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Tag: Pratham Mittal

  • PlaySuper lands $500K to make in-game shopping seamless

    PlaySuper lands $500K to make in-game shopping seamless

    MUMBAI : Gaming commerce startup, PlaySuper, has secured $500 thousand in seed funding, led by IAN Angel Fund and 100X.VC. The round attracted notable angel investors, including Uday Sodhi, KRS Jamwal, Pratham Mittal, Rajit Bhattacharya, and Ankit Das, reinforcing confidence in PlaySuper’s vision to revolutionise in-game shopping.

    The funding will accelerate product development, expand market reach, and support key hires. PlaySuper is set to launch its next-generation, hyper-personalised in-game store, enabling seamless integration without requiring game updates. The company also plans to expand into southeast Asia within six months, followed by Mena  and Latam. Additionally, it will onboard a world-class product head and strengthen its B2B partnerships team to collaborate with more gaming studios.

    Founded in April 2024 and headquartered in Gurgaon, PlaySuper is pioneering gaming commerce by allowing gamers to shop within mobile games in real time.

    PlaySuper co-founder & COO Shouradeep Chakraborty commented: ‘Gaming is the largest entertainment sector, yet mobile game retention remains a challenge. At PlaySuper, we’re transforming gaming into an interactive, rewarding, and commerce-driven experience. This funding will help us drive product innovation and strategic partnerships to make in-game commerce mainstream.’

    IAN Group co-founder Padmaja Ruparel added: ‘The gaming industry in India is expanding, but retention and monetisation remain key hurdles. PlaySuper is pioneering a new model that benefits both developers and players. With their deep industry expertise, we are confident in the team’s ability to drive this transformation.’

    PlaySuper’s founding team—Shouradeep, Upamanyu, and Abhir—are lifelong gamers and second-time entrepreneurs. Shouradeep and Upamanyu previously co-founded LectureNotes, an edtech platform that secured $2.5 million in funding in 2022. With backgrounds in gaming, Web3, and edtech, they have identified a significant opportunity at the intersection of gaming, fintech, and commerce.

    With mobile gaming retention rates in India facing a 98 per cent churn, PlaySuper introduces an innovative solution by embedding real-world rewards into games. This approach enhances player engagement while helping developers monetise effectively.

    The global gaming commerce market is valued at over $500 billion, with India’s gaming sector projected to exceed $5 billion. 

  • Masters’ Union collaborates with PepsiCo

    Masters’ Union collaborates with PepsiCo

    Mumbai: Masters’ Union, the new-age business school, and PepsiCo, the global f&b corporation, recently organised a Winter Week Bootcamp from 18 to 22 December focusing on nurturing high school students’ talents. The five-day event aimed to equip young minds with practical skills, mentorship, and real-world insights.

    The Bootcamp provided a platform for students to explore diverse disciplines such as design principles, content creation, and stock market trading through hands-on activities, workshops, and discussions led by industry experts. Key workshops were led by professionals including Geetha Radhakrishnan, Franchise Commercial Director – India Beverages, PepsiCo, Susheel Lakhera, Associate Director – Franchise, PepsiCo, Neha Verma, Senior Marketing Manager, Vaango, and Rahul Puri, vice president of Information Technology, Vaango, covering innovation, marketing strategies, and the role of technology in shaping industries.

    Masters’ Union founder Pratham Mittal said, “Collaborating with PepsiCo for the Winter Week Bootcamp was an incredible opportunity to drive practical learning beyond traditional education boundaries. The event aimed to empower students with hands-on skills and insights, preparing them for the dynamic demands of the industry. Education extends far beyond textbooks, and this collaboration aligns perfectly with our vision to equip students with practical expertise that transcends theoretical knowledge.”

    PepsiCo hub lead, e-commerce DTX, data science and analytics Sourabh Agarwal said, “Partnering with the Masters’ Union for the Winter Week Bootcamp was a rewarding experience. Engaging with young minds and further fueling their enthusiasm for learning reaffirms PepsiCo India’s commitment to help foster innovation and skill development in the youth. We are glad that we could be part of this Bootcamp and engage with such young and great talent.”

    Students engaged with real-world case studies, working on tasks like crafting advertising campaigns for PepsiCo, trading stocks on platforms like StockGro, and developing apps for Vaango, bridging theoretical knowledge with practical application. The bootcamp culminated in students showcasing their growth and expertise through final projects, offering insights into their comprehensive learning experiences. The event attracted students from schools like Manthan International School, Sanskaar Valley, CS Academy, Sarvottam International, and KC High. It left a lasting impression, setting the stage for future educational collaborations.

  • Masters’ Union collaborates with PepsiCo

    Masters’ Union collaborates with PepsiCo

    Mumbai: Masters’ Union, the new-age business school, and PepsiCo, the global f&b corporation, recently organised a Winter Week Bootcamp from 18 to 22 December focusing on nurturing high school students’ talents. The five-day event aimed to equip young minds with practical skills, mentorship, and real-world insights.

    The Bootcamp provided a platform for students to explore diverse disciplines such as design principles, content creation, and stock market trading through hands-on activities, workshops, and discussions led by industry experts. Key workshops were led by professionals including Geetha Radhakrishnan, Franchise Commercial Director – India Beverages, PepsiCo, Susheel Lakhera, Associate Director – Franchise, PepsiCo, Neha Verma, Senior Marketing Manager, Vaango, and Rahul Puri, vice president of Information Technology, Vaango, covering innovation, marketing strategies, and the role of technology in shaping industries.

    Masters’ Union founder Pratham Mittal said, “Collaborating with PepsiCo for the Winter Week Bootcamp was an incredible opportunity to drive practical learning beyond traditional education boundaries. The event aimed to empower students with hands-on skills and insights, preparing them for the dynamic demands of the industry. Education extends far beyond textbooks, and this collaboration aligns perfectly with our vision to equip students with practical expertise that transcends theoretical knowledge.”

    PepsiCo hub lead, e-commerce DTX, data science and analytics Sourabh Agarwal said, “Partnering with the Masters’ Union for the Winter Week Bootcamp was a rewarding experience. Engaging with young minds and further fueling their enthusiasm for learning reaffirms PepsiCo India’s commitment to help foster innovation and skill development in the youth. We are glad that we could be part of this Bootcamp and engage with such young and great talent.”

    Students engaged with real-world case studies, working on tasks like crafting advertising campaigns for PepsiCo, trading stocks on platforms like StockGro, and developing apps for Vaango, bridging theoretical knowledge with practical application. The bootcamp culminated in students showcasing their growth and expertise through final projects, offering insights into their comprehensive learning experiences. The event attracted students from schools like Manthan International School, Sanskaar Valley, CS Academy, Sarvottam International, and KC High. It left a lasting impression, setting the stage for future educational collaborations.