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Tag: Prateek N Kumar

  • NeoNiche appoints Sandeep Mishra as chief creative officer

    NeoNiche appoints Sandeep Mishra as chief creative officer

    MUMBAI: Neoniche Integrated Solutions Pvt Ltd. has strengthened its management team with the appointment of Sandeep Mishra as chief creative officer. His arrival marks a strategic move to elevate the company’s creative direction and redefine immersive brand experiences.

    With over 25 years in events and advertising, Mishra is a seasoned creative expert known for pioneering award-winning campaigns. He has previously held management roles at Join Ventures, Toast Events, and Laqshya Media Group, where he served as national creative director, spearheading innovative marketing strategies that left a lasting impact. His expertise lies in blending creativity with technology to craft compelling brand narratives.

    Neoniche founder & CEO Prateek N. Kumar stated, “Mishra’s vision and expertise make him an invaluable addition to our team. His ability to transform ideas into engaging experiences aligns perfectly with our mission to push creative boundaries in experiential marketing.”

    Mishra said, “I look forward to shaping impactful campaigns that resonate with audiences and take brand storytelling to the next level.”

    With this appointment, Neoniche embarks on a new chapter of creative excellence, reinforcing its commitment to delivering innovative and immersive marketing experiences.
     

  • Aims to transform event registration, engagement and analytics.

    Aims to transform event registration, engagement and analytics.

    Mumbai: NeoNiche has introduced NeoFlo, a state-of-the-art event registration platform. NeoFlo is designed to streamline event management by offering a comprehensive, customizable solution that enhances the attendee experience and simplifies event execution.

    NeoFlo stands out with its intuitive registration process, tailored content delivery, and advanced reporting capabilities. The platform allows event organizers to create personalized microsites, send targeted communications, and monitor real-time attendee engagement, ensuring every aspect of the event is optimized.

    One of NeoFlo’s key strengths is its robust security and compliance framework. With certifications such as ISO 27001, GDPR, and SOC 2, NeoFlo guarantees secure data handling, giving event hosts peace of mind. The platform also supports global operations with turnkey hardware and software solutions in over 7 countries.

    NeoFlo’s advanced integration capabilities allow for seamless interaction with existing database tools, providing organizations with a unified platform for managing all event-related data. By simplifying processes and reducing registration management costs by more than 30%, NeoFlo delivers tangible value to event organizers.

    Speaking on the launch, NeoNiche co-founder Valay Lakdawala commented on the launch: “NeoFlo exemplifies our vision as a full-service organization. It not only streamlines the entire event process but also integrates deeply with our clients’ existing systems, providing a cohesive and powerful tool that enhances every touchpoint of an event. NeoFlo is more than just a product; It is a testament to our commitment to innovation and excellence in event management.”

    Already trusted by industry by many global brands and already been successfully served clients in more than 6 countries namely India, Singapore, Australia, US, UK and Korea, NeoFlo is set to redefine event registration and management for markets in India and beyond, further solidifying NeoNiche’s position as a pioneer in innovative marketing solutions.

    NeoNiche said founder & CEO Prateek N Kumar said, “With the changing Marketing landscape, NeoNiche is at the forefront of bringing solutions that can help future-proof the industry in the Tech Age. Our latest offering, NeoFlo, is an end-to-end offering, with a comprehensive suite of features, that reflects our commitment to simplifying processes, elevating experiences, and driving engagement through Marketing Automation Products. The innovative engineering behind this revolutionary product streamlines the experience, for targeted communication with TG before, during, and after the engagement.”

  • AI not a threat to human touch in the events industry

    AI not a threat to human touch in the events industry

    Mumbai: In a landscape increasingly shaped by automation and artificial intelligence (AI), remarkable opportunities emerge for industries. While reports indicate that AI could displace up to 23 per cent of jobs in India by 2040 and estimate a range of 9 per cent to 26 per cent job losses by 2030, particularly in roles susceptible to automation, NeoNiche founder and CEO  Prateek N Kumar Integrated Solutions, digital-first, full services experiential-marketing company says that the events industry is poised to harness AI as a powerful ally rather than a threat.

    The essence of events lies in creating memorable experiences, fundamentally requiring human creativity, emotional connection, and logistics management. These irreplaceable qualities manifest through personalization and empathy, which AI cannot replicate. Whether orchestrating a wedding, corporate gathering, or private celebration, the nuances of human relationships and the art of hospitality remain irreplaceable assets.

