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Tag: Pratik Mazumder

  • Club Mahindra unveils a heartwarming campaign ‘A Gift of Happiness’

    Club Mahindra unveils a heartwarming campaign ‘A Gift of Happiness’

    Mumbai: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Limited, has launched a new TVC ‘A Gift of Happiness”. The TVC is centred around the idea of gifting your loved ones the invaluable present of quality family time through a Club Mahindra membership.

    In line with the brand’s commitment to providing unforgettable family holiday experiences, the campaign revolves around a son’s heartfelt gesture and the surprise gift of a ” 25 years Club Mahindra Membership to his parents. This thoughtful gift is more than just a membership; it represents the profound significance of family ties and the timeless essence of love. It serves as a gentle reminder to prioritize quality time with loved ones, emphasizing how the Club Mahindra membership elevates the vacationing experiences through its unique memberships.

    The film opens with a heartwarming scene of a husband and wife trying to spend quality time together when their son presents them with a Club Mahindra membership as an anniversary gift. The gift is not just a thoughtful present but a sincere token of appreciation for the sacrifices the parents have made for their son. The film beautifully portrays this meaningful gesture, displaying how magical holiday experiences can further strengthen their family bond.

    It further conveys that regardless of age, everyone deserves a vacation to relax and rejuvenate. This proposition mirrors the widespread aspiration for meaningful family moments and underscores the imperative to forge lasting memories.

    The campaign is live across major leading channels and social media platforms.

    Sharing his thoughts on the campaign, Mahindra Holidays & Resorts India Ltd CMO Pratik Mazumder said, “Focusing on the enduring love between parents and children, our new campaign celebrates the essence of gifting exceptional holiday experiences to your loved ones. Gifting enables both parents and children to recreate fond memories, appreciate the sacrifices, and nurture the family bond. It emphasizes the deep connection that family members share, as well as the importance of making memories through exciting holiday experiences that will be cherished for a lifetime.

  • Club Mahindra spreads christmas cheer with #MeetTheRealSanta campaign

    Club Mahindra spreads christmas cheer with #MeetTheRealSanta campaign

    Mumbai: Club Mahindra, the brand of Mahindra Holidays & Resorts India Limited, is offering a chance to holiday at Santa Village in Finland through its AI-powered #MeetTheRealSanta campaign. The initiative is designed to spread joy particularly among children and provide them with memories to cherish for a lifetime.

    Club Mahindra’s #MeetTheRealSanta campaign encourages both children and adults to connect with Santa Claus in a unique and engaging way. All kids need to do is write a letter or upload a video with heartfelt Christmas wishes on Club Mahindra’s #MeetTheRealSanta campaign page.

    Upon sending their messages, participants will receive a personalized video message from Santa himself. Moreover, the most creative entries stand a chance to win a free family holiday to Santa Village in Finland. This exclusive experience ensures that families are immersed in the magical world of Christmas, creating unforgettable memories that will last a lifetime.

    Sharing his thoughts on the campaign, Mahindra Holidays & Resorts India Limited chief marketing officer Pratik Mazumder says, “Embracing the timeless magic of Santa, our #MeetTheRealSanta initiative aims to provide magical holidays to children and their families. It also taps into the enchanting world of AI technology to illuminate the faces of the little ones with a personalised message from Santa Claus. At Club Mahindra, we are dedicated to crafting enchanting moments for children and families alike. This campaign is a testament to our unwavering commitment to creating truly magical experiences.”

    The micro site is open and accepting entries until 25 December 2023.

  • Club Mahindra launches discover India NFTs

    Club Mahindra launches discover India NFTs

    Mumbai: Club Mahindra, the leading brand of Mahindra Holidays & Resorts India Ltd, has launched its first-ever, limited-edition series of NFTs, offering a unique opportunity to discover India through digital art. The collection comprises of 25 AI-generated digital artworks inspired by the iconic paintings by global maestros. The series is a fusion art that celebrates the beauty of some of India’s incredible destinations and the spectacular masterpieces by legendary artists.

    The NFT offering from Club Mahindra unveils an incredible opportunity for art aficionados, holiday enthusiasts, and art collectors to own a piece of exclusive virtual art, showcasing awe-inspiring images of Club Mahindra resorts. Club Mahindra has partnered with TreasurePACK to host these utility-led NFTs minted on Polygon POS, offering a diverse range of resort images in MP4 and GIF files.

