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Tag: Prashanth Kumar

  • GroupM Strengthens India Operations with appointment of Praseed Prasad as chief growth officer

    GroupM Strengthens India Operations with appointment of Praseed Prasad as chief growth officer

    Mumbai: GroupM India, WPP’s media investment group, today announces the appointment of Praseed Prasad as chief growth officer. In its newly created role, Praseed will lead GroupM’s growth, marketing and communications. The role is further designed to accelerate GroupM’s growth and strengthen its position as the industry’s leader in media investments and marketing partner.

    In his new role, Praseed will oversee strategy and operations for GroupM’s business development, growth, marketing, and communications to clients, employees, and industry audiences. He will work closely with the agency and GroupM leadership to identify growth opportunities, develop integrated solutions that leverage the skills and expertise of the industry’s deepest bench of talent, and effectively communicate GroupM’s value proposition.

    Praseed, returning back to GroupM, brings a wealth of experience to this position. Prior to joining IceCream Labs in 2015, he held key roles within GroupM, including heading Digital Trading and overseeing digital investments for all GroupM clients. His diverse background also includes stints at Flipkart, where he ran the Ads Agency Business and led Media and Partnerships, as well as at Google, where he managed Media Operations for EMEA markets and later ran the Google APAC Agency and Partner business.

    GroupM South Asia CEO Prasanth Kumar said, “It is great to have Praseed back to GroupM as Chief Growth Officer. His extensive experience in understanding client needs, strategic initiatives, industry knowledge, and cross-functional collaboration positions will help us enhance our market growth. His track record underscores his ability to navigate complex ecosystems and deliver results. We anticipate that his leadership will directly benefit our clients and the brands we work with, driving innovation and enhancing performance.”

    Praseed said, “I am delighted to return to GroupM where I grew during the early days of my career and spent more than a decade setting up new business units and functions. I look forward to strengthening opportunities for our clients and brands that will allow me to apply my experiences to help grow the GroupM business onwards and upwards. Am excited to collaborate with all the agency teams to help drive our clients’ business impact and deliver them exceptional growth.”

    Praseed will be based out of GroupM’s Bangalore office and report into Prasanth Kumar. 

  • Infectious Advertising appoints Prashanth Kumar as chief digital officer

    Infectious Advertising appoints Prashanth Kumar as chief digital officer

    Mumbai: Infectious Advertising has appointed Prashanth Kumar as chief digital officer. A pro at digital and strategy, Prashant has rich and varied experience across markets. He has worked in India, Southeast Asia, China, the UK, and the GCC with agencies like Dentsu Aegis, Publicis, WPP, and Interpublic.

    Prashanth has nearly 25 years of experience leading brands across a multitude of sectors including Automotive, Beverage, BFSI, Construction, Entertainment, FMCG, Healthcare, Hospitality, Real Estate, Travel, Tourism, Governmental, and PSUs. From crafting integrated strategies as a Digital Strategist to spearheading the Client Services function, he has consistently championed the digital medium, serving as a digital evangelist for both brands and agencies alike.

    Speaking about his move to Infectious Advertising, Prashanth Kumar had this to say, ‘In India’s digital landscape, few agencies grasp both brand essence and effective content creation for long-term brand growth. Infectious embodies this rare fusion, and I’m thrilled to align with their vision.’

    Commenting on the appointment, Nisha Singhania, CEO & managing partner of Infectious Advertising added, ‘Prashanth is a rare combination of digital, strategy and business. His vast experience across geographies and categories will enable him to add immense value to our varied clients. We are delighted to have him on board and look forward to working together.’