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Tag: Prasoon Joshi

  • Commonwealth appoints Rajesh Mani as ECD

    MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Rajesh Mani as the executive creative director.

    Mani moved in from Leo Burnett, where he was working in the same capacity.

    McCann Worldgroup South Asia president Prasoon Joshi said, “I am pleased that Rajesh Mani is a part of Commonwealth. He has tremendous experience and talent which will further strengthen the operation. I am positive that Rajesh will be instrumental in creating and delivering stellar quality work.”

    Mani brings in over 12 years of experience in the advertising industry. Prior to joining Leo Burnett in 2011, he was with Ogilvy for five years. Besides Leo Burnett and Ogilvy, he has also worked with Temple Advertising in Bangalore and Triton Communications in Mumbai.

    Mani added, “Leo Burnett was a leap of faith and at Ogilvy I worked on one of the best brands in the country – Vodafone. Commonwealth offered an exciting prospect of working on one of the biggest car brands in the world at a global level and a rare opportunity to interact and imbibe from the best in the business – Prasoon Joshi, Jeff Goodby, Linus Karlsson and Washington Olivetto. On a global platform like Commonwealth, it is important to understand the finer points of cross-cultural communication challenges and pegging ideas on simple human truths that are geography agnostic. That said I think it‘s adrenaline time!”

    At Ogilvy, he had partnered Ogilvy India ECD Rajiv Rao in creating the popular Blackberry Boys version 1 and penned the Blackberry boy‘s song. He has also done some acclaimed films like Hutch callertunes, Vodafone 60P/minute film and was also part of the core team that launched zoozoos.

    At Leo Burnett he led the creative mandate for Tata Capital, HDFC Life and Bajaj Electricals.

  • McCann appoints Rajeev Rakhsit as GM for Delhi

    MUMBAI: McCann Worldgroup has appointed Rajeev Rakhsit as general manager for McCann Delhi.

    Rakhsit has moved in from Saregama where he was head – new initiatives.

    McCann Worldgroup India chairman and CEO Prasoon Joshi added, “I am extremely happy to have Rajeev come aboard in a key role. He is passionate about the business and I am sure this will further strengthen our north operation led by Alok Lall.”

    McCann handles several big clients like Aircel, GM, Greenply, ICI Dulux, Coca-Cola, Videocon, Metlife, Unicef, Dish TV, Subway, Reebok and Chloromint from Delhi.

    Rakshit comes in with over 17 years of experience. Prior to Saregama, he has also worked wih MAA Bozell and Bates Clarion. He has handled businesses such as JK Tyres, Nestle – Maggie Noodles, Peter England, HP, Compaq, Intel, Dell Computers, Wipro Technologies and DLF.

     

  • Kareena Kapoor endorses Alpenliebe 2 Choco Eclairs

    MUMBAI: Perfetti Van Melle India (PVMI), the Confectionary company, has roped in Bollywood actor Kareena Kapoor to endorse its Alpenliebe 2 Choco Eclairs brand.

    This is the first instance of a celebrity endorsement in the Eclairs category and also Kapoor‘s first brand endorsement in the confectionary category, the company said.

    PVMI director-marketing Nikhil Sharma said, “Today‘s youth immediately identify Kareena Kapoor as a style icon who has established herself through her work in Bollywood. When it came to selecting the right brand ambassador for Alpenlibe 2 Choco Eclairs, Kareena was a unanimous choice. She is a mix of beauty, elegance and style. She fits perfectly with our product which promises consumers a great indulgent experience.”

    Kapoor will feature in the TVC, mobile and internet campaigns of the brand. The campaigns for the brand have been conceptualised by McCann Erickson.

    The new TVC was made with an objective of introducing viewers to a magical world where a princess gets swept off her feet by the most unlikely of characters.

    McCann Erickson Worldwide India chairman and CEO Prasoon Joshi said, “We wanted to use Kareena in a unique way and happy to stumble upon an idea which has immense charm and am sure will be loved by the consumers.”

    The TVC is shot by ad film maker Ravi Udyawar, while the music is composed by Mikey McCleary.

  • McCann Erickson promotes Jitendra Dabas to EVP– planning

    McCann Erickson promotes Jitendra Dabas to EVP– planning

    MUMBAI: McCann Erickson has promoted Sr VP and head of strategic planning Jitender Dabas to EVP – planning.

