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Tag: Pratik Seal

  • Life OK to showcase Mallika’s Magic

    Life OK to showcase Mallika’s Magic

    MUMBAI: The countdown to Life OK’s much anticipated show The Bachelorette India has begun. Starting 7 October, every Monday to Friday from 9.30 pm to 10.30 pm, all eyes will be on Mallika Sherawat as she hunts for the perfect mate from among 30 eligible bachelors, who will pull out all stops to win the sexy siren’s heart… and hand.

    People will either hate it or love it believes Ajit Thakur

    “You will either hate it or love it,” says Life OK general manager Ajit Thakur about the non-fiction show.

    Scheduled to run for five weeks with 28 hours of total content, 40 to 50 per cent of shooting has already been canned in the City of Lakes. Produced by SOL Productions with Lux Inferno and Ghadi Detergent as co-presenting sponsors, the show is in keeping with Life OK’s promise to add an Indian flavour to the much awaited reality series. As for Mallika, she is a magnet for publicity, whatever she does.

    But why make the show a week day property? “This kind of content is universal in nature. If you view from a concept perspective, on other GECs, a week day concept is all about soaps and the emotional content is very high. So love is the corner stone for everything that happens on a GEC from Monday to Friday. Considering this fact, we thought this was the best time,” says Life OK marketing head Pratik Seal.

    Marketing-wise, several activities have been planned. Digitally speaking, Life OK has organised a ‘live tweeter outdoor’ at Delhi University North Campus, where people can come and tweet their wishes to Mallika. “It’s a mood meter. Mallika’s mood changes on how you tweet. For example, if you criticise, she becomes grumpy; if you praise her, she is all happy. This activity is still on and students there are enjoying it,” explains Seal. Special tabs, games and apps, and video leaks on YouTube have been built into the digital activity.

    Secondly, throughout the five weeks, Life OK will have a video diary, also known as a regular video blog, on YouTube that will be updated regularly.

    Thirdly, there will be a live tweeter hastens during the show, where people can tweet about their favourite moments.

    Fourthly, Life OK has undertaken on-ground activations in over 38 cities. Add to that, colleges in UP, Delhi and Gujarat will celebrate Rose Day as a prelude to the show. A Google hangout with the lady on 7 October is also in the pipeline.

    Fourthly, Life OK has undertaken on-ground activations in over 38 cities. Add to that, colleges in UP, Delhi and Gujarat will celebrate Rose Day as a prelude to the show. A Google hangout with the lady on 7 October is also in the pipeline.

    Radio and television activations have been undertaken on a huge scale and TV promos of the show have received a good response.

    Speaking about hoardings, Seal says: “We did Phase I and Phase II of the campaign. The first phase was about selling the concept of war while the second phase was about showcasing love.”

    There will be people coming, who want a break from Hindi GECs, says a confident Pratik Seal

    Of the entire show budget, the channel is learnt to have spent around eight to ten per cent on marketing the upcoming show.

    Will the show grab enough eye balls in the face of such stiff competition? “Our attempt was to reach out beyond the GEC audience. We want to target more youth, more men, and more family as a unit; that has been our objective. If we manage to do that, half of our job is done. So there will be people coming, who want a break from Hindi GECs, to see what new biryani is cooking,” says Seal confidently.

    But comparisons with NDTV Imagine’s Swayamvar are inevitable and the industry isn’t too gung-ho about Life OK’s experiment with a similar format. “We’ve already seen enough of Rahul Mahajan, Rakhi Sawant and Ratan Rajput’s Swayamvar. What new is the show going to add? Just by changing the face of the person does not mean that the show is going to catch the attention of the viewers,” says a director.

    “Forget the daily soaps on other GECs. I think Bigg Boss is going to be the show’s biggest competitor. I am watching Bigg Boss since three weeks and I am already glued to it. I would not like to switch to any other channel for that one hour,” says an industry professional.

  • Life OK’s Shapath series Super Cops V/s Super Villains sets a new trend for weekends

    Life OK’s Shapath series Super Cops V/s Super Villains sets a new trend for weekends

    Mumbai: Life OK’s Shapath series Super Cops V/s Super Villains has recorded a new high. The supernatural series that airs on weekends on Life OK, India’s fastest growing General Entertainment Channel, has pushed past the competition to record an upsurge in TVTs starting Week 31. Being the only fiction show on the weekend 9 PM prime time slot, the show is now proving to be a tough competition to the other Talent based reality shows in the same time slot.

     

    The CG heavy series that focuses on a new super villain every weekend has provided the extra push to Life OK to climb the success charts.

     

    Commenting on the growth trajectory for Shapath, Mr. Pratik Seal, Marketing Head, Life OK, says, “We are extremely happy that the Shapath series of Super Cops Vs Super Villains has been widely appreciated by our audiences and the current ratings are a measure of its success. The series has carved a niche for itself, especially considering the presence of Bollywood celebrities on competing shows. For anyone who does not want to watch reality based shows.”

     

    Moving on from its first season names Hum ne Li hai Shapath, a Crime Investigation series, to Shapath Super cops v/s Super villains, a Supernatural series, the show has received wider acceptance since the revamp. The fiction series has made a distinctive mark for itself amongst the competitive star studded reality shows. The weekends series of Shapath Super Cops Vs Super Villains airs every Saturday and Sunday at 9 PM.

  • Life OK joins hands with UFO to promote ‘Savitri’

    MUMBAI: Life OK has launched a new disruptive marketing campaign. For the launch of its latest offering Savitri, the Hindi GEC has joined hands with UFO Moviez to initiate a unique cinema advertising campaign for GEC shows.

