associate smartphone advertisers with the same quality,” the study said.