ITV

Tag: Prasoon Joshi

  • Sindhu endorses ‘Apno ke liye Moov karo’

    MUMBAI: Moov, the market leader in pain management solutions today announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVC, Olympic medallist, P.V. Sindhu will be seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones. With this campaign, Moov reinstates its market leadership in pain relief solutions through its product range in ointment and spray categories. The campaign theme of ‘Apno ke liye Moov karo’ aims to enhance connect with the consumers.

    RB India marketing head Rohit Jindal said ‘Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. P.V Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov. She inspires all of us to moov beyond pain and stretch what is possible.”

    Mc Cann World Group India CEO Prasoon Joshi said, “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team. With this campaign Moov, am sure will come closer to our consumers”.

    Olympic medallist P. V Sindhu said, “I feel overwhelmed to be associated with Moov which is spreading the important message of living a pain free life. I have used the product and recommend it to everyone for instant pain relief and hope that this association will bring relevance to their endeavour”.

    In the stagnant category of rubs and balms, Moov decided to beat market leadership with thought-leadership. The category demanded a fresh perspective on pain and subsequently on relief. Pain has largely been depicted in clichéd narratives where the pain sufferer is shown as being unable to perform her chores or household responsibilities or has to compromise on an active lifestyle that gets interfered by incidents of pain. Consequently, even the depiction of relief has been around ‘restoration of normalcy’ – a homemaker back in the kitchen, a young couple back to playing sport, an executive running to catch a bus, etc. became markers of relief. All This demanded the depiction of pain with a fresh perspective. Moov has always understood not just pain, but the sufferer in pain. Falling upon its legacy, Moov understands the impact of pain on people’s lives and thus, the role of pain-relief. Thus was born the idea – ‘Apno Ke Liye Moov Karo’.

    The ad campaign was launched in January with their first ad featuring a working mother engaging with her child and doing everything possible to bring joy to their family. The ad showcases that the protagonist chooses to apply Moov and get rid of pain, hence making a right choice for herself and her family. It depicts the essence of the communication which Moov is trying to bring forth.

    In the series, the second ad campaign by Moov has been shot with the brand ambassador Sindhu. It brings alive Sindhu, an Indian athlete with huge fan following, practicing at one of the courts before a big match when she pulls her muscle while trying to pick a drop shot. The stadium starts filling with people in anticipation, the world starts preparing to watch the much awaited match (depicted in the TVC through various ways). That’s when P.V. Sindhu reaches out for a MOOV spray and shows her determination by rising for the occasion and kicks off the pain with her Moov spray. She takes a moment to settle and finally stands up for her fans and supporters, thus saying – ‘Apno ke liye Moov karo’.

  • Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced the jury for the 14th edition of its annual awards and conference, PromaxBDA India 2017. Industry veterans McCann Worldgroup Asia Pacific chairman Prasoon Joshi and Viacom18 Hindi Mass Entertainment CEO Raj Nayak, will chair the PromaxBDA Awards and conference respectively in its 2017 edition.

    Indian Television industry’s biggest event of the year, PromaxBDA Conference – India, will host a line-up of the who’s who of the space among speakers, jury and partners. An exclusive and one-of-its kind Television and broadcast industry event, PromaxBDA Awards 2017 in India felicitates industry professionals across segments via award categories. While the awards will honor members of the industry, the conference aims to highlight topics, future plans, trends observed, etc.

    Speaking about his role at the PromaxBDA Awards 2017, Joshi said, “I look forward to chairing the 14th edition of the PromaxBDAAwards. The platform recognizes creative talents in the television and broadcast industry and has been aspirational for enterprising individuals. It would be interesting to study and award work that showcases insightful cross-pollination of ideas. And focus the limelight on forward thinking individuals, those of who have shown tremendous potential to truly disrupt the space.”

