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Tag: Prasoon Joshi

  • McCann Worldgroup appoints Sanjeev Chopra as SVP & head, McCann Health – Delhi

    McCann Worldgroup appoints Sanjeev Chopra as SVP & head, McCann Health – Delhi

    MUMBAI: Sanjeev Chopra has joined McCann Health as senior vice president and head McCann Health – Delhi. He has over 25 years of experience in healthcare advertising, marketing & sales. He moves from Publicis Health.

    Chopra has earlier worked with companies like Wockhardt, Crosslands, a division of Ranbaxy Laboratories Ltd., McCann Health, Publicis India, Aspire Cerebro. He has worked on clients like Sanofi, Sanofi Pasteur, Abbott, Sun Pharma, Pfizer, Lupin, Zydus, Novartis, Astra Zeneca, Novo Nordisk, Draeger, J&J, Dr. Reddy’s, GSK, Glenmark, Wockhardt Pharma, Perkin Elmer, Pregna, MSD, Cipla, Lupin, Narottam Seksaria Foundation (Anti-tobacco), BMC Mumbai, Wockhardt Hospitals, Sion Hospital, KEM Hospital & Baljiwan Pharma, etc.

    Commenting on Chopra’s appointment, McCann Asia Pacific Chairman, and McCann Worldgroup India CEO & CCO Prasoon Joshi said, “I am extremely happy to have Sanjeev come on aboard in a key role. He is passionate about the business and I am sure this will further strengthen our McCann Health operations in Delhi with his vast experience in healthcare space.”

    On joining the agency, Chopra said, “I am thrilled to join back McCann Health, a place from where I had started my agency journey. McCann Health has all that makes it a leader agency – enjoys amazing confidence of well-known clients in health & nutrition domain, has extraordinary talent and exhibits ever-growing hunger to win reputed awards. Healthcare communication industry is currently experiencing exciting times – clients are implementing ideas generated by out-of-box thinking and technology is playing a role like never before. Indeed, this is the best time for me to join the best agency.”

  • McCann India appoints Ashish Chakravarty as creative head

    McCann India appoints Ashish Chakravarty as creative head

    MUMBAI: McCann India has a top level change  Ashish Chakravarty has returned to McCann Worldgroup as executive director and head of creative, India. He will report to McCann Asia Pacific chairman, McCann Worldgroup India CEO and CCO Prasoon Joshi.

    In his earlier stint at McCann India as creative chief of McCann Delhi, he helped build agency’s Delhi office as one of the top leading operations in Delhi market.

    He was till recently chief creative officer of WPP’s Contract overseeing creative output of Contract Advertising, iContract, Designsutra, and Core Consulting. He had joined Contract as national creative director in May 2013 from McCann.

    Joshi said, “Ashish is a rare breed of creative talent who is backed by solid strategic thinking. He’s constantly rediscovering himself and genuinely interested in creating work with depth and effervescence at the same time. Moreover, he is a great team builder.”

    Chakravarty said, “There is a certain degree of familiarity, and fondness that I have for McCann, having spent over a decade there. I enjoyed a fabulous run in my last stint, and it always felt good to see it continue from strength to strength.”

    “On a personal note, I have a huge regard for Prasoon, both as a creative leader, and for the person that he is. Our bond runs deep, and we have a quirky chemistry of sorts; one that is maddening, and magical at the same time. And almost always results in some very good work. So, when the opportunity came to get back into the thick of it, and also in a more substantial way than before, I found it hard to resist,” he added.

  • Coca-Cola urges to make Diwali special for someone

    Coca-Cola urges to make Diwali special for someone

    MUMBAI: With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make this Diwali special for someone.

    The campaign has a joyful message, that the happiness we derive from moments of genuine human connection will always continue to transcend any differences we may perceive.

    Coca-Cola has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actors Ayushmann Khurrana and Anupriya Goenka.

    The TVC opens in a porch area of a South Indian house where a North Indian boy is seen leaving the house while talking to his mother on phone. The boy is seen reminiscing about the times he celebrated Diwali back home. His neighbour, a South Indian lady happens to overhear the conversation and starts thinking about it. Upon his return in the evening, the boy witnesses the porch beautifully decorated with diyas and rangoli with ‘Shubh Deepawali’ adorning the entrance of neighbour’s home. 

    The boy is elated when he sees the neighbour’s family standing at the door, as he realises that the family made all these efforts to make his festival special. Overwhelmed with joy, the boy asks the family if he could do anything to thank them, to which the lady suggests he can share his Coca-Cola with them. The boy smiles and pours Coca-Cola for everyone and starts enjoying the festival.

