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Tag: Prasidh Krishna

  • ASICS unveils Delhi Marathon gear with star athletes

    ASICS unveils Delhi Marathon gear with star athletes

    Mumbai: ASICS, the Japanese sportswear brand, launched limited-edition merchandise for the upcoming Apollo Tyres New Delhi Marathon 2024. ASICS Brand Athletes Prasidh Krishna, T Gopi, Joshna Chinappa and Saurav Ghosal along with ASICS Management unveiled the new collection at the ASICS store in Ambience Mall, Gurugram.

    ASICS is dedicated to creating best-in-class products to help them enhance their overall performance and achieve new milestones. The Apollo Tyres New Delhi Marathon 2024 merchandise unveils a design theme inspired by the organic and flowing forms found in nature, drawing on elements like landscape contours and a captivating satellite-like view from the top, seamlessly integrated with the Apollo Tyres New Delhi Marathon’s route map. By emphasising the mental and emotional benefits of exercise, this collection is designed to promote holistic well-being and foster personal growth.

    ASICS, with its foundation deeply embedded in consumer-centric design, places paramount importance on addressing customer needs by engaging in comprehensive primary data collection worldwide. Through feedback and direct customer interactions, ASICS gathers insights from consumers globally. These inputs fuel the research and development ensuring each product is meticulously crafted to meet and exceed consumer expectations. ASICS remains dedicated to deliver Apollo Tyres New Delhi Marathon 2024 merchandise that resonates with athletes and enthusiasts.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to announce our collaboration with the Apollo Tyres New Delhi Marathon 2024, a vibrant celebration of athleticism and community spirit. With our esteemed ASICS athletes Prasidh Krishna, T Gopi, Joshna Chinappa, and Saurav Ghosal onboard, we unveil our official merchandise collection. Inspired by Delhi’s dynamic energy and the essence of this prestigious event, our goal is to empower athletes of all levels with apparel designed to unleash their full potential. This collection reflects our unwavering commitment to supporting individuals in achieving their athletic aspirations.”

    NEB Sports chairman & managing director Nagraj Adiga said, “We are thrilled to have ASICS onboard and excited to offer the best quality products to the runners. Delhi is undoubtedly one of our largest races and it’s with privilege and responsibility that we carry the National Marathon Championship title.  It’s humbling to see people from all parts of India and outside travelling to Delhi to participate in our event.  We are geared up to deliver a wholesome experience and look forward to some amazing performances.”

    The running community in Delhi NCR is witnessing remarkable growth. ASICS Running Club an inclusive running group led by experienced runners where weekly training programs are organized to help one achieve personal fitness goals. The increasing awareness of the health benefits of running further fuels the adoption of running as a regular exercise routine.

    The official Apollo Tyres New Delhi Marathon 2024 merchandise will be available to shop on flagship ASICS stores across the country and online brand stores

  • Indian speedsters Arshdeep Singh, Prasidh Krishna, Chetan Sakariya partner with Rario to launch their cricket NFTs

    Indian speedsters Arshdeep Singh, Prasidh Krishna, Chetan Sakariya partner with Rario to launch their cricket NFTs

    Mumbai: Indian speedsters Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya have partnered with Rario, which claims to be the world’s first officially licenced cricket digital collectibles platform. The exclusive partnership with the platform will help launch their own non-fungible tokens (NFTs). The pacers join Rishabh Pant, Virender Sehwag, Zaheer Khan, Cheteshwar Pujara, Rashid Khan, Jason Holder, Quinton De Kock, and many others as player partners on the platform.

    Singh said, “This is a great marriage between sports and technology, and a wonderful opportunity for me to be closer to my fans, who continue to give me so much love and support. I look forward to sharing some of my most cherished possessions and connecting with my fans in the biggest community of cricket fans, Rario.”

    “With this brand-new partnership for my NFTs with Rario, I am thrilled at the opportunity to engage with the fans at a much deeper level. Cutting edge technology, combined with the fervour for one of the most loved sports in the world, will surely add to the experience of the cricket fans,” Krishna said.