    Dabas had joined McCann Erickson Delhi in January 2011, moving from JWT India where he was working as executive planning director and VP. He will oversee the planning function of Bangalore office.

    McCann Worldgroup executive chairman and CEO- India and president- South Asia Prasoon Joshi said, “Jitender has demonstrated commitment and passion apart from skill in understanding of brands and shaping up a formidable strategic planning team in our Delhi operations in a short span of time. And I am positive that he will bring tremendous value to our Bangalore clients and operations as well.”

  • McCann Worldgroup elevates Prasoon Joshi and Charles Cadel

    McCann Worldgroup elevates Prasoon Joshi and Charles Cadel

    MUMBAI: In a bid to strengthen its Asia Pacific and South Asia leadership, McCann Worldgroup has announced promotion of Prasoon Joshi and Charles Cadell.

    Joshi, who served as McCann Worldgroup India executive chairman, has been given charge of president at McCann Worldgroup South Asia president. Meanwhile, Cadell, who was McCann Worldgroup Southeast Asia and Australia regional MD, has been named McCann Worldgroup Asia Pacific president.

    Both, Cadell and Joshi, will report to McCann Worldgroup chairman and CEO Nick Brien.

    “McCann Worldgroup has positioned itself for an ambitious growth strategy. Realigning the region under Cadell‘s and Joshi‘s leadership will help to drive deeper collaboration and accelerate investment opportunities in a more cohesive manner,” Brien said in a statement.

    Cadell will be based in Singapore and will manage China, Korea, Japan and Australia while Joshi will look after India, Pakistan, Sri Lanka and Bangladesh.

  • Masterclass with Hugh Hudson

    Masterclass with Hugh Hudson

    MUMBAI: A thin, 5 foot 2 inches security man tries to guard the auditorium screen door at MAMi film festival against a long queue of film and advertising enthusiasts awaiting a ‘Masterclass‘ with the award winning filmmaker of “Chariots of fire”. In his attempts at keeping the queue at bay, he almost stops the white haired distinguished guest, Hugh Hudson, from entering.


    Soon, the Masterclass proceeds after the announcement that Prasoon Joshi, who was supposed to have a conversation on Hudson‘s body of work, is unable to make it. Nevertheless, an interesting chat follows as the charming and humourous filmmaker shares interesting anecdotes about his work and what the audience wants to know most – the experience with Al Pacino.


    Talking about the powerful use of the famous Vangelis music in all his work, he also elaborates on the use of silence. “Silence is more important than sound,” he says. “Something Americans don‘t understand,” he adds jokingly.


    When asked about his working style with actors, he reveals that he prefers unknown actors along with strong actors for supporting roles. “Stars can spoil a story,” says Hudson, in response to which the audience nods vigorously.


    Talking about his style in advertising, he says that he works on going to the core of the simple idea, something not so easy and as simple as it sounds. “Just present the product at the very end.” he adds.


    After showcasing the magnificent commercials on British Rail, British Airways, Fiat Strada, Benson & Hedges, he talks about the difference in the advertising scenario in the seventies, eighties and today. “That was the era of grand spending in the advertising world,” he says.


    He parts with wise words to all filmmakers in the audience:”Don‘t make a film for the fame or the money. Do it because you believe in it.”

  • McCann awarded creative duties of History Channel

    McCann awarded creative duties of History Channel

    MUMBAI: AETN-18, a joint venture between A & E Networks and TV18, has awarded creative duties for the soon-to-be-launched History Channel in India to McCann Erickson.

    The agency will work on the launch communication strategy for the channel in India. The appointment comes after a multi-agency pitch.

    Says TV18 President A+E Networks Ajay Chacko, “History has always been associated with the past, but with the new channel, we hope to change people‘s perception of History. The channel today is contemporary. It is also about action, thrill and adventure as much as it is about events and people that have shaped our lives. With the right blend of strategic insight, cutting edge creative and innovative thinking, we are happy to have McCann Erickson partner us best in our ndeavor to position History as the most relevant and engaging factual entertainment channel.”

    Adds McCann Worldgroup India executive chairman Prasoon Joshi, “I‘m very excited with our partnership with History Channel and I‘m looking forward to doing great work together, especially because the AETN-18 team believes in out of the box thinking.”