    Coca-Cola India VP of sparkling category Shrenik Dasani says, “Diwali is a special time of the year which we seek to celebrate at home, with those we love and consider our own people. Sometimes though, we find ourselves away from home and while we celebrate, we are always thinking about that feeling of being among our own people – our family, friends and those who share our cultural background. With this in mind, Coca-Cola’s Diwali campaign brings to audiences a message of sharing and celebrating moments of joyful human connection. It gives a festive call to take that small step and make someone’s Diwali more special.”

    McCann Worldgroup CEO and CCO India, chairman Asia Pacific Prasoon Joshi adds, “India is a beautifully diverse country and specially when it comes to festivals, we have a lot to celebrate and share. This campaign is trying to suggest that let’s know each other’s festivals better and

    celebrate them together for a more united and connected world.”

    The multi-faceted campaign includes a number of consumer touch points, including multi-city social media marketing activations like #ShareAWish, where consumers can share their customised Diwali wishes on Coca-Cola India’s social media channels and journey in their own languages through greetings, GIFs and voice messages. These messages will also be displayed through outdoor marketing along with the name of the well-wishers.

    Coca-Cola has also extended the range of festival special gift packs to offer excellent gifting option for consumers that will be available in attractive new design with gold motifs.

  • Rajesh Mani joins McCann as EDC Mumbai biz

    Rajesh Mani joins McCann as EDC Mumbai biz

    MUMBAI: Rajesh Mani has joined McCann Mumbai as executive creative director.

    He has close to18 years of work experience in advertising and his last tenure was with Happy Mcgarrybowen, Bangalore.

    Mani mentions, “I am excited to come on board as McCann is truly raising the bar in terms of ideas, craft and effectiveness. It will be great to work under the leadership of Prasoon again and partner Abhinav to take things to the next level.”

    McCann Worldgroup chairman APAC CEO and chief creative officer Prasoon Joshi says, “I welcome Rajesh Mani back into the McCann family. Rajesh has a wealth of experience and talent. Moreover, he has immense maturity to create and guide great work. I am looking forward to his second innings with us and this time closely working along with Abhinav Tripathi.”

    Having worked with agencies like Triton, Ogilvy & Mather, Bangalore and Mumbai, Leo Burnett, Commonwealth, and BBH, he has also worked with clients like Ola, Suzuki Motor Cycles, Jabong, Marico, Magnum ice-creams, Tata Capital, Bajaj, Electrical and Appliances, HDFC Life Insurance, Vodaphone, General Motors, among others.

  • McCann Worldgroup hires Abhishek Chaswal as executive creative director

    McCann Worldgroup hires Abhishek Chaswal as executive creative director

    MUMBAI: McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous. 

    Chaswal has dealt various clients clients such as OLX, MobiKwik, Urban Clap, Lenskart, Mahindra Rise, Tata Docomo, Delhi Daredevils and Samsung TVs to name a few. 

    “I welcome Abhishek to McCann. He is an experienced professional with a real keen eye for the craft. I am sure he will strengthen the formidable creative team in Delhi where we already have Prateek Bhardwaj our NCD and Kapil Batra – creative head Delhi, leading an exceptional team,” said McCann Worldgroup India chairman APAC and CEO & chief creative officer Prasoon Joshi.

    Chaswal had worked with Contract for the Docomo business, and played an instrumental role in the brand’s popular ‘Bhalai ki Supply’ campaign. Chaswal is also credited for leading the ideas on Max New York Life Insurance’s ‘Czechoslovakia’ ad.

    Commenting on his appointment the new director said, “Joining McCann feels like a high school reunion as I’m meeting some of the best people I have worked with over the years, here. In fact, it doesn’t feel like that I have joined a new place. Working with this supercharged team is going to be fun for sure (Thank God for black coffee J). I’m glad I could get this opportunity at the right time in my career where I can, working along with leaders like Prasoon Joshi and Prateek Bhardwaj, create significant value for some of the biggest brands in the country.”​

  • PROMAXBDA INDIA 2018 ANNOUNCE PRASOON JOSHI AS THEIR AWARDS CHAIR

    PROMAXBDA INDIA 2018 ANNOUNCE PRASOON JOSHI AS THEIR AWARDS CHAIR

    MUMBAI: Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific, and CEO & Chief Creative Officer of McCann Worldgroup India, is to chair the 15th edition of the Promax BDA Awards and Conference. An internationally acclaimed advertising professional, Prasoon comes with several awards under his belt, including Cannes Lions, Clio and D&AD. 

    Prasoon has worked with iconic brands and award-winning films alike, and his campaigns with UNICEF, Pulse Polio, HIV Breakthrough, the critical Malnutrition Campaign and UN’s stand up against Poverty, has not only moved hearts but also impacted mass consciousness. 

