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Tag: Pratik Shetty

  • Flipkart’s Big Billion Days 2025 turns TV shows into shopping spectacles

    Flipkart’s Big Billion Days 2025 turns TV shows into shopping spectacles

    MUMBAI: Who said sales are just about slashed prices and speedy deliveries? Flipkart’s The Big Billion Days 2025 rewrote the rules, turning the country’s biggest online shopping event into a nationwide celebration of culture, comedy, fashion, and flair.

    This year, India’s homegrown e-commerce giant went far beyond banners and bargains. Teaming up with WPP Media, Flipkart turned the spotlight on an “integration-first” strategy, embedding itself into the storylines of some of India’s most-watched shows,  transforming everyday entertainment into moments of branded magic.

    On Bigg Boss 19, Flipkart dialled up the drama with its in-house “fashion icon” contest. Contestants took on daring style challenges while fans voted in real time, effectively turning the Bigg Boss house into a high-stakes fashion runway. With Salman Khan’s signature flair and a whole lot of attitude, Flipkart cemented its connection with India’s youth and trendsetters.

    Over in Taarak Mehta Ka Ooltah Chashmah, Flipkart became part of the fabric of Gokuldham society. For three days, characters explored The Big Billion Days as part of their daily lives. From Jethalal testing out denim fits to the Mahila Mandali dissecting discounts, the storyline blended comedy, tradition and relatable shopping chatter to position Flipkart as a true enabler of lifestyle, not just logistics.

    In the South, Flipkart struck an emotional chord on Indian Idol Telugu. Through a two-episode integration centred on the theme “Kuch bhi ho sakta hai,” contestants shared surprise wishlists and received unexpected product reveals, transforming a singing competition into a stage for dreams and discovery.

    Flipkart vice president of growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition that millions of Indians eagerly await. This year, with WPP Media, we brought that emotion alive in the shows people love most.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Culture is the new currency of commerce. By weaving the brand into beloved narratives, we transformed a sale into a shared cultural moment.”

     

  • Flipkart turns Big Billion Days into cultural festival

    Flipkart turns Big Billion Days into cultural festival

    MUMBAI: Flipkart has flipped the script on The Big Billion Days 2025, transforming India’s biggest shopping festival into a nationwide celebration of culture, fashion, and everyday joy. Moving beyond transactions, the event became a tapestry of storytelling, entertainment, and shared experiences.

    With WPP Media’s integration-first strategy, Flipkart became part of India’s most-loved shows, turning screen time into brand milestones. On Bigg Boss 19, the in-house fashion icon contest had contestants taking on bold style challenges, with audiences voting in real time, a dramatic runway powered by Salman Khan’s signature flair.

    In Taarak Mehta Ka Ooltah Chashmah, Flipkart threaded itself seamlessly into Gokuldham society over a three-day storyline. From Jethalal experimenting with denim to the Mahila Mandali debating offers, Flipkart became part of everyday life, blending humour, tradition, and relatability for millions of households.

    The South region saw emotions soar on Indian Idol Telugu, where the theme “Kuch bhi ho sakta hai” came alive over two episodes. Contestants surprised audiences with wishlists and magical product reveals, transforming The Big Billion Days into a heartfelt celebration that fused music, storytelling, and aspiration.

    Flipkart vice president growth and marketing Pratik Shetty said, “The Big Billion Days is more than a sale, it’s a tradition. With WPP Media, we brought that emotion to life across platforms and languages. From Bigg Boss to Taarak Mehta to Indian Idol Telugu, Flipkart became part of the cultural conversation, turning TBBD into a shared celebration of dreams, community, and everyday India.”

    WPP Media South Asia president-client solutions Navin Khemka added, “Cultural relevance is the new currency of commerce. By weaving the brand into narratives audiences already adore, we elevated a commercial event into a meaningful cultural moment, making every purchase journey an act of participation in India’s cultural fabric.”

    TBBD 2025 proves that Flipkart isn’t just about deals, it’s about delight, drama, and a dash of everyday magic.

     

  • Flipkart’s Big Bang Diwali sale explodes onto screens

    Flipkart’s Big Bang Diwali sale explodes onto screens

    MUMBAI: When Flipkart says its Big Bang Diwali sale is explosive, it means it, quite literally. In a bold, cinematic twist on festive advertising, the e-commerce giant has teamed up with FCB Kinnect to light up screens (and emotions) with its most boisterous campaign yet.

