ITV

Tag: Prasuma

  • ITC makes a good catch with Prasuma frozen foods

    ITC makes a good catch with Prasuma frozen foods

    MUMBAI : It’s gotten hungry to grow and its gobbling up a company which has got urban food lovers smacking their chops in delight.

    Diversified FMCG giant ITC has sealed a definitive deal to acquire frozen, chilled, and ready-to-cook food brand Prasuma. Founded by the dynamic husband-and-wife duo Lisa Suwal and Siddhant Wangdi, Prasuma has innovated on several fronts, especially in the area of advanced freezing technology that locks in freshness.

    Prasuma has built a reputation with its premium, preservative-free frozen momos, which it then expanded to cover Pan-Asian cuisine and deli meats.

    The company has recorded consistent, profitable growth since inception, without external funding. Currently, Prasuma operates in over 100 cities across online and offline retail channels, as well as cloud kitchens.

    Its direct-to-consumer platform, Meatigo by Prasuma, offers a curated selection of exclusive products, with delivery times as short as 30 mins in major cities. Notably, Prasuma manufactures all its products in-house, ensuring stringent quality control and flavour authenticity.

    “We are immensely proud of what we have built and excited to partner with ITC for the next phase of growth. Consumer love and trust have always been our driving force. ITC shares our commitment to quality and innovation, making them the ideal partner. This collaboration is not just a business deal; it is the realisation of our lifelong passion for exceptional food,” said Prasuma & Meatigo CEO Lisa Suwal.

    Added COO Siddhant Wangdi: “Frozen food is undoubtedly the future. With Prasuma’s expertise in manufacturing and innovation, combined with ITC’s strength in distribution and brand-building, this partnership is poised to create immense value for consumers in India and beyond. Together, we aim to revolutionise the frozen food industry with quality, convenience, and exceptional taste.”

  • Prasuma strengthens its leadership ranks, promotes Lisa Suwal to CEO

    Prasuma strengthens its leadership ranks, promotes Lisa Suwal to CEO

    Mumbai: Momo brand Prasuma has announced the promotion of Lisa Suwal from chief growth officer to chief executive officer. At the helm of the company, Lisa will now oversee the fast-growing brand’s top-line, bottom-line, profitability, and overall management. 

    The daughter of Prasuma’s founder Mehendra Suwal, Lisa will also ensure that the company’s mission and vision are thoroughly implemented across its operations. 

    Having been the driving force behind the launch and resounding success of Prasuma Momos, she brings a wealth of FMCG, e-commerce, dynamic brand building experience, strategic insight, and passion to the CEO position. With strong people management skills and the ability to bring ideas to fruition, Lisa has been viewed as the right person to take the brand’s legacy forward.

    “I am thrilled and proud to pass on the mantle of my beloved business to the most capable person I could think of. Coincidentally, she happens to be my daughter,” commented Prasuma founder Mahendra Suwal. “The time is right, the business is on the verge of being ripe. I wish her nothing but the best and am sure that with her leadership this business will reach heights that it has never seen before.”

    This year, her first as CEO, Lisa looks forward to driving sales and distribution for the brand by onboarding more retail channels and partners while also unlocking strategic product diversification. In the next five years, she envisions Prasuma becoming a global food brand, bringing joy and nourishment to families, enriching lives with extraordinary food, said the statement.

    “Creating categories and launching first to market innovations have been the hallmark of our business. We were (Prasuma) the first ones to bring fresh and chilled deli meats to India and I am proud to have been able to contribute to that tradition with the launch of India’s first and most loved frozen momo Blbrand,” said Lisa Suwal. “I am grateful for this opportunity as I know how valuable it is given the value that I know we will create. I look forward to the journey ahead, more mouthwatering, high quality products, more consumers, and definitely more consumer love. This is just the beginning!”

    Launched in 2019, Prasuma Momos has an omnichannel model with distribution across 70 cities. In 2021, on the back of growing consumer demand, the brand’s distribution footprint almost tripled, increasing from 40 to 70 cities. Its retail presence went from 1000 to 5000 stores over the past year. Prasuma is available in all top modern retail chains as well as e-commerce platforms.