ITV

Tag: Pratheeb Ravi

  • Publicis India helps HDFC MF boost investor confidence

    Publicis India helps HDFC MF boost investor confidence

    Mumbai: Publicis Worldwide India, part of Publicis Groupe India, has conceptualised an exciting ad film, ‘Seekh,’ for HDFC Mutual Fund. This film is an extension of the highly successful ‘Zindagi Ke Liye SIP’ campaign launched last year and highlights the ease of investing in mutual funds through a Systematic Investment Plan (SIP).

    The film aims to forge a strong emotional connection with first-time investors, emphasizing that investing in mutual funds through SIP is as simple and familiar as our daily lives, contrary to how consumers perceive it.

    The new film depicts a father imparting a valuable life lesson to his son. Through this narrative, the brand wants investors to know that success comes to those who start early and think long-term – a life truth that SIP mirrors.

    Speaking about the film, Publicis Worldwide India managing director Oindrila Roy said, “At Publicis Worldwide India, we help brands engage their audiences by leveraging powerful human insights. Zindagi Ke Liye SIP is a perfect example of a campaign that is based on a powerful cultural insight that unlocks category growth for mutual funds. Through a series of heart-warming and relatable stories, we want to showcase how SIP can make mutual fund investing rewarding.”  

    “We, as a society, believe that starting something early is very important and a prerequisite for success.  It’s a principle that’s equally true for SIP. This observation forms the premise of our second film for the campaign ‘Zindagi Ke Liye SIP’. The film tells a simple yet poignant story of vulnerability and honesty. The film is authentic and relatable. And like always we have tried to keep the narrative honest,” added Publicis Worldwide India executive creative directors at Srijan Shukla and Pratheeb Ravi.

    The campaign is crafted to resonate with diverse audiences across the country, highlighting similarities between life and a successful SIP investment. The film will be aired on TV and digital platforms, targeting a wide audience of young investors.

  • Publicis Worldwide India bags integrated creative mandate for Pramerica Life Insurance

    Publicis Worldwide India bags integrated creative mandate for Pramerica Life Insurance

    Mumbai: Publicis Worldwide India, part of Publicis Groupe India has bagged the integrated creative mandate for Pramerica Life Insurance.

    Commenting on the partnership, Publicis Worldwide India, managing director Oindrila Roy said, ” We are thrilled to be partnering with Pramerica Life Insurance. It is a highly respected brand with a strong commitment to providing innovative and customer centric life insurance solutions. We are confident that our deep understanding of the category coupled with our creative expertise will help Pramerica exceed its business goals in India.”

    As part of the mandate, Publicis Worldwide India has launched a heartfelt and inspiring two-part digital campaign, ‘This is my Climb’, for the brand. The campaign portrays tales of purpose, hope, and resilience, resonating with people at different stages of life. Through compelling short films, it delves deep into the emotional essence of human experiences, seamlessly blending the themes of purpose and resilience in people’s ‘This is my climb’ narratives.

    Pramerica Life Insurance chief marketing officer Amaresh Jena said, “This is my Climb is not just a campaign; it’s a manifestation of our brand’s aspirations and goes beyond storytelling, embodying Pramerica Life Insurance’s core goals. Our objective is to imbue each life we touch with a profound sense of security and empowerment, echoing our vision.  Aligned with our mission to be a trusted friend, guiding individuals to informed insurance choices, the campaign aims to provide support during life’s challenges and inspire enduring confidence”

    The first film depicts the family of defence personnel, showcasing the unwavering commitment and dedication of our men in uniform. It is also Pramerica Life’s tribute to the unsung heroes and underscores the insurer’s promise to stand by them and their families through life’s myriad challenges.

    The second film portrays the selfless journey of a father, who sets aside his goals and aspirations to nurture his child’s dreams through sheer willpower and sacrifice. Both films underscore Pramerica Life Insurance’s commitment to supporting individuals at every step of their climb.

    Publicis Worldwide India ECD’s Srijan Shukla and Pratheeb Ravi said, “The campaign is conceptualized around a simple truth that there are challenges and struggles in everyone’s life. But it is these climbs and struggles beyond which lie real success. These climbs might seem very ordinary but are in fact tough on the individuals who actually face them.  Pramerica Life wanted to be a partner in these extraordinary climbs of ordinary people. The films focus on the lives of ordinary people and celebrate the moment when they decide to take up the climb. We wanted to keep the stories honest and authentic so that the audience resonates with them,”

  • Axis Bank launches its digital bank proposition – ‘open by Axis Bank’

    Axis Bank launches its digital bank proposition – ‘open by Axis Bank’

    Mumbai: Axis Bank has joined forces with Publicis Worldwide India to unveil its largest-ever and fully integrated campaign, Sirf Aapke Liye, which not only supports the launch of its new mobile-banking app ‘open by Axis Bank’, but also aims to reposition the bank as a digital-first organization.

    The integrated campaign has been conceptualised by Publicis Worldwide India and will consist of five TV commercials and ten digital films, featuring a variety of stories for individuals from all walks of life. It will be rolled out across channels, including TV, print, OOH, and digital.

    This initiative seeks to revolutionize the digital banking landscape while upholding the bank’s core principles of ‘open’—a commitment to innovation, transparency, and customer-centricity.

