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Tag: Prasoon Joshi

  • JWT discloses theme for Portfolio Night 11

    JWT discloses theme for Portfolio Night 11

    MUMBAI: Portfolio Night has grown to be a global event, reaching creative hubs in every continent in an evening where the best of the present meet the best of the years to come. Now in its eleventh year, the event brings together thousands of young creative’s, hundreds of creative directors, dozens of city hosts in cities around the world, and a select few global sponsors, all in a one night only event across the planet.

    JWT India brings to light the theme and its first video for Portfolio Night 11, scheduled to be held at the JWT India office on 22 May.

    Given that aspiring advertising students foster a multitude of misconceptions about the industry and its people, JWT has suitably chosen their theme for this year’s Portfolio Night as ‘An Eye-Opener’. The entire concept is built around the hash tag #WhatIThinkAboutAdvertising. Students were asked to use this hash tag and tweet @pnmumbai11 their thoughts on what they think advertising is all about.

    “Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the effort on the “Eye Opener”. The truth may be a bitter pill to swallow but just like your work it’s time to come face to face with what advertising and you are really worth,” said JWT India national creative director Tista Sen.

    The campaign will include social media, posters, TVCs, hoardings and radio spots on Radio Mirchi. As part of the overall campaign, a few advertising students were asked what they thought about advertising and these videos were seeded on the Portfolio Night Facebook page, urging people to tweet about what they thought about advertising.

    The craziest of these tweets were selected to create posters, films and radio spots for JWT-Portfolio Night 11 campaign. The people whose tweets are being selected will be given prizes.

    JWT- Portfolio Night 11 promises an evening with the country‘s top creative directors like Prasoon Joshi, Piyush Pandey, Ashish Khazanchi, Sonal Dabral, Amer Jaleel, Manish and Raghu Bhatt, Malvika Mehra, Santosh Paddy, Russel Barett, Carlton D’Silva, K S Chakravarthy (Chax), Ravi Deshpande, Josy Paul and Sagar Mahabaleshwar.

    Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘ihaveanidea’, the creative founders and the world’s first and largest community of the international advertising industry.

  • McCann Worldgroup acquires End To End Marketing Solutions

    MUMBAI: McCann Worldgroup India has acquired Bangalore- based marketing services agency End To End Marketing Solutions. The acquisition aims to significantly boost MWG’s database marketing capabilities and enhance its presence in the technology sector.

    McCann WorldGroup India executive chairman and CEO, and president – South Asia Prasoon Joshi said, “This acquisition is in line with MWG, India’s long-term strategic vision of being a complete marketing solutions provider. End To End has synergies with MRM, McCann Health and Momentum and shall enhance the services offered by each.”

    End To End Marketing Solutions has handled clients including Microsoft, Intel and Hewlett Packard. End To End’s bouquet of services spans direct marketing, targeted and niche marketing, lead generation, e-mail marketing, telemarketing, demand generation events and channel marketing. Founded in 1997 the company has 200 employees and branch offices in Chennai, Mumbai and New Delhi.

    End To End Marketing Solutions CEO and founder P N Shanavas said, “To be part of a global network like McCann Worldgroup is the catalyst that End To End required. While there are the obvious synergies to be explored and we shall strive to bring our best to enhance the complementarity with MRM, Momentum and McCann Health we are excited to now be able to access best practices and also best clients both nationally and internationally.”

  • Prasoon Joshi on Andy’s jury

    MUMBAI: McCann Worldgroup India executive chairman and CEO and South Asia president Prasoon Joshi has once again been invited to judge the ANDY‘s. The awards are taking place at Sao Pablo this year.

    Among the most coveted International Award shows highly regarded for its high standards and excellence, the ANDY‘s has evolved into an international show covering print, radio, television, out-of-home, direct mail, video/cinema, interactive and other media.

    The objective of the International ANDY Awards is to seek out, encourage, recognise and generally worship creative excellence in advertising.

    This year‘s ANDY‘s jury chairman is Bob Greenberg and other jury members include Mark D‘Arcy of Face book, Mark Waites of Mother London, Rob Reilly of CP+B, Mark Tutsell of Leo Burnett and Tham Kai Meng of Ogilvy.