    This year’s Diwali campaign ditches the done-to-death tropes of smiling families and twinkling diyas. Instead, Flipkart goes full fireworks, dramatising the idea of “out with the old, in with the new” in spectacular slow motion.

    In the film, India’s most stubborn possessions, cracked-screen phones, creaky chairs, faded shirts, get their grand goodbye. They’re paraded into a warehouse and set off like festive rockets, each blast synced to the nostalgic tune of “Intehaan ho gayi intezaar ki.” The result? A visual symphony of emotion, chaos, and cathartic release.

    “We made a different kind of Diwali ad for a different kind of Diwali sale,” said  Flipkart VP – marketing & growth Pratik Shetty. “It’s about letting go of the old and resetting into something better with a bang.”

    The campaign captures that bittersweet tug-of-war between attachment and renewal: a truth that hits home for every Indian household this season. With deals that are as explosive as the visuals, Flipkart’s Big Bang Diwali sale urges shoppers to finally upgrade everything they’ve been holding onto.

    FCB Kinnect CEO Rohan Mehta summed it up neatly, “It’s not just about selling products, it’s about selling the feeling of upgrading your life. That’s what Diwali is truly about.”

    FCB Kinnect CCO Neville Shah added, “We wanted to make a Diwali blockbuster: equal parts emotion, drama, and nostalgia. Watching old things go out in a blaze of glory felt like a love letter to everything we’ve outgrown.”

    From cracked screens to shiny new dreams, Flipkart’s latest festive saga is a bang-on reminder that sometimes, letting go really is worth celebrating.

     

  • Flipkart dares gamers to name it and claim it with BGMI challenge

    Flipkart dares gamers to name it and claim it with BGMI challenge

    MUMBAI: What’s in a name? If you’re a gamer this Big Billion Days, potentially your entire wishlist. Flipkart has pulled off one of its quirkiest surprises yet, teaming up with Battlegrounds Mobile India (BGMI) for a campaign that proves true to its tagline Yahan Kuch Bhi Ho Sakta Hai.

    Every festive season, gamers flock to Flipkart to upgrade their rigs whether it’s snagging a new gaming chair, upgrading to a beast of a device, or grabbing peripherals to boost their play. But in 2025, Flipkart is cranking the stakes up several notches. The prize? The ultimate gamer’s wishlist, free. The challenge? Name2claim, a dare so outlandish it could only be born in BGMI land.

    Conceptualised by DDB Mudra, Name2claim taps into the colourful culture of gamer tags the quirky, witty, often bizarre usernames that have become the identity badge of millions of BGMI players. To win, players must go all in and make their gamer tag their real, official name.

    To make it legit, Flipkart has built a dedicated platform www.name2claim.in where gamers can “file” for a name change by drafting a classified ad announcing their new moniker. Flipkart will even publish the ad on their behalf, officially stamping the transformation. In other words: prove your passion, and the loot is yours.

    Flipkart vice president for marketing & growth Pratik Shetty explained the madness: “Gaming is one of the fastest-growing passions in India, and BGMI has built a community that thrives on creativity and fun. With Name2claim, we wanted to celebrate that culture in a way only Flipkart can by turning something as quirky as a gamer tag into a real identity. It’s a light-hearted challenge that shows how far gamers will go for what they love, and a reminder that during Big Billion Days, yahan sach-much kuch bhi ho sakta hai.”

    Backing the idea, DDB Mudra group group creative directors Gagandeep Bindra and Rahul Arcot added, “BGMI fans are one of the most fun-loving and creative communities out there. It shows in their gamer names and the way they engage. And one thing they love more than playing? A challenge. With Name2claim, we gave them the most unexpected dare change your real name to your gamer tag and win the ultimate wishlist. Crazy? Absolutely. Possible? Only for a true BGMI fan.”

    The campaign has been brought to life with a quirky film stitched entirely from in-game footage, showcasing the randomness, fun, and chaos of the BGMI universe. Fans can watch it on Youtube or catch the buzz spreading fast on Instagram, where reels and reactions are already trending.

    With over 100 million BGMI users in India and Flipkart’s Big Billion Days sale attracting millions more, the crossover feels like a cultural flashpoint where e-commerce meets esports. And as Flipkart proves once again sometimes, all it takes to unlock the deal of your dreams is a name.

  • AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    AI to the rescue: Flipkart gives bachelor pads a big billion makeover

    MUMBAI: From bro-caves to glow-caves, bachelors are getting a festive glow-up. Flipkart is taking the guesswork out of home upgrades with its cheeky new ‘Bachelor upgrade yojana,’ launched ahead of its mega big billion days sale starting 23 September.