    Sakariya said, “I am thrilled at the opportunity to engage with the fans at a much deeper level. I am looking forward to sharing some of my most cherished possessions and connecting with my fans in the biggest community of cricket fans, Rario.”

    Rario co-founder, CEO Ankit Wadhwa said, “I am excited to have Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya on board. In just the last year and a half, they have become the most talked about bowlers. They have consistently delivered consistent performances for me. From a strategy gaming point of view, anyone with an eye for talent will know that Prasidh, Arshdeep, and Chetan’s Player Cards will be highly sought-after in Rario’s utility ecosystem.”

    Fairplay Sports co-founder Bandana Chhetri, who manages Arshdeep Singh, Prasidh Krishna, and Chetan Sakariya said, “We are excited about Prasidh, Arshdeep, and Chetan’s partnerships with Rario. Rario is the best when it comes to licenced cricket digital collectibles platforms, and we are proud that we could get the partnership done.”

    Rario marketing head Shubham Agarwal said, “We are excited to have Arshdeep, Chetan, and Prasidh onboard. They are rising young bowlers who have proved their mettle at a young age and with their skills would bring great value to Rario’s NFT utilities.”

  • “We are a team of highly driven and skilled individuals who eat, sleep, and breathe sports”: Fairplay Sports founder Bandana Chhetri

    “We are a team of highly driven and skilled individuals who eat, sleep, and breathe sports”: Fairplay Sports founder Bandana Chhetri

    Mumbai: Sport consultancy and agency, FairPlay Sports handles brands, business, endorsement deals and public image for athletes in various disciplines. Saina Nehwal, Karun Nair, Sunil Chhetri, Sachin Baby, and Prasidh Krishna are just a few of the athletes it represents. Additionally, it forms brand alliances with competitions like the Indian Premier League (IPL) and Indian Super League (ISL).

    When discussing the company’s plans and objectives for the year with Indiantelevision.com, Fairplay Sports founder Bandana Chhetri mentioned that the company provides athlete endorsements, digital brand campaigns and partnerships, IPL/ISL and other prominent league brand partnerships, and athlete management.

    She further explains that the company does not really set goals based on deadlines because the sports sponsorship business is so dynamic.

    “However, as an agency, we are constantly working on the development of our athletes and, at the same time, encouraging more brands to collaborate with these real-life inspirations every subsequent year,” Chhetri said.

    She added, “It’s our responsibility to ensure that every athlete we represent can explore commercial opportunities outside the field of play. We also work with various sports leagues and franchises and are always pursuing mutually beneficial partnerships between a brand and the league or sports team. Through these associations, we help the brands understand the power of sports marketing better.”

    Speaking about the company’s gameplan, Chhetri said, “It is simple.” She added, “We are a team of highly driven and skilled individuals who eat, sleep, and breathe sports. We constantly speak to various brands across the country and introduce the growing scope of investment in sports and athletes in India. The requirements of modern-day athletes are much more as compared to traditional times, and our team ensures that the athletes that we represent only need to focus on their challenges on the field; everything else we take care of.”

    Chhetri further explained that the company’s experience of working at various levels in the sports industry has given it expertise in sports marketing and partnerships, because of which some of the top brands trust its research in the field. “On the other hand, athletes trust us because we not only understand the market, but also have a deep understanding of the game they play as well. As mentioned earlier, we eat, sleep and breathe sports as a team, and we feel that the mix of experience and passion is what makes us stand out as an agency,” she mentioned.

    She further added that the agency started small with the focus resting on athletes who trust the agency and services since day one and have been a part of the FairPlay Sports family ever since. “Our dedication towards our work attracted more talented athletes, and we were ready to take the leap once we were ready as a team. From just five athletes back when we started off, today we proudly and exclusively manage more than 60 talented athletes from various sports,” she said.

    On talking about the impact of Covid, she said that it was indeed a bump since so many sports events were delayed or cancelled, not to mention the fact that marketing budgets got frozen. During that time, however, we shifted our focus to enabling digital partnerships and associations, and many of our athletes participated in philanthropic campaigns and activities. Once the virus had subsided, sports were one of the main things that brought some joy to a stressed population, and we were extremely proud to be associated with projects like ISL and IPL, which were conducted during Covid and worked towards spreading a feeling of winning against all odds.”

