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Tag: Prateek Sethi

  • TRIP Creative Services triumphs in 2023, sets sights on sustainable growth in 2024: Prateek Sethi

    TRIP Creative Services triumphs in 2023, sets sights on sustainable growth in 2024: Prateek Sethi

    Mumbai: 2023 has been a big year for us at TRIP Creative Services. We’ve had our fair share of challenges, but we faced them with a confident and accomplished attitude. We tackled over 40 projects, showing everyone that we’re all about delivering top-notch creative solutions. And as we celebrated our victories, we never forgot our main principle: always get better. We’re all about moving forward and adapting, making sure our agency stays ahead of the game.

    The whole creative industry had its ups and downs this year. We get it; it’s like a rollercoaster. We call our experience a “descent run,” acknowledging that sometimes things go down before they go up. But here’s the thing: we know that the creative world is full of surprises. We see these ups and downs as a normal part of the journey. Being adaptable is a huge part of how we do things every day. We roll with the punches and come out on top.

    One of the highlights of our year was working on the AGIF23 fest. We were responsible for creating the festival’s trophy, and people loved it! They said it was different, caught their eye, and felt refreshing. This project wasn’t just about showing off our creativity; it proved that we can leave a lasting mark on important events. It was a proud moment for us.

    All our hard work and dedication to being excellent didn’t go unnoticed. TRIP Creative Services snagged a couple of awards and got nominated for more. These awards tell everyone that we’re not just in the game; we’re standing out in the tough world of creative competition. It’s a big deal and shows we’re committed to delivering impactful and innovative work.

    Now, looking ahead to 2024, we’re optimistic. The positive vibes from 2023 will keep rolling. We’re not expecting major jumps but are committed to keeping a steady and consistent pace. It’s all part of our growth plan. We’re not just about getting big quick; we’re all about doing things in a way that lasts. Our focus is on sustainable and impactful creative services. We’re thinking ahead, and that fits perfectly with our strategy for the future. Our journey is incomplete without our wonderful clients who have been an integral part of everything we do… With their support and beliefs, we have been able to shine creatively for them.

  • Trip Creative designs launch campaign for Skoda Kushaq and Skoda Slavia

    Trip Creative designs launch campaign for Skoda Kushaq and Skoda Slavia

    Mumbai: Leading visual communication design company Trip Creative Services have been instrumental in designing the launch campaigns for Skoda Auto India’s new car launches, the ‘Skoda Kushaq’ and the ‘Skoda Salvia’ with event partners 70EMG.

    Trip was involved at multiple stages of the launches from the very beginning as part of the PR and communications team initiative of Skoda Auto India. Content design, social media marketing and execution for multiple campaigns from the naming film, to the covered drive content, videos, photos, and teasers to the world static premiere which also included content for a hybrid live and online virtual conference, to the market launch online premiere of the Kushaq. With shoots in the Czech Republic, and various cities across India, the deliverable not only included multiple films across various formats, platforms and events but also the launch websites with WebGL, AR filters for Instagram and Fb, VR modules, Infographics, Car 3D renders, VFX and much more. The world static premiere of the Slavia was the most-watched online car event in the history of Indian Car launches on youtube and Instagram garnering over one lakh live audiences with over 15 million views in the first 24 hours along with #SkodaSlavia was a trending number one in India on Twitter during that day.

    Trip Creative Services founder Prateek Sethi commented, “We have already established a benchmark in the animation industry working with 70EMG for the launch events is fantastic! Skoda PR and communication team are great clients. Our motive now is to expand our footprint. It has been a pleasure to be a part of the creative team of Skoda Auto India PR & brand communication for almost 4 years now and going strong. We are always trying to push the envelope across creatives and technologies for them.”

    The AR filters for the Skoda Slavia, which won first place in the Cult Critic Movie Awards 2022, while Skoda Kushaq won the Web & New Media Outstanding Achievement Award at the Black Swan International Film Festival in February 2022.

    An investment of multiple crores across launches was made by Trip to make this project successful with 70EMG and Skoda Auto India. Currently, the automaker is clocking numbers over 5000 units sold per month, a major boost for the company. The models sold in India include the Kushaq, Slavia, Octavia and Superb.

    Serving a variety of sectors with their exceptional services, Trip has proven to go a long way in aiming to serve the automobile industry and come up with new projects and digital art creativities that will give a new direction and fresh perspectives to the animation industry.