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Tag: Prashant Puri

  • Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    MUMBAI: If SEO was your brand’s compass, meet Tesseract, the time machine marketers didn’t know they needed. Liqvd Asia, through its performance marketing arm AdLift, has launched Tesseract, a pioneering platform set to revolutionise how brands measure and optimise their presence in the brave new world of AI-driven search. From ChatGPT to Google’s AI Overviews to Perplexity, Tesseract gives marketers a peek into how their brand is surfacing across LLM-powered platforms, no keyword stuffing required.

    As traditional SEO gasps for relevance, Tesseract swoops in with real-time insights on where, how, and why a brand is being mentioned in AI-generated responses. It’s not just search engine rankings anymore, it’s conversation placement, contextual relevance, and AI-curated authority.

    “Organic marketing is undergoing a monumental shift,” said Adlift CEO & co-founder Prashant Puri. “With AI-native platforms challenging the dominance of traditional search engines, brands must adapt quickly. Tesseract enables companies to track their presence across emerging AI search tools and optimize their visibility in ways traditional SEO cannot.”

    Unlike legacy SEO dashboards that stop at backlinks and meta tags, Tesseract decodes the emerging AI language tracking your brand’s appearance in tools like ChatGPT and surfacing insights that would never appear in a Google Search Console report.

    “The impact has been transformative for our early adopters,” shared Adlift VP for client success & growth, Rishabh Mahendru shared, “In our pilot campaigns, Tesseract delivered remarkable results. Clients saw a significant increase in visibility and engagement across AI search platforms far exceeding what was possible through Google Search Console alone. This tool is a game-changer for the industry.”

    Liqvd Asia founder Arnab Mitra commented, “At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution, we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”

    Available in Basic, Pro and Enterprise plans, the tool has already caught the attention of brands across D2C, FMCG, healthcare, retail, and hospitality.

    With Tesseract, the AI search game isn’t about ranking anymore, it’s about being relevant, visible and remembered in the feeds and answers shaping tomorrow’s consumer decisions. Welcome to SEO 2.0 where the algorithm thinks, and your brand needs to think ahead.

  • Liqvd Asia swallows Adlift in digital marketing power play

    Liqvd Asia swallows Adlift in digital marketing power play

    MUMBAI: Two digital marketing outfits have decided that in the cutthroat world of online advertising, it’s better to bed down together than battle it out alone. Liqvd Asia, a digital-first advertising agency, has snapped up Adlift, a performance marketing and SEO specialist, in a move that promises to shake up the industry’s established order.

    The tie-up, announced on 20 March, creates a full-service digital powerhouse that marries Liqvd Asia’s creative chops with Adlift’s data-driven prowess. The combined entity aims to offer clients the holy grail of marketing: campaigns that not only look pretty but actually deliver the goods.

    Founded in 2013, Liqvd Asia has made its name flogging digital branding and content campaigns. By acquiring Adlift, which has been pushing data-driven performance marketing since 2009, the agency is clearly gunning for a bigger slice of the digital marketing pie.

    Liqvd Asia founder &  managing director Arnab Mitra couldn’t resist a bit of corporate speak when explaining the deal: “This acquisition marks a natural evolution in our journey to create an end-to-end marketing powerhouse that blends storytelling with performance at scale.” Strip away the jargon and the message is clear: they want to be the biggest and the best.

    Adlift co-founder &  chief executive Prashant Puri was equally bullish about the union: “This acquisition is not just about expansion—it’s about setting new benchmarks in digital marketing innovation.” Translation: we’re coming for everyone else’s lunch.

    With Adlift’s team staying put under a joint leadership framework, the merger should avoid the usual corporate bedlam that follows such deals. The companies are betting that their combined financial muscle will allow them to splash the cash on fancy AI platforms and automation technologies.

    Liqvd Asia, which already has studios in Mumbai, Gurgaon, Bengaluru and Kolkata, has made no secret of its global ambitions. The firm has its sights set on the US, Gulf states, Asia-Pacific and Europe, with Adlift’s international connections providing a ready-made launchpad.

    Adlift brings to the table a team of over 200 digital experts and relationships with more than 250 blue-chip clients, including Walmart, Shopify and HDFC Bank. The agency has built its reputation on the back of search engine optimisation, paid media and content marketing—all areas where Liqvd Asia was looking to beef up its offerings.

    If the two agencies can successfully merge their strengths without stepping on each other’s toes, they might just create the digital marketing juggernaut they’re promising. But as many a corporate marriage has shown, the path from honeymoon to happily ever after is often strewn with unexpected obstacles.

  • AdLift wins two awards at CDO Converge

    AdLift wins two awards at CDO Converge

    MUMBAI: AdLift, a digital marketing agency with offices in the US and India, has been awarded for its digital excellence at the CDO Converge Conference and Awards held in Mumbai.

    AdLift and Aakash Institute won the Digital Excellence Award in education. AdLift and ICICI Lombard won the best Content Driven Digital Marketing Campaign.

    AdLift CEO Prashant Puri: “The award acknowledges our breadth of experience within the education space with search marketing. We work closely with the BFSI segment. I’m excited that our work within the content marketing realm for ICICI Lombard has been endorsed.”

    The announcement follows AdLift’s recent success at Masters of Modern Marketing Awards.