    Joshi said, “I am excited to be part of the Andy‘s once again. It is an enriching experience especially when you judge not just one category but all the categories‘ of the award show. It gives you a clear and comprehensive idea of where the industry is going creatively.”

    The ANDY awards are one of the only not-for-profit award shows in the industry where proceeds go directly to The Advertising Club Foundation to fund its education initiatives. The Foundation is committed to supporting and cultivating talent entering the Advertising and Marketing industry.

    ANDY award winners also compete for the ANDY‘s highest honour, the GRANDY. The GRANDY winner, in addition to gaining prominence within the industry, receives a cash prize of $50,000.The ANDY Awards also recognize the best student work from around the world.

  • Madhukar Sabnavis on O&M’s worldwide board

    MUMBAI: There seems to be an injection of Indian blood in the senior leadership team of global agencies. Last year, Vikram Sakuja became Maxus global CEO and McCann‘s Prasoon Joshi entered the Commonwealth board that was created to service the GM Chevy account. Now Ogilvy & Mather has named 12 new members on its worldwide board, one of them being O&M India vice chairman and country head, discovery and planning Madhukar Sabnavis.

    WPP’s global creative agency network announced that Carla Hendra will take over as the vice chairman of its Worldwide Board.

    The other new members on the board include Nelly Andersen, Executive Vice President of Global Brands, OgilvyOne Worldwide, Lou Aversano, Chief Operating Officer of Ogilvy East, Brandon Berger, Worldwide Chief Digital Officer, Shenan Chuang, CEO of O&M Greater China, Annette King, CEO of OgilvyOne EAME and Chairman of OgilvyOne London, Paul Matheson, Regional President Strategy and Planning of O&M Asia Pacific, Jaime Prieto, President of Global Brand Management, Ben Richards, Worldwide Head of Integrated Strategy, Gunther Schumacher, Worldwide Chief Operating Officer of OgilvyOne Worldwide, Steve Simpson, Chief Creative Officer of O&M North America and Paul Smith, Regional Creative Director EAME.

    O&M board chairman and CEO Miles Young remarked, “These additions represent a wonderful range of our key talent and inject a significant infusion of new blood. Our Board will now be significantly more diverse, and I believe, will be reflective of and useful for many of the debates about content which need to happen at the heart of our business. I am so very pleased to announce that Carla has been elected to the role of Vice Chairman. Carla’s contribution over the years has been enormous, not least recently as the founder and driver of OgilvyRED. As our Board continues to grow, we will need someone with Carla’s laser focus and drive to help harness the diverse talents and viewpoints within our Board to the advantage of the entire agency.”

  • Star Sports ropes in 3 sponsors for Hockey India League

    MUMBAI: Star Sports has roped in three sponsors including Amul, Dabur, and Tata DoCoMo for the inaugural Hockey India League (HIL).

    The sportscaster had launched a high decibel 360 degree marketing campaign to promote HHIL across various communication platforms with the core theme as ‘Ladoh Toh Aise‘ – Or “Fight Like this”. McCann Erickson India led by Prasoon Joshi and his team conceptualised the campaign.

    “We have tried to capture the aggressive and positive attitude required to fight leveraging on speed and physicality of hockey in our campaign. To make it happen, we flew in celebrated ad-film director Nick Livesey from England who has shot hockey in an iconic new way,” said ESPN Software India MD Aloke Malik.

    The sports broadcaster has roped in former India cricketer and Member of Parliament Navjot Singh Sidhu as the brand ambassador of the league.

    The HIL will be broadcast in English and Hindi on Star Sports and Star Cricket in addition to being streamed live on YouTube.

    The league will be broadcast with Hindi commentary on Star Sports while Star Cricket will broadcast select matches of the league in English. A total of 22 matches will be broadcast in English commentary on Star Cricket.

    Star Sports will broadcast 31 matches, while two matches will be broadcast on ESPN and one match is scheduled on ESPN HD. There will also be a 30-minute highlight capsule each match day after the airing of the last match.

    Live streaming of all the matches would also be available on youtube.com/thehockeyindialeague.

    A total of 34 matches will be played across 24 match days on home and away basis across five franchisee cities namely Delhi, Mumbai, Lucknow, Jalandhar and Ranchi. HIL. The event, kicking off this Monday, will end on 10 February.

