ITV

Tag: Prathyusha Agarwal

  • ZEEL’s Prathyusha Agarwal applauds the champions

    ZEEL’s Prathyusha Agarwal applauds the champions

    MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) chief consumer officer Prathyusha Agarwal thanks the real heroes – health workers, doctors, policemen, etc. – who are at the forefront of fighting the COVID-19 pandemic. Adjusting to the new normal is not easy, but desperate situations call for extraordinary measures, she says. She applauds and salutes all those champions who are stepping out of their comfort zones every single day to ensure that we all stay healthy and safe and our essential services and goods are delivered.  

    Watch the video:

  • ZEEL launches #BreakTheCoronaOutbreak campaign

    ZEEL launches #BreakTheCoronaOutbreak campaign

    MUMBAI: As the government of India takes continued efforts to encourage good hygiene behavior to safeguard people against the Covid-19 pandemic, it is critical that people act proactively and take precautionary measures to protect themselves and their loved ones. Zee Entertainment Enterprises Ltd (ZEEL) has taken a first-of-its-kind initiative – #BreakTheCoronaOutbreak, for the well-being of its audiences.

    Maintaining basic hygiene by washing your hands regularly has been identified as one of the key steps to prevent the spread of the Coronavirus, as per the World Health Organisation guidelines. As per the Association for Professionals in Infection Control and Epidemiology, on an average, humans could touch their face over 23 times in every waking hour and there could be many such other spontaneous contact points. Repeated handwashing is a precautionary measure to prevent the spread of virus. However, awareness alone cannot drive the kind of behaviour change that is required at scale. Taking the initiative to create a unique reminder for its viewers, ZEE has decided to pause the content across its channels with a 30 second break throughout the day. 

    Conceptualised by Lowe Lintas, 'pause' will encourage viewers in a creative manner, to use the break to wash their hands. ZEEL chief consumer officer Prathyusha Agarwal said, “As a responsible national television network which entertains 588 million individuals every week, it is our duty to educate and encourage every citizen to adopt and practice healthy habits to fight this pandemic. While several brands are driving awareness around good hygiene, we believe this initiative to pause content and remind our audience to wash their hands will actually drive behavior. Pausing our content when the audience is most engaged will act as an in-home trigger to wash hands and contribute towards combating the spread of the outbreak.”

    Lowe Lintas COO Sagar Kapoor said, “Having worked on health and hygiene brands for years, my learning is no matter how much we remind people for washing hands, there will always be laggards. Its importance is at a peak in today’s situation. Hence, a straightforward reminder to wash hands with soap.”

    #BreakTheCoronaOutbreak initiative has been rolled out across 40+ channels of the ZEE network, collectively reaching approximately 588 million individuals across the country every week. As a responsible organisation, ZEE aims to support the authorities in their awareness drive against the COVID-19, through a sharp behavioural reminder using its strength as a television network to reach out to the length and breadth of the country.

  • ZEE appoints Prathyusha Agarwal as Chief Consumer Officer

    ZEE appoints Prathyusha Agarwal as Chief Consumer Officer

    Mumbai: In order to accelerate its ‘Customer-First’ approach, Zee Entertainment Enterprises Ltd. (ZEEL) has announced that Prathyusha Agarwal will take on the mantle of the Chief Consumer Officer for the domestic broadcast business. In this new role, Prathyusha will continue to report into Punit Misra, CEO, Domestic Broadcast Business, ZEEL.

    Having successfully handled important consumer-led initiatives that brought business transformation and resulted in brand and viewership growth, in this new role Prathyusha will be responsible for embedding a ‘customer first’ culture and thinking in all aspects of the broadcast business. This role stems from the company’s strategy of winning in many Bharats and Prathyusha will lead this effort, working closely with business leaders in conceptualising and driving the new workflows, processes and systems to ensure a strong consumer focus across all aspects of the business.

    Punit Misra, CEO, Domestic Broadcast Business, Zee Entertainment Enterprises Ltd., said: “The needs of our consumers are dynamic and ever-evolving. Over the last few years, across all functions and teams in the domestic broadcast business, we have embarked on a journey towards making consumer/customer centricity a key strategic priority for us. While this structural change may be seen as a simple merging of the marketing and the strategy and insights functions, our vision is much larger than that. We endeavour to create this new function as an epicentre for driving consumer/customer centricity across the organisation.”