    Nayak added, “Viacom18, air the PromaxBDA Conference in India once again as we step into its 14th edition. This year, we hope to elicit the same excitement as we present prolific speakers who will speak about the future of the television industry. Our endeavor, with this edition, is to initiate discussions on the changes we have seen and will soon witness, as well as how these affect the space and the people as a whole. “

    PromaxBDA India country head and director for strategic partnerships Rajika Mittra said, “We look forward to hosting yet another successful conference in India. PromaxBDA, as an entity, aims to be facilitators by which the platform can inspire emerging television and broadcast industry professionals, while making the industry as a whole future-ready. With a successful run of 13 editions, we hope that we can encourage the next generation of creative thinkers to disrupt all barriers in the space to emerge as revolutionaries in the field.”

    PromaxBDA Conference India 2017 will see a host of prominent speakers and jury members felicitating television industry’s rising stars. Some of the categories for the PromaxBDA Awards in India include, Something for Nothing, The Big Small Idea – Best Use of Digital, Best Drama Campaign and Best Holiday/Seasonal Promo to name a few.

  • Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced the jury for the 14th edition of its annual awards and conference, PromaxBDA India 2017. Industry veterans McCann Worldgroup Asia Pacific chairman Prasoon Joshi and Viacom18 Hindi Mass Entertainment CEO Raj Nayak, will chair the PromaxBDA Awards and conference respectively in its 2017 edition.

    Indian Television industry’s biggest event of the year, PromaxBDA Conference – India, will host a line-up of the who’s who of the space among speakers, jury and partners. An exclusive and one-of-its kind Television and broadcast industry event, PromaxBDA Awards 2017 in India felicitates industry professionals across segments via award categories. While the awards will honor members of the industry, the conference aims to highlight topics, future plans, trends observed, etc.

    Speaking about his role at the PromaxBDA Awards 2017, Joshi said, “I look forward to chairing the 14th edition of the PromaxBDAAwards. The platform recognizes creative talents in the television and broadcast industry and has been aspirational for enterprising individuals. It would be interesting to study and award work that showcases insightful cross-pollination of ideas. And focus the limelight on forward thinking individuals, those of who have shown tremendous potential to truly disrupt the space.”

    Nayak added, “Viacom18, air the PromaxBDA Conference in India once again as we step into its 14th edition. This year, we hope to elicit the same excitement as we present prolific speakers who will speak about the future of the television industry. Our endeavor, with this edition, is to initiate discussions on the changes we have seen and will soon witness, as well as how these affect the space and the people as a whole. “

    PromaxBDA India country head and director for strategic partnerships Rajika Mittra said, “We look forward to hosting yet another successful conference in India. PromaxBDA, as an entity, aims to be facilitators by which the platform can inspire emerging television and broadcast industry professionals, while making the industry as a whole future-ready. With a successful run of 13 editions, we hope that we can encourage the next generation of creative thinkers to disrupt all barriers in the space to emerge as revolutionaries in the field.”

    PromaxBDA Conference India 2017 will see a host of prominent speakers and jury members felicitating television industry’s rising stars. Some of the categories for the PromaxBDA Awards in India include, Something for Nothing, The Big Small Idea – Best Use of Digital, Best Drama Campaign and Best Holiday/Seasonal Promo to name a few.

  • Amazon Prime to explore sports genre & catch-up TV

    Amazon Prime to explore sports genre & catch-up TV

    MUMBAI: Prime subscribers in India are in for a treat. Nearly a year after preparations, American e-commerce giant has finally launched its Prime Video service in India. At an introductory price of Rs 499 a year (Rs 42month) and a month’s free trial as reported by Indiantelevision earlier, Amazon Prime Video gives users access to latest Hollywood movies, Bollywood blockbusters, TV shows, Amazon original series and kids’ programming. For those who already have an Amazon Prime subscription, they get video streaming as well for no extra charge.

    As many as nine original programs have been produced with the first slated to launch early next year and nine under production. Its original series are produce by Ram Madhwani, Prasoon Joshi, All India Bakchod (AIB), Vikram Malhotra, OML, Ritesh Sidhwani, Farhan Akhtar, amongst others.

