Tag: Prasidha Menon

  • Prasidha Menon elevated to APAC brand, product,  communications  head  at Airbnb

    Prasidha Menon elevated to APAC brand, product, communications head at Airbnb

    MUMBAI: Her’s has been a 20 year  plus journey. Prasidha Menon began her career as a graduate trainee with HRD Coonsultants In Kolkata. She quietly worked there for a little over two years. Little did she imagine at that stage she would be leading brand, product communications for the Asia Pacific regions for one of the top global home sharing brand  platforms– Airbnb.

    Prasidha accepted her promotion from her position as regional head of communications for Airbnb for India & south east Asia  gleefully.  

    Said she: “It’s an absolute honour and privilege to step into this regional leadership position at a time when Asia Pacific is uniquely positioned to drive Airbnb’s growth and expansion globally, and I am excited to play an integral role in this journey.”

    Prior to Airbnb, Prasidha had a year log stay at Optum as director & head, brand, marketing & communications. Oyo Hotels was another stop for a couple of years vice-president & global head of communications, which was preceded by a short stint at Uber India where her last appointment was as head of communications -India and south Asia. 

    Her first exposure to communications was at Positive Communications for a year, which was followed by editorial jobs at two firms where she honed her writing and subbing skills. She then moved into Genesis Burson -Marsteller, following which she spent four years at Edelman in India, and in the Bay area.

     

  • Optum Global Solutions hires Prasidha Menon as marketing director

    Optum Global Solutions hires Prasidha Menon as marketing director

    NEW DELHI: OYO Hotels & Homes’ former global head of communications Prasidha Menon has joined Optum Global Solutions India as the director – marketing.

    In the new role at the UnitedHealth Group-owned company, Menon will be responsible for designing and executing the company’s marketing and communications strategies in alignment with the company’s overall business strategy for the market.

    "The company has been at the forefront of several tech innovations in the healthcare space, making it one of the most coveted brands, globally,” said Menon. “What makes it even more exciting is the company’s focus on building a high performing workforce that thrives on values, such as integrity, compassion, relationships, innovation and performance. I sincerely hope to play a pivotal role in the company’s journey hereon."

    A seasoned marketing and PR professional with 15+ years of experience, Menon specialises in integrated communications campaigns, with a strong focus on content and creative visualisation, amplified through earned, owned and paid media outlets.

    Prior to OYO, Menon was heading communications for Uber in India and South Asia. Menon has also worked with several leading PR agencies in the past, such as Edelman India and Genesis Burson-Marsteller (now known as Genesis BCW).