    This epicentre will serve the following two purposes:

    (1) Reshape the conventional thinking of the marketing and strategy & insights functions to create a more holistic approach to listening and communicating with consumers and help content teams with insights that fuels great content.

    (2) Embed the concept of consumer centricity across the organisation and work in close coordination with all functions to help them develop their own consumer-driven agenda.”

    “Prathyusha has been instrumental in leading and successfully implementing several customer-centric initiatives and under her dynamic leadership, we believe the new function will meet the dynamic needs of the consumer in a fast-paced world,” he further added.

    Prathyusha Agarwal said: “Our viewers are evolving at a pace never seen before, and the only way to win their hearts is to be fully tuned in and translate this understanding into compelling offerings. We need to break the wall and all the layers between viewers and creators to build a seamless soul to screen storytelling and connecting conversations with our consumers and customers. I am honoured and thrilled to take on this new role and build our customer centric ZNA that is factful in decision making and mindful of the viewer’s perspective in everything we do.”

    Under her leadership, the team will strengthen the television business’ capability to anticipate, understand and meet the needs of its consumers. Prathyusha will be instrumental in driving consumer centricity as the core philosophy of the business capturing the mind and choices of the consumers to fuel the business through data and insights, translating into tangible propositions across all the complex delivery touchpoints.

  • ZEEL CMO Prathyusha Agarwal on TRAI tariff order, channel pricing and content strategy

    ZEEL CMO Prathyusha Agarwal on TRAI tariff order, channel pricing and content strategy

    MUMBAI: Just 10 days away from D-Day, Zee Entertainment Enterprises Ltd (ZEEL) has embarked on a mission to educate and enlighten consumers about the new Telecom Regulatory Authority of India (TRAI) tariff order and how it will benefit them.

    Till now, packs focused on family viewing and bundled channels keeping everyone in mind. Now, it has launched a new multimedia multi-stakeholder communication initiative ‘Channels Ka Chunaav 2019’.

    Talking to media, ZEEL CMO Prathyusha Agarwal said rather than looking at it as a multimedia campaign their approach is in the form of a behavioural change. While in terms of choosing channels broadcast sector had a very low involvement from consumers, the scenario is going to change soon as TRAI has put the power in the hands of consumers. Over a period of time, consumers will gradually start to evaluate what they are paying for. Explaining the structural change across the value chain, Agarwal spoke about ZEEL’s initiatives as well as the new regime’s impact on the industry.

    On the new behavioural change program

    We did a lot of work. We have done price modelling and consumer research in terms of path-to-purchase. The biggest worry is if they will end up compromising someone’s need in the family because budget remains the same. Is that a reality? Not necessarily true. Because once they start doing the exercise, they will realise that they are able to reallocate to the ones which they want. The entire behavioural insight focuses on the variety of needs of each family member and how to meet that demand.

    The other one we have realised while doing this is that TV is seen as a family asset. So, when they are titrating it, the optimisation happens on the person fulfilling the needs of the family and hence the pricing of the bouquet is based on which is optimised for everyday entertainment needs. This is the monthly fee someone is willing to shell out that has been optimised for the everyday needs of everybody in the family. This is the ZEE approach and the behavioural campaign.

    On readiness of DPOs

    The DTH guys have systems in place and DTH consumers are already equipped with this. In terms of LCOs, it’s not as if every LCO is unprepared. I met an LCO who had his own app which he would look at for collecting payments and what he is giving to consumers. I met another LCO who did not have a clue. People who are already attuned to viewers’ demand will be the first movers and gainers. The rest of the mass majority will follow after that. Those who haven’t taken technological support are still empowering their salesmen.

    On protests from LCOs

    Every time there’s a change, there will be protests. First, they will ignore things, and then they will be listening and gearing up for action. I don’t think anybody is not wanting to do. Moreover, many times education and understanding help in a big way. Things will fall into place in the 29th-5th cycle when they go to collect money. By 25-26th of this month, they have to take the call.