    Through these fusion artworks, Club Mahindra transports you into a realm where artistry intertwines with the serene landscapes of the resorts. In a stroke of creative brilliance, the pictures of select resorts have undergone a remarkable transformation, seamlessly merging with the iconic works of art by maestros such as Pablo Picasso, Vincent van Gogh, Leonardo Da Vinci, Edvard Munch, Katsushika Hokusai, and Rabindranath Tagore. These meticulously edited images form a harmonious blend, capturing the essence of the resorts’ natural beauty and infusing them with the distinctive styles of these legendary artists.

    Each picture tells a story of its own, showcasing the timeless charm and allure reminiscent of the iconic paintings they are inspired by. Just as the brushstrokes of these masterpieces are eternally unique, so do the Club Mahindra resorts, each possess an unrivalled charm and character. Through this captivating fusion of art and nature, Club Mahindra paints a vivid portrait, evoking a sense of exclusivity and reminding us that, like these extraordinary paintings, these resorts are truly one-of-a-kind treasures awaiting to be discovered.

    Mahindra Holidays and Resorts India Ltd CMO Pratik Mazumder stated, “As Digital collectibles and blockchain technology is evolving in India, NFTs are an enabler for us to offer an immersive experience to our consumers. We are thrilled to present these artistic interpretations of our resort images, blending the worlds of art and family travel. Through these stunning visuals, we aim to inspire our guests and create an immersive experience that goes beyond the ordinary. We believe these images will captivate the imagination and enhance the anticipation of our guests, encouraging them to embark on a truly unforgettable vacation.”

    As a bonus, buyers of the NFTs will receive a complimentary 2-night/3-day holiday voucher, allowing them to experience the beautiful Club Mahindra resorts first-hand. This NFT offer is open to everyone, regardless of whether they are members or non-members. This inclusive approach ensures that art enthusiasts and vacation lovers from all walks of life can avail this opportunity.

  • Club Mahindra launches #HappyHolidaysHappyFamilies brand film

    Club Mahindra launches #HappyHolidaysHappyFamilies brand film

    Mumbai: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Ltd has launched a new brand film, showcasing amazing holiday experiences from a child’s lens. In line with the brand’s commitment to deliver magical family holiday experiences, the new campaign, titled #HappyHolidaysHappyFamilies, places a special emphasis on providing children with enriching and enjoyable adventures alongside their families, all while discovering the beauty of India.

    The film opens with two school friends, where one fondly recalls her thrilling vacation and adventures, while the other imagines and lives through it. With children as the protagonists, the film beautifully encapsulates the significance of travel in a child’s life and their innate curiosity to explore new experiences.

    The campaign was launched during the Asia Cup Series in September.

    Sharing his thoughts on the campaign, Mahindra Holidays & Resorts India Ltd chief marketing officer Pratik Mazumder said, “Our new campaign, #HappyHolidaysHappyFamilies, not only celebrates the incredible moments families can enjoy at our resorts but also recognizes the power of children as storytellers. At Club Mahindra, we prioritize creating magical experiences for children and reimagining their holiday adventures. We firmly believe that when children are content, families find happiness, and this campaign exemplifies that sentiment.”

    Club Mahindra has consistently been at the forefront of offering unique and memorable vacation experiences for families across India. With over 125 resorts spread across mountains, deserts, beaches, jungles, and backwaters; Club Mahindra offers magical family holidays. The resorts’ in-house activity center – Happy Hub, is driven by the philosophy ‘Do, Learn, Connect,’ and offers exciting games, adventure, and fun learning for kids, thus enhancing the overall holiday experience.

     

  • MensXP redefines manhood in debut campaign

    MensXP redefines manhood in debut campaign

    MUMBAI: Online men’s lifestyle brand, MensXP has launched its first ever brand campaign.

    The multi-media campaign led by TV, print and digital hosts five films for TV and digital talks about different sections on the website like fashion, grooming, relationships, career and tech. These are light hearted humorous films, talking about the danger of making a fool of yourself, if you don’t stay updated with the trends in the men’s lifestyle space. 

    Times Internet CMO Pratik Mazumder says, “Our first campaign celebrates the man you chose to become as there is no one way manhood can be defined. Its codes are ever changing.”

    Conceptualised and executed by From Here On communications (FHO) and Times Internet’s in-house creative team, the campaign’s insight was derived from the thought that masculinity today has moved away from its conventional definition. Being a good man is more important than just being a man, an alpha, macho, hero or a leader. Men today are choosing their own manifestation of manhood. It is driven by their desire to seek beauty, truth, wisdom, justice, being kind, honest, and true.

    MensXP  Founder and COO of Indiatimes lifestyle network Angad Bhatia said, “MensXP explores the codes of manhood and pursues the most interesting stories of and around men. It isn’t about redefining manhood but about giving manhood an expression, most relevant today.”

