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Tag: Prashant Singh

  • Zee Mindspace Awards 2016 to acknowledge marketing fraternity

    Zee Mindspace Awards 2016 to acknowledge marketing fraternity

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has instituted the Zee Mindspace Awards to give recognition to brands.

    The awards ceremony will be held on 27 August at #ZEEMelt 2016 in the capital.

    ZEE Mindspace Awards aim to serve as an additional independent barometer for marketers. It will recognize the overall marketing mix implemented by the brand owners to carve a mindspace within the consumers.

    ZEEL chief business officer Sunil Buch said, “Achieving ‘consumer mindspace’ is every marketer’s ultimate goal. The thought of extending our three-year old brand intellectual property ‘ZEE Mindspace’ also as an awards property was based on this very essence. The marketing fraternity is an integral part of our overall business value chain, and in today’s digital era it is indeed a challenge for the marketers to arrive at the right marketing mix. The proof of the pudding is being present in the ‘Mindspace’, which is the foundation of ZEE Mindspace Awards.”

    The network has partnered with market research company Nielsen to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. The primary criteria to arrive at the winning brands are popularity, advocacy, desire and buzz. Brands which have a top of mind recall are also a part of the structured research methodology.

    Nielsen has targeted a sample size of 12000+ audiences, covering key zones across the country.

    The winning brands will be awarded at the ZEE Mindspace Awards 2016 in the presence of over 500 CMOs and stalwarts from the marketing and advertising industry.

    Nielsen South Asia MD Prashant Singh said, “Nielsen’s research methodology is a brand assessment among consumers who have adopted new age media in addition to traditional media and provides brand owners’ insights into how brands are adapting to this fast-evolving space. More than 12000 online surveys were conducted to evaluate 288 brands across 36 categories. The research was broken into multiple phases – from initial screening of brands to final rounds focusing on understanding what makes a brand resonate in the consumer’s mind. The winners were identified after undertaking a rigorous process, based on top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Above all, it’s the brand’s ability to pop-up in mind at the first instance that holds maximum weightage.”

    #ZEEMelt 2016 will also witness the 4th edition of Zee Mindspace Conference which aims at bringing the marketing fraternity together to connect, discuss and explore new possibilities. The sessions under conference comprise of two main themes: Previewing tomorrow – where one gets insights into the future of several areas in the industry, and Open possibilities which introduces the many advantages that data, content, consumer analysis and branding offer in transforming businesses.

    The speakers at the conference are Constellation Research founder and chairman and principal analyst R Ray Wang, News Works deputy chief executive Vanessa Clifford, Havas Media SVP of strategy and innovation Tom Goodwin, strategist and speaker Jeff Bullas, Financial Times chief data officer Tom Betts, Semcon corporate communication and marketing director Per Nilsson, XAxis global CEO Brian Gleason, technology and media author, strategy consultant Tomi Ahonen.

    ZEEL has embarked on an extensive promotion campaign in key markets targeting print, outdoor, digital, social media platforms and PR. Further, as a part of integration with Twitter, the awards ceremony will be live-streamed on Periscope and extensively promoted on the social media platform. Actor and Television presenter, Gaurav Kapur who would be the event anchor, will also interact with the users through Twitter’s #BlueRoom today at 6.30 pm.

  • Zee Mindspace Awards 2016 to acknowledge marketing fraternity

    Zee Mindspace Awards 2016 to acknowledge marketing fraternity

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has instituted the Zee Mindspace Awards to give recognition to brands.

    The awards ceremony will be held on 27 August at #ZEEMelt 2016 in the capital.

    ZEE Mindspace Awards aim to serve as an additional independent barometer for marketers. It will recognize the overall marketing mix implemented by the brand owners to carve a mindspace within the consumers.

    ZEEL chief business officer Sunil Buch said, “Achieving ‘consumer mindspace’ is every marketer’s ultimate goal. The thought of extending our three-year old brand intellectual property ‘ZEE Mindspace’ also as an awards property was based on this very essence. The marketing fraternity is an integral part of our overall business value chain, and in today’s digital era it is indeed a challenge for the marketers to arrive at the right marketing mix. The proof of the pudding is being present in the ‘Mindspace’, which is the foundation of ZEE Mindspace Awards.”

    The network has partnered with market research company Nielsen to execute a nationwide research to identify brands which have created maximum impact on the minds of the consumers. The primary criteria to arrive at the winning brands are popularity, advocacy, desire and buzz. Brands which have a top of mind recall are also a part of the structured research methodology.

    Nielsen has targeted a sample size of 12000+ audiences, covering key zones across the country.

    The winning brands will be awarded at the ZEE Mindspace Awards 2016 in the presence of over 500 CMOs and stalwarts from the marketing and advertising industry.

