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Tag: Prashant Sinha

  • Pravis unveils two innovative services to leverage YouTube marketing

    Pravis unveils two innovative services to leverage YouTube marketing

    Mumbai: Pravis, a comprehensive growth marketing agency conceived by Momspresso.com co-founders Vishal Gupta and Prashant Sinha, has announced the launch of two ground-breaking services focused on YouTube, the world’s second-largest search engine. The services are aimed at driving organic growth, designed specifically to address crucial gaps in the market.

    Pravis plays a pivotal role in enhancing brands’ presence on YouTube through its specialized YouTube practice. The innovative tool is dedicated to measuring, increasing, and tracking a brand’s Share of Voice on YouTube. The practice identifies a brand’s share of voice and determines content strategies that resonate effectively with the target audience. This organic strategy promotes meaningful brand conversations, enhancing middle-of-funnel salience and seamlessly translating into improved engagement and customer conversions.

    The second new offering from Pravis is the Content Factory that leverages its proprietary content science framework for enabling well researched video content creation at scale. The practice employees globally benchmarked tools and in-house analysis to identify fresh content creation that resonates with the brand’s target audience and drives performance.

    The YouTube practice at Pravis is led by a dynamic team consisting of Gaurav Gupta, a 2X entrepreneur and IIM-A alumnus, who spearheads the role of driving YouTube as a solution for partner brands.  Anirban Naskar, an IIT-Delhi alumnus and ed-tech entrepreneur, who leads the growth marketing solution at Pravis. Yashika Mittal, with a background in Fork Media and Network 18, heads the Content Factory division, bringing her extensive experience in video production. This collective leadership, along with their diverse industry backgrounds have joined as partners and are instrumental in realizing Pravis’s vision of organic and impactful digital marketing, aligning with the founding principles of reducing brand’s dependence on paid marketing.

    Pravis co-founder Vishal Gupta said, “As brands seek to leverage regional language audiences and videos. We believe that YouTube is arguably the most important platform for brands to focus on. And our YouTube Practice enables brands to harness this platform more effectively.”

    Pravis co-founder Prashant Sinha said, “With our Share of Voice on YouTube service, we aim to cultivate meaningful brand dialogues that resonate with the audience, translating into tangible and impactful growth. Furthermore, our unique Content Science framework is poised to be a game-changer for creating data driven video content at scale to drive effectiveness and efficiencies.  At Pravis, we’re not just offering services, we’re providing a new playbook for driving organic growth.”

    Pravis is already providing its YouTube solutions to leading brands, such as Philips, Johnson & Johnson, Jovees, and Care Health Insurance. 

  • Momspresso.com founders launch growth agency ‘Pravis

    Momspresso.com founders launch growth agency ‘Pravis

    Mumbai: After the successful exit to Honasa (Mamaearth), the founders of Momspresso.com, India’s largest content and influencer platform for women, Vishal Gupta and Prashant Sinha, have announced the launch of their next venture – Pravis. Having created the platform that gave a voice to thousands of women and hundreds of brands, the founders are now offering their demonstrated expertise through a comprehensive growth marketing agency.

    Pravis has been conceptualized with the knowledge that organic growth is the only sustainable path for brands considering the rising costs of the paid media route. With over 11 years of running a tech platform in building brands through proven growth digital marketing techniques, Vishal and Prashant are joined by 6 Partners who are domain experts, with a background in entrepreneurship and digital-first brands who can collectively help brands unlock success through organic growth.

    Pravis uses a set of market-tested best practices and playbooks, empowering brands through content, community, and commerce – the very mantra that drove the immense digital success of key brands associated with Momspresso.com.

    Pravis co-founder Vishal Gupta said, “In an era where paid media costs are skyrocketing, we believe that organic growth is the most sustainable path for brands. With Pravis, we’re excited to bring together a team of experts and proven strategies to empower brands through the convergence of content, community, and commerce. Our journey with Momspresso.com has shown us the incredible power of this approach, and we are committed to helping brands unlock their true potential through organic growth.”