    The subscription based video-on-demand service is now available in 200 territories. With learnings from its other markets and the lavish content portfolio, one can ensure that it is here to stay.

    “For now, the number of international shows will be slightly greater than the ones produced in India. As we get into this, the ratio of Indian content will get higher and higher. After the US and Japan, India is the third country wherein we are betting high,” said Amazon Prime APAC head of content James Farrell.

    Given the huge appetite for sports content in India and the lack of sports content being offered by the current OTT platforms, abreast its current offering, the service might also look at providing compelling sports programming and catch-up television to its customers.

    “I perceive that Indian customers want to watch great movies and shows at a decent value and that is what we are providing. Prime is an amazing deal in shopping and watching at an affordable price. We are focused on providing compelling content to our customers. So, today we are announcing licensed movies and TV shows apart from original content and foreign content. Sports is a compelling category for customers and we will consider that,” said Amazon Instant Video International VP Tim Leslie.

    As broadcast and digital continue to converge within sport, fans demand more access to content at their fingertips on any device. There is a clear need for the next step in providing customers direct propositions in sports media. Sports federations, leagues and brands are already looking to harness the power of OTT content and the opportunities it offers. The one who adopts first will rule.

    “Sports is important for India and we will evaluate it. We will let you know as we decide on sports,” added Amazon Video India director and country head Nitesh Kripalani.

    In addition to its current content offering, if there is a demand to provide next day television of their favorite channels in India, the service will definitely look into it.

    “Catch-up is one category where we are trying to talk to everybody. So, whether it is movies, kids, sports or catch-up television, if our customers want linear television’ catch-up the next day, we will talk to those channels and look at a partnership. We will definitely explore that,” added Farrell.

    “India has one of the richest and most vibrant entertainment industries in the world—Amazon is energized by the talent and the passion of India’s film industry and is excited to be making multiple Indian original shows already, with more to come. We are also making a commitment to our Indian customers to deliver high-quality, binge-worthy shows that they’ll love to watch,” said Amazon Studios VP and head Roy Price.

    After tying up with film makers and film studios since September, Amazon Prime’s video content portfolio has 2016’s top Indian and Hollywood blockbusters. It also has top kids shows like Doraemon, Chhota Bheem and Oggy & the Cockroaches and Indian shows like Taarak Mehta Ka Ooltah Chashmah, CID and Crime Patrol. Titles like Salman Khan starrer Sultan, Rajnikanth’s Kabali and Hollywood blockbuster Batman vs Superman – Dawn of Justice, has made it to its offering. Its international bouquet includes shows like The Good Wide, Two and a Half Men, Mr. Robot, etc. Many US TV shows will premiere on Prime Video within a day of its broadcast in the US.

    “We don’t look to create disruption in the entertainment space but we want to listen to our customers and their needs. We are in a customer revolution in India in the way people watch content in India, which has happened in US, UK and recently in Germany. It is starting to happen in Japan. The customer revolution is that why be bound to watch shows at certain days and time, why do not you watch it wherever and whenever you want to watch. That is very important. Other point is that content creators don’t have to fine huge audience on linear TV. They can make ambitious and ground-breaking shows and find their audience,” voiced Leslie.

    Some selected Prime Video international content is also available in dubbed Indian languages and subtitles. In addition to English and Hindi films, the service will also offer regional movies in Tamil, Telugu, Bengali and Marathi. It also promises movies and TV shows from top Indian and international studios.

    “We want to solve customer problems and we took it in three ways – selection, convenience and value. We are focused on getting the widest selection of exclusive and latest content. We want to solve the problem of data usage and too many advertisements playing. All at the same time of shipping guaranteed in one or two days and the best content. We are enablers of the market; we are enablers who want to consume great content, we are enablers of creators who want to create great content without having the constraints of the duration. We want to change the way customers consume and creators create content,” added Kripalani.

    It is also looking to offer TVOD in its other prime markets. “We will always look at more ways to watch content. It not just includes devices but more ways to purchase content. So, we want to provide customers lots of choice,” asserted Leslie.

    Besides Netflix’ subscription plans which start from Rs 500 and go up to Rs 800 per year, India has online streaming platforms like Star India’s Hotstar with its premium service at Rs 199 per month. Compared to this, YuppTV charges consumers Rs 99 a month whereas Eros Now has a daily pass for Rs 10 and a weekly pass for Rs 30 and a weekend pass for Rs 20. The annual subscription is available for Rs 1,000.

    Hooq starting at Rs 199 per month which is popular among movie buffs and Spuul which offers a Premium subscription option in monthly, annual, and multiple smaller packages, along with pay-per-view movies as well.

    “Globally, viewership is moving towards VOD and one can also see this increasing adoption of digital video consumption in India too. This has thrown the field open for a lot of players in the country and the entry of Amazon Prime is a welcome and much anticipated move for the VOD space in India. With robust smartphone penetration and the launch of 4G, one can foresee a tectonic shift in consumption that will forever change the entertainment industry. With the entry of the likes of Amazon Prime, the VOD space will be poised for growth as video content will be created and marketed specifically for the web and devices. However content, accessibility and overall user experience will be a game changer for any player to succeed in India. Currently at Spuul we have ~18m users of which 80% consume content on smartphones and we expect this to grow exponentially in 2017. We will continue to execute on our focus of providing the best quality Indian content and superior user experience to the masses, and our upcoming product releases and content additions will reflect that,” said Spuul India CEO Rajiv Vaidya.

  • Amazon Prime to explore sports genre & catch-up TV

    Amazon Prime to explore sports genre & catch-up TV

    MUMBAI: Prime subscribers in India are in for a treat. Nearly a year after preparations, American e-commerce giant has finally launched its Prime Video service in India. At an introductory price of Rs 499 a year (Rs 42month) and a month’s free trial as reported by Indiantelevision earlier, Amazon Prime Video gives users access to latest Hollywood movies, Bollywood blockbusters, TV shows, Amazon original series and kids’ programming. For those who already have an Amazon Prime subscription, they get video streaming as well for no extra charge.

    As many as nine original programs have been produced with the first slated to launch early next year and nine under production. Its original series are produce by Ram Madhwani, Prasoon Joshi, All India Bakchod (AIB), Vikram Malhotra, OML, Ritesh Sidhwani, Farhan Akhtar, amongst others.

    The subscription based video-on-demand service is now available in 200 territories. With learnings from its other markets and the lavish content portfolio, one can ensure that it is here to stay.

    “For now, the number of international shows will be slightly greater than the ones produced in India. As we get into this, the ratio of Indian content will get higher and higher. After the US and Japan, India is the third country wherein we are betting high,” said Amazon Prime APAC head of content James Farrell.

    Given the huge appetite for sports content in India and the lack of sports content being offered by the current OTT platforms, abreast its current offering, the service might also look at providing compelling sports programming and catch-up television to its customers.

    “I perceive that Indian customers want to watch great movies and shows at a decent value and that is what we are providing. Prime is an amazing deal in shopping and watching at an affordable price. We are focused on providing compelling content to our customers. So, today we are announcing licensed movies and TV shows apart from original content and foreign content. Sports is a compelling category for customers and we will consider that,” said Amazon Instant Video International VP Tim Leslie.

    As broadcast and digital continue to converge within sport, fans demand more access to content at their fingertips on any device. There is a clear need for the next step in providing customers direct propositions in sports media. Sports federations, leagues and brands are already looking to harness the power of OTT content and the opportunities it offers. The one who adopts first will rule.

    “Sports is important for India and we will evaluate it. We will let you know as we decide on sports,” added Amazon Video India director and country head Nitesh Kripalani.

    In addition to its current content offering, if there is a demand to provide next day television of their favorite channels in India, the service will definitely look into it.

    “Catch-up is one category where we are trying to talk to everybody. So, whether it is movies, kids, sports or catch-up television, if our customers want linear television’ catch-up the next day, we will talk to those channels and look at a partnership. We will definitely explore that,” added Farrell.

    “India has one of the richest and most vibrant entertainment industries in the world—Amazon is energized by the talent and the passion of India’s film industry and is excited to be making multiple Indian original shows already, with more to come. We are also making a commitment to our Indian customers to deliver high-quality, binge-worthy shows that they’ll love to watch,” said Amazon Studios VP and head Roy Price.

    After tying up with film makers and film studios since September, Amazon Prime’s video content portfolio has 2016’s top Indian and Hollywood blockbusters. It also has top kids shows like Doraemon, Chhota Bheem and Oggy & the Cockroaches and Indian shows like Taarak Mehta Ka Ooltah Chashmah, CID and Crime Patrol. Titles like Salman Khan starrer Sultan, Rajnikanth’s Kabali and Hollywood blockbuster Batman vs Superman – Dawn of Justice, has made it to its offering. Its international bouquet includes shows like The Good Wide, Two and a Half Men, Mr. Robot, etc. Many US TV shows will premiere on Prime Video within a day of its broadcast in the US.

    “We don’t look to create disruption in the entertainment space but we want to listen to our customers and their needs. We are in a customer revolution in India in the way people watch content in India, which has happened in US, UK and recently in Germany. It is starting to happen in Japan. The customer revolution is that why be bound to watch shows at certain days and time, why do not you watch it wherever and whenever you want to watch. That is very important. Other point is that content creators don’t have to fine huge audience on linear TV. They can make ambitious and ground-breaking shows and find their audience,” voiced Leslie.

    Some selected Prime Video international content is also available in dubbed Indian languages and subtitles. In addition to English and Hindi films, the service will also offer regional movies in Tamil, Telugu, Bengali and Marathi. It also promises movies and TV shows from top Indian and international studios.

    “We want to solve customer problems and we took it in three ways – selection, convenience and value. We are focused on getting the widest selection of exclusive and latest content. We want to solve the problem of data usage and too many advertisements playing. All at the same time of shipping guaranteed in one or two days and the best content. We are enablers of the market; we are enablers who want to consume great content, we are enablers of creators who want to create great content without having the constraints of the duration. We want to change the way customers consume and creators create content,” added Kripalani.

    It is also looking to offer TVOD in its other prime markets. “We will always look at more ways to watch content. It not just includes devices but more ways to purchase content. So, we want to provide customers lots of choice,” asserted Leslie.

    Besides Netflix’ subscription plans which start from Rs 500 and go up to Rs 800 per year, India has online streaming platforms like Star India’s Hotstar with its premium service at Rs 199 per month. Compared to this, YuppTV charges consumers Rs 99 a month whereas Eros Now has a daily pass for Rs 10 and a weekly pass for Rs 30 and a weekend pass for Rs 20. The annual subscription is available for Rs 1,000.

    Hooq starting at Rs 199 per month which is popular among movie buffs and Spuul which offers a Premium subscription option in monthly, annual, and multiple smaller packages, along with pay-per-view movies as well.

    “Globally, viewership is moving towards VOD and one can also see this increasing adoption of digital video consumption in India too. This has thrown the field open for a lot of players in the country and the entry of Amazon Prime is a welcome and much anticipated move for the VOD space in India. With robust smartphone penetration and the launch of 4G, one can foresee a tectonic shift in consumption that will forever change the entertainment industry. With the entry of the likes of Amazon Prime, the VOD space will be poised for growth as video content will be created and marketed specifically for the web and devices. However content, accessibility and overall user experience will be a game changer for any player to succeed in India. Currently at Spuul we have ~18m users of which 80% consume content on smartphones and we expect this to grow exponentially in 2017. We will continue to execute on our focus of providing the best quality Indian content and superior user experience to the masses, and our upcoming product releases and content additions will reflect that,” said Spuul India CEO Rajiv Vaidya.

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • #TravelTransforms features Befikre Ranveer & Vaani

    #TravelTransforms features Befikre Ranveer & Vaani

    MUMBAI: A new case of symbiotic promotions. Relationships transform when we spend time with our loved ones especially while traveling. Mastercard values and understands the transformative power of travel and believes that they can create enduring moments that bring out the best in us.

    #TravelTransforms is a new multimedia campaign by Mastercard in partnership with Yash Raj Films (YRF) that is aimed at rewarding travel enthusiasts and their loved ones with Priceless Surprises.

    As part of the campaign, Mastercard will invite people to share stories on how travel has transformed their lives and relationships. One lucky winner will win a three nights and four days curated stay in Paris. The last day for participating in the contest is 30 November 2016.

    The campaign was kicked off on Facebook featuring the star cast of next YRF release ‘Befikre’ – Ranveer Singh and Vaani Kapoor. The multi-media campaign will run across TV, cinema screens, and will have a very strong focus on digital. Mastercard is also planning to run Virtual Reality promotions for the campaign.

    “Today, Indian consumer is fast evolving, seeking new travel and lifestyle experiences. The campaign is in continuation to a series of initiatives that will take Mastercard’s Priceless Surprises platform to a whole new level. We want to bring the best of experiences and delight for our cardholders that money cannot buy. By surprising them through rediscovery of themselves or their loved ones through travel is one such measure,” said Mastercard vice president, south Asia Parag Bhatnagar.

    “We are delighted to partner with Yash Raj Films and their upcoming movie Befikre as it seamlessly integrates with our philosophy of travel transforms” he added.

    “I am extremely excited to be a part of the campaign as it aptly captures those unexpected priceless moments that become special in our lives. I also firmly believe that travel does transform us in very many different ways and the campaign reiterates the same, said Vaani Kapoor, the female lead for the film Befikre who stars in the campaign video.

    Ranveer Singh, the male lead in Befikre who also stars in the video along with Vaani, remarked, “I am an avid traveler and completely recommend it to everyone. It helps you discover yourself and others around you anew. I loved every moment of being a part of this campaign”.

    McCann World Group India CEO and chairman Prasoon Joshi said, “The purpose of this campaign was to delve deep into the various benefits of travel and how it makes a difference to our lives and relationships alike. It forthrightly brings out that aspect of travel which has been less explored – the ability to transform and bring out aspects of our personalities that we ourselves rarely know.”

  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    Shuruaat Hoon Main : Prasoon resonates Global Citizen’s cause

    MUMBAI: “If you wanna make the world a better place, take a look at yourself and make the change.”

    King of Pop, Michael Jackson, sang these lines in his 1987 song ‘Man In The Mirror.’ Ironically, the lines still haven’t lost its relevance, as we continue to procrastinate from acting upon that much needed social change from within.

    Reinforcing the idea of ‘starting with oneself’, the celebrated lyricist and McCann Worldgroup South Asia chairman has penned the phrase ‘Shuruaat Hoon Main’ or ‘It starts with me’, which strikes the core sentiment behind the Indian chapter of Global Citizen, that the Global Education and Leadership Foundation (tGELF) launched recently.

    “We need to realise that the change has to start from us. We can keep blaming the government, keep blaming the society or organisations and corporations, but we forget we can be a start of a change as well. We should at least do what is within our control. The line ‘Shuruaat Hoon Main’ should be a pledge to ourselves to spearhead change,” Joshi elaborated on the thought behind the line.

    Global Citizen has launched an ambitious plan to eradicate extreme poverty in the world. The India chapter has initiated a 15-year long campaign that will  focus on creating a meaningful impact in three key areas: quality education, gender equality, and clean water and sanitation.

    Celebrities such as Amitabh Bachchan, Farhan Akhtar, Kareena Kapoor, AR Rahman, Aamir Khan and others have pledged their commitment to the social cause, each resonating Joshi’s line ‘Shuruaat Hoon Main’.

    Mobilising a generation from 1.2 billion population to act on social change is not a mean fete, and thus Global Citizen has aggressively made strategic partnerships leveraging its brand power, to reach far and wide. McCann Worldwide Group’s association with the movement is a fine example. “This isn’t a regular commercial deal. Of course, the cost of production of the campaign is being met, but it has been done in complete spirit of philanthropy. Wherever we could, we have tried to cut down the cost as a goodwill gesture,” Joshi frankly states about the nature of the collaboration.

    Apart from McCann Worldgroup, Global Citizen India has also roped in Wizcraft International Entertainment, Viacom18 and Times of India group as partners to aid in media management and coverage of the campaign across media.

    Infact, Wizcraft and tGELF chairman Shiv Khemka had approached Joshi to seek McCann’s association with the movement and lend his pen to the cause.

    Asked if McCann is committed to the campaign for 15 years, Joshi stated, “We would love to have a long-term association. I personally believe that a cause like this requires an extended commitment to see worthwhile change. Otherwise, it just remains as flash in the pan. It is important that there is consistency to what a brand like Global Citizen says. We would like to have a unceasing association depending on how other variables align.”

    The inaugural Global Citizen Festival India, scheduled in Mumbai on 19 November 2016, will be headlined by Coldplay, Jay Z,  Aamir Khan, Ranveer Singh, Katrina Kaif, AR Rahman, Farhan Akhtar, Shraddha Kapoor, Arjun Kapoor, Arijit Singh, Dia Mirza, Shankar Ehsaan Loy and Monali Thakur.

    While a video shot by actor Aamir Khan has been launched at the inaugural event of Global Citizen India, McCann’s team is in the process of making more creatives leading to the festival in November, based on the feedback of the first audio-visual. The upcoming parts may feature more celebrated faces from Bollywood.

    Association of several major artistes and international guests will be announced at different stages of the campaign.

  • ‘Unbox Zindagi’ Snapdeal’s new identity

    ‘Unbox Zindagi’ Snapdeal’s new identity

    MUMBAI: Snapdeal India has announced the launch of its new brand identity, which aims to capture the pulse of a confident, aspirational India.

    The new identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life. The heart of the positioning is about recognizing the real needs of the users and understanding that each purchase is not just a transaction, but an opportunity to upgrade to a better life, expressed in the new brand identity as “Unbox Zindagi.”

    Starting today, Snapdeal users will be able to experience the new identity across multiple touch points ranging from brand communication to browsing, from discovery to decision and culminating in the key moment when the new boxes will be delivered to the users.Highlighting the philosophy behind the brand re-positioning, Snapdeal CEO and co-founder Kunal Bahl said “India is transforming rapidly. Their aspirations and desires are based not on where they come from but where they can reach. We seek to engage with the next 100 million online shoppers from all parts of an increasingly connected India.”

    Snapdeal co-founder Rohit Bansal said, “The impact of e-commerce allows consumers to overcome third world constraints and aspire for better lives. At Snapdeal, the delivery of functional benefits like speed, convenience and value is everyday work, but our larger journey is about being the bridge between access and aspiration”.

    Prasoon Joshi and his team at McCann have conceived and executed the “Unbox Zindagi” campaign. Elaborating on the concept of the campaign, McCann Worldgroup CEO India and chairman Asia Pacific Prasoon Joshi said “When a ‘boxed’ existence is opened up, it unleashes great human potential.”

    The campaign has brought to life by series of films directed by Amit Sharma and his team at Chrome. The lyrics of “Unbox Zindagi” have been written by Prasoon Joshi and set to uplifting soundtrack by the legendary musical genius of Shankar, Ehsaan & Loy. Raj Kamble, Founder and CCO of Famous Innovations has created the striking visual imagery for the logo launch film and print campaigns.

    The brand design, built around the distinct red box and the possibilities that each unboxing brings, has been led personally by Design Studio CEO Paul Stafford.

    The new brand identity has been rolled out on the app, website, m-site and through all brand communication. A campaign, with the new brand identity, will appear in the form of TVCs, print, outdoor and all digital media including YouTube, Facebook, Twitter and Instagram.