    Nielsen South Asia MD Prashant Singh said, “Nielsen’s research methodology is a brand assessment among consumers who have adopted new age media in addition to traditional media and provides brand owners’ insights into how brands are adapting to this fast-evolving space. More than 12000 online surveys were conducted to evaluate 288 brands across 36 categories. The research was broken into multiple phases – from initial screening of brands to final rounds focusing on understanding what makes a brand resonate in the consumer’s mind. The winners were identified after undertaking a rigorous process, based on top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates. Above all, it’s the brand’s ability to pop-up in mind at the first instance that holds maximum weightage.”

    #ZEEMelt 2016 will also witness the 4th edition of Zee Mindspace Conference which aims at bringing the marketing fraternity together to connect, discuss and explore new possibilities. The sessions under conference comprise of two main themes: Previewing tomorrow – where one gets insights into the future of several areas in the industry, and Open possibilities which introduces the many advantages that data, content, consumer analysis and branding offer in transforming businesses.

    The speakers at the conference are Constellation Research founder and chairman and principal analyst R Ray Wang, News Works deputy chief executive Vanessa Clifford, Havas Media SVP of strategy and innovation Tom Goodwin, strategist and speaker Jeff Bullas, Financial Times chief data officer Tom Betts, Semcon corporate communication and marketing director Per Nilsson, XAxis global CEO Brian Gleason, technology and media author, strategy consultant Tomi Ahonen.

    ZEEL has embarked on an extensive promotion campaign in key markets targeting print, outdoor, digital, social media platforms and PR. Further, as a part of integration with Twitter, the awards ceremony will be live-streamed on Periscope and extensively promoted on the social media platform. Actor and Television presenter, Gaurav Kapur who would be the event anchor, will also interact with the users through Twitter’s #BlueRoom today at 6.30 pm.

  • BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

    The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

    BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

    As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India. 

    MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

    The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

    “The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

    Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

    “We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

    Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data. 

    TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

    Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

  • BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    BARC & TAM JV christened Meterology Data; BARC to hold majority stake

    MUMBAI: The joint venture inked last year between television viewership ratings bodies Broadcast Audience Research Council (BARC) India and TAM Media for a meter management company has been christened Meterology Data Pvt Ltd (MDL).

    The new entity will commence its operations in the next couple of weeks as TAM exits TV viewership measurement business effective 29 February, 2016.

    BARC India will have full management control with a 51 per cent stake in MDL, while TAM India – which includes Nielsen and Kantar – will have a 49 per cent stake.

    As a part of the new system, all TAM India meters will be re-deployed in panel homes selected by BARC India’s sample design. This joint venture will help BARC India in growing its sample size to 34,000 meters covering all of India. 

    MDL’s role will be to run and manage the meter operations and supplying raw data to BARC India. TV viewership data will be computed and disseminated through BMW (BARC India Media Workstation). MDL will manage the panel households and will also be responsible for future TV panel expansions.

    The Spot Monitoring and Channel Monitoring data will be exclusively sold by BARC India to broadcasters, agencies, advertisers and others.

    “The industry was eagerly waiting for this merger to be completed from the time we announced it in August last year. We are happy to state that the joint venture company is complete and all set to kick-off operations,” said BARC India CEO Partho Dasgupta.

    Kantar CEO Eric Salama added, “We will work closely with BARC to ensure a good outcome for the industry and our joint clients. We have worked productively with BARC to get here and under the circumstances, have agreed a good way forward for everyone concerned.”

    “We are happy to collaborate with BARC India. The coming together of BARC India and TAM India has only strengthened the Indian broadcast industry, as they will now be getting viewership trends from a larger panel size,” said Nielsen MD Prashant Singh.

    Up to this point, BARC India and TAM India, both have been generating and reporting TV viewership data individually to the industry. Now, with the completion of this joint venture, BARC India will be the single provider of TV viewership data. 

    TAM Media Research CEO LV Krishnan opined, “I am very happy to see that the JV has finally taken shape. What is even more heartening is that TAM India’s current 12,000 meters, which was built and constructed tirelessly over the last 15 years will get combined to give BARC India a larger and robust TV panel sample base for the industry. We will do our best in providing our expertise to MDL. Meanwhile, TAM India will continue focusing its efforts towards value adding the industry through constant enhancements of its existing businesses.”

    Meanwhile, TAM India will continue providing services like AdEx of TV, Print & Radio AdEx, Daily & Weekly Sales Index Reports, Bollywood & Music Monitoring Dashboards; Audience Measurement in Radio (RAM); Sports Sponsorship ROI Measurement (TAM Sports) and PR Measurement data & Audit services (Eikona) to its clients.

  • Nielsen to conduct India’s TV universe estimation study for BARC India

    Nielsen to conduct India’s TV universe estimation study for BARC India

    MUMBAI: The Broadcast Audience Research Council (BARC) India has assigned Nielsen to conduct India’s largest universe estimation study on television ownership and viewing habits.

     

    The study will provide the marketing industry with an in-depth understanding on count and composition of television households in the country, with updated numbers over time as industry currency, addressing questions such as number of televisions per household, viewers and viewing habits.

