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Tag: Pratik Gupta

  • Pluckk launches “Eat Good, Do Great” campaign with Kareena Kapoor Khan

    Pluckk launches “Eat Good, Do Great” campaign with Kareena Kapoor Khan

    Mumbai: Pluckk, a lifestyle-oriented fresh food digital brand, known for revolutionising the way Indians consume fresh fruits and vegetables, is making headlines with its groundbreaking campaign “Eat Good, Do Great.” Celebrated for its unwavering commitment to quality and innovation, the brand has forged a dynamic partnership with none other than Kareena Kapoor Khan, a celebrity renowned for challenging industry norms. Together, they are set to inspire a new era of fresh, wholesome living through the “Eat Good, Do Great” campaign.

    In the new brand film, Kareena Kapoor Khan enthusiastically announces her decision to take a much-needed break—specifically, a break from worrying about what her family eats. She attributes this newfound peace of mind to Pluckk, a name she trusts. This message is meant for busy homemakers and working women who often find themselves short on time for high-quality fresh food shopping. Kareena emphasizes that Pluckk’s 1000 farmers are dedicated to delivering safe, clean, and exceptionally fresh fruits and vegetables, eliminating the need for such concerns. She goes on to encourage viewers to grant themselves a well-deserved break from the monotony of traditional food choices and explore the vast array of options offered by Pluckk such as Exotics, Organic, Hydroponic, DIY Meal Kits, and more. As she aptly concludes, “Eat Good, Do Great.”

    Unveiling the new brand campaign, Pluckk CEO and co-founder Pratik Gupta said, “The key goal of this campaign is to spread our message about consuming high-quality fruits & vegetables and enjoying what you eat. The differentiation we have built with Traceability to know your farmer & Ozone- Washed for safer eating, coupled with our innovative products really sets us apart in the market. We make it easy for the modern Indian consumer to improve their lifestyle choices by allowing them to browse & purchase by food and health trends which has made a real difference in their lives. Kareena being a mother herself, is the perfect ambassador to spread our message of Eat Good. Do Great to all Indian families”

    On this exciting partnership, Kareena Kapoor Khan mentioned, “Pluckk is a brand that I personally relate to and believe in. This campaign captures very well what Pluckk is solving – providing Indian families with the highest quality. With their unique innovations like Traceability & Ozone-Washed, I can now trace my produce back to the farmer and get the added benefit of eating fresher & safer. Pluckk’s product range keeps everyone in my family excited and engaged around fruits and vegetables. There is always something new to discover on Pluckk with their exciting categories like exotic fruits, stuffed veggies, salads & DIY meal kits. It really is time to Eat Good. Do Great”

  • Zoo Media joins Dawn; announces the launch of global office in New York

    Zoo Media joins Dawn; announces the launch of global office in New York

    Mumbai: Independent agency network Zoo Media Network has announced the launch of its first global office in New York, in partnership with independent agency collective Dawn.

    The Zoo Media network is a multi-specialty, integrated media network. It consists of 11 agency brands, including the flagship full-funnel creative and performance digital agency, FoxyMoron, and web3 rights and services company, Metaform, amongst other prominent agencies.

    Founded by Pratik Gupta and Suveer Bajaj, the network comprises homegrown, acquired, and  joint venture agencies across content, media, data, and technology. Zoo Media houses a team of over 600+ specialists servicing both domestic and international clients, including Netflix, YouTube, Tinder, Kellogg’s, P&G, and Unilever.

    Dawn is the portfolio of 15+ independent, specialist marketing services agencies with a focus on centralised data science, advanced analytics, and econometric measurement. The collective includes renowned agencies like Barkley, Crossmedia, Definition 6, Co: Collective, and Rethink, amongst other illustrious agencies.

    Speaking on the partnership and the foray into global expansion, Zoo Media co-founder Suveer Bajaj said, “After having consolidated a stronghold position for ourselves in India and the Middle East as a leading integrated marketing technology network, expanding our offices into North America was the natural next step. Our prowess in the North American market lies in the range of integrated services that include our best-in-class web3.0, metaverse, and blockchain offerings. In light of this vision, we are happy to have partnered with Dawn and find ourselves among the leading independent agencies in and outside the US to bring our best-in-class marketing technology services to the shores of the US.”