    Publicis Worldwide India managing director Oindrila Roy said, “This campaign marks an important juncture in the journey of Axis Bank. The brand is making a pivot to being a digital-first bank and the campaign is designed to communicate the same. When entrusted with this campaign, the strategy was to help Axis Bank make this transition while remaining true to its DNA and the legacy that it has created over the years. The campaign positions ‘open by Axis Bank’ app as a liberator that seeks to free customers from the everyday banking inefficiencies and transform banking into an effortless and enjoyable experience.”

    The campaign transcends the realm of traditional banking and introduces a truly human experience in the digital-banking category.

    Axis Bank CMO Anoop Manohar said, “This is a significant milestone in Axis Bank’s journey. As we continue to grow and adapt to the digital future, our core value of being ‘Dil Se Open’ will remain our guiding light, ensuring our offerings are both cutting-edge and rooted in the trust and familiarity our customers have come to expect.”

    At the core of the campaign lies relatability. The films introduce the audiences to every day, relatable characters who find themselves in situations that are all too familiar – waiting in long queues, traveling great distances, and enduring tedious banking processes. However, as the stories unfold, it becomes evident that these individuals were not merely engaged in banking but pursuing their passions and joys. ‘open by Axis Bank’ emerges as an intuitive app that helps the consumer navigate the complex world of banking quite easily.

    “The communication focusses on positioning ‘open by Axis Bank’ as an app designed to live up to the bank’s promise of keeping the consumer at the centre of the banking experience. The communication embodies that and hence the title is ‘Sirf Aapke liye’. The campaign represents a significant step forward in the world of digital banking, making Axis Bank not just a financial institution but a partner in the pursuit of happiness and fulfilment,” added Publicis Worldwide India executive creative directors Srijan Shukla and Pratheeb Ravi.  

    The commercials are scheduled to air during the highly anticipated Men’s Cricket World Cup, among other channels. In addition to TV, it will also have a strong digital presence, with video and social media platforms amplifying the message. Additionally, in-branch and out-of-home (OOH) promotions will guarantee that the campaign reaches a large audience.

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  • Srijan Shukla & Pratheeb Ravi join Publicis Worldwide India as heads of creative

    Srijan Shukla & Pratheeb Ravi join Publicis Worldwide India as heads of creative

    Mumbai: Publicis Worldwide India, the full-service creative agency from Publicis Groupe India, has strengthened its creative team by appointing Srijan Shukla and Pratheeb Ravi as creative heads. The duo will be based out of Mumbai. Their mandate would be to reinvigorate and amplify creative offerings while delivering integrated solutions that effectively solve the client’s business challenges.

    Commenting on the new additions, L&K Saatchi & Saatchi and Publicis Worldwide India CEO Paritosh Srivastava said: “Publicis Worldwide India has created some memorable campaigns over the years for many brands like Zee, Nerolac, Škoda, Heineken, HDFC MF, Maggi, Maruti and many more. Creative leadership at PWW has always been highly respected and admired. To fill such big shoes, we couldn’t have brought better people and talent than Srijan and Pratheeb. They are the ideal team to take the legacy forward and keep telling amazing stories for our wonderful clients.”

    Pratheeb Ravi joins Publicis Worldwide India from Ogilvy India, where his last role was as group creative director. He has also had fruitful stints with other agencies, including Lowe MENA & Contract Advertising, where he managed creative work for clients across a host of sectors, including telecom, FMCG, travel & tourism, OTT, retail, etc. Some of the brands he has worked on include Tata Sky (which was rebranded to Tata Play), Maaza, Minute Maid, Tata Salt, Ferrero, Nutella, Cadbury Unity Bar, Unilever OMO, Lifebuoy, Axe, The Economist, ICC T20 World Cup, HotWheels, Westside- Retail fashion, Unilever Hamam, WildStone Deodorants, Tata Indicom and Club Mahindra Holidays to name a few.

    Srijan Shukla joins the agency from Ogilvy India, where his last role was as group creative director. He has also worked for a number of agencies, including DDB Mudra, Leo Burnett, and Tilt Brand Solutions, where he was instrumental in facilitating creative work for a wide range of clients in industries such as automobiles, Fintech, Broadcast Media, OTTs, DTH, Banking & Finance, Fantasy Games, Retail, FMCG, and others. Some of the prominent brands that he worked on include Tata Sky (now Tata Play), Dream11 IPL campaigns, Maaza, Minute Maid, Sony LIV launch, Zee rebranding, IPL for Sony Max, etc. He was instrumental in the rebranding exercise of Tata Sky to Tata Play and also for Dream 11—”Yeh apna game hai” and “Yeh game hai mahaan” campaigns.

    Welcoming the duo to the agency, Publicis Worldwide India MD Oindrila Roy shared, “We are lucky to have Srijan and Pratheeb, a duo who have a rich body of work and are still hungry to do a lot more. Publicis Worldwide India has a rich heritage of creativity and they are perfect for taking the legacy forward and establishing the agency as one of the most powerful creative outfits in the industry.”

    On joining the network and the road ahead, both Pratheeb Ravi & Srijan Shukla added, “We are excited to begin this journey with a bunch of incredibly talented and hard-working people with an irresistible creative energy. The goal will be to align with the vision that Paritosh and the team have set for the agency and put out work that will blend creativity, technology, data and culture to create truly unique solutions for our clients. We also want to create a space where the creative talent can come and express themselves freely.”