    On the change of pricing model

    Currently, based on the pricing modelling that has been done, our pricing has been put by ZEEL which we believe is the right demand-led pricing. This is the channel which has a certain love from its viewers hence certain pricing has been fixed. It will get titrated because it was never an open market pricing. Earlier it was always a fixed bundle or fixed fee which is never a true representation of value.

    On the change in subscription cost for consumers

    The narrative is about reallocation, not increase. There might be or might not be an increase. India is a country where we always have a habit of trading up for what we want and trading down what we don’t need. So that is going to play out even in this sector. They will reallocate their monthly budget. If it does not fall in their budget they are going to shell that incremental money for what they really love. For consumers paying Rs 350, it’s going to be in the budget. Among those paying Rs 200, a little bit of reallocation and titration will happen.

    On whether channel price will be relooked if SC strikes down 15 per cent cap

    In TV ecosystem, now subscription pricing becomes an open market variable and hence you need to be ready not just when regulator intervenes but you have to be thinking about it at a conscious variable and hence be geared for it. Your consumer understanding of what is demand-led pricing will keep you in a good state in the long run. Obviously what the regulator is saying will make you go back and look at pricing. But even otherwise, we are really looking at it as the first pricing that has gone out. There is a behavioural change and there is a certain feedback loop that will happen from consumers saying what I am willing to pay for you. That will take six months to settle down. We will do continuous research.

    Impact on advertising revenue

    It’s a virtuous cycle. Brands which have the strength, pull and reach are going to actually benefit because the reach will keep going up. Because consumers will pick and choose, the reach will keep galloping and hence advertising revenues will go up. Where the product is not good, obviously you will not anyway get advertising revenues for it because there’s no reach. If it’s an open market, your offering and its quality will make you stand in a good state in both places. Till now there’s an artificial not knowing whether your product is doing well or not from the subscription side, now it will get opened up.

    Content strategy

    You never had random content being pushed doing well. When they don’t work, we shut those channels. So any good broadcaster who is committed to good content offering has always evaluated if it is performing well. You had the reach numbers to tell you if it’s catching eyes or not. It isn’t as if because of the new regime people will start evaluating their content. The good thing is there will be feedback on what is being pulled or consumed which will refine your strategy.

  • Broadcasters see regional adex space growing

    Broadcasters see regional adex space growing

    MUMBAI: Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well.

    According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to the global growth average of 3.9 per cent in 2019 and is likely to change. Indian adex has grown by 13.2 per cent in 2018 as per estimates by the media agency network. Moreover, according to the KPMG report 2018, regional and Hindi GECs continued to be the leading genres in terms of advertisement expenditure in FY18. However, the adex on Hindi GECs declined by 9 per cent in FY18 as compared to an increase of 5.4 per cent in adex on regional channels, outlining the overall growth of the regional market in India.

    Throwing light on the Tamil and Marathi genre, they saw a marginal decline of 2 per cent and 9 per cent respectively while other major regional languages such as Telugu, Kannada, Bengali, Malayalam and Oriya, saw a growth in their contribution to the overall adex in FY18. This indicates that other regional languages are picking up quick.

    In Februrary 2018, Viacom18 entered the Tamil GEC market with the launch of Colors Tamil, with an availability across 11 million households in Tamil Nadu and 22 hours of weekly original content at launch.  

    Commenting on the same, Viacom18 head regional entertainment Ravish Kumar said that part of it could possibly be caused by the FTA channels which have come up in Hindi. The viewership has moved to them and that has led to margin dilution as opposed to margin accretion. “On the regional space, you must have seen a lot of consolidation on the top end so where the strong are getting stronger and the weak are getting weaker, more margins are analysed which normally means that the ability to command high rates are high.” He added that it is backed up with a lot of investment in formats like reality, movie premiers or events which typically tend to command higher rates.

    He further added that the growth in regional space is in double digits. Commenting on the decline in Tamil and Marathi, Kumar said that the ratings of regional channels have only increased steadily over the years and short term ups and downs are expected.

    The other factors that would aid adex growth are big ticket events such as several state elections, government advertising and cricketing events. FMCG continues to contribute 51 per cent to the total television spends followed by telecom 12 per cent and auto 8 per cent that helped reach a growth of Rs 820 crore in television adex in 2017. Hindi GECs, including FTA, contributed 28 per cent of overall television adex and Hindi is by far the largest contributor to television adex.