    View the TVCs here

    Career – https://www.mensxp.com/videos/newhood/40491-career-advice-to-avoid-interview-disasters.html

    Tech – https://www.mensxp.com/videos/newhood/40497-no-more-tech-troubles.html

    Relationship – https://www.mensxp.com/videos/newhood/40496-how-to-approach-a-girl.html

    Fashion –  https://www.mensxp.com/videos/newhood/40493-know-how-to-dress-be-fashion-forward.html

    Grooming – https://www.mensxp.com/videos/newhood/40494-ramp-up-your-lifestyle-with-grooming-trends-and-health-tips.html

     

  • Gaana.com unveils new campaign with ‘Dil ka Gaana’

    Gaana.com unveils new campaign with ‘Dil ka Gaana’

    MUMBAI:  “If music be the food of love, play on!” With these opening words of Twelfth Night, Shakespeare captured an essential bond between two things which human can never do without. The co-relation between music and love has long been established and Gaana.com has decided to re-establish the truth further.

     

    After the success of its first musical campaign ‘Bas Bajna Chahiye Gaana’, Gaana.com has released a new musical advertising campaign ‘Dil Ka Gaana’ that captures and follows a love story between two characters – Ayaan and Rhea.

     

    Using a series of episodes capturing a musical journey of these two young protagonists, Ayaan Khanna and Rhea Bajaj, Gaana will weave a romantic tale.

     

    The campaign showcases India’s first musical episodic series capturing a modern day love story of two strangers coming together because of music.

     

    The music for the campaign has been composed by Amit Trivedi and sung by Ash King and Neeti Mohan.

     

    Produced by Gaana productions, the trailer of the short film hit television screens on 21 June 2015.

     

    Times Internet VP, marketing Pratik Mazumder said, “We all know music connects people. Sometimes a moment of musical magic connects deeper and creates lifelong bonds. Gaana.com with its wide array of music content helps create moments of such magic.”

  • Times Internet partners with Amazon Appstore for Android

    Times Internet partners with Amazon Appstore for Android

    MUMBAI: Times Internet Limited, India’s largest online network, has joined hands with the Amazon Appstore, a mobile application store for the Android operating system.  Apps like Gaana, ZigWheels, Economic Times, Speaking Tree, BoxTV and The Times of India by Times Internet (TIL) are now available on the Amazon Appstore. The apps that are downloadable on all Android devices including Kindle can be accessed from www.amazon.in/appstore.

     

    The Android OS is available in over 200 countries and accessible to over 240 million Amazon customers. It offers a great selection of localized content for customers on news, automotive, spirituality and entertainment.

     

    Speaking on the occasion, Pratik Mazumder,Vice President & Head Marketing, Times Internet, said, “We are delighted to announce our new tie up with the Amazon Appstore. TIL has always been striving to innovate and implement ways to make the customer experience better. This is another endeavour by TIL that has set a new industry standard. We are confident that this partnership will benefit our users in a large way. This association will make searching and buying of various apps from the TIL stable easier and more convenient.”

     

    “We are extremely happy that TIL has chosen to partner with us for apps. As the Amazon Appstore celebrates its 3rd anniversary, we continue to add strong partnerships to bring locally relevant content to our users in nearly 200 countries worldwide. Now our users can download news, entertainment and other content from TIL directly to their Android phones and tablets, as well as Kindle Fire tablets. This is a win-win situation,” says Mr. Parag Gupta, Country Head, Amazon Appstore.

     

    The Times of India app brings you breaking news and unrivalled coverage of national, international, city, sports, entertainment, lifestyle, business, health, science and technology topics from India’s most-read and most-trusted newspaper.

     

    Apps Selection available on the Amazon Appstore: Gaana,  ZigWheels , The Economic Times,   The Times of India,  Speaking Tree, BoxTV ,TimesCity

     

    Gaana App offers an endless collection of songs from Bollywood, International music and varied languages like Tamil, Telugu, Marathi, Kannada, Punjabi, Bengali and many more Indian regional languages. ( International content For Indian geography only)

    ZigWheels App offers an ultimate source of information on automobiles. This app not only lets you research new cars, used cars, and bikes in the market but also brings you latest news, reviews, comparisons, photos, and videos of your favorite cars and bikes.

    Economic Times  app helps customers track latest business & economy news as it happens. The app gives a comprehensive and real time updates across markets, business, and industry to help consumers stay updated with an unrivalled coverage. The build in Portfolio tracker helps the consumers to simply track and manage their wealth on the go.

