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Tag: Prashanth Mani

  • Motorola Mobility appoints Shivam Ranjan as head of marketing for India

    Motorola Mobility appoints Shivam Ranjan as head of marketing for India

    MUMBAI: Lenovo Mobile Business Group has announced the appointment of Shivam Ranjan as the head of marketing for Motorola Mobility India Pvt Limited. In this role, he will be responsible for overall brand building, marketing and PR for Motorola.

    Ranjan has over twelve years of experience in marketing strategy, communication, and brand management and has been credited for catalysing growth at multiple organisations. Before joining Motorola, he was heading brand & marketing for Airtel Payments Bank. Prior to Airtel, Ranjan was leading various large product and brand marketing initiatives at Samsung India Electronics.

    Commenting on his appointment as head of marketing with Motorola, Shivam Ranjan said, “I am honoured to head the marketing for Motorola Mobility, the pioneers of mobile technology in the world. With a lineup of innovative products and a strong brand legacy, I am excited and look forward to contribute to Motorola’s growth story through disruptive marketing initiatives”.

    “Shivam will be responsible for sales and marketing efforts and his experience in building brands makes him a perfect fit for Motorola. Along with experience, he brings with him new age thinking and a challenger mindset. We are positive that he will help us grow in the right direction and be a key internal stakeholder for Motorola as we move towards our goal,” said Lenovo MBG, managing director and country head Prashanth Mani.

  • Nokia flies high with ‘Amazing Everyday Campaign’

    Nokia flies high with ‘Amazing Everyday Campaign’

    MUMBAI: Nokia‘s ‘Amazing Everyday Campaign‘ has taken a big leap with the Jet Airways Aircraft branding.

    Branded entirely in the new Lumia colours, the Jet Airways Boeing 737 – 800 plane will sport the tile interface of the new Nokia smartphone on its windows, as well as inside the aircraft. The aircraft branding also features the names of Nokia employees responsible for this marketing initiative.

    Nokia India general manager West Prashanth Mani said, “The Amazing Everyday Journey has been designed to live and share the consumer‘s everyday adventures. The Nokia Lumia branded plane with Jet Airways will brighten the day of its passengers with its vivid colours and execution. This has created a new marketing and consumer engagement benchmark.”

    “We have created some amazing moments for our consumers since the launch of the Nokia Lumia range through the Lumia Taxi, flash mobs, flash cricket and luxury helicopter rides, and the Lumia aircraft will take the ‘amazing quotient‘ of this campaign a little higher,” Mani added.

    Additionally, Nokia has announced a consumer competition, ‘Spot the Lumia‘, wherein the consumers will have to spot the Nokia Lumia, on the plane, or outdoor, at Nokia retail or even on TV and upload the picture on Nokia‘s Facebook page. 50 consumers with the most innovative pictures will get to attend the Sky Party on 20 January.

    Jet Airways VP marketing- products and merchandising Manish Dureja added, “The aircraft wrap is a virtual advertising billboard that allows you to take your brand to the skies quite literally. We are happy to partner with Nokia Lumia as our launch customer and are certain Nokia users all over India would simply love this manner of advertising chosen by their brand. Now imagine the power of communicating your brand message to a focused group of prospects in a unique and eyeball catching way and that is what the aircraft wrap will deliver to brand managers across India that will opt to take their brands to the skies in the months ahead.”

    The Nokia Lumia Jet aircraft has already started its journey, as it flies across destinations in India till 31 January.