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Tag: Pratheep Kumar

  • Bigg Boss Tamil season eight kicks off on Star Vijay

    Bigg Boss Tamil season eight kicks off on Star Vijay

    Mumbai: The much anticipated Bigg Boss Tamil season eight premiered on 6 October 2024, featuring 14 sponsors across various categories. Presented by Nandu White Dhothis and powered by KAG Tiles and A23 Rummy, the season is also co-presented by Cadbury 5 Star, with support from associate sponsors like Kaleesuwari, Haier, and Cera Sanitaryware.

    The show continues to offer brands a prime platform to reach a wide audience. Vijay Sethupathi’s debut as the new host has generated excitement, with the teaser promo gaining over 10 million views in 24 hours.

    “Bigg Boss Tamil is a marquee show which continues to captivate millions across Tamil Nadu and beyond. For brands and advertisers who are keen on making a lasting impression amongst consumers, there is no better TV show than this one. Year-on-year, Bigg Boss Tamil has demonstrated its ability to deliver significant value to sponsors and advertisers and the eighth season is poised to elevate the entertainment experience to new heights. The grand launch yesterday, set the stage for what promises to be a remarkable and engaging season,” said Disney Star’s head of entertainment, ad sales & strategy, Dev Shenoy.

    Nandu Brand MD V. S. Gadigachalam shared his enthusiasm about securing the title sponsorship: “We are excited to be the title sponsor of the popular Tamil TV show, Bigg Boss season eight on Star Vijay. This brand integration offers us an opportunity to showcase our product range and unique features to our customers. Our association with Bigg Boss season 8 opens up new avenues for our brand, allowing us to explore innovative ideas and showcase different styles with our entire NANDU 100 per cent cotton dhothis range. As a show that connects with people on a daily basis, we are super excited to be an integral part of the show.”

    Head Digital Works (A23)  VP – marketing Gunnidhi Sareen expressed his thoughts on the collaboration, stating: “We are happy to collaborate with Bigg Boss Tamil for the second time. This association is an organic fit for A23, given the increasing visibility and engagement of reality TV in regional languages. Bigg Boss Tamil is all about showcasing one’s skill to win the game, which perfectly aligns with A23’s focus on skill-based gaming. The show’s popularity will yet again help us build meaningful relationships with audiences in key geographies to further strengthen our presence in the market.”  

    Himalaya Wellness media manager Pratheep Kumar shared his excitement about the partnership: “Coming from Tamil Nadu, I have seen Bigg Boss evolve into a household name over the years. I have witnessed viewers across age groups discussing the happenings in the house during social conversations. We at Himalaya are excited to associate with Bigg Boss Tamil for the first time to launch our new aloe vera face wash campaign. Through this association, we hope to address the need for skincare, both, inside with the BB Housemates and outside with the Tamil Nadu audience as well.”

    Bigg Boss Tamil season eight introduces amnen vs women competition, adding a new twist to the show. With fresh contestants, new rules, and Vijay Sethupathi as the host, the season promises drama and intense competition. It airs daily at 9:30 pm on Star Vijay and streams 24×7 on Disney+ Hotstar.

  • Social Panga and Himalaya Men unite for ‘RemindHer’ Breast Cancer campaign

    Social Panga and Himalaya Men unite for ‘RemindHer’ Breast Cancer campaign

    Mumbai: Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer. Launched during October, observed as Breast Cancer Awareness Month, the campaign urges men to reach out to women in their life to Remind them to take care of themselves.

    In India, one woman in every 4 minutes gets diagnosed with Breast Cancer and Himalaya Men created a movement where men joined hands to remind the women in their lives to take the first step towards prevention and recognition through self-examination. Built on the simple insight of how in a society where women recall myriad details, from birthdays to the smallest of life’s milestones, one thing they frequently overlook is self-care.

    As part of the activity, Himalaya Men has created a microsite where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves. The site takes them through a step-by-step process on the correct method of self-diagnosis and noticing lumps. These first steps of self-examination, help in early detection and can be life-saving. To promote the website, a heart-touching film has also been made that speaks of the insight in an engaging, relatable manner.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Himalaya MEN (@himalaya.men)

     

    On the launch of #RemindHer, Social Panga creative director Archana Sudarsan said, “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”

    On launching and working on this campaign, Himalaya Face Wash brand manager Manik Sharma said, “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”

    On the conceptualisation, launching and working on media for this campaign, Himalaya Skin Care media manager Pratheep Kumar said, “This was an exciting project to be a part of since the beginning when the team brought the idea to us. We believed in the simplicity of the insight that is commonly prevalent yet so under-represented.”