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Tag: Prateek Bhardwaj

  • Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for Abby Awards 2024 powered by One Show

    Madan Bahal, Prateek Bhardwaj, and Amit Sharma appointed as Jury Chairs for Abby Awards 2024 powered by One Show

    Mumbai: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures join as jury chairs for Public Relations category, Direct category and Video Craft category respectively, at The Abby Awards 2024 powered by One Show.

    Madan Bahal, Co-Founder and Managing Director of Adfactors PR, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Public Relations category.

    Adfactors is India’s largest and most recognised public relations firm. Founded in 1997, Adfactors PR is also the youngest and the only independent firm in its peer group in India.

    Over the last 25 years, Madan has had the privilege to serve as a lead communication counsel in many of the milestone events of Corporate India, including fundraises, M&As, disputes, litigations, issues, and crises. The firm currently serves over 500 retained clients, including many of India’s leading conglomerates, corporations, unicorns, financial institutions, and NGOs.

    In 2022, the Arthur W. Page Society inducted Mr Bahal into its Hall of Fame. Some of the prominent recognitions that he has received so far include: International Communications Consultancy Organization’s (ICCO) Hall Of Fame (November 2017), PRovoke’s Individual outstanding achievement in Asia-Pac (September 2013), Communicator of the Decade by the Public Relations Council of India (PRCI), and the Life Time Achievement Award by the Public Relations Society of India (PRSI).

    In October 2020, PRovoke recognised his firm as one of the seven global agencies of the decade.

    A vocal advocate of continuous learning and development for PR practitioners, Madan is regarded for providing leadership in the Indian PR industry during major adverse events such as the global financial meltdown during 2008 and the two years of the Covid-19 pandemic.

    Prateek Bhardwaj,Chief Creative Officer and Head of Creative (India) at Lowe Lintas has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Direct Category.

    With over 20 years in the business, Prateek has earned a slew of prestigious awards including the Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD.

    Prateek is ranked India’s No.1 most awarded creative for 2018, according to various sources, including CampaignBrief Asia.  Prateek was the Creative Director behind the much acclaimed recent work on Nescafé (stammering comedian and RJ Rishi), Ministry of Public Health, Afghanistan (Immunity Charm), and Incredible India.

    His other notable work includes long-running campaigns for Dettol and PayTM and the still-famous launches of Sprite (Bujhaye only pyaas), Kinley, and Chlor-mint.

    Prateek has also been a creative entrepreneur and founded Eleven Brandworks in 2008.

    Amit Sharma, Founder Director of Chrome Pictures, has been appointed Jury Chair in Abby Awards 2024 powered by One Show in the Video Craft category.

    Amit is a leading ditrctor of ad films and now feature films. Some of his groundbreaking TVCs are Pooja Didi – Facebook, Dove #StopTheBeautyTest, Lifebuoy – Help A Child Reach Five, Silent National Anthem, Google Reunion and many more.

    Amit has bagged several prestigious awards including Cannes Lions, D&AD, Spikes Asia, Adfest, London International Awards, Abby among others.

    Amit’s style of filmmaking has always revolved around topics that question the society at large and challenges its norms. For instance, his National award winning feature film, Badhaai Ho (directed and produced under his banner Chrome Pictures), addresses the issues that a middle aged couple, with two grown sons, face when they get pregnant at the age of 51.

    His latest film “Maidaan”, a biopic starring Ajay Devgn on the Indian football coach Syed Abdul Rahim has done well at the box office.

    With a focus on choosing subjects which are path breaking and unconventional, Amit believes in telling stories which are relatable, relevant and thought provoking.

  • Lowe Lintas appoints Sagar Kapoor, Prateek Bhardwaj as CCOs

    Lowe Lintas appoints Sagar Kapoor, Prateek Bhardwaj as CCOs

    MUMBAI: MullenLowe Lintas Group has announced its new creative leadership, naming Sagar Kapoor and Prateek Bhardwaj as its chief creative officers (CCOs). While Kapoor will look after a part of the Mumbai office of the agency along with all the offices in the south, Bhardwaj will oversee the agency’s north offices.

    Both of them will operate out of the Mumbai offices of Lowe Lintas, reporting to Amer Jaleel, chairman and CCO, MullenLowe Lintas Group.

