MUMBAI: Wellness company, The Himalaya Drug Company launched its first brand campaign, – 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart’.
Having earned the equity and trust of millions of consumers for the last eight decades, Himalaya remains committed to solving consumer problems through its herbal products backed by science and research.
The Himalaya Drug Company CEO Philipe Haydon says, “Herbal brands today are gaining preference, and consumers are increasingly considering herbal solutions as their first choice. With our range of over 500 herbal products, Himalaya continues to win hearts and offer well-being to consumers across all walks of life. We're extremely proud to unveil the first-ever brand film bringing to life the Vision of Brand Himalaya.”
The Himalaya Drug Company business director of consumer products division Rajesh Krishnamurthy adds, “The genesis of the brand film is based on the key consumer insight that small problems seem big when we don't know how to solve them. The philosophy of our brand is to solve consumer problems through our wide range of herbal products and the campaign beautifully captures this. It's a moment of great pride for all of us as we seek to be an integral part of consumers' journey of Wellness and Happiness.”
The campaign has been conceptualised and executed by ad agency – Chapter Five. The agency’s founder Prateek Srivastava mentions, “As a team, we are extremely excited about this campaign that essentially establishes the problem-solution equity of Himalaya. The different incidences captured in the brand film communicate the message of happiness and showcase how different products bring joy to people's lives and hearts. The film celebrates happiness through a happy song, happy situations, happy people, and a happy message.”
In 1930, a young visionary by the name of M Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world.
Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people's lives but also the environment. With their 'head-to-heel' range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.