    As per the report, Times Network MD and CEO MK Anand said, “2018 will be a good year for adex overall. The economy has more or less come to terms with the earlier disruptions. We don’t expect any major new policy changes since it’s an election-eve year. And not to forget, the 2017 base is a depressed one. So growth will be decent.”

    Speaking about the Bengali cluster, Zee Bangla had recently refreshed its channel’s campaign by observing a wide surge in the viewership off late. Meanwhile, in an interview with Indiantelevision.com, ZEEL business head for Zee Bangla and Zee Bangla Cinema Samrat Ghosh said that in terms of ad space, it has observed a good amount of contribution to the national players as well as the local players and it sees a lot of opportunity in West Bengal in the GEC space in terms of viewership. “As I have already said that the Bengal TV viewership is growing at a CAGR of 5 per cent whereas the ad expenditure is growing at 13 per cent.”

    Adding more relevance to Ghosh’s point, ZEEL cluster head regional markets Amit Shah said that the total Bengali TV ad market is pegged at Rs 1000 crore with 90 per cent of the spends going towards Bengal GECs. “National advertisers are seeing a lot of merit in choosing Bengal for their incremental purpose where the national brand is concerned. Now, most companies divide the country into zones. According to that division, East zone in most cases is growing faster than the rest of the country which itself means that there is some good momentum in the market.”

    Whereas, in terms of Kerala market ZEEL CMO Prathyusha Agarwal said that South GECs is a larger universe with larger audience. “It actually contributes 33 per cent viewership of the network and 23 per cent of the adex share. Hence, there is scope to grow there. The total adex in the Kerala market is estimated to be Rs 650-700 crore.”

    As per the reports, with increasing focus on quality content in the regional markets, the production costs also saw an increase in FY’18. The production cost of a single original episode in the southern languages ranged between Rs 1.75-2 lakh and the acquisition price for a single ready dubbed Hindi series episode was between Rs 35,000-50,000 per episode. The proportion of local advertisers in regional channels ranges from 40-60 per cent, with the remaining being national advertisers, and this mix is skewed in favour of local advertisers for regional GECs outside the top three to four.

    Star India south business MD K Madhavan said, “The content costs saw an increase in FY18 on account of significant improvements in the quality and production value of regional content. For non-fiction properties like Big Boss Tamil, the content costs were significantly higher, an indicator of the quality that audiences are now expecting.”

    It remains to be seen what does the year 2019 have to say to the broadcasters about adex in the near future.

  • Zee Bangla to refresh channel campaign to dominate Bengali space

    Zee Bangla to refresh channel campaign to dominate Bengali space

    MUMBAI: The regional space in India’s broadcasting industry is blooming. One of the most widely spoken languages in the country, Bengali has seen a surge in viewership off late. The Bangla channel from the Zee slate is all set to change the game.  

    Zee Bangla, that holds 44 per cent market share (WB U+R universe) and more than 50 per cent in the urban space, is all set to launch a refreshed channel campaign. Last year, the channel had 39 per cent market share and now it touches almost 50 per cent. Its latest brand philosophy “Notun Chhondey Likhbo Jibon” (Orchestrating life in a new rhythm) ignites a spark amongst the middle-class Bengali women to draw from their inner strength, tide over internal and external battles and take charge of their future to achieve the extraordinary. The brand promise will inspire the middle-class Bengali women to break the shackles of prejudice and preconceived notions, overcoming their apprehensions and taking their families ahead. 

    The channel soundscape has been expressed through a brand anthem orchestrated by Shantanu Moitra and sung by Shreya Ghoshal. Capturing the current day aspirations and changes in the middle-class Bengali households are two brand films, directed by Dibyendu Bose from Opus Communication and music by Shantanu Moitra. The brand strategy has been co-developed by Publicis with its Kolkata Counterpart – LKSS.

    This new brand identity will be revealed during the telecast of musical reality show Sa Re Ga Ma Pa which starts from 7 October 2018 at 9.30 pm.

    ZEEL business head for Zee Bangla and Zee Bangla Cinema Samrat Ghosh said that over the last 19 years, Zee Bangla has been successful on the back of good offering and among the 14 prime time slots in the GEC space Zee Bangla holds 11. He said, “We lead the time band from 4.30 to 10 pm with all our fiction and non-fiction shows.”