    Zoo Media co-founder Pratik Gupta said, “We’re well on our way to globalising our ambition of taking Indian creativity and technology to the world. We’re excited to work with the agencies within Dawn and bring them the scale of offshore Indian talent.”

    Dawn CEO Bob Kantor said, “Zoo Media has industry-leading technology and development expertise critical to today’s marketers and the modern marketing model. Our agency partners and clients recognise that modern marketing includes the complementary combination of brilliant strategy and creativity with marketing technology.”

    Crossmedia CEO Kamran Asghar said, “We have been collaborating with the Zoo Media team to integrate proprietary technology to accelerate our global expansion. We’re excited to have Zoo Media join Dawn and continue to integrate advanced technology to deliver superior business results for our clients.”

  • FoxyMoron appoints Nakul Dutt as national strategy director

    FoxyMoron appoints Nakul Dutt as national strategy director

    MUMBAI: FoxyMoron has appointed Nakul Dutt as the national strategy director. He will be overlooking the overall integrated brand, media and communication strategy and working towards scaling the growth of the agency. In this new role, Nakul will report to Zoo Media and FoxyMoron co-founder Pratik Gupta and will be working closely with teams across Mumbai, Delhi-NCR  and Bengaluru.

    Gupta said, “Our vision as a network, and especially with FoxyMoron has moved into a more strategic business focus for our brands, having someone like Nakul has made that transition very smooth. His experience ranges from being at the forefront of strategy at agencies to a human resources stint and also being a brand manager, this well-rounded approach helps him tie-in strategy for us across media, creative, content, and data for our clients. We’re excited to work alongside him as part of our growth journey".

    Read more news on FoxyMoron

    Dutt said, “The conversation in our industry has changed from digital KPIs to actual business impact. The need of the hour is to integrate digital resources into actionable marketing to achieve a holistic and scalable business model that is measurable and impact-driven. FoxyMoron already has an ecosystem, which integrates data, tech, media & content centered around business goals. This combined with our people-centric approach is a birthplace for not only refreshing ideas but to achieve solutions that will set new benchmarks for our industry. I am looking forward to collaborating with the internal teams, client teams, and the entire ecosystem to drive this impact at large.”

    Nakul joins the agency, with a decade of experience in marketing and communications having worked in both brands and agencies on digital as well as mainline campaigns. Nakul has worked on result oriented campaign strategies for brands like Nestle, Abbott, ELI Lilly, UNICEF, LAVA, HTC, Brookfield, HERO MotoCorp, Raymond, and several BFSI brands. 

    Prior to FoxyMoron, Nakul was a senior strategist at iProspect, Dentsu where he was responsible for new business acquisition, media & communication strategy for existing businesses. Nakul has also worked with Hakuhodo India and Lava International as an account director and brand manager respectively. At Lava, the well known mobile handset company, he was responsible for communication strategy for both, the product and brand. 

    Nakul holds an MBA in communication management from Symbiosis Institute of Media and Communication. He has been a part of FoxyMoron for over a year now where he has worked on strategy for accounts like  SanDisk & WD, Sharkehan, Manyavar & Mohey,  Ampere, Orient Bell Tiles, and Principal Mutual Funds to name a few.

  • Zoo Media launches DoyenOink Consulting

    Zoo Media launches DoyenOink Consulting

    Zoo Media has launched DoyenOink Consulting, a transformation, and management consulting firm which leverages data intelligence, technology interventions, inventive strategic thinking and impactful communication to drive systematic solutions for business challenges across the spectrum.

    DoyenOink Consulting will be led by director Priyal Sheth Kilachand  who will be reporting into co-founder of Zoo Media and FoxyMoron Suveer Bajaj. Kilachand, began her journey with FoxyMoron in 2010, in the business development team and later headed the business development and strategy division. 

    She’s worked with over 50 brands such as Loreal, P&G, SAB Miller, Mahindra & Mahindra among others. 

    In 2015, Kilachand joined Sun Pharma, as a digital consultant, where she led campaigns for brands such as  Volini, Revital, Suncros, and Pepfiz. Priyal has been working on building DoyenOink Consulting from the ground up since 2019. 