    Conceptualised by 22feet Tribal Worldwide, the campaign taps into AI to help bachelors, notorious for putting off home improvement, spruce up their spaces without lifting more than a finger. All it takes is a quick picture on Whatsapp: the AI-powered bot scans the room and serves up stylish, functional product recommendations, each linked directly to special big billion days offers.

    The idea is rooted in a simple truth: bachelors don’t skip upgrades because they don’t care, but because it feels like too much effort. This bot does the heavy lifting, from curtains to cookware, making a bachelor pad look Diwali-ready in a few clicks.

    The campaign’s film plays up the humour of bachelor life, poking fun at mismatched furniture and makeshift décor while showing how Flipkart swoops in to save the day.

    Flipkart, VP and head of growth & marketing, Pratik Shetty said: “With ‘Yahan kuch bhi ho sakta hai’ as our key theme for this year’s big billion days, we wanted ideas that spark unexpected wonder. The bachelor upgrade yojana does exactly that, turning one of the most change-averse groups into eager home improvers with irresistible deals.”

    22feet Tribal Worldwide, national creative director, Vishnu Srivatsav added: “Big billion days is for everyone, but bachelors probably need it most. With a little AI magic, we spoke to them directly, drawing from hostel and PG stories that everyone can relate to.”

    By mixing AI smarts with festive deals, Flipkart has turned a seasonal sale into a cultural talking point and made bachelor pads the unlikely stars of the big billion days buzz.

  • Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Flipkart’s quirky new campaigns add humor to India’s shopping frenzy

    Mumbai: Ahead of the Big Billion Day sale, Flipkart has launched two campaigns, ‘Math of the Big Billion Days’ and ‘Big Billion Days Cover Up’. Conceptualised by the DDB Mudra Group – these hilarious and tongue-in-cheek films showcase how Indians love maximizing value – by finding the best deals, getting more for less, and feeling proud of every rupee saved.

    Flipkart head – marketing & media Pratik Shetty said, “Flipkart’s Big Billion Days is all about celebrating the joy of finding great deals and savings. Campaigns like ‘Math of Big Billion Days’ and ‘Big Billion Days Cover Up’, are a fun take on the many effects and side effects of unlocking great deals on Flipkart.”

    ‘Math of Big Billion Days’ is anover-the-top way atshowing how massive the savings are on Flipkart Big Billion Days. The film introduces a family of three and a spiritedmath professor, reminiscent of those strict but endearing teachers we all had in school. The son hilariously ropes in the eccentric professor to make his father aware of the benefits of shopping during Big Billion Days. As the professor walks the family through larger-than-life scenarios, the dad finally sees the light, Big Billion Days offers the best savings.The campaign extends to outdoor linking it tomathofbigbilliondays.comwhere consumerscan shop and explore just how far their savings could go if invested.

    DDB Mudra group creative director Sourabh Dubey said, “Flipkart’s Big Billion Days is at a stage where it needs no introduction. People already have it on their calendars, and all it needs is a quirky reminder to keep it top-of-mind during the sale period. So, we created ‘The Math of Big Billion Day’, an unrealistic formula about what your current savings might lead to in the future. While the future-facing part of the idea is absurd and humorous, it still reinforces the message that you’ll save a lot.”

    The second campaign, Big Billion Days Cover Up Coupon, is a scenario from every typical Indian household where no matter how smart you are with your purchases, there’s always a taana (barb) waiting for you at home: “Sale pe haitoh puri dukaankhareed loge kya?” (Just because it’s a sale, will you buy the entire store?). Enter Flipkart’s “Big Billion Day Cover-Up Coupons.”

    DDB Mudra group creative directors Gagandeep Bindra & Rahul Arcot shared, “No parents, in the history of Indian parents, has ever looked at a sale, and said, go ahead, shop as much as you want. Instead, our delivery boxes are met with truckloads of taanas. So, to help Indians scratch that shopping itch, we’ve created Cover-up Coupons, a series of legit-looking, but fake scratch and win cards that let you pretend you’ve won everything you’ve bought. And help you go taana-free during our biggest sale of the year.”

  • Flipkart and The New Thing launch Thumbs Appa campaign

    Flipkart and The New Thing launch Thumbs Appa campaign

    Mumbai: Based on the comedic reality that dad’s never fail to reply to every text with a thumbs-up emoji TNT’s latest campaign for Flipkart aims to turn the most underwhelming response from appa into the most sought-after one this Father’s Day.