     

    As part of the study, Nielsen will cover three lakh households sample size, and the first round of findings will be released by BARC in early 2016. This by far is the largest study of its kind. The technology used ensures a quick turnaround hence the data will not get dated when released.

     

    With a focus on providing a robust and expanding panel to measure television ratings in the country, the study will also gather data on television owning households in small towns and rural India. As an additional layer to measuring television audiences, the study will capture the paradigm shift in content viewing between linear mediums like the television set, and also digital mediums such as smartphones, tablets, PCs etc. 

     

    Nielsen was chosen after a rigorous pitch process, and was awarded the contract based on their superior understanding of the environment and challenges; and the use of novel technology and processes.

     

    The study will be conducted using innovative technology, and with a digital focus. Tools and methods like Computer Aided Personal Interviews, GPS technology and Phone number validation via OTPs will be deployed to ensure greater efficiency in the interview process, increased accuracy and transparency through the end to end process.

     

    BARC India CEO Partho Dasgupta said, “As we introduce a new system of television ratings in the country, we are also cognisant of the need to understand the changing  television audience across the country. This pioneering study will help address many questions faced by the industry today, and be a ready reckoner for marketers and advertisers, besides helping the panel expansion for television measurement as well. The methodology that has been selected will reduce the time taken for the study, and allow for a quicker turnaround compared to traditional methods.”

     

    Nielsen India MD Prashant Singh added, “The appointment is a testimony to Nielsen’s expertise, and we are excited about being chosen by BARC on this prestigious project. Our vast infrastructure, quality processes and latest technology in data capture and world-class standards, lends a perfect combination to ensure that this study, arguably the largest one of its kind in the country, within the media sector, gets completed in record time.”

  • Content creators see value in social media data

    Content creators see value in social media data

    MUMBAI: Twitter, Facebook and television go hand in hand these days. The relationship between television and social media has been growing over the years. But does it have the potential to turn into a major revenue stream?

    Discussing this was a panel at TV.Nxt 2014 comprising Viacom18 Media VP and Colors commercial and digital head Vivek Srivastava, CNN International New Delhi bureau chief Ravi Agrawal, Nielsen India MD Prashant Singh, GroupM South Asia managing partner Tushar Vyas and Star India VP and digital marketing and CRM head Venke Sharma. The session was headed by Provocateur Advisory principal Paritosh Joshi.

    Firing up the session, Joshi asked Agrawal to share some insights as to how CNN evolved and now functions with the proliferation of social media since it was one of the early entrants into it. Agrawal highlighted that in the early 2000s, CNN had created a website called ireport.com where it invited people to click pictures and post from places where a journalist couldn’t be. “That’s when we saw that regular citizens can get the story before anyone can. We saw this even in the 2008 attack on the Taj Hotel in Mumbai, when the first few images that came were from the common people which were of superb quality. That became a great tool for us to tell stories from places unreachable to us,” he said. He went on to add that the notion of TV and social media being a new marriage is actually an old one in many parts of the world.

    While the possibility of getting a return path was natural for news, how does it work for fiction makers? Sharma started off by saying that there are people for whom entertainment is defined by buzzing topics and a fear of missing out. Talking about Star Plus’ hit show Diya Aur Baati Hum, he said that although it rates high on TAM ratings, it doesn’t garner the same on social media vis-a-vis Iss Pyaar Ko Kya Naam Du which doesn’t get the ratings but gets the buzz.

    Joshi went on to ask Vyas about the translation of social media into a source of revenue. Vyas said that social media works as a surrogate and is also an incremental data point. “We capitalise on the second screen behaviour and try and reach out to all set of audiences on various platforms. Social media is an incremental data over TV data,” he said.

    Nielsen had recently launched its Twitter TV ratings in the US for calculating data on TV shows on the social networking platform. Said Singh, “In this, we don’t count the number of tweets but rather the impressions. It is the GRP equivalent. Whether the market will decide to trade on it or to use it as another dimension against TV ratings is to be seen. But we believe that being able to measure impressions would be more and more important.”

    Talking about how the medium works in sync with the TV, Srivastava said that it is mostly important from a catch-up stand point in the media space. Facebook was to interact while not watching TV while Twitter was an accompaniment while watching TV. This was agreed upon by Sharma who said that Star had used Facebook to sharply target and get viewers to sample its latest Pro Kabaddi League.

    However, Agrawal pointed out that the capability of knowing how people react to your stories also puts the onus on journalists to be more careful and responsible.

    Joshi said that content makers are worried about the fact that the value of a viewer on TV is 100 times more than on digital. To this Vyas said that although it might be true in terms of absolute value, the audience on a platform like YouTube is higher than many other TV monetisation that is happening today. “If you look at advertising money, then digital is slowly reaching the top of the pyramid,” said Vyas.

    Star has set up its own listening hub to understand trends and draw actionable insights, highlighted Sharma. Agrawal ended the session by stating that drawing data from social media is also a danger. “It isn’t always a reflection of reality. The demographics that use social media are of a certain type and especially globally I would be slightly vary about extrapolating data from there,” he concluded.