    Bajaj said “Digital Transformation today has become a necessity for business continuity or risk mitigation in today’s environment. Today, 70 per cent of Indian companies either have a digital transformation strategy or are working on one. Our goal is to empower organisations to adopt digital, deep within their DNA and help them address business challenges to achieve organisational excellence, meet customer satisfaction, and most importantly stay ahead of the competition. Our team of experts or as we like to call them ‘doyens’ are the best minds in their fields, be it technology, product customer journey planning, strategic brand communications, and business and operational strategy.” 

    Kilachand shared, “While we are a new consulting firm, we are thrilled with the response we've received so far. Currently, we’re working with clients across the sectors of education, consumer products, e-commerce & industrial trading. Our depth of services has spanned from brand position to operational excellence, all the way down to structuring the optimum sales channel mix. 2020 has been the year of accelerated digital adoption and we are confident that our expertise will be of immense value to our partners that are looking for deep and integrated solutions to address their unpredictable business challenges.” 

    DoyenOink Consulting services will be available across all Zoo Media offices pan-India i.e Mumbai, Delhi-GGN and Bangalore. 

  • FoxyMoron elevates Prachi Bali as national head – client partnerships

    FoxyMoron elevates Prachi Bali as national head – client partnerships

    MUMBAI: Creative digital marketing and media solutions agency, FoxyMoron, has promoted Prachi Bali as national head, client partnerships. In this role, Bali will be handling the agency’s key client partnerships across Mumbai, Delhi, and Bangalore while continuing to retain her role as the agency’s business head, North. She will report to co-founders Zoo Media and FoxyMoron Pratik Gupta and Suveer Bajaj in this new role.

    Speaking on the appointment, Gupta, said, “Prachi has been one of the most integral parts of our agency journey over the last 7 years. She has some of the best client relationships owing to the fact that she invests in solving their business problems and successfully builds great teams. We want to harness her ambition of sustainably working with some of the biggest global brands and ensuring that they continue to work with us for a long period of time. I am personally excited about this role  and I believe she will take the organisation to greater heights.”

    Adding to it, Bajaj said, “FoxyMoron has been growing at a rapid pace since we started back in 2008. We are keen on not just signing clients but being their business partners in the truest sense there is, that is being as invested in the growth of their business as much as they are. Prachi, over the last 4 years as Business Head, North, has done just that. She’s proved her mettle with strong client relationships and a deep understanding of business and we are excited to use her experience and endurance across the board.”  

    Bali joined FoxyMoron, Mumbai as an account manager in 2013, where she rose rapidly through the ranks to the position of account director. She worked across the beauty, edu-tech, Alco-Bev, FMCG & lifestyle categories over her tenure. In 2016 she took on the role of business head, north, and moved to Gurgaon becoming the agency's youngest business head. Over the past 4 years, Prachi has grown the business by 6 times in the northern market and has built a strong partnership with the clients in the region. Her experience spreads across categories such as FMCG, Electronics, BFSI, Manufacturing, and Entertainment to name a few. Prior to FoxyMoron, she co-founded a social entrepreneurial venture called Project Chirag, which provides solar lights to underprivileged villages in India without access to electricity. This project has been running successfully as an NGO for the past 10 years.

  • Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta

    Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta

    NEW DELHI: Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages. The duo sat down to share their inspiring journey, thoughts on current industry trends and plans for an international expansion on the fresh episode of Indiantelevision.com’s Media Minds 2. 

    Gupta said, “We started off as just wanting to do something for three months. Now, we have been at it for over twelve years. It’s been one of the most real journeys that you can think of and it’s been an absolute pleasure.” 

    The duo grew the network from flagship FoxyMoron to a vast network including content studios, production house and everything else that the current digital ecosystem requires, under the umbrella of holding company Zoo Media. 

    Bajaj highlighted, “We like to be a full-service agency and we like to offer our clients holistic solutions but of course the breadth of digital as an industry also kind of diversified and found areas for specialities as time progressed. So, in 2016 we spun off a creative technology company called Phosphene, which dabbled in the space of AR, VR, MR, does a little bit work with AI, ML, NLP, image recognition. In 2017, we spun off our own production house called The Rabbit Hole, In 2018, we partnered with a marketing technology company called Noesis Technology that works in the space of marketing tech; we also spun off a talent management and influencer management company called Pollen. In 2019, we spun off a small consultancy company called Doyen Oink Consulting that works, that aims to work with young companies, startups, that want to work with us as a network for our expertise. Last year, we also spun off a media company called Mammoth Media that dabbles in the space of media assets and IPs but not for brands.”