    “As official broadcasters, we will showcase hockey in a completely new avatar. It will be a TV experience relevant to India‘s young sports audience. We will have HD production supported by new camera angles for sharper imagery. We will support the telecast with vibrant color stories to sustain viewer interest through the league. For providing our viewers with a sharp, incisive and engaging view of the game both in Hindi and English language, we have put in place an illustrious panel of experts as well,” said Malik.

    The broadcaster unveiled a panel of hockey experts and presenters who will do commentary on live telecast as well as pre and post match analysis through the league.

    The Hindi commentary panel includes eminent former Indian Hockey players like Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh. The English commentary panel comprises of Viren Rasquinha, Cedric D‘Souza, AB Subbaiah and Sandeep Somesh.

  • Coca-Cola rolls out ‘Crazy for Happiness’ campaign

    Mumbai: Coca-Cola is launching its latest brand campaign, ‘Crazy for Happiness‘ that encourages and inspires individuals to engage in acts of genuine goodness, no matter how small, to shape a happier and more harmonious world.

    The campaign has been scripted by McCann World Group India CEO and chief creative officer Prasoon Joshi, Sambit Mohanty, Rahul Mathew, Vineet Mahajan, Akshay Kapnadak of McCann India.

    The film has been directed by Shujaat Saudagar of Boot Polissh Films with music by Amit Trivedi.

    Coca-Cola India and South West Asia vice president, marketing Anupama Ahluwalia said, “In today‘s world, we have become insular and self-focused. The “I” tends to stop caring for the “WE”. Being kind to a stranger is often considered “crazy”. When you do something good for others, happiness is inevitably the end result. Therefore, be a little crazy and open happiness.”

    Joshi said, “The Coca-Cola ‘Crazy For Happiness‘ campaign believes and celebrates such selfless/random acts of kindness by strangers, thereby provoking belief in a happier world.”

    Set to the upbeat and evocative “Haan Mein Crazy Hoon” jingle composed by Trivedi, the ad shows Indians from various walks of life committed to random acts of kindness. They include the girl who draws smileys on car windows, another who high fives strangers, a third who uses her gifts as a singer to raise money for the treatments of sick children, and the young man who makes a daily commute to the far end of his city to feed homeless dogs. Even in the face of negativity, these are people who, through their seemingly ‘crazy‘ acts of optimism and kindness, bring happiness to our world.

  • McCann Bangalore appoints two creative directors

    MUMBAI: McCann Worldgroup has announced the appointment of Vinod Lal Heera Eshwer and Melvin Jacob as creative directors.

    Both Eshwar and Jacob will be based in Bangalore.

    McCann Worldgroup chairman and CEO for India and South Asia president Prasoon Joshi said, “McCann Bangalore has been an exemplary office and has been growing steadily. There are great things expected from the team and I believe Vinod and Melvin joining is a step in that direction.”

    Eshwer said, “I love the freedom and openness here in McCann. Totally refreshing and invigorating. I feel McCann has the perfect environment for nurturing ideas and producing work that works with the junta as well as the juries.”

    “The pace of Indian advertising is immense and McCann Bangalore seems to be channelling that energy in South India. On paper, the brands and teams look interesting, so should be good to see what gives,” Jacob added.

    Clocking over 15 years of agency time, Jacob started out with stints at Maitri and David in Madras, TBWA Dubai, Ogilvy‘s Global Hub in Bangalore and most recently Lowe in Malaysia.
    Meanwhile, prior to joining McCann, Jacob had also worked with Ogilvy & Meridian- Bangalore and Saatchi & Saatchi- Bangalore & Kuala Lumpur.

  • Dulux rolls out ad campaign for ‘Velvet Touch’

    MUMBAI: AkzoNobel, the maker of Dulux Paints, is launching a brand campaign to promote its new product, ‘Velvet Touch Pearl Glo‘.
    The new ad campaign has been conceptualised and created by McCann Erickson.

    Dulux, Akzo Nobel India category manager interiors- brand and digital Pushkar Jain said, “The campaign aims to build a distinct positioning for Dulux Velvet Touch Pearl Glo in the premium, super luxury paints category – as a product that catalyses success in life through the transformative power of colour.”

    The campaign, which will feature across both, print and television, has Farhan Akhtar essaying the role of a man who has evolved across many genres of creativity and is looking to achieve more.

