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Tag: Prashant Deorah

  • GOZOOP Group and Puretech Digital launch GZPure, a strategic collaboration on Brand & Performance Marketing Solutions

    GOZOOP Group and Puretech Digital launch GZPure, a strategic collaboration on Brand & Performance Marketing Solutions

    Mumbai: Global integrated marketing group GOZOOP Group enters into a strategic collaboration with Puretech Digital, a 360-degree digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.

    With a mission to better serve and win deeper integrated marketing mandates, GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront. This strategic collaboration is to bring together capabilities in a digital world where customer delight and experience is paramount across the purchase funnel.

    The collaboration is positive in the performance marketing and digital media space for brands and businesses. With media spends positioned to grow at double-digit rates in 2023-24, this collaboration will align over strategy and digital ecosystems for mandates to effectively reach out to their targeted and prospect customers.

    GOZOOP Group chairman and co-founder Rohan Bhansali said, “Mergers, acquisitions and strategic collaborations have been an integral part of GOZOOP’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”

    Commenting on the collaboration, Puretech Digital CEO Prashant Deorah shares, “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with GOZOOP, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”

  • Puretech Digital appoints Parthiv Majmudar as vice president

    Puretech Digital appoints Parthiv Majmudar as vice president

    Mumbai: Puretech Digital, the award-winning, full-service digital agency headquartered in Mumbai recently announced the appointment of  Parthiv Majmudar as VP operations, delivery & client engagement. This strategic move underscores Puretech Digital’s commitment to its long-term vision and its holistic approach to growth.  

    Parthiv, an industry veteran with over 18 years of experience joins Puretech Digital from his previous role as VP – ecommerce at ManipalCigna Health Insurance. His distinguished career has been marked by a consistent track record of successfully building digital platforms and solutions up from scratch and scaling them using online channels and analytical insights.  With a rich experience of business development, operations and demand generation, Parthiv has also held key positions at brands such as ICICI Prudential Life Insurance, Aditya Birla Sun Life Insurance, BankBazaar India.

    Being a business funnel expert, Parthiv’s role at Puretech Digital will be to bring in the necessary integration across all service lines as a one team one experience framework for their clients and ensuring the team delivers highest quality of work with business impact.

    Expressing his enthusiasm for his new role, Puretech Digital VP Parthiv Majmudar stated, “I am honored to join Puretech Digital and grateful to be part of building its growth journey. The agency’s reputation for excellence in the digital space is well-renowned, and I look forward to playing a key role in its continued success.”

    Puretech Digital CEO Prashant Deorah commenting on the appointment shared, “Parthiv’s extensive experience and innovative mindset makes him a valuable addition to our leadership team. His experience and expertise will be instrumental in driving our agency’s growing business and deliver exceptional results for our clients. A lot of the innovation in our business lies in its delivery and operations. We want to continue to build on our robust operational excellence and deliver our promise.”

    With its current initiatives, the agency is steadfast in realizing its vision of pioneering integrated and digitally adaptable solutions that bring significant value to clients.

  • Vijay Sales renews its digital marketing association with Puretech Digital

    Vijay Sales renews its digital marketing association with Puretech Digital

    Mumbai: The award-winning digital agency Puretech Digital has retained and expanded its mandate for Vijay Sales. The agency will handle performance marketing, organic search growth, social media marketing, and content marketing for the electronic store. The agency will focus on strategizing for creative content and amplifying the brand’s social media presence across all the social media platforms.

    The brand has been closely working with Puretech Digital for the past one and a half years and they now look at a strengthened association that will drive the growth for Vijay Sales through a holistic view. Puretech Digital has played a vital role in the digital journey of Vijay Sales and has scaled exponential growth for the brand since 2020.

    Speaking on the extension of the mandate, Puretech Digital CEO Prashant Deorah said, “We are very glad about the trust Vijay Sales has shown in us. What started as an engagement for the festival of Diwali has now turned into a multi-faceted union of us taking charge of the integrated digital growth of the brand. Vijay Sales has grown manifold with us since November 2020 and we have overcome a plethora of challenges through timely and effective solutions. We look forward to the next phase of our digital journey with them.”

    Vijay Sales director Karan Gupta added, “Puretech Digital has been associated with us as our digital partner for over two years now and has been instrumental in implementing some noteworthy campaigns and projects. We are excited to see our strengthened association turning more fruitful and us achieving our renewed goals.”