    Ghosh added that Bengal has home-grown animated content on Sunday from 10-10.30 am Baatul the Great and Nonte Fonte which are known characters from Bengali comic books. “One of our previous offerings was Bhootu, which became extremely popular as fiction series on Zee Bangla. So we have also developed half an hour of cartoon animation around the characters.”

    ZEEL cluster head regional markets Amit Shah said, “Over the last two decades, Zee Bangla has endeavoured to be a catalyst for change for the quintessential Bengali. As we look forward to the next leg of our journey, it is important for us to continuously reflect the aspirations of the evolving viewer and inspire them to be their extraordinary self. With the new campaign, we are aiming to reach out to a wider audience base and the middle-class Bengali woman, who is an epitome of resilience, courage and social change.”

    ZEEL CMO Prathyusha Agarwal said, “Our new brand campaign for Zee Bangla is targeted to resonate with the middle-class Bengali household that revers a woman as the Lakshmi of the family. With our unique brand POV-led content and communication approach, this idea will reflect across all our shows and campaigns celebrating the Lokkhis who take charge of their lives and move their families ahead.”

  • ‘Maggi Kitchen Journey’ to premiere on Zee TV, Living Foodz

    ‘Maggi Kitchen Journey’ to premiere on Zee TV, Living Foodz

    MUMBAI: Nestle and Zee pay an ode to women who have emerged from bread makers to bread earners, leveraging their passion for food on the show Maggi Kitchen Journeys. The show will be soon premiere this July on Zee TV at 6:30 pm on Saturday, 14 July and on Living Foodz at 1:30 PM on Monday, 16 July.

    Maggi Kitchen journey brings up 12 motivating and history of women who have established their own unique identity, empowered themselves using cooking as a medium. Guests of the shows  will be sharing their success stories with show host actress Renuka Shahane. Maggi Kitchen Journeys aims to to fuel the ambition of women across the country and motivate them to carve an identity for themselves in society. 

    Zee Unimedia Ltd chief operating officer Ashish Sehgal said, “ZEE shares great thought synergies with Nestle, who has been a cherished client over the years. Our brand philosophies intersect beautifully when it comes to igniting a spark among the Indian masses to achieve the extraordinary. Through this collaboration, we as broadcasters, are happy to help amplify this message across and ensure that it reaches the largest denominator in the form of engaging television content.”

    ZEEL chief marketing officer Prathyusha Agarwal says, “We are very excited to bring alive Nestle’s brand vision through a show that salutes women who have combined their culinary expertise with gumption and industriousness to re-write their destinies and emerge as successful entrepreneurs. The content fits beautifully with the two channels we plan to showcase it on Zee TV, where our brand philosophy Aaj Likhenge Kal is all about inspiring the masses to draw from their inner strength, seize the right opportunities and reach out to an extraordinary future and Living Foodz, our lifestyle channel, which elevates food from just something cooked within the confines of a kitchen to an emotion that bonds people together and paves a way of life”.

    Commenting on the same, Nestlé India General Manager Foods, Maarten Geraets says “At Maggi, we believe that home-cooking deserves its rightful due. Home-cooking provides us everyday meals and has a huge impact on oneself, the family and consequently on the society. We are extremely excited about our partnership with ZEE TV and Living Foodz in taking our message of ‘Kuch Acha Pak Raha Hai’ forward.”

  • Get the Oont on TataCLiQ.com, It’s a #SureThing

    Get the Oont on TataCLiQ.com, It’s a #SureThing

    MUMBAI: TataCLiQ.com, Tata group’s unique phygital ecommerce marketplace today unveiled its advertising campaign titled ‘#SureThing’. The digital campaign centered on a camel as its unlikely protagonist, stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L i.e. Certified Authentic Merchandise Everybody Loves. A delightful, witty, quirky take on online shopping, the campaign focuses on TataCLiQ.com’s USP of being the #SureThing in shopping. The camel acts as a surrogate for the authentic, exclusive products and brands sold at TataCLiQ.com – be it apparel, electronics or footwear. The campaign is in line with the TataCLiQ.com phygital philosophy i.e. will be driven across the online world, mobiles and partner brand stores.