  • Prasoon Joshi is McCann Worldgroup Creative Leadership Council chairman

    Prasoon Joshi is McCann Worldgroup Creative Leadership Council chairman

    MUMBAI: McCann Erickson India executive chairman Prasoon Joshi has been appointed the chairman of the ad firm’s worldwide creative leadership council.

    He has become the highest-ranked creative professional in the New York-headquartered agency.

    Joshi is the first Indian, and the second Asian to get a comparative role. The first was Tham Khai Meng, a Singaporean appointed worldwide creative director at O&M two years before. Meng also heads Ogilvy‘s worldwide creative council.

    Joshi said, “I am excited and honoured at being given the responsibility and feel good that the refined Indian creative thinking has been given recognition. I will benefit from the experience McCann doesn’t have a global creative director. The chairman of the creative leadership council is responsible for McCann’s worldwide creative mandate”.

    The new role entails looking after the global creative product and at whatever makes the creative product better.

    Joshi will preside over a council that has six senior officials from the creative side from different regions of the world — US, Europe, Latin America and China. Some of the members of the council are Washington Olivetto from WMcCann, Brazil and Carol Lamb from McCann China .

  • CNBC-TV18 to launch second season of Business with Pleasure

    CNBC-TV18 to launch second season of Business with Pleasure

    MUMBAI: CNBC-TV18 is launching the second season of Business with Pleasure on 14 September. Airing on Sunday at 9 am, the show will feature leaders of corporate India at their relaxed best.

    Business with Pleasure will feature prominent business leaders from different industries as they take time out to pursue what their schedule would rarely permit such as a long forgotten ambition, a sneaking desire, and a chance to do something purely for self actualisation or self gratification.

    Hosted by Tanvir Gill, the new season will showcase business leaders such as Sanjeev Aga of Idea Cellular, Prasoon Joshi of McCann Ericsson, Rashesh Shah of Edelweiss Capital and Kushagra Bajaj of Bajaj Hindustan, among others.

    CNBC-TV18 and CNBC Awaaz VP marketing Neel Chowdhury said, “Business with Pleasure, the second season, adds to our business feature content on the weekend. Weekends offer an opportunity to deliver value added content which cuts across the spectrum both in terms of subject as well as longevity. Business with Pleasure will allow viewers to gain an insight into the personalities outside their companies, leadership styles and priorities of some of corporate India’s biggest stars.”

  • CNN IBN discusses India’s icons

    MUMBAI: As the first among the many events marking the occasion of selecting the CNN-IBN Indian of the Year, a panel discussion, ‘Search for India’s icons’, was organised at the Taj Lands End in Mumbai on January 17, 2006. This riveting round-table meet was moderated by Rajdeep Sardesai and involved active participation by a panel comprising of Uday Kotak, Milind Deora, Shobha De, Prasoon Joshi, Flavia Agnes and Michael Ferreira, each an outstanding Indian and an expert in a different discipline. The focus of the panel discussion was on the qualities necessary in an individual to qualify him/her as a proud symbol of India and how their accomplishments might resonate not only within national borders, but internationally as well.

    Elaborating on the CNN-IBN Indian of the Year Awards CNN-IBN and IBN 7 Editor-in-Chief, Rajdeep Sardesai said, ‘CNN-IBN is very proud of instituting such a title and is making all efforts to make sure only the most deserving candidates are short listed. This interactive panel discussion has been one such initiative. I would like to thank the eminent panellists, the guests and the media for making this evening a success and bringing us one step closer to selecting the CNN-IBN Indian of the Year.’

    ‘The panel discussion has proved to be a great platform to showcase the proud sponsors of the CNN-IBN Indian of the Year award. Such an event has provided them with ample visibility and will definitely prove beneficial to anyone who chooses to advertise with us. We look forward to welcoming advertisers to other such events in the future.’ CNN-IBN and IBN 7 National Sales Head Sanjay Dua

    The event, which will also be held in Bangalore, is aimed to enrich the experience of selecting that one superlative candidate as the CNN-IBN Indian of the Year. The evening began with a brief presentation by Rajdeep Sardesai on the inspiration behind such a prestigious awards title and the four-tiered selection process involved.