    With a CTA of ‘Impress your Appa with his own Thumbs Appa!’, the campaign broke with a hilarious film featuring a dad who owns up to every thumbs up they’ve ever sent. Stating that he knew all along that Flipkart would launch a campaign where you could exchange all these thumbs ups for big tickets for father’s day gifts. “Appa ke thenga unko gift denga”.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Flipkart (@flipkart)

     

    To participate, simply screenshot every thumbs-up emoji you’ve ever received from your father and either DM it to Flipkart on Instagram or reply to the pinned post on their X. Entrants who share the most screenshots stand a chance to win big ticket prizes like a smartphone, smart TV and a luxury watch.

    On the inception of Thumbs Appa, Flipkart senior director, marketing & media Pratik Shetty said “At Flipkart, we believe that every occasion is an important opportunity to connect and celebrate with our customers. This Father’s Day, we took something as simple as a thumbs up emoji – which is a father’s unique way of expressing love & support and turned it into a fun and engaging contest, the

    Flipkart Thumbs Appa! We’re thrilled to see how many thumbs-up our customers sent us and made this Father’s Day extra special for all the Appas everywhere by winning exciting gifts.”

    The New Thing co-founder Viren Noronha added “After extensive research i.e. going through our own chats with our dads, the insight put the pain in painfully obvious. 7 out of 10 dads’ default reply to your every text will always be the thumbs up emoji. ‘Happy Father’s Day!’ thumbs up emoji. ‘I got a promotion’ thumbs up emoji. ‘I made an ad about you!’ thumbs up emoji. We just asked a simple question- how do you turn the most underwhelming response into something amazing, for dad’s themselves. Voila. Thumbs Appa!”

  • Flipkart’s latest campaign delivers a healthy dose of nostalgia

    Flipkart’s latest campaign delivers a healthy dose of nostalgia

    Mumbai: Flipkart, India’s homegrown e-commerce marketplace, has launched a star-studded campaign that will have you grinning from ear to ear. A series of four films brings Flipkart’s most valued traits to life, with a hilarious trip down memory lane featuring a few of India’s most beloved entertainment icons. The campaign reminds us why Flipkart is the chosen shopping destination for millions of Indians through a delivery of great dialogues by characters that most of us will remember.

    Bringing the campaign to life:

    1   The audience is reminded of Flipkart’s commitment to value and trendy selections from great brands by Shehnaaz Gill, as she  expressed her love for Flipkart with the iconic dialogue “Twada style style, Saada style Flipkart!”

    2  The promise of same-day delivery is reinforced by Boman Irani, reprising his iconic ‘Virus’ character, reassuring customers that “All is well” with Flipkart

    3  Unbeatable deals and quick delivery are humorously showcased by value conscious Rupali Ganguly and Ratna Pathak Shah as ‘Monisha and Maya’ in a laughter-filled Flipkart Grocery shopping spree

    4  Customer centricity remains a #1 priority for Flipkart, as demonstrated by Raghu and Rajiv representing ‘Customer is God’ officers, ensuring every customer’s needs are met without compromise

    Speaking about the new campaign, Flipkart senior director – marketing and media Pratik Shetty said, “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

    Leo Burnett India CCO Sachin Kamble said, “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

  • Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Flipkart’s ‘Blame it on Flipkart’ campaign saves last-minute planners

    Mumbai: As Valentine’s Day panic sets in, Flipkart comes to the rescue with a playful digital campaign called ‘Blame it on Flipkart.’ Conceptualised by 22feet Tribal Worldwide, the campaign playfully targets procrastinators and forgetful romantics who wait until the last minute to buy the perfect gift for their partners. Stepping in as the perfect wingman, Flipkart ensures a stress-free, love-filled celebration for its customers.

    While Valentine’s Day is a special occasion, many of us tend to overthink or miss out on gift-giving until the very last minute. This often leads to frantic online searches and last-minute orders, leading to anxiousness about potential delivery delays that might impact our romantic relationships. That’s where Flipkart steps in, wearing the cape and saving the day by acting as a saviour for forgetful lovers.

    Sharing his thoughts on the campaign, Flipkart Sr director, brand marketing Pratik Shetty said, “At Flipkart, we understand that panic of forgetting a special day and the last-minute hustle to make it right. Therefore, on Valentine’s Day, as searches for last minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order. The one-day delivery feature was the cherry on the cake.”

    22feet Tribal Worldwide creative head Vishnu Srivatsav said, “We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love. Like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits. Fortunately, we hit upon an idea to both help people and entertain them.”