    While Prasoon has his finger on the pulse of our nation, he realises that human emotions are the same all over the world — it is their expression alone that is different. So, when it comes to promotion, Prasoon says, “It doesn’t matter if the promo is 15-second or 90-second long; for the linear, digital, OTT, VOF, SVOD or any other alphabet soup. It is still the ideas, great scripts, flawless editing that perfectly conveys the powerful message that stays in the hearts and minds of the viewers.” 

    Speaking about this year’s theme Memory Makers, Prasoon says, “Promo makers are content creators who have to do a lot with little. Not everyone has what it takes to be part of this outstanding group of Memory Makers. You have to be a jack-of-all-trades: a writer, editor, producer, and director. In 30 seconds, you have to tell a story which excites, entices or intrigues a viewer to sample or try a show.” Prasoon is looking forward to saluting these unsung heroes of great promos who have given their blood, sweat and tears for reinventing and making developments in the creative industry.

    This year’s Masterclass promises to pack a punch with its incredible line up of creative masterminds: Glenn Urquhart, Puja Vohra, Bex Schwartz, Tim Horwood and Harry Ead.

    Harry Ead, Design Director at DixonBaxi, will be sharing valuable insights about three landmark projects starting with the biggest rebrand in the Eurosport’s 26-year history through to the most recent work in redefining the Olympic Games for a new generation.

    Next comes Bex Schwartz’s roundtable session with Rob Middleton and Pete Bishop about the differences between life at a network and life as a vendor? Find out the answer to the age-old question: is it better to work at a network or at a vendor?

    The masterclass sessions follow the much sought after Bootcamp and this year, PromaxBDA India has 2 workshops – Marketing Workshop by social media guru Bex Schwartz and Promo Workshop: THE TIME [V]ACHINE, which are scheduled to take place on 22nd May 2018, at Indian School of Design and Innovation, Mumbai. The TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses: Rob Middleton, Arnab Chaudhuri and Pete Bishop come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms. 

    Registration for Bootcamp and Masterclass will end this week – May 11th, 2018 so hurry and register!

  • NEWTON AND MUKTI BHAWAN WIN BIG AT NEWS18 REEL MOVIE AWARDS 2018

    NEWTON AND MUKTI BHAWAN WIN BIG AT NEWS18 REEL MOVIE AWARDS 2018

    Mumbai, 21 March, 2018: News18 REEL Movie Awards, a News18.com marquee property with Reliance Digital as the presenting sponsor, celebrated new age cinema like never before in presence of renowned artists, film-makers and producers at the Taj Lands End in Mumbai, yesterday. Personalities such as Rajkummar Rao, Dia Mirza, Ratna Pathak Shah, Sonali Kulkarni and Richa Chadda among others graced the event with their presence. Jury members Nikhil Advani, Sudhir Mishra and Sujoy Ghosh looked on while the new-age cinema artists received their well-deserved awards.

    The awards opened with Prasoon Joshi, ad-man and CBFC Chairman being welcomed on the dais for a riveting conversation reflecting upon his challenges in his current role. The evening then moved towards recognizing excellence in new age cinema and honouring the personalities who gave their best in 2017. Amit V Masurkar took home the first News18 REEL Movie Awards for Best Director for Newton, Irrfan Khan was recognised for his work in the movie Hindi Medium under the Best Actor (Male) category, while a surprised Ratna Pathak Shah accepted the Best Actor (Female) award for her role in Lipstick Under My Burkha.

    On accepting the award, Ratna shared, “I am surprised that a 60-year old artist was picked for the award since it was quite the chance that the jury took and I am happy that they did.” The actor dedicated her award to the team of Lipstick Under My Burkha.

    The jury presented an award for the Breakthrough Actor to none-other-than Rajkummar Rao. The elated star said, “2017 was a great year for cinema and I hope it continues. I am so happy that the dream I had seen as a young boy sitting in Gurgaon has come true. I want to thank the audience for appreciating such cinema and we will continue to keep bringing excellent content for them.”  

    Mukti Bhawan won the first News18 REEL Movie Awards for Best Film and director Shubhashish Bhutiani, along with his team accepted the awards and shared, “I stayed in a room with my father in preparation for the film, pretty much taking a journey like the protagonist in a film, in order to make this movie happen. Winning the award is truly an honour and a privilege.”

    Meher Vij was awarded the Best Supporting Actor (Female) for the movie Secret Superstar, while Pankaj Tripathi won the award for Newton in the Best Supporting Actor (Male) category.

    The awards concluded with a riveting panel discussion on digital content creation, moderated by Network18 Digital CEO Manish Maheshwari, with Sujoy Ghosh, Saurabh Shukla, Sudhir Mishra, Richa Chadha and Dhawal Gusain taking the dais as panelists. The event was live-streamed on Jio TV.