    The campaign will be in English, Hindi, Tamil, Bengali and Malayalam.

    In the ad film, Farhan Akhtar is portraying a Sutradhar – taking audience through stories of people having experienced a certain level of success in life.

    According to the company, he derives the credibility of being a story-teller (Sutradhar) from his own story – of being a successful actor, an equally respected director and a talented singer. A man with a velvet touch, always being inspired to do more and to express his creative rhythms, the colours of his multi-faceted personality.

    Three distinct human stories are narrated by Farhan – each capturing a different manifestation of renewal and transformation. In each, the power of colour is showcased in its physiological, psychological and philosophical dimensions to reflect the glow of success.

    McCann Worldgroup India executive chairman, CEO and chief creative officer Prasoon Joshi said, “The creative challenge for us was to interpret the global Dulux positioning of ‘Renewal‘ in the Indian cultural environment, for which we created the communication which manifests how the glow of Velvet Touch on a person‘s walls inspires the person to keep striving, thus making the brand a catalyst for renewal in the person‘s life. Farhan Akhtar epitomizes renewal where his own journey is one of constantly reinventing himself and therefore he proved to be an ideal ambassador for the brand as well as the philosophy.”

  • Aircel brings to the youth a ‘Limitless’ proposition

    MUMBAI: Telecom brand Aircel has launched a campaign to communicate its latest proposition for the youth – ‘Limitless‘ which is about bringing to the youth limitless friendship, fun, music, games, and hanging-out together with friends 24×7.

    The campaign includes a new TVC to promote Aircel‘s new product – Aircel Pocket Buddies which offers limitless surfing and texting options. The TVC stars south Indian actor Suriya and is directed by Kunal Kohli.

    The advertisement is conceived by McCann Worldgroup India chairman Prasoon Joshi and will be on air from 24 September across all electronic channels. The advertisement demonstrates the limitless joys that people will experience through Aircel‘s Pocket Buddies.

    The ad follows a girl‘s life who is overwhelmed as she is connected to the boy of her dreams wherever she goes. It is accompanied by a soundtrack composed by music composer Shantanu Moitra. The ad takes the tagline ‘Life mein koi limit nahi hai.‘

    Aircel Limited head marketing OPCO Anupam Vasudev said, “Youth has always been the primary focus for Aircel. The youth of today is digital savvy who like to stay connected with their friends, family and peer group. Aircel now makes it possible for them through the latest ‘Limitless‘ proposition.”

    Kohli said, “The new ad film is all about capturing fun, passion and dreams. It is about Limitless friendship, fun, music, games; Limitless hanging-out together; Limitless Opportunities to help you excel and Limitless connection with friends 24×7. All my films have always revolved around the youth and Aircel has given me this opportunity to continue my trend of working on youth centric projects. It is great working with a versatile and young actor like Suriya who touches the right cord with his audiences.”

  • McCann Delhi appoints Sambit Mohanty as ECD

    MUMBAI: McCann Delhi has appointed Sambit Mohanty as the executive creative director.

    His last stint was with Bates- New Delhi as creative head where he worked for clients like Hitachi and Virgin Mobile.

    McCann Worldgroup chief executive officer Prasoon Joshi said, “I am extremely happy to have Sambit join us at McCann. I have not worked with him earlier but in my interaction with him sensed that he brings in a unique dimension. It‘s rare these days to find people with craft. Sambit has honed his craft and is a superb writer. I am positive that the creative prowess of McCann will get further strengthened with Sambit on board.”

    Mohanty has over 12 years of experience in advertising and design. Starting out as a copywriter at McCann Erickson, he‘s worked in agencies such as Lowe, Publicis, Leo Burnett and Elephant Design.

    He was also behind the ‘Where‘s the Pulp?‘ campaign for Minute Maid Pulpy Orange – a juice drink from Coke. His film for MMPO – ‘deflating oranges‘ – is a part of the Leo Burnett showreel and has been aired internationally in countries like Indonesia, Philippines, Kazakhstan and Mexico.

    Mohanty has worked for clients like Dettol, Mortein, Harpic (part of Reckitt-Benckiser), Tanishq, Britannia, Nestle (Maggi), HP, Indian Express, BBC World, Religare and Chevrolet.