    Sagar Kapoor has been elevated from his post of executive director of the agency. He has served Lowe Lintas for more than 15 years and has been responsible for several iconic campaigns including Lifebuoy’s #HelpAChildReach5, which has consistently been one of the most awarded global campaigns for over five years. Other brands under his portfolio include Axe, Pepsodent, Zee, Astral Pipes, ICICI Prudential Life Insurance, and Godrej HIT.

    Prateek Bhardwaj has moved to Low Lintas from McCann Worldgroup where he was working as the national creative director. He has over two decades of experience in the business and has received a number of awards including Grand Prix at Cannes Lions and Jay Chiat Awards, and the coveted Black Pencil at D&AD. One of his most memorable campaigns has been the recent Nescafé ads featuring stammering comedian and RJ Rishi. He has worked for a number of brands like Dettol, PayTM, Sprite, Kinley, and Chlor-mint. Prior to McCann, Bhardwaj had also been a creative entrepreneur and founded Eleven Brandworks in 2008.

  • McCann Worldgroup India announces key creative leadership

    McCann Worldgroup India announces key creative leadership

    MUMBAI: McCann Worldgroup has announced key senior creative leadership changes: promotions, and inclusion of senior level talent, for its India operations.

     

    Pradyumna Chauhan and Prateek Bhardwaj have been assigned the position of joint National Creative Directors. Both will report to McCann Worldgroup executive chairman and CEO and south Asia president Prasoon Joshi.

     

    Announcing the changes, Joshi said, “As an agency we are committed to our clients’ business and do everything possible to bring the best and most cutting-edge talent onboard. These are carefully selected professionals in whom I have great faithand high expectations. I am positive that they will further enhance our creative product and add yet another dimension to the McCann offering.”

     

    Chauhan has been with McCann for a year, and comes with over a decade and a half of experience across brands such as MP Tourism, Star Network, Airtel, ICICI Bank, Birla Sun life, Asian Paints and others.

     

    This is Bhardwaj’s second stint with McCann. He has extensive experience in the industry across agencies and brands such as Sprite, Kinley, Chlormint, MasterCard, HP and Reebok. Bhardwaj co-founded and ran an independent agency, Eleven Brandworks, and brings along this entrepreneurial mindset, together with the exposure to big brands.

     

    These two talents shall further bolster McCann’s creative prowess. “McCann has a stellar creative reputation, and I am excited with the new role. I look forward to taking the agency to greater heights,” said Chauhan. Bhardwaj added here, “Having worked here earlier and having seen the world I am certain that I can tangibly add value to our clients with the new responsibility entrusted to us.”

     

    Other senior creative leadership announcements include:

     

    Mumbai:

    Akshay Kapnadak and Abhinav Tripathi have been elevated to the role of Creative Heads of McCann’s advertising operations in Mumbai. Denzil Machado will now head McCann’s Craft Excellence for Mumbai. This trio will be responsible for the Creative Department in McCann, Mumbai.

     

    South region:

    McCann’s Creative Head for South, Anil Thomas, will now have extended responsibilities as his role expands across South Asia, where he shall provide creative inputs and vision on a need basis.

     

    New Delhi:

    ECDs Ravinder Siwach and Kapil Batra will continue to lead their respective responsibilities.

  • Eleven Brandworks bags creative duties for India TV

    Eleven Brandworks bags creative duties for India TV

    MUMBAI: One of India‘s leading Hindi news broadcasters India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process initiated in April. Eleven‘s bouquet of clients includes – Eristoff (Bacardi), Times Brand Capital, Archies, NDTV Good Times, Onjus, Nokia maps.

    On winning the pitch, Eleven Brandworks founder director Prateek Bhardwaj said, “It is truly exciting to partner one of the most influential media brands in this country. We share the vision the management has for the brand, and our mandate is to enhance India TV‘s stature within its viewers as well as non-viewers.”

    Commenting on the development India TV MD & CEO Ritu Dhawan said “Political reporting is gaining momentum in run up to the elections. In the coming days India TV will present most engaging and interactive news content. Team India TV led by Rajat Sharma is ready to comment, analyse and decode political mysteries. In line with the intent of refreshing the brand, Eleven has been successful in pitching with a few really reassuring ideas. We welcome Eleven & look forward to working with them.”

    India TV, the flagship channel of Rajat Sharma & Ritu Dhawan promoted Independent News Service, is one of India‘s top Hindi News Channels. Since inception, India TV has set standards in journalism in the news space. Be it sting operations or reporting in the line of fire, India TV has stayed true to its belief of being the nations voice “Aap Ki Awaaz”.