ITV

Tag: Prashant Sharda

  • India TV gets TechZone as technology partner

    India TV gets TechZone as technology partner

    MUMBAI: TechZone, a leading aggregator, developer, publisher and distributor of entertainment content, has partnered Hindi news channel India TV as their technology partner to engage audience outside television by providing value-added services (VAS).

    Under the tie-up, India TV gets to use Techzone‘s short code 56060 for on air polls, contest and various other audience interactive activities. The channel will also offer an exclusive WAP portal to its audience which will be a rich catalogue of branded content from India TV.

    TechZone Director Naveen Bhandari says, “With this tie-up, TechZone will be able to provide them the best technology platform online, and enhance their direct viewer interaction. The channel has been using TechZone‘s short code services very aggressively and has received overwhelming response from the audience in a short span of time. This also helps TechZone get great visibility. We have already done a similar tie-up with the popular radio station Radio City, and will soon be announcing more with various other market leaders from the lifestyle and entertainment categories.”

    India TV Interactive Media VP-Digital Media Prashant Sharda says, “With this partnership, we intend to penetrate deeper and make ourselves easily accessible to our strong and loyal audience, through various Mobile technology channels such as SMS, WAP, Mobile Site etc. We have a strong connect with our audience and we want to extend the reach to our viewers by connecting with them through the digital domain as well.”

  • India TV appoints Gulab Makhija as CFO

    India TV appoints Gulab Makhija as CFO

    MUMBAI: India TV has poached three senior executives from TV Today Network and made a few other key appointments.

    The Rajat Sharma-promoted company has appointed Gulab Makhija as its chief financial officer. He will be responsible for financial management and control systems in the company’s growth plan.

    Prior to joining India TV, Makhija was CFO at TV Today Network where he was instrumental in cost optimisation across the network.

    Meanwhile, as a part of its growth strategy, India TV has also announced other key appointments.

    Rohit Lal has been appointed as VP Programming. Lal comes with experience of programming at Zee, IBN and Star networks.

    Prashant Sharda, who was with Nokia, has joined as VP Digital Media to look after mobile, 3G, and streaming and India TV’s website, while working towards digital convergence for the company.

    Shubhra Manasi comes from TV Today and will look after Strategic Planning and Research functions for the company as DGM.

    Pradeep Khatri has joined as chief manager- marketing. He also comes from TV Today and will be responsible for marketing communication, sales support & sponsorship marketing functions.

    India TV MD and CEO Ritu Dhawan said, “We are happy to induct new team leaders and expect that their proven track records will add strength to the existing strong team. We together look forward to further consolidate our leadership position in the Hindi news genre and set new benchmarks in the domain.”

    Makhija added, “I look forward to a great opportunity and exciting times with India TV, a company that is all set to take the leap to the next level of success.”