    Pravis co-founder Prashant Sinha said, “After building Momspresso.com from scratch and leveraging the experience of working with 300 brands, we are ready to take the next step – helping brands grow using our widely tested and remarkably successful playbook. We have already got clients like Canara HSBC, PNB Metlife, Philips, Voltas Beko, Urban Company, Jovees and Fitelo which is a strong validation of the differentiated proposition that we offer for brands.”

    Pravis offers a comprehensive spectrum of growth marketing services, including content creation, influencer marketing, digital films, SEM and SMM. Their unique expertise is YouTube Marketing, content creation harnessing their proprietary content science and AI-based optimisation of product listings on e-commerce platforms.

  • Adloid appoints Amit Sharma as head of digital marketing

    Adloid appoints Amit Sharma as head of digital marketing

    Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha.

    In this role, Sharma will be responsible for strengthening the company’s digital operations and leading creative strategies across the region and overseas, said the statement.

    “We as a company are still at an early stage of adoption and have a lot of room for growth. Strengthening the leadership capabilities, we are happy to onboard Amit and I believe his extensive experience and domain knowledge across verticals will add tremendous value to our organisation. We look forward to extending our support in his journey,” said Prashant Sinha, welcoming Sharma on board.

    Sharma comes with a rich and vast experience of over 14 years of leading performance and portfolio marketing across a deliberate mix of verticals and service lines. While exploring various aspects of the marketing mix, he has planned and executed highly impactful campaigns across North America, Europe, and ASEAN regions. Previously, he has worked with Genpact, IBM, CSC India, and R Systems.

    Talking about his new role, Sharma said, “Augmented Reality is transforming the way customers experience products online and is quickly turning from a novelty to a necessity. Adloid with its advanced technology stack has the perfect solution for the market. I am thrilled to join the team and look forward to a long-standing association with Adloid.”

  • Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

    Momspresso.com and Fevicreate launch #IndiaCraftingMemories initiative

    MUMBAI: Momspresso.com has rolled out a joint initiative #IndiaCraftingMemories in association with Fevicreate, a platform by Pidilite Industries Limited, that encourages creativity and makes learning fun through arts and crafts, and DIY activities. The 21-day campaign from Momspresso and the makers of Fevicol is aimed at encouraging families to engage in various fun crafting activities and create happy memories in the process, rather than let children get bored sitting at home.

    As part of the initiative, the platform has collaborated with popular celebrity influencers like Shilpa Shetty, Neha Dhupia, Rannvijay Singh, and Karanvir Bohra to launch the #CraftingMemoriesChallenge, thus giving a strong voice to the idea of creating and sharing memories with family and drive awareness around the same, across India. To further increase the reach of this latest initiative, Momspresso.com has launched it in ten vernacular languages and has also invited 1000+ influencers to be a part of this fun activity and share their videos and pictures on Instagram and Facebook. An instagram handle “India Crafting Memories” has also been created which will be a repository of all curated content.

    Commenting on the initiative, Momspresso COO Prashant Sinha said, “Momspresso as a platform is all about positivity. These are difficult times but they also present an opportunity for families to bond over engaging activities and create memories of a lifetime. It is this insight that led us to create the #CraftingMemories Challenge and there couldn’t be a better partner thanFevicreate, from the makers of Fevicol, to launch this across the country.” 

    Pidilite Industries CEO consumer products Shantanu Bhanja said, “We have always believed that arts and crafts can provide children the opportunity to fully explore their potential, build their self-confidence, and enhance their creative thinking while ensuring a fun-filled yet educative time even when they are away from school. Given that kids are home-bound at present for such a long time,we thought of launching the ‘India Crafting Memories’initiative to help parents keep their children engaged, creative, and productive, while crafting some beautiful memories together.”

    Through this  initiative, families have a special chance to create memories and share them through Instagram or Facebook. Fevicreate will also be hosting a series of daily live sessions by experts on social media to share some interesting craft ideas that parents can do with their children with stuff that is available at home. The campaign will also see weekly contests and Vlog challenges on Momspresso Social for wider participation in these activities. Momspresso.com will create a video compilation of India’s biggest collection of crafted memories received through this campaign.