    The Human touch shines through creative expertise and innovation, be it delivering immersive experiences, or continually adapting to trends as per client preferences. This dynamic creativity cannot be programmed or emulated by AI, underscoring the necessity of human skills in these creative processes.

    Moreover, the unpredictable nature of events often presents unforeseen challenges requiring quick decision-making and adept problem-solving skills. The experience and intuition of event professionals are central to navigating complex logistics, coordinating multiple vendors, and managing last-minute hurdles. While AI can support these functions, its limitations underscore the need for human oversight.

    “In an era where automation and artificial intelligence are reshaping industries, the events sector stands as a testament to the irreplaceable value of human touch. While reports indicate a substantial displacement of jobs due to AI, our industry thrives on the unique blend of creativity, personal connections, and cultural sensitivity – elements that machines cannot replicate. Embracing AI as a powerful ally allows us to streamline operations, enhance customer insights, and optimize resources without undermining the essential human experiences that define remarkable events”, said NeoNiche Integrated Solutions founder and CEO Prateek N Kumar.

    “By integrating AI thoughtfully, we can create tailored, immersive experiences that resonate deeply with our clients while ensuring our teams can focus on the strategic, creative aspects of event management. In this fast-evolving landscape, leveraging AI isn’t just an option – it’s crucial for maintaining competitive advantage and delivering unforgettable experiences.”, he added.

    Rather than positioning AI as a rival, the events sector can leverage its capabilities for enhanced results. AI brings transformative benefits, such as streamlining operations by automating administrative tasks, enhancing customer insights through data analytics, personalizing marketing strategies to engage audiences effectively, and optimizing supply chain management to ensure efficiency. 

  • NeoNiche Group bolsters leadership team with the appointment of Rahul Mane as HR head

    NeoNiche Group bolsters leadership team with the appointment of Rahul Mane as HR head

    Mumbai: NeoNiche Group, a leading full-service experiential marketing agency, announces the appointment of Rahul Mane as its new head of Human Resources. Mane brings over 15 years of experience; in building and leading high-performing HR teams within travel and e-commerce industries.

    In his new role, Mane will be responsible for overseeing all aspects of NeoNiche’s human resources strategy, including talent acquisition, employee relations, learning and development, and performance management. He will play a key role in attracting, developing, and retaining top talent to support the agency’s continued growth and success.

    “For long it has been an endeavor to consolidate our position by increasing our strategic team and capabilities. Our Vision 2025 states that NeoNiche will be one of the most respected “Full Services” Companies in terms of “People practices”, “Customer excellence” and “Revenues” in India.” said NeoNiche Group founder & CEO Prateek N. Kumar. “We are thrilled to welcome Rahul to the NeoNiche team, his proven track record of success in building strong company cultures and fostering employee engagement makes him a perfect fit for our organization. As NeoNiche continues to expand, Rahul’s leadership will be instrumental in ensuring we have the right talent in place to deliver exceptional results for our clients. I am sure his past experiences will be of great use.”

    Mane joins NeoNiche from ClearTrip, where he served as Senior Manager of Human Resources and led a team of HR professionals in developing and implementing strategic HR initiatives. During his tenure, he played key roles in talent acquisition, employee relations, HR automation and Business Partnering. “I am excited to join NeoNiche, a company known for its creativity, innovation, and commitment to its people,” said Mane. “I look forward to partnering with the leadership team to create a best-in-class HR experience that attracts and retains top talent, fosters a culture of continuous learning and growth, and empowers our employees to achieve their full potential.”

     

  • NeoNiche Integrated Solutions’ expansion marks a new chapter in global presence with Singapore office inauguration

    NeoNiche Integrated Solutions’ expansion marks a new chapter in global presence with Singapore office inauguration

    Mumbai: NeoNiche Integrated Solutions Pvt. Ltd., an India-based agency, proudly announces the grand opening of its new office in Singapore today, signifying a significant leap forward in its transformation from an Experiential Marketing Specialist to a comprehensive, global service provider. NeoNiche CEO & founder Prateek N. Kumar unveiled this momentous development.

    The inauguration of the Singapore office, a crucial move for the company established in 2011, underscores NeoNiche’s emergence as global Full Services Marketing player capable of surpassing clients’ expectation in every industry and geographical location through its renowned marketing products like “NeoFlo” ,“Nsynk”, and its Managed Marketing Services which takes care of Account Based Marketing and Drip Marketing, etc apart from Value driven Experiential Marketing Services.