    The duo, which believes that India has a great potential to be a trendsetter and leader in the martech, ad tech, and advertising, marketing space, wants to be an Indian network that goes international. “We do see international networks that come to India and consume a large chunk of the market share and while of course, we are a small drop in the ocean and it will take us generations to keep building out this vision, but we should be very excited of taking our vision to the world and becoming an Indian network that starts going from India to the world.” 

    Watch the full episode here:

  • Six months of struggle but 6 golden years ahead for digital marketing

    Six months of struggle but 6 golden years ahead for digital marketing

    NEW DELHI: It has been stressed enough that Covid2019 has come as a catalyst for the digital marketing industry. However, this growth is not going to be visible in the immediate CAGR this year, but instead in the increasing share of the overall advertisers’ marketing pie, noted the eminent panel discussing the widening scope of digital marketing in the new world in an exclusive discussion with Indiantelevision.com founder, CEO and editor in chief Anil Wanvari over a digital webinar.

    The panel consisted of Team Pumpkin co-founder and CBO Swati Nathani, Zoo Media and FoxyMoron co-founders Suveer Bajaj and Pratik Gupta, White Rivers Media CEO and co-founder Shrenik Gandhi, iProspect India AVP-strategic solutions Nihal Nambiar and Wavemaker India chief client officer and head–west Shekhar Banerjee.

    Nambiar noted, “Digital, in 2020, will definitely not have a similar CAGR of 27 to 30 per cent as it has been recording for the past few years.” But he is looking forward to some positive quarters ahead in terms of brands moving to digital platforms.

    Nathani mentioned that the Covid2019 period saw a lot of influx by brands, including the more traditional ones in the digital domain and that will enable the industry to make up for more than what was lost in the past quarter in the coming months.

    Gupta insisted that the funnel moving downwards on advertisers who were using all the options that digital provides as a marketing tool was very low earlier and because of the exposure that the advertisers got to the digital realm during Covid2019, this number will now go up quickly.

    Gandhi added, “Going ahead, it is six months of struggle for the digital agencies (given the dip on ad expenditure by advertisers) but six golden years ahead.”

    The panel also discussed the new trends and technologies that will be dominating the digital marketing domain in the coming years, including blockchain, IoT, and online events.

    Speaking about the massive popularity that online events earned during the lockdown, Bajaj quipped, “Obviously there is a cost-reduction of around 65 per cent in taking an event online for the event companies, and they have to sell the tickets at reduced rates as well, but at the same time they can get more and more people come online and watch the event.”

    He added, “BookMyShow expanded its base dramatically by introducing online theatre shows and treasure hunts etc. And then Paytm Insider took it a notch higher by offering live shows, and even various classes including photography.”

    Banerjee cited the example of his client 5Stars Do Nothing show that they did with OML. “The show managed to reach an audience of fifty million digitally, which wouldn’t have been possible in the case of an offline event.”

    Nathani added an interesting insight as she noted that not only brands are collaborating with event companies to curate these shows, or running ads there, but are themselves also running training classes or entertainment events as they have realised a vast pool of opportunities lies in the online events space.

    The panel also extensively touched upon the topic of IoT opening newers realms of marketing opportunities for the brands.

    While Nambiar was of the view that IoT is still at a very nascent stage and is more of a utility than marketing platform, Banerjee highlighted, taking his experience of working with Vodafone in account that the roll out of 5G will lead to an explosion of IoT in the country.

    Bajaj insisted that marketing will greatly benefit from the contactless experience that IoT will soon bring forth, as the brands will have more targetted information about the consumer as it starts relying on technology even for most basic needs like grocery shopping.

    Nathani seconded the thought as she noted, “What IoT will be doing is creating hyper-personalised data, thus seamlessly helping the brands to reach out to the consumers with very targetted needs and that is the space we as marketers and brand consultants will need to explore.”

    Watch the full discussion here:

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