ITV

Tag: Pratik Ved

  • Advertisers line up for Bigg Boss as new season sees record partnerships

    Advertisers line up for Bigg Boss as new season sees record partnerships

    Mumbai: Bigg Boss 18, a reality show, returns stronger than ever with a record-breaking gamut of sponsors, showcasing its unrivalled impact in both entertainment and advertising. Leading brands like Vaseline, Bella Vita, and Parle 20-20 Cookies join a dynamic lineup of partners, reflecting the show’s broad appeal to brands and millions of dedicated viewers. With innovative brand integrations and the game-changing “Time Ka Tandav” theme, this season promises to redefine reality television and create powerful new connections between brands and audiences.

    Launched on 6 October at 9 pm on Colors, it is available 24*7 on JioCinema for premium subscribers. The show promises viewers the most thrilling season yet with its new theme and a spin on the iconic line “Bigg Boss Chaahte Hain”. This year, Bigg Boss takes on an omniscient persona with “Bigg Boss Jaante Hain” keeping both contestants and audiences on their toes with futuristic predictions and intense gameplay.

    The season’s sponsors include industry stalwarts like Vaseline, Harpic, Ching’s Secret Schezwan Chutney, Parle 20-20 Cookies; new entrants like Bella Vita, Go Cheese, MyTrident, Blue Heaven; and a mix of partners across categories like Galaxy Chocolate, First Games, Vimal Elaichi, Macho Sporto, Housing.com, Manforce, Siyaram’s, Philips and more, highlighting the show’s cross-industry appeal. Brands are gearing up for deeper engagement through the show’s interactive features, making Bigg Boss a prime avenue for reaching diverse consumer segments.

    Speaking about the importance of brand partnerships, Viacom18 head–network sales Mahesh Shetty added, “We’ve witnessed immense growth in the scope of brand integrations over the years, and Bigg Boss continues to set the gold standard for collaboration in entertainment. This season we’ve successfully cracked new categories and brought on board several first-time brand partners across diverse sectors. Their inclusion speaks to the show’s unmatched reach and ability to create unique, high-impact engagement opportunities. We’re excited to work with this incredible mix of brands to deliver memorable experiences that will resonate deeply with our audience and partners alike.”

    HUL head of the skin care business Pratik Ved said, “Over the last decade, Big Boss has carved a unique place for itself in the Indian Television ecosystem. It is a winning format that appeals to diverse audiences and keeps them hooked over a 3-month window. It truly galvanizes prime time TV and digital viewership, grabbing unprecedented levels of eyeballs. This makes Big Boss the perfect brand integration opportunity for Vaseline. This integration gives us a platform to showcase our efficacious product portfolio and, also as a conversation starter in our mission to give Indian women the license to Never Hide their healthy, beautiful skin. We are super excited to kick-start our partnership with Big Boss as their official Skin Care partners for Season 18 and look forward to making this a multi-year collaboration.”

    “We at Bellavita, are thrilled to partner with Bigg Boss, a show that captures the attention оf viewers across India. Our mission has always been to bring premium fragrance experiences while still being affordable to all, and this collaboration with Bigg Boss allows us to connect with our audience more closely and showcase the power of scent in creating lasting memories” said Bellavita founder Aakash Anand.

    This season’s marketing initiatives are designed to immerse audiences deeper into the Bigg Boss experience across all platforms. One of the standout activations is the “Cryptic Note” where both past and present contestants from popular Colors shows, as well as media persons, receive mysterious messages from Bigg Boss, sparking curiosity and social media chatter. Additionally, time-based challenges on Instagram invite fans to engage in tasks within specific timeframes, driving interaction. Creative digital content such as behind-the-scenes videos, augmented reality filters, and global spectacles like CGI projections of the Bigg Boss eye on iconic clock towers will further ignite excitement, setting the stage for an unforgettable season.

    With the support of new and long-term partners and countless fans eagerly waiting, Bigg Boss 18 is set to be a monumental season, pushing the limits of reality TV and brand engagement like never before.

  • Pond’s Skin Institute unveils a new TVC campaign

    Pond’s Skin Institute unveils a new TVC campaign

    Mumbai: Pond’s Skin Institute, a global beauty brand with a history spanning more than 175 years has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all new TVC campaign featuring the brand in a premium and elevated avatar. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.

    While the brand has launched two different commercials featuring each ambassador to reach consumers effectively nationwide, both films immerse viewers in the journey to radiant and flawless skin. The TVCs are set in the exciting new universe of Pond’s, featuring Kiara and Keerthy addressing common skincare concerns and emphasizing on the science and effectiveness of the Pond’s Bright Beauty Range. The range includes serum, facewash and more, formulated with Niacinamide to fade dark spots and pigmentation to reveal radiant glowing skin. By highlighting relatable experiences, the TVC’s underscore Pond’s Skin Institute’s dedication to creating skincare solutions that help women achieve their desired skincare goals.

    Commenting on the newly launched TVC Hindustan Unilever Ltd skincare head, beauty & wellbeing Pratik Ved said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honoring our 175-year legacy.”

    Ogilvy India chief creative officers Harshad Rajadhyaksha and Kainaz Karmakar said “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”

    The TVCs are now airing nationwide across traditional and digital platforms, showcasing the brand’s rich heritage of skincare innovation and excellence. Consumers can experience breakthrough innovations from Pond’s Skin Institute first-hand with the new Bright Beauty Range, available at retailers nationwide.