    Kumar expressed, “Twelve years ago, our journey commenced with a vision to craft extraordinary experiences. Today, NeoNiche emerges as a full services marketing powerhouse, offering end-to-end solutions encompassing brand strategy, experiential marketing, B2B digital expertise, content creation, Marketing automation, Numerus Marketing Products ,virtual and hybrid events, and managed marketing services. Our Singapore office signifies more than a mere expansion; it symbolizes our ambition to cater to global clientele by seamlessly amalgamating our diverse skill sets to deliver impactful solutions resonating with audiences worldwide and driving ROI for our Clients”

    This strategic expansion follows a period of exceptional growth for NeoNiche. Having already established offices in Mumbai, Bengaluru, and New Delhi, the agency has consistently pushed boundaries, earning accolades not only in India but also in international destinations.

    Kumar also added, “Singapore, with its vibrant economy and strategic positioning, serves as the perfect springboard for our global aspirations, “Our Singapore team, equipped with local insights and global experience, will collaborate with our international network to deliver unparalleled value to clients across the region and beyond.”

  • NeoNiche’s vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India

    NeoNiche’s vision for 2020 to become the best in People Practices, Customer Excellence and Revenues in India

    MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd. (NeoNiche) is an experiential marketing company in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients and today is one of the fastest-growing experiential marketing companies.

    A young and a highly innovative team of experts that help brands create a seamless end-to-end experience for their audience and deliver immersive experiences that lead to unforgettable memories. NeoNiche has branches in Mumbai, Delhi, Chennai and Bangalore. The company’s growth has been above the industry standards since their inception in 2011 with a 100% year on year growth in their initial 3 years and since then they are consistently achieving 45% growth on a yearly basis.

    Apart from Mr. Prateek N Kumar being the Founder and CEO of NeoNiche, there are other industry stalwarts at NeoNiche, like Mr. Ashish Sedani, Co-founder and Director –Experiential Deliveries; Mr. Valay Lakdavala, Co-founder and Director –Client Relations and Mr. Fayzad Wadia, Director – Business Acquisitions.

    NeoNiche has encompassed the entire integrated solutions spectrum, from working on experiential marketing campaigns to events. They have created several memorable experiences for clients by implementing global best business and design practices with cutting edge technology like Augmented Reality, Virtual Reality and Artificial Intelligence to drive engagement and create content for their events. They use their own proprietary tool to bring in data intelligence for competitor analysis and also integrate machine learning for better planning and decision-making.

    Speaking about the company’s rapid growth, Mr. Prateek N Kumar, Founder and CEO, NeoNiche said, “Business is an amalgamation of art and science and requires one to have the fundamentals in place. Our journey from being an event management agency to becoming an experiential marketing company today has undergone constant adaptability and understanding of how to become better than the others in the market. Having the right industry experts at various levels helped us achieve all our targets. At NeoNiche, we have continuously worked towards mastering the fundamentals of business by being customer centric and providing value to all our stakeholders through everlasting experiences.”

    NeoNiche has 100+ professionals with diverse expertise and caters to over 40 plus esteemed clients and has activated over 1,00,000 plus audiences. NeoNiche believes in the core value of H.E.A.R.T (Honesty, Excellence, Accountability, Respect and Trust) and replicates the same amongst all its employees through several benefits and policies. Neovitalise is one such initiative practised at NeoNiche for the benefit of the employees and their families – wherein employees are given mandatory leaves twice a year to go for a holiday with their family and loved ones, additionally there are various other initiatives undertaken for employees to have a work life balance and efficiency at work– like flexible working hours, all paid medical check-ups, and having enjoyable days like bringing kids and pets to work, etc.

    NeoNiche offers a range of products and services like Integrated Marketing, Digital Marketing and Experiential Marketing as their core offerings. NeoNiche is constantly looking for ways to innovate and provide seamless end-to-end experiences through their activities like – Event Planning, Event Operations, Creative Services, Brand Marketing, Digital Marketing, Audience Acquisition, Database Management, Product Launches, Corporate Seminars, Conferences and more.

  • NeoNiche appoints Rachana Yadav as HR head

    NeoNiche appoints Rachana Yadav as HR head

    MUMBAI: NeoNiche Integrated Solutions has appointed Rachna Yadav as its new general manager HR. Prior to NeoNiche, Rachna was with Experience Commerce as AVP HR.

    Passionate about helping people make positive changes in behavior and removing the roadblocks to success, Rachna has been mentoring, coaching and guiding the leaders for personal and professional betterment for over 16 years and has previously worked with multinational brands like British Gas, HSBC, YKK India, Le Passage to India, and Centrica.