    Times of India App offers complete and up-to-date coverage of everything that is relevant and interesting — anytime, anywhere, bringing breaking news and unrivalled coverage of national, international, city, sports, entertainment, lifestyle, business, health, science and technology topics from India’s most-read and most-trusted newspaper.

    TimesCity   App is your comprehensive discovery destination which lets you to explore recommended restaurants, movies, bars, events etc. In your city.

     
    Speakingtree.in is India’s first spiritual social network online where spiritual enthusiasts discuss spirituality under the guidance of world renowned spiritual masters like Sri Sri Ravi Shankar, Deepak Chopra, SadhguruJaggiVasudev, Andrew Cohen, MaulanaWahiduddin and many others.

    BoxTV is India’s premium online video streaming service for watching Hollywood, Bollywood and regional movies &TV shows on your kindle. It delivers premium movie watching experience with high quality streaming offering content across 9+ languages and 20+ genres.

     

  • Yatra.com launches sequel of ad campaign with Salman Khan

    MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra.

    The campaign emphasises on leisure holidays and showcases the best deals that will be available to the consumers this season at Yatra.com.

    An extension to the previous TV campaign, Yatra.com has announced the launch of its new 360 degree marketing campaign. This campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio.

    The multimedia campaign has been conceptualised by McCann.

    Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. Post the success of our last campaign; we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals.”

    McCann GM Ranjeev Vij said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”

    According to Vij, the new campaign presents Khan as “cool”, “in-control” and a forceful “Yatra.com man” where his motive is to get the best price for his customers. “Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial,” he added.

    The campaign will be promoted through print, online, e-marketing and mailers.

  • Yatra.com rolls out on-ground campaign, ‘Travel-O-Dance’

    Yatra.com rolls out on-ground campaign, ‘Travel-O-Dance’

    MUMBAI: Online travel company Yatra.com has launched a new on-ground campaign, ‘Travel-O-Dance‘ as an extension to its 360 degree marketing campaign, ‘Creating Happy Travellers‘.

    Yatra.com head marketing and strategic alliance Pratik Mazumder said, “Travel-O-Dance‘ is a unique activation that uses the theme of music and dance as a form of expression showcasing a customer‘s delight on experiencing a holiday from Yatra.com.”

    Travel-O-Dance is a dance sequence choreographed to popular Bollywood music capturing the story of a young couple wanting to go on a holiday and their experience when they buy that holiday from Yatra.com.
     
    “The Campaign is all about reinforcing the promise of delivering a happy and hassle free holiday and to rekindle the memorable moments that customers experience during their travel with Yatra.com”, added Mazumder.

    The entire campaign is divided into three phases. First phase, which kick started at DLF Cyber Green in Gurgaon last week. The second phase will be rolled out on 25 November in some prominent venues of Delhi like- Rajouri Garden, Karol Bagh, Model Town. And, the last one will be out on 2 December in some prominent venues of Delhi like- Lajpat Nagar, Vasant Vihar, Lodhi Garden.

    The second phase of the campaign will invite participation from the spectators too through a contest. On correctly guessing the next location, at which ‘Aasma‘ will be performing, five lucky winners will receive mobile handsets from Yatra. The next phase will give away holiday trips to one lucky winner along with his/her group, on clicking the pictures of Yatra dance troop, Aasma, while performing.

  • Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

    Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

    MUMBAI: Yatra.com has become the presenting sponsor for Billboard Music Awards 2011 that will be aired on English GEC Zee Café on 29 October at 9 pm.

    With presenters including Selena Gomez, Joe Jonas and Matthew Morrison, the Billboard Music Awards also featured a special tribute to Beyonce Knowles — as she was presented with the Billboard Millenium Award for her successful career achievements.

    Yatra.com head marketing Pratik Mazumder said, “Billboard Music Awards has returned after a hiatus of four years. Yatra.com shares Zee Café’s enthusiasm in bringing the world to India, whether it is through television content or through international travel.”

    Teen pop sensation Justin Bieber and veteran rap star Eminem dominated the Billboard Music Awards 2011, each taking home a total of six awards. For second place there was a six-way tie between Rihanna, Lady Gaga, Usher, Taylor Swift, Mumford & Sons and Taio Cruz who each won three trophies.

    Zee Café business head Anurag Bedi said, “International music is hugely appreciated by Indian viewers. With a population of over a billion and a connection to the world like never before, India is becoming a preferred destination for international stars. As a matter of fact, India‘s evolving popular music landscape demands such initiatives. So, we cannot discount the fact that Indian viewers crave for International music content and even the international artist considers India one of the markets to tap into.”