    Divided into three announcer films i.e. bubble wrap, photographer and testing, the videos highlight the care and effort taken by the TataCLiQ.com crew in curating, checking and getting the camels ready for consumers. The main film depicts a range of products from different categories in a consumer’s life thus bringing alive the benefit of buying a C.A.M.E.L from TataCLiQ.com. Further amplified with a sticky sound tattoo, “Get the Oont”, the catchy jingle boosts the memorability and creative message across the films thus maintaining brand recall across executions. The camel stamp adds a simple yet effective semiotic cue that reiterates the genuineness and authenticity of the brands and experience offered by TataCLiQ.com. Targeted at consumers who are unsure and tired of sifting through endless listing of products of unknown brands, doubtful about their quality and authenticity, the creative campaign aims to deliver the brand message of curated, genuine brand forward shopping experience.

    “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com. The incongruity of camels in the place of products – being groomed, packed and shipped, delivered and actually put in use by shoppers makes for strong visual disruption and extremely clutter breaking story telling. As a digital-first brand, the digital medium is home turf, and appeal to digital natives, paramount. We believe our C.A.M.E.Ls will find favor in whichever medium they roam, and whichever topic they talk about. In the immediate future we see our C.A.M.E.Ls going #Phygital and conquering the worlds in physical (stores) and digital (online)spaces.” added Prathyusha Agarwal, Head – Marketing, TataCLiQ.com.

    TataCLiQ.com understands C.A.M.E.Ls, whatever their breed and is committed to bringing only the best for its customers. And buying a C.A.M.E.L on TataCLiQ.com is easy, because they are “Real Good Brands at Feel Good Prices” that have been carefully curated making shopping with TataCLiQ.com a #SureThing

  • Get the Oont on TataCLiQ.com, It’s a #SureThing

    Get the Oont on TataCLiQ.com, It’s a #SureThing

    MUMBAI: TataCLiQ.com, Tata group’s unique phygital ecommerce marketplace today unveiled its advertising campaign titled ‘#SureThing’. The digital campaign centered on a camel as its unlikely protagonist, stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L i.e. Certified Authentic Merchandise Everybody Loves. A delightful, witty, quirky take on online shopping, the campaign focuses on TataCLiQ.com’s USP of being the #SureThing in shopping. The camel acts as a surrogate for the authentic, exclusive products and brands sold at TataCLiQ.com – be it apparel, electronics or footwear. The campaign is in line with the TataCLiQ.com phygital philosophy i.e. will be driven across the online world, mobiles and partner brand stores.

    Divided into three announcer films i.e. bubble wrap, photographer and testing, the videos highlight the care and effort taken by the TataCLiQ.com crew in curating, checking and getting the camels ready for consumers. The main film depicts a range of products from different categories in a consumer’s life thus bringing alive the benefit of buying a C.A.M.E.L from TataCLiQ.com. Further amplified with a sticky sound tattoo, “Get the Oont”, the catchy jingle boosts the memorability and creative message across the films thus maintaining brand recall across executions. The camel stamp adds a simple yet effective semiotic cue that reiterates the genuineness and authenticity of the brands and experience offered by TataCLiQ.com. Targeted at consumers who are unsure and tired of sifting through endless listing of products of unknown brands, doubtful about their quality and authenticity, the creative campaign aims to deliver the brand message of curated, genuine brand forward shopping experience.

    “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com. The incongruity of camels in the place of products – being groomed, packed and shipped, delivered and actually put in use by shoppers makes for strong visual disruption and extremely clutter breaking story telling. As a digital-first brand, the digital medium is home turf, and appeal to digital natives, paramount. We believe our C.A.M.E.Ls will find favor in whichever medium they roam, and whichever topic they talk about. In the immediate future we see our C.A.M.E.Ls going #Phygital and conquering the worlds in physical (stores) and digital (online)spaces.” added Prathyusha Agarwal, Head – Marketing, TataCLiQ.com.

    TataCLiQ.com understands C.A.M.E.Ls, whatever their breed and is committed to bringing only the best for its customers. And buying a C.A.M.E.L on TataCLiQ.com is easy, because they are “Real Good Brands at Feel Good Prices” that have been carefully curated making shopping with TataCLiQ.com a #SureThing