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Tag: Prasun Kumar

  • Prasun Kumar elevated to chief marketing officer at Magicbricks

    Prasun Kumar elevated to chief marketing officer at Magicbricks

    Mumbai: Prasun Kumar, who was previously business head – New Revenue Verticals & Head – Operations, Digital Marketing & Quality Assurance at Magicbricks has been promoted to chief of marketing at the leading real estate portal.

    In this new capacity, Prasun will oversee the company’s entire marketing, research, and editorial functions. Additionally, he will also be Business Head for a few strategic revenue verticals.

    Before rejoining Magicbricks in 2023, Prasun held the position of chief marketing officer at Justdial. His professional journey, spanning over two decades, includes leadership roles at renowned organisations such as Reliance Communications, Sony Mobile Communications, MTS, Levi Strauss & Co., Madison Communications, and McCann Worldgroup.

  • Justdial appoints Prasun Kumar as CMO

    Justdial appoints Prasun Kumar as CMO

    New Delhi : Justdial has appointed Prasun Kumar as the chief marketing officer. Kumar was previously associated with Magicbricks, where he was the head of marketing, revenue verticals, content and public relations.

    With an experience of over two decades in the industry, Kumar is a marketing expert who has played key role in building several brands.

    Kumar has worked with different companies including Reliance Communications as senior vice president, Sony Mobile Communications as head of marketing and MTS as director brand.

    He has also worked as head of brand activation at Levi’s Strauss, associate director at Madison Communications and manager at McCann Worldgroup.

    His experience includes launching and turning around businesses, building large revenue verticals and driving innovations in the consumer, technology, and content space.

    Justdial, founder and CEO, V.S.S. Mani said, “We welcome Prasun on-board as we build a new exciting future for Justdial. We recently launched our B2B marketplace platform, JD Mart, which has received an overwhelming response both from businesses and users. Prasun and his team shall focus on increasing awareness about JD and JD Mart platforms among every Indian and work towards growing our user base. I am confident that our marketing efforts will drive our growth agenda strongly under Prasun’s experience and leadership.”

    “I am excited to join Justdial. The brand has touched the life of almost every Indian at some point. Its massive scale will give me an opportunity to drive innovation, better consumer experiences and create campaigns to spearhead the growth,” said Kumar on his new role.

  • Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    Magicbricks shifts gears ahead of festive season with campaign ‘Pata Badlo’

    MUMBAI: Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring popular Bollywood actors Ayushmann Khurrana and Kriti Sanon.

    Magicbricks’ ‘Pata Badlo’ campaign is all set to inspire and resonate with millions of property seekers, who are looking for a change in address through buy, sell or rent. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature national award winner Khurrana, and Sanon in multiple TVCs and several online videos. 

    Conceptualised by RK Swamy BBDO, ‘Pata Badlo’ reminds home buyers that an address reflects growing ambition, progress and achievements. The campaign also signifies that a change of address comes with a promise of a better future and hence the tagline ‘pata badalta hain toh bahut kuch badalta hain.’ 

    Speaking on the strategic thought behind ‘Pata Badlo’ campaign, Magicbricks marketing head Prasun Kumar said, “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end-users to come back to the market. It is extremely delightful to see the wonderful on-screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”  

    Commenting on the campaign, RK Swamy BBDO partner and executive creative director Ankur Suman said, “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award-winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

  • Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    Magicbricks signs Ayushmann Khurrana & Kriti Sanon as brand ambassadors

    MUMBAI: Magicbricks, India’s No.1 property site, today announced that it has signed up Bollywood actors Ayushmann Khurrana and Kriti Sanon as its brand ambassadors. The two popular actors will feature in various Magicbricks' campaigns in the future.

    At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.

    Commenting on the occasion, Magicbricks marketing head Prasun Kumar said, “Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand. Both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments. I welcome Khurrana and Sanon to the Magicbricks family and hope for a long and fruitful association.”

  • Sony Mobile to launch new campaign for Xperia in June

    Sony Mobile to launch new campaign for Xperia in June

    BANGALORE: Sony Mobile Communications (India) has launched three new models of its Xperia smart phones – Xperia U, T and Sola – in Bangalore.

    The company will kick start the promotion for these models in June, which includes a mass media communications campaign with a TVC.

    Sony Mobiles head, marketing Prasun Kumar said, “Based on the current market in India of around 150 million mobile phones, by 2015 the market size should be around 200 million units, of which the market for smart phones will be around 100 million. Xperia is a fundamental part, a cornerstone of Sony‘s strategy for smart phones, similar to the Bravia brand which represents our television sets and Vaio which represents our laptops. The smart phone is at the heart of the connected screen experience.”

    On promoting the new models, Kumar added, “We will be on all the major channels, including GEC‘s, News, etc., as well as regional channels such as those of the Sun TV group, ETV, and Asianet.”

    Sony Mobiles had launched the Xperia-S in April 2012 and its Xperia Facebook page has garnered over a million fans already. Industry sources revealed that Sony Mobiles has allocated around Rs 500 million for ad spends for this year. A lot of Sony Mobile creative work is done by Iris in India, while some also comes in from its global agency McCann. Media buying in India is through OMD.