    For ‘Savitri’, the channel has compiled a four-minute promotional film. This is the first time a Hindi GEC show is being played first time in cinema advertising in digital theatres coinciding with the new film releases of the week.

    Life OK created an impact on its target audience by introducing them to the story and the characters through the 4-minute content capsule and thus utilised the strength of UFO’s network in the Hindi speaking markets in an excellent manner. These content capsules are being showcased in around 230 screens in Hindi markets of UP, Delhi, Gujarat and Mumbai during the screening of various new movie releases.

    Life OK marketing head Pratik Seal said, “Life OK has always been a firm believer in the term Disruption, whether in terms of content or our marketing strategies. UFO Moviez is a popular platform with a huge reach in Hindi Heartland. We are delighted that along with UFO Moviez, we were able to introduce our show and capture the attention of our audiences.”

    UFO Moviez CMO and national sales head enterprise ad sales Siddharth Bhardwaj said, “We are delighted to have partnered with Life Ok, this partnership is an example of how UFO continuously makes an effort to innovate and provide value to the brands advertising on its network. It’s the combination of UFO’s network strength, execution expertise and innovation that has delivered the desired impact for the campaign.”

  • Shubhodip Pal replaces Pratik Seal as CMO at Micromax

    MUMBAI: Mobile handset manufacturer Micromax has appointed Shubhodip Pal as its new chief marketing officer.

    Pal replaces Pratik Seal, who has moved to Life OK as marketing head of the channel. Pal will lead marketing and brand communication of Micromax globally.

    Micromax co-founder Rahul Sharma said “Our endeavor is to surprise consumers with mobile phone innovations or on any new businesses we enter. Our campaigns have successfully communicated the same in the past and we have taken the market by storm with many First‘s. Shubhodip brings with him a great track record as a marketer; tremendous level of energy; experience and enthusiasm that will help the Micromax brand reach newer heights of success.”

    Talking about his new role Pal said, “It is quite exciting to be at Micromax at a time when the company is experiencing such an amazing period of growth/transformation and is gearing up to move to the next phase. We intend to take the brand to newer heights with the right mix of products for our consumers coupled with right media mix to reach out to them, with relevant TG centric associations and by building long term properties along the way.”

    Pal brings with him 16 years of experience. He has worked in the consumer space, in the areas of strategising and implementing new and innovative campaigns.

    In his last role, Pal was heading mobile messaging company Blyk India as country manager and director. At Blyk, he is credited to launching mobile magazine catering to the Youth.

    Prior to joining Blyk, Pal had also worked with brands like Samsung, ABN AMRO and HP.

  • Pratik Seal is Life OK marketing head

    MUMBAI: Pratik Seal has joined Life OK as the marketing head of the channel.

    He will be responsible for marketing activities of all the shows of Life OK.

    Seal has moved from Micromax after a stint of over 2 years where he was the head of marketing.

    Seal has over 14 years of experience. He has worked both on agencies‘ and clients‘ side.

    Prior to joining Micromax in April 2010, he was with Samsung as senior manager – marketing from December 2007 – July 2010. He also worked with Vodafone for about two years as senior manager marketing. Before joining Vodafone, he was with Lowe.

    In the beginning of his career, he had also worked with FCB Ulka, Basic4 Advertising and Ties2Family.com.

  • Cricket’s first test after IPL amid ad slowdown

    MUMBAI: Cricket‘s ability to hold on to advertising rates in the midst of a slowdown comes to its first test in the India-Sri Lanka series after the lucrative IPL failed to match its last year‘s revenues.

    Handset manufacturer Micromax continues to be bullish on cricket, coming on board as title sponsor for the bi-lateral series featuring five One Day Internationals and two T20 internationals beginning 22 July.

    Zee-owned Ten Sports revealed the main sponsor but was not willing to spell out the revenues it would be able to rake in from the live telecast of the event. The series that concludes on 7 August will air on Ten Cricket and Ten HD.

    Sources said Ten Sports was looking at revenue of Rs 900 million from the Micromax Cup series, but media buyers said that that seemed too high a target. A media report pegged the figure at Rs 550-600 million but Indiantelevision.com found the market estimates too varied to come out with its own valuation at this stage.

    Ten Sports, which also holds the on-ground sponsorship rights, has roped in Royal Stag as on-ground associate sponsor and is looking to add at least two more sponsors.

    The series, which is the first major bi-lateral series post the IPL, will mark the return of Micromax to the cricket bandwagon. The brand has been investing heavily on cricket as it looks to deepen its association with its core target group, the youth.

    Said Micromax Informatics marketing head Pratik Seal said, “The idea behind any sponsorship is to connect with our customer beyond our products offerings and drive our saliency amongst them. We hope to reinforce our brand charisma in both the countries. Being a youth brand, we have identified sports, movies and music as three main passion points for our target group.”

    Coming first after the IPL that ended on 27 May, Micromax is hoping that the series will grab a lot of viewership. The sponsorship comes in the wake of Micromax‘s aggressive plans to make deep inroads into the Sri Lankan market.

    “Micromax has already marked its presence and the customers have widely accepted our products not only in India but in Sri Lanka too and through this sponsorship we expect to further extend our customer engagement in the island country,” said Seal.

    The India-Sri Lanka series will have to contest for viewership against the Olympics that kicks off on 27 July. ESPN Star Sports is targeting Rs 550 million from the Olympics.

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