    Yadav said, “I’m excited and looking forward to my new role at NeoNiche and to be working alongside with all the creative bunch of innovators. I believe that no failure can fail you if you are willing to try again. You have the power and tools to make your life good. With my vast experience in talent development, behavioral transformation and organizational culture I will ensure that we have the right expertise in place and I am determined that the talent and the company will flourish in the future.”

    NeoNiche founder and CEO Prateek N Kumar said, “People strategy is one of the top four Business Priorities for NeoNiche and Rachna is responsible for playing true strategic business partner role in defining and implementing the same. We are very happy to have her onboard and wish her a successful journey in her new role where she will enable the organization to achieve its mission of creating a Company of Innovation, Respect and Care. We hope that Rachna’s efforts will enable all employees of NeoNiche to live and breathe the Company’s values of H.E.A.R.T. (Honesty, Excellence, Accountability, Respect and Trust) on a day to day basis.”

    In her various HR Generalist roles she has been associated with Travel, BPO, Manufacturing and Digital Advertising Industry leading Talent Management, Change Management, Performance Management, Reward & Recognition. People Policies and Practices, Leadership development, Third Party Partnership and Compliance & BCP functions. In her last two roles Rachna was responsible for complete HR function as the HR Head. Rachna is an MBA in HR and Internationally certified Life Coach and Executive Coach. 

    Rachna is also a Co-Founder of Women Who Win, a women entrepreneurs networking group, and has been mentoring women entrepreneurs on networking, behavioral changes and how to achieve business goals. She also conducts seminars and keynote speeches. She is also a mentor with the Cherie Blair Women Foundation. She is a fitness enthusiast and a trained Karate, Yoga and Zumba instructor.

  • NeoNiche partners DG7 for omnichannel experience

    NeoNiche partners DG7 for omnichannel experience

    MUMBAI: NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions. Through this partnership, both NeoNiche and DG7 are expecting to extend an enriched omnichannel experience to a wide range of their clientele in the B2B domain. This strategic partnership will help more than 300 brands currently catered between the two organisations.

    Speaking on this partnership, NeoNiche Integrated Solutions founder and CEO Prateek N Kumar said, “We are elated about this collaboration, as it is in line with one of our key objectives of offering best-in-class experiential marketing services in an omnichannel environment. This will help our clients create memorable and measurable campaigns across different touch points for all their stakeholders.”

    DG7 founder and CEO Amit Deshmukh shared, “Today, in the age of urbanisation, digital marketing is not just a means to an end; it is a vital business enabler. Through our association with NeoNiche, we are scripting together a truly Phygital partnership wherein NeoNiche brings in their expertise of providing brand activation and campaign-oriented solutions. DG7 would complement the same with both, the width and depth of digital avenues to amplify these efforts. This, we believe, will result in absolute value for clients, and help them achieve their business objectives more cohesively.”

  • NeoNiche Integrated Solutions wins at Stars of the Industry Awards 2014

    NeoNiche Integrated Solutions wins at Stars of the Industry Awards 2014

    MUMBAI: NeoNiche Integrated Solutions won the award under “Most Admired Event Management Company” and “Most Admired Corporate Event in IT Industry” for “Gartner Symposium & ITxpo 2013”

     

    Winners of the ‘Stars of the Industry Awards 2014’ were announced at a gala event held on February 14, 2014 at Taj Landsend in Mumbai in the presence of luminaries and stalwarts of the industry. The Stars of the Industry Awards recognizes individual and corporate excellence across Industry verticals. These Awards were decided by an eminent Jury comprising senior professionals. The Awards were sponsored by 94.3 MY FM and endorsed by Asian Confederation of Businesses.

     

    Speaking on the awards Prateek N. Kumar CEO & MD NeoNiche Integrated Solutions Pvt. Ltd said “We are happy to be named the “Most Admired Event Management Company” and to get “Most Admired Corporate Event in IT Industry” for one of the events managed by us is a double whammy. We are extremely grateful “Stars of the Industry Awards” organizers and 94.3 MY FM who provide such a great platform, to our clients who trusted us and are some of the most prestigious and recognized names in the corporate space. We also thank our partners in the industry and NeoKnights who deliver our promise of Ideas, Innovation and Insights to every project that we undertake. Lastly we pledge to continue giving our clients the most professional, innovative and process driven service, as we go forward with this new found recognition”