    She explained that a lot of research has been done on marrying an athlete with a brand. “First, we always try to understand the objectives of the brand and then design a dedicated plan as per the budget and goals. Thanks to the variety of athletes that we work with and our good relationship with various sports leagues, we are able to design an effective campaign for brands which assists them in reaching their overall marketing goals,” Chhetri added.

    In terms of deals that were recently done between sponsors and sports organisations that the agency facilitated, she names IPL franchise Lucknow Super Giants teaming up with Gigabyte Aorus for the previous IPL season. Gigabyte Technology and its gaming brand AORUS, the associate sponsor of Lucknow Super Giants, launched the franchise’s metaverse. With the launch, the company aims to maximise the potential of online fan engagement experiences and to help the team and fans get closer.

    It has recently partnered with athletes from companies like Fire-boltt, Budweiser, and Boost. She added that when the company signs an athlete for representation for two years, it is a good time for both sides to understand the other. “It takes time to build up momentum with an athlete, and having a talent on board for two years [if not more] helps both parties evaluate the progress fairly,” Chhetri added at length.

  • Shivam Dube signs with FairPlay Sports

    Shivam Dube signs with FairPlay Sports

    Mumbai: Indian cricketer and Chennai Super Kings all-rounder Shivam Dube has signed up with the Delhi-headquartered sports agency FairPlay Sports.

    The agency, which also manages Indian football captain Sunil Chhetri, badminton superstar Saina Nehwal and cricketers like Nitish Rana, Karun Nair, Chetan Sakariya, Prasidh Krishna, Arshdeep Singh and more, will handle Dube’s brand endorsements, commercial engagements, social & digital media and appearances.

    “I am really excited about and looking forward to working with the team at FairPlay Sports. They have a great reputation in the sports community, and I look forward to them handling all of my off-field activities,” said Dube.

    “Shivam is undoubtedly one of the most prolific players for India. He’s young, fit, and very motivated, and his best is yet to come! We’re proud and excited to welcome him and hopefully provide him with the support he needs off the field so he can maximise his potential on it,” said Fairplay Sports co-founder Bandana Chhetri.

  • ASICS India inks deal with cricketer Prasidh Krishna

    ASICS India inks deal with cricketer Prasidh Krishna

    Mumbai: Japanese sports performance brand ASICS welcomed Indian cricketer and prolific right-arm fast bowler Prasidh Krishna into the ASICS family. He broke a 24-year-old Indian record for most wickets in an ODI debut by picking up four wickets against England in March 2021. He is admired by the younger generation across the country for his dedication, and pursuance, resonating with the ASICS brand philosophy of ‘A Sound Mind in a Sound Body.’

    Known for his speed, fitness, and agility, Prasidh is one of India’s finest bowlers. Earlier this year, he yet again made his presence felt at the international stage by delivering a phenomenal performance in an ODI series against West Indies and was awarded the ‘Man of the Series’ title.

    Commenting on the association, ASICS India and South Asia managing director Rajat Khurana said, “We at ASICS India are delighted to announce our association with International Indian cricketer and the very talented fast bowler Prasidh Krishna. His unparalleled energy and exciting potential mesh well with our mission to showcase the power of sport through the transformation of not just the body but also the mind. Through this collaboration, we endeavour to build a stronger sporting spirit and ambition with young and emerging athletes.”

    Delighted about his association with ASICS, Prasidh Krishna said, “I am really excited to be a part of the ASICS family. I admire the brand’s vision, philosophy, and legacy that the brand has built in the sport of cricket. Together, I hope that we can create a meaningful impact in the minds and lives of aspiring athletes.”

    ASICS has been working with young and emerging athletes across different sports. Known for being a pioneer in footwear technology and innovation, ASICS India’s partnership with Prasidh Krishna will further reinforce the company’s dedication, and promote awareness about the transformational power of sport and the uplifting impact it has on the body and mind.