  • CBFC reconstituted, majority from film & theatre fraternity

    NEW DELHI: After bringing in the adman and lyricist Prasoon Joshi and showing filmmaker Pahlaj Nihalani the door, the Central Board of Film Certification has been reconstituted — with the entry of the actress Vidya Balan and the renowned filmmaker T S Nagabharana, among other.

    The 12 members brought in include — the filmmaker and Padma Shri recipient Naresh Chandra Lal from Andaman and Nicobar Islands, known for his film ‘Gandhi – the Mahatma’ — which spread the message of clean environment and cleanliness, and the renowned director Vivek Agnihotri.

    An official announcement said the Board was being reconstituted under section 3(1) of the Cinematograph Act 1952 read with rule 3 of the Cinematograph (Certification) Rules 1983.
    The new members join with immediate effect for a period of three years or until further orders, whichever is earlier.

    Other members include the Tamil and Telugu actresses Gautami Tadimalla and Jeevitha Rajasekhar, the Bharatya Janata Party activist and actress Vani Tripati Tikoo, the theatre director Waman Kendre who headed the National School of Drama in Delhi, and the film and television dialogue writer Mihir Bhuta.

    The renowned Shillong-based author and concert pianist Neil Herbert Nongkynrih, Padma Shri awardee and Hindi author Narendra Kohli, and the ideologue of Rashtriya Swayamsevak Sangh Ramesh Patange who edits the Marathi weekly ‘Vivek’ have also been appointed to the Board.

  • Awarded adman Prasoon Joshi is new CBFC chief, Pahlaj Nihalani exits

    NEW DELHI: Renowned lyricist and senior adman Prasoon Joshi has been appointed chairman of the Central Board of Film Certification with immediate effect.

    An official order said Joshi was being appointed chairperson of the CBFC in an honorary capacity from 11 August 2017 for a period of three years or until further orders, whichever is earlier in exercise of the powers conferred by sub-section (1) of section 3 of the Cinematograph Act 1952 read with rule 3 of the Cinematograph (Certification) Rules 1983.

    This marks the exit of filmmaker Pahlaj Nihalani who was embroiled in several controversies during his tenure.

    Joshi is the CEO of McCann World group India and Chairman (Asia Pacific), a subsidiary of global marketing firm McCann Erickson.

    Prasoon has received the Filmfare Best Lyricist Award three times, in 2007 and 2008 and again in 2014 for the Hindi movie Bhaag Milkha Bhaag. He has also received the National Film Award for Best Lyrics twice, for his work in Taare Zameen Par (2007), and Chittagong (2013).He was awarded Padma Shri by the Government in 2015 for his contributions towards the field of Arts, Literature and Advertising.

    Born on 16 September 1971, he started his career with Ogilvy & Mather in Delhi. He worked there for 10 years and eventually became the executive creative director of the Mumbai office. In early 2002, he joined McCann-Erickson as executive vice-president and national creative director. By 2006, he was regional creative director for South and South East Asia. In December 2006 he was promoted to executive chairman for McCann Worldgroup India and regional creative director for Asia Pacific

    Joshi created advertising campaigns for NDTV India (Sach dikhate hain hum), Saffola (Abhi to main Bhaag Milkha Bhaag.jawan hoon) LG, Marico, Perfetti (Alpenliebe, Chlormint), and the Cannes-winning Thanda matlab Coca-Cola campaign with Aamir Khan. His Happydent television commercial was listed by Bob Garfield of AdvertisingAge as one of his personal choices for the Cannes Gold in 2007, and it was chosen by a Gunn Report poll as one of the 20 best ads of the 21st century.

    He also wrote the lyrics for CNN IBN’s advertising jingle “India Rising’ and Coke’s Ummeed wali dhoop.

    In cinema, he made his debut as film lyricist with Rajkumar Santoshi’s Lajja, a critical and commercial success, and this soon led to Yash Chopra’s Hum Tum and a string of highly successful Bollywood films like Fanaa, Rang De Basanti, Taare Zameen Par, Black and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer.

    He won the Filmfare Best Lyricist Award for “Chand Sifarish” from the film Fanaa in 2007 and for “Maa” from Taare Zameen Par in 2008. He has won the prestigious National Award twice. The first for his work in Taare Zameen Par and the second one in 2013 for Chittagong.

    He had also written the script for the award-winning 2014 film Bhaag Milkha Bhaag.

    He started writing early in life and published his first book at age 17, Main Aur Woh, a ‘conversation with himself’, inspired by Frederich Nietzsche’s Thus Spake Zarathustra. Two more books followed, establishing him as an author.

    His latest book, Sunshine Lanes, a collection of his songs, was launched at the